Handbook of Marketing Decision Models

Edited by Berend Wierenga () and Ralf van der Lans ()

in International Series in Operations Research and Management Science from Springer, currently edited by Camille C. Price, Joe Zhu and Frederick S. Hillier

Date: 2017
Edition: 2nd ed. 2017
ISBN: 978-3-319-56941-3
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Chapters in this book:

Ch Chapter 1 Marketing Decision Models: Progress and Perspectives

Berend Wierenga and Ralf van der Lans

Ch Chapter 10 Marketing Models for the Customer-Centric Firm

Eva Ascarza, Peter S. Fader and Bruce G. S. Hardie

Ch Chapter 11 Eye Movements During Search and Choice

Ralf van der Lans and Michel Wedel

Ch Chapter 12 Business-Cycle Research in Marketing

Barbara Deleersnyder and Marnik G. Dekimpe

Ch Chapter 13 Marketing Models for the Life Sciences Industry

Vardan Avagyan, Vardit Landsman and Stefan Stremersch

Ch Chapter 14 Marketing Models for Internet Advertising

Randolph E. Bucklin and Paul R. Hoban

Ch Chapter 15 Advertising Effectiveness and Media Exposure

Peter Danaher

Ch Chapter 16 Social Media Analytics

Wendy W. Moe, Oded Netzer and David A. Schweidel

Ch Chapter 17 Integrating Social Networks into Marketing Decision Models

Xi Chen, Ralf van der Lans and Michael Trusov

Ch Chapter 18 Morphing Theory and Applications

Gui B. Liberali, John R. Hauser and Glen L. Urban

Ch Chapter 2 Sales Promotion Models

Harald J. Heerde and Scott A. Neslin

Ch Chapter 3 Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions

Tingting Fan, Peter N. Golder and Donald R. Lehmann

Ch Chapter 4 Models for the Financial-Performance Effects of Marketing

Dominique M. Hanssens and Marnik G. Dekimpe

Ch Chapter 5 Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends

Tammo H. A. Bijmolt and Peter C. Verhoef

Ch Chapter 6 Structural Models in Marketing: Consumer Demand and Search

Pradeep Chintagunta

Ch Chapter 7 Economic Models of Choice

Greg M. Allenby, Jaehwan Kim and Peter E. Rossi

Ch Chapter 8 Empirical Models of Learning Dynamics: A Survey of Recent Developments

Andrew Ching, Tülin Erdem and Michael Keane

Ch Chapter 9 Measurement Models for Marketing Constructs

Hans Baumgartner and Bert Weijters

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Persistent link: https://EconPapers.repec.org/RePEc:spr:isorms:978-3-319-56941-3

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DOI: 10.1007/978-3-319-56941-3

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