Models for Sales Management Decisions

Sönke Albers and Murali Mantrala

Chapter Chapter 6 in Handbook of Marketing Decision Models, 2008, pp 163-210 from Springer

Keywords: Selling Effort; Sale Force; Econometric Estimation; Compensation Plan; Selling Environment (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_6

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