 The Demand for Counterfeit Trade: Consumer ComplicityPeggy Chaudhry and
Alan Zimmerman
Chapter Chapter 5 in Protecting Your Intellectual Property Rights, 2013, pp 71-83 from Springer Abstract: Abstract There is a need for business managers, policymakers, and other constituents to start focusing on the demand side of the counterfeit problem. The academic literature, business, and trade publications have addressed various anticounterfeiting tactics, the types of organized piracy activities, and the level of international and host country enforcement used to protect a company’s IPR. Little research has been conducted measuring the “demand side” of the problem, i.e., the willingness of consumers to purchase counterfeit goods. The current research has relied on convenience samples of consumers within single country markets, such as Germany or Hong Kong. Very few empirical studies have been conducted to explain this consumer behavior across country markets. Imagine the insights we might gain by examining consumer attitudes and purchase behavior for counterfeit goods. Keywords: Shopping Experience; Shopping Environment; Counterfeit Product; Luxury Brand; Counterfeit Good (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-1-4614-5568-4_5 Ordering information: This item can be ordered from DOI: 10.1007/978-1-4614-5568-4_5 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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