International Series in Advanced Management Studies

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Corporate Social Responsibility in the Banking Industry: An Overview: Antonella Angelini and Federica Nieri
Gambling Addiction: A Marketing Review: Gioele Zamparo
Pre-founding, Creation, and Early Internationalization: Rubina Romanello and Maria Chiarvesio
Marketing Science: The Beginnings: Elena Candelo
Crisis Communication and Health Crises: A Systematic Literature Review: Ginevra Testa
The Convergence: Entrepreneurial Essence: Bernardo Bertoldi
A Review of Culture-Bound Approaches to International Marketing and Trends Ahead: Giovanna Magnani
TES Marketing: Mauro Cavallone
Marketing Progress: A Never-Ending Story: Elena Candelo
The Impacts of Management on the International Development of SMEs: Rubens Pauluzzo and Bin Shen
Art and Corporate Social Responsibility: Stefania Masè
The Tourist Offer of the Destination in an Experience Logic Perspective: Fabio Forlani and Tonino Pencarelli
Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–Market Perspectives: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
The World of Changes: COVID-19’s Impact on the Retail Path Towards Sustainability: Jelena Mazaj, Monica Grosso and Sandro Castaldo
The First Oil Shock: A Turning Point in Production and Marketing: Elena Candelo
Art and Communication: Stefania Masè
The TES Marketing Mix: Mauro Cavallone
Consumers’ Well-Being as an Outcome of Consumption Addiction: Gioele Zamparo
Sustainable Management of Events in an Experiential Perspective: Gian Luca Gregori, Tonino Pencarelli, Valerio Temperini, Simone Splendiani and Fabio Forlani
Culture and Its Dimensions: General Implications for Management: Rubens Pauluzzo and Bin Shen
The Cultural Adaptation of the Marketing Mix: Giovanna Magnani
Internationalization Patterns and Entry Modes: Rubina Romanello and Maria Chiarvesio
Online Shopping and Sustainability. Willingness to Pay a Contribution to Offset Environmental Pollution: Cristina Zerbini and Donata Tania Vergura
The External Effect: Change Is the Constant in the Evolution of Every Business, Including Family’s Ones: Bernardo Bertoldi
Mass Customization: Another Marketing Breakthrough: Elena Candelo
From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Strategic Agility: A New Paradigm for Strategy?: Marco Balzano and Guido Bortoluzzi
Art and Cross-Cultural Business: Stefania Masè
Braced for a New Model of Creating Value: Elena Candelo
Social Media Crisis Communication in the Tourism and Hospitality Sector: An Empirical Investigation in the Cruise Industry: Ginevra Testa
Small Retailers in Small Towns: An Explorative Study on Shopping Behaviour for Improving Social Sustainability in an Urban Centre: Gabriele Qualizza and Patrizia Luca
How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers: Fulvio Fortezza, Andrea Dusi and Tonino Pencarelli
Art and Business Collections: Stefania Masè
The Leadership Style to Lead the Evolution of the Entrepreneurial Essence: A Proposal: Bernardo Bertoldi
Multilevel Analysis of Business Model Innovation: Daniela Andreini and Cristina Bettinelli
Is Disruption Taking Apart the Carmakers’ World?: Elena Candelo
The Role of Country of Origin in Foreign Retailers’ Strategies: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Final Considerations: Some Implications for a More Responsible Marketing: Gioele Zamparo
Art and Consumer Perception: Stefania Masè
Resources, Strategies, and Dynamics: Rubina Romanello and Maria Chiarvesio
Experience Economy and the Management of Shopping Centers: The Role of Entertainment: Elisabetta Savelli
Exploring Augmented Reality Applications for Sustainable Retailing: Federica Caboni and Roberto Bruni
Managing the “4Ps” in Culturally Distant Countries: From Theory to Business Practice: Giovanna Magnani
How Platforms are Reshaping Automotive Marketing Management: Elena Candelo
Discussion and Conclusion: Stefania Masè
BMI from the Perspective of Five Disciplines: Daniela Andreini and Cristina Bettinelli
Chinese Cultural Roots and Their Influence on Managerial Issues: Rubens Pauluzzo and Bin Shen
Digital Technologies are Rewriting the Old Rules of Marketing: Elena Candelo
Cruise Lines’ Crisis Communication Strategies on X During the Pandemic: Results of Content Analysis: Ginevra Testa
To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging: Gabriele Murtas, Giuseppe Pedeliento and Daniela Andreini
The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach: Mara Cerquetti
Online Channels and the Country of Origin: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Innovation and Digital Transformation in the Automotive Industry: Elena Candelo
Conclusions and Research Agenda: Daniela Andreini and Cristina Bettinelli
Empirical Analysis: Rubens Pauluzzo and Bin Shen
Performance and Post-entry Growth: Rubina Romanello and Maria Chiarvesio
Experience Logic: The New Challenge for Trade Fairs: Tonino Pencarelli, Marco Cioppi, Ilaria Curina and Fabio Forlani
How Does the Use of Shockvertising Trigger Moral Emotions? A Focus on the Plastic Issue: Costanza Dasmi, Diletta Acuti, Laura Grazzini and Gaetano Aiello
Towards the 2030s: Unusual Times Call for Unusual Strategies: Elena Candelo
Conclusion to the Country of Origin Effect on Decision-Making in Practice: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Efficacy of Cruise Lines’ Crisis Communication Strategies During the Pandemic: Results of Sentiment Analysis: Ginevra Testa
The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study: Emanuela Conti
Future Research Agenda: Rubina Romanello and Maria Chiarvesio
Conclusions: Ginevra Testa
Marketing of Traditional-Local Products in the Experience Logic Perspective: Tonino Pencarelli, Fabio Forlani and Mauro Dini
Discussion of Research Findings: Rubens Pauluzzo and Bin Shen
Conclusion and Directions for Future Research: Rubens Pauluzzo and Bin Shen