International Series in Advanced Management Studies

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The External Effect: Change Is the Constant in the Evolution of Every Business, Including Family’s Ones: Bernardo Bertoldi
Study 3—Consumers’ Response to Visual Cues: Generoso Branca
From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Art and Cross-Cultural Business: Stefania Masè
Strategic Agility: A New Paradigm for Strategy?: Marco Balzano and Guido Bortoluzzi
Bahramdipity in Organizations: Structures, Logics, and Mechanisms of Serendipity Suppression: Marco Balzano
Braced for a New Model of Creating Value: Elena Candelo
Discussions, Implications, and Limitations of the Research: Generoso Branca
How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers: Fulvio Fortezza, Andrea Dusi and Tonino Pencarelli
Small Retailers in Small Towns: An Explorative Study on Shopping Behaviour for Improving Social Sustainability in an Urban Centre: Gabriele Qualizza and Patrizia Luca
Social Media Crisis Communication in the Tourism and Hospitality Sector: An Empirical Investigation in the Cruise Industry: Ginevra Testa
Art and Business Collections: Stefania Masè
Playing the Long Game: Agentic Luck in an Unpredictable World: Marco Balzano
The Leadership Style to Lead the Evolution of the Entrepreneurial Essence: A Proposal: Bernardo Bertoldi
Conclusions: Generoso Branca
Multilevel Analysis of Business Model Innovation: Daniela Andreini and Cristina Bettinelli
Is Disruption Taking Apart the Carmakers’ World?: Elena Candelo
The Role of Country of Origin in Foreign Retailers’ Strategies: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Final Considerations: Some Implications for a More Responsible Marketing: Gioele Zamparo
Art and Consumer Perception: Stefania Masè
Resources, Strategies, and Dynamics: Rubina Romanello and Maria Chiarvesio
Experience Economy and the Management of Shopping Centers: The Role of Entertainment: Elisabetta Savelli
Managing the “4Ps” in Culturally Distant Countries: From Theory to Business Practice: Giovanna Magnani
How Platforms are Reshaping Automotive Marketing Management: Elena Candelo
Exploring Augmented Reality Applications for Sustainable Retailing: Federica Caboni and Roberto Bruni
Discussion and Conclusion: Stefania Masè
BMI from the Perspective of Five Disciplines: Daniela Andreini and Cristina Bettinelli
Chinese Cultural Roots and Their Influence on Managerial Issues: Rubens Pauluzzo and Bin Shen
Digital Technologies are Rewriting the Old Rules of Marketing: Elena Candelo
Cruise Lines’ Crisis Communication Strategies on X During the Pandemic: Results of Content Analysis: Ginevra Testa
To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging: Gabriele Murtas, Giuseppe Pedeliento and Daniela Andreini
Online Channels and the Country of Origin: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach: Mara Cerquetti
Innovation and Digital Transformation in the Automotive Industry: Elena Candelo
Conclusions and Research Agenda: Daniela Andreini and Cristina Bettinelli
Empirical Analysis: Rubens Pauluzzo and Bin Shen
How Does the Use of Shockvertising Trigger Moral Emotions? A Focus on the Plastic Issue: Costanza Dasmi, Diletta Acuti, Laura Grazzini and Gaetano Aiello
Performance and Post-entry Growth: Rubina Romanello and Maria Chiarvesio
Experience Logic: The New Challenge for Trade Fairs: Tonino Pencarelli, Marco Cioppi, Ilaria Curina and Fabio Forlani
Towards the 2030s: Unusual Times Call for Unusual Strategies: Elena Candelo
Conclusion to the Country of Origin Effect on Decision-Making in Practice: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Efficacy of Cruise Lines’ Crisis Communication Strategies During the Pandemic: Results of Sentiment Analysis: Ginevra Testa
The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study: Emanuela Conti
Future Research Agenda: Rubina Romanello and Maria Chiarvesio
Conclusions: Ginevra Testa
Marketing of Traditional-Local Products in the Experience Logic Perspective: Tonino Pencarelli, Fabio Forlani and Mauro Dini
Discussion of Research Findings: Rubens Pauluzzo and Bin Shen
Conclusion and Directions for Future Research: Rubens Pauluzzo and Bin Shen