Final Considerations: Some Implications for a More Responsible Marketing

Gioele Zamparo
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Gioele Zamparo: University of Udine

Chapter Chapter 5 in Marketing and Dysfunctional Consumer Behaviour, 2025, pp 121-132 from Springer

Abstract: Abstract This chapter concludes this work by summarising the contents of Chaps. 2 , 3 and 4 . It highlights the most salient implications for addressing compulsive buying and problematic gambling, focusing particularly on strategies aimed at protecting consumers and limiting firms’ actions. The chapter concludes by identifying areas for future inquiry that may enhance our understanding of how marketing actions and dysfunctional behaviours can, at times, intertwine.

Date: 2025
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DOI: 10.1007/978-3-031-89162-5_5

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