Marketing and Customer Loyalty

Mauro Cavallone ()
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Mauro Cavallone: University of Bergamo

in International Series in Advanced Management Studies from Springer, currently edited by Alberto Pastore

Date: 2017
ISBN: 978-3-319-51991-3
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Chapters in this book:

Ch Chapter 1 A Brief History of Marketing—65-Years of Journey from 1948 to 2013

Mauro Cavallone

Ch Chapter 2 Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions

Mauro Cavallone

Ch Chapter 3 TES Marketing

Mauro Cavallone

Ch Chapter 4 The TES Marketing Mix

Mauro Cavallone

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Persistent link: https://EconPapers.repec.org/RePEc:spr:isiams:978-3-319-51991-3

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DOI: 10.1007/978-3-319-51991-3

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