Art and Business a Relational Model

Stefania Masè
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Stefania Masè: IPAG Business School

Chapter Chapter 4 in Art and Business, 2020, pp 51-67 from Springer

Abstract: Abstract The authors who loosely define the Art and Business as a relational model conceives it as a business relationship in which donor and recipient are both actives beneficiaries. The economical sustain received by the arts is abundantly counterbalanced in terms of value creation for companies. Arts can in fact inflate stimulating innovations for enterprises regarding their organizational structure, identity, and brand value. A special attention has been given by authors to luxury companies, and brands, intensively collaborating with the arts to maintain a perception of exclusivity. The case study dedicated to luxury conglomerate LVMH will offer an actual example of the relations between Art and Business.

Date: 2020
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DOI: 10.1007/978-3-030-51769-4_4

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