International Series in Advanced Management Studies

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Back from the Brink: Europe’s Surprisingly Strong Recovery: Elena Candelo
Management and Governance of Family Business: Francesca Romana Arduino
Telemedicine as an eHealth Tool for Empowering Community-Based Private Health Professionals in the Italian Context: Nicola Cobelli
Country of Origin Valorization in Exporting: Insights from Companies and Foreign Importers: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
The “Golden Age” in the U.S.: From a Class-Based Market to a Personal One: Elena Candelo
Setting the Boundaries: Rubina Romanello and Maria Chiarvesio
Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”: Tonino Pencarelli and Fabio Forlani
Lessons from the Japanese: The Third Paradigm: Elena Candelo
Walk Away Decisions: When and How to Strategic Exit from Unprofitable Space Projects: Luca Giraldi
The Dawn of Globalisation: Elena Candelo
Art and Business a Relational Model: Stefania Masè
Zemblanity: The Unintended Rise of Bad Luck: Marco Balzano
Cases of Strategic Agility: Marco Balzano and Guido Bortoluzzi
The Secrets of Success: Elena Candelo
Reasons for the Non-Adoption of Telemedicine in Italy: An Empirical Study: Nicola Cobelli
Research Design and Methodology: Generoso Branca
Business Model Innovation: A Thematic Map: Daniela Andreini and Cristina Bettinelli
Corporate Social Responsibility in the Banking Industry: An Overview: Antonella Angelini and Federica Nieri
Gambling Addiction: A Marketing Review: Gioele Zamparo
Crisis Communication and Health Crises: A Systematic Literature Review: Ginevra Testa
Pre-founding, Creation, and Early Internationalization: Rubina Romanello and Maria Chiarvesio
Marketing Science: The Beginnings: Elena Candelo
From Theory to Practice: Luca Giraldi
A Review of Culture-Bound Approaches to International Marketing and Trends Ahead: Giovanna Magnani
TES Marketing: Mauro Cavallone
The Convergence: Entrepreneurial Essence: Bernardo Bertoldi
Empirical Analysis of Italian Listed Family Businesses: Francesca Romana Arduino
Diagnosing Organizational Zemblanity: From Isolated Errors to Endogenous Decline: Marco Balzano
Marketing Progress: A Never-Ending Story: Elena Candelo
The Impacts of Management on the International Development of SMEs: Rubens Pauluzzo and Bin Shen
Art and Corporate Social Responsibility: Stefania Masè
The Tourist Offer of the Destination in an Experience Logic Perspective: Fabio Forlani and Tonino Pencarelli
Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–Market Perspectives: Giovanna Pegan, Donata Vianelli and Patrizia de Luca
Preliminary Study and Main Experiments Procedure: Generoso Branca
The World of Changes: COVID-19’s Impact on the Retail Path Towards Sustainability: Jelena Mazaj, Monica Grosso and Sandro Castaldo
Study 1—Consumers’ Response to Structural Cues: Generoso Branca
Art and Communication: Stefania Masè
The First Oil Shock: A Turning Point in Production and Marketing: Elena Candelo
The TES Marketing Mix: Mauro Cavallone
Study 2—Consumers’ Response to Haptic Cues: Generoso Branca
Consumers’ Well-Being as an Outcome of Consumption Addiction: Gioele Zamparo
Sustainable Management of Events in an Experiential Perspective: Gian Luca Gregori, Tonino Pencarelli, Valerio Temperini, Simone Splendiani and Fabio Forlani
Conclusion: Francesca Romana Arduino
The Bahramdipity Trap: Killing Ideas Before They Breathe: Marco Balzano
Culture and Its Dimensions: General Implications for Management: Rubens Pauluzzo and Bin Shen
The Cultural Adaptation of the Marketing Mix: Giovanna Magnani
Online Shopping and Sustainability. Willingness to Pay a Contribution to Offset Environmental Pollution: Cristina Zerbini and Donata Tania Vergura
Internationalization Patterns and Entry Modes: Rubina Romanello and Maria Chiarvesio
Conclusions: Luca Giraldi
Mass Customization: Another Marketing Breakthrough: Elena Candelo