MSMEs-Innovation

R. Srinivasan () and C. P. Lohith
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R. Srinivasan: Indian Institute of Science
C. P. Lohith: Siddaganga Institute of Technology

Chapter Chapter 2 in Strategic Marketing and Innovation for Indian MSMEs, 2017, pp 9-18 from Springer

Abstract: Abstract The economic growth of Indian MSMEs is catalysing them into a growing power centre at both local and global marketGlobal market levels. This makes it imperative for them to adopt innovationInnovation at all levels. Innovation and entrepreneurshipEntrepreneurship acts as a two sides of a same coin, but differs across the firms only in terms of its scope and magnitude. Today’s Indian MSMEs are facing several challenges both internally and externally as a result of dynamic changes happening across the country and also in the rest of the world. To get through such market upheavals, MSMEs need to adopt several strategic initiatives and innovation may be one among them. With the present scenario of liberalizationLiberalization , privatisation and globalisation, it calls for the Indian MSMEs to adopt the culture of innovationInnovation at all levels of its operation. The key takeaways for the reader from this chapter are listed below: InnovationInnovation in MSMEs: Theory and Trends Need for innovation for Indian MSMEs India’s stand in Global Innovation IndexGlobal Innovation Index (GII) Objectives of carrying out innovation by Indian MSMEs

Keywords: Innovation; Henderson-Clark framework; Incremental innovation; Architectural innovation; Radical innovation; Global innovation index (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-981-10-3590-6_2

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DOI: 10.1007/978-981-10-3590-6_2

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