Experiential Perspective in Management Literature: A Systematic Review

Fabio Forlani (), Andrea Buratti () and Tonino Pencarelli ()
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Fabio Forlani: University of Perugia
Andrea Buratti: University of Urbino “Carlo Bo”
Tonino Pencarelli: University of Urbino “Carlo Bo”

A chapter in The Experience Logic as a New Perspective for Marketing Management, 2018, pp 15-42 from Springer

Abstract: Abstract The first chapter describes the evolution of the state state-of-the-art of the experiential perspective (ExP) approach in managerial literature, an approach that uses the concept of customer experience management (CEM) in a variety of ways. Through a systematic review, the chapter provides a structured overview of the main studies that use the experiential perspective; this overview is instrumental to in the conceptual scheme of the book developed in the chapter Marketing in an experiential perspective: from “goods and services logic” to “experience logic.” To describe the various approaches in which the authors classify articles, authors, and journals of reference in experiential perspective and customer experience management (ExP and CEM), the authors measure the notoriety of the articles and their authors, in an attempt to assess whether and how their impact dwindles inside the “small world” of ExP and CEM, or whether, instead, it extends to a wider radius that includes management literature. Lastly, the authors define the areas of application (areas of interest, or sectors), where the concept has found its widest application. The chapter, recognizing that the experiential logic is assuming centrality in marketing studies, indicates the need to construct a key to understanding and a conceptual basis of synthesis capable of integrating the various contributions that emerged in the literature into a unified framework.

Keywords: Experimental Perspective (ExP); Customer Experience Management (CEM); Brand Experience; Marketing Experience; Inductive Content Analysis (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-77550-0_2

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