Business-Cycle Research in Marketing

Barbara Deleersnyder () and Marnik G. Dekimpe ()
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Barbara Deleersnyder: Tilburg University
Marnik G. Dekimpe: Tilburg University

Chapter Chapter 12 in Handbook of Marketing Decision Models, 2017, pp 361-384 from Springer

Abstract: Abstract The recent Global Financial crisisGlobal financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuationsBusiness-cycle fluctuations , can be among the most influential determinants of a firm’s activities and performance.

Date: 2017
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DOI: 10.1007/978-3-319-56941-3_12

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