Value Impacts of Dynamics and Uncertainties in Tactical Supply Chain Design

Marcus Brandenburg
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Marcus Brandenburg: University of Kassel

Chapter Chapter 9 in Quantitative Models for Value-Based Supply Chain Management, 2013, pp 139-153 from Springer

Abstract: Abstract Highly competitive consumer markets resulting in growing product launch rates amplify the relevance of tactical supply chain design (TSCD) for new product introduction (NPI). The complexity of TSCD decisions is enhanced by dynamics and uncertainties in supply chains. Beyond this, increasing profitability expectations of capital markets lead to the question how dynamic and uncertain TSCD options for NPI can be assessed regarding their value impacts. This paper proposes a hybrid value- and volume-based evaluation and quantification approach, in which a discrete event simulation model is combined with the discounted cash flow method. The suggested approach is illustrated based on a realistic case example from the fast moving consumer goods industry.

Keywords: Supply Chain; Cash Flow; Supply Chain Management; Product Life Cycle; Supply Chain Performance (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnechp:978-3-642-31304-2_9

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DOI: 10.1007/978-3-642-31304-2_9

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