An Invitation to Fail: Digital Transformation Without a Business Objective

Mucahit Ozden ()
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Mucahit Ozden: University of Warwick, Warwick Manufacturing Group

Chapter Chapter 2 in Digital Transformation of Supply Chains, 2026, pp 41-69 from Springer

Abstract: Abstract This chapter addresses the critical importance of aligning digital transformation efforts with strategic business goals. It highlights the pitfalls of technology-driven initiatives that neglect the broader organizational vision, often leading to wasted resources, inefficiencies, and failed outcomes. The chapter emphasizes that digital transformation should serve to achieve business objectives rather than as an end-goal. Key technologies such as Artificial Intelligence (AI), blockchain, Internet of Things (IoT), and cloud computing are discussed, with an emphasis on their strategic application rather than mere adoption. By leveraging tools such as balanced scorecards (BSC), objectives and key results (OKRs), and digital maturity models, organizations can ensure that technology investments align with their long-term goals and create measurable business value. The role of leadership, change management, and continuous evaluation is explored, reinforcing the idea that a successful digital transformation requires thorough planning, cross-functional collaboration, and a focus on sustainable value creation. It concludes by addressing future trends, such as AI-driven decision-making and sustainability, urging organizations to remain agile and adaptable in their digital transformation strategies.

Keywords: Digital transformation; Technology adoption; Strategic alignment; Business objectives (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-01206-7_2

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