The Ford Explorer Case

Juan P. Alberio and Suri Mulani

Chapter Chapter 6 in Decision Making with the Analytic Network Process, 2006, pp 101-127 from Springer

Keywords: Explorer Model; Alternative Decision; Analytic Network Process; Brand Image; Public Image (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/0-387-33987-6_6

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