International Series in Advanced Management Studies
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- Introduction
- Generoso Branca
- Introduction
- Stefania Masè
- Innovation Management, Healthcare Challenges and eHealth
- Nicola Cobelli
- Introduction to the Country of Origin Effect in International Marketing Strategies
- Giovanna Pegan, Donata Vianelli and Patrizia de Luca
- Introduction
- Ginevra Testa
- Introduction
- Luca Giraldi
- Introduction
- Francesca Romana Arduino
- Management as the Craft of Embracing Uncertainty
- Marco Balzano
- Introduction
- Bernardo Bertoldi
- The Evolution of the Sustainability Mindset in Retailing and Service Management
- Beatrice Luceri and Elisa Martinelli
- Strategic Agility: An Introduction
- Marco Balzano and Guido Bortoluzzi
- An Introduction to Dysfunctional Consumers’ Behaviour
- Gioele Zamparo
- Introduction: A Multilevel Cultural Context Framework
- Giovanna Magnani
- Introduction to the Experience Logic: Key Concepts and Contents
- Tonino Pencarelli and Fabio Forlani
- Systematic Literature Review
- Daniela Andreini and Cristina Bettinelli
- Introduction
- Rubens Pauluzzo and Bin Shen
- The Origins of Early Internationalization
- Rubina Romanello and Maria Chiarvesio
- A Brief History of Marketing—65-Years of Journey from 1948 to 2013
- Mauro Cavallone
- The Pioneers: Racing as the Main Sales Promotion Tool
- Elena Candelo
- A Comprehensive Overview of the Growing Global Space Economy: From Government Leadership to Commercial Opportunities and Ecosystem Development
- Luca Giraldi
- Corporate Social Responsibility and Sustainability
- Francesca Romana Arduino
- Virtual Reality in Marketing: Consumer and Product Research
- Generoso Branca
- The Importance of Crisis Communication
- Ginevra Testa
- The First Paradigm: Mass Production and Mass Marketing
- Elena Candelo
- Corporate Social Responsibility: A Longitudinal Analysis in the Retail Sector
- Laura Bravi, Riccardo Gori and Fabio Musso
- Art and Business
- Stefania Masè
- The Trigger: Identification of Entrepreneurial Virtues
- Bernardo Bertoldi
- Serendipity: Conceptual Roots and Necessary Conditions
- Marco Balzano
- The Historical Roots of Strategic Agility
- Marco Balzano and Guido Bortoluzzi
- Marketing in “Distant” Countries
- Giovanna Magnani
- Experiential Perspective in Management Literature: A Systematic Review
- Fabio Forlani, Andrea Buratti and Tonino Pencarelli
- The Metamorphosis of the Automotive Market
- Elena Candelo
- The Evolution of Early Internationalization: A Systematic Literature Review
- Rubina Romanello and Maria Chiarvesio
- The Internationalization Processes of SMEs
- Rubens Pauluzzo and Bin Shen
- Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
- Mauro Cavallone
- Start a Space Venture: Key Rationale, Funding, Strategic Approaches, and Overcoming Challenges for New Entrants in the Space Sector
- Luca Giraldi
- Systematic Literature Review in the Field of Art and Business
- Stefania Masè
- Governance and Sustainability Practices in Family Businesses
- Francesca Romana Arduino
- The Choices of Adoption of eHealth Tools: An Analysis of Research Models
- Nicola Cobelli
- Strategic Entry Modes and Country of Origin Effect
- Giovanna Pegan, Donata Vianelli and Patrizia de Luca
- Business Model Definition and Boundaries
- Daniela Andreini and Cristina Bettinelli
- The 1930s: Europe Behind in Marketing Strategies
- Elena Candelo
- Compulsive Buying: A Review from the Consumer Side
- Gioele Zamparo
- Packaging Design, Sustainability and the Consumer Perspective
- Generoso Branca
- The Family Business Continuity: Entrepreneurial Processes and Heuristics
- Bernardo Bertoldi
- Crisis Communication and Social Media
- Ginevra Testa
- Planning Luck: On the Cultivation of Serendipity
- Marco Balzano
- Perceived Corporate Social Responsibility and Job Satisfaction in the Retail Industry: A Systematic Literature Review and Research Agenda
- Sandro Castaldo, Andrea Ciacci and Lara Penco
- The Academic Debate on Strategic Agility: A Literature Review
- Marco Balzano and Guido Bortoluzzi
- Evolve Established Enterprises: Strategic Guidelines for Evolving and Competing in the New Space Economy
- Luca Giraldi
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