Market Attractiveness of Developing Countries

Thomas L. Saaty () and Luis G. Vargas ()
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Thomas L. Saaty: University of Pittsburgh
Luis G. Vargas: University of Pittsburgh

Chapter Chapter 10 in Models, Methods, Concepts & Applications of the Analytic Hierarchy Process, 2012, pp 129-147 from Springer

Abstract: Abstract Companies operating in international markets need to evaluate the potential market attractiveness of developing countries with which they may want to do business. These companies have access to substantial amounts of information from specialized sources and from statistical data supplied by international institutions.

Keywords: Gross Domestic Product; Direct Investment; Inflation Rate; Rating Intensity; North American Free Trade Agreement (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4614-3597-6_10

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