The Experience Logic as a New Perspective for Marketing Management

Edited by Tonino Pencarelli () and Fabio Forlani ()

in International Series in Advanced Management Studies from Springer, currently edited by Alberto Pastore

Date: 2018
ISBN: 978-3-319-77550-0
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Chapters in this book:

Introduction to the Experience Logic: Key Concepts and Contents

Tonino Pencarelli and Fabio Forlani

Experiential Perspective in Management Literature: A Systematic Review

Fabio Forlani, Andrea Buratti and Tonino Pencarelli

Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”

Tonino Pencarelli and Fabio Forlani

The Tourist Offer of the Destination in an Experience Logic Perspective

Fabio Forlani and Tonino Pencarelli

Sustainable Management of Events in an Experiential Perspective

Gian Luca Gregori, Tonino Pencarelli, Valerio Temperini, Simone Splendiani and Fabio Forlani

How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers

Fulvio Fortezza, Andrea Dusi and Tonino Pencarelli

Experience Economy and the Management of Shopping Centers: The Role of Entertainment

Elisabetta Savelli

The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach

Mara Cerquetti

Experience Logic: The New Challenge for Trade Fairs

Tonino Pencarelli, Marco Cioppi, Ilaria Curina and Fabio Forlani

The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study

Emanuela Conti

Marketing of Traditional-Local Products in the Experience Logic Perspective

Tonino Pencarelli, Fabio Forlani and Mauro Dini

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DOI: 10.1007/978-3-319-77550-0

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