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Management for Professionals

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Introduction: Globalization and the Opening of New Markets
Thomas Bieger, Christoph Franz and Andreas Herrmann
Business Transformation and Project Management
Marc Helmold
Introduction
Gilbert W. Fairholm
The Modern Lean Enterprise
Alexander Tsigkas
Theoretical Background: Introduction to Social Marketing
Helena M. Alves and M. Mercedes Galan-Ladero
Cracks in the Leader’s Ship
Dan Norenberg
Enterprise Governance of IT, Alignment and Value
Steven Haes and Wim Grembergen
Open Innovation and Intellectual Capital
Clifford M. Gross
The Case for Culture in Expansion Strategy
Ralf Drews and Melissa Lamson
Introduction: Foresight and Strategy in Asia Pacific Business
Luke Laan and Janson Yap
Introduction
Georg Michalik
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket
Maria Elo and Fotios Katsardis
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform
Ziyi Zhao, Zhijing Niu and Yulu Yan
Introduction
Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Case: The Renewed Case Seminar
Andreas Biagosch
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business
Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Mergers and Acquisitions
B. Rajesh Kumar
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study
Kathleen Schröter and Angus Cameron
Neuroleadership: The Backdrop
Argang Ghadiri, Andreas Habermacher and Theo Peters
Introduction
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
Ursula A. Vavrik
Introduction
Theresia Olsson Neve
Can You Hear Digital?
Steven M. Stone
Types of Corporate Bankruptcies
Charles J. Alaimo
Dramatic Change Everywhere: Implications for Organizational Change Management
Martin Kupiek
Family Business Around the World
Laura Hougaz
Introduction
Tony McNulty and Robin Marks
The Fight Against Corporate Autism in Industrial Companies
Claudio A. Saavedra
Towards a New Way of Organizing
Sharda S. Nandram
Prelude: Scientific Journey into a Strange Paradigm
Christoph E. Mandl
Introduction
Wing Sun Li
Preface: Scientific Journey into a Strange Paradigm
Christoph E. Mandl
The Ideas of TRIZ
Isak Bukhman
What Is Data and Analytics Strategy
Prakash Sah
Introduction
Hartmut Stadtler and Christopher Haub
Introduction: Rationale, Motivation and Innovation Necessity in Small and Medium-Sized Enterprises
Marc Vathauer
5G Drives New Developments in Global Digital Transformation
Pengfei Sun
Introduction
Federico Rajola
Strategic Management Control in Theory and Practice
Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
International Corporations and Taxes
Gio Wiederhold
There’s More to Murphy; Virtual Reality in the Construction Sector
Gareth Riding
Researchers and Entrepreneurship
George Vekinis
Introduction
Arun Kohli
Best-in-Class Negotiations in the International Context
Marc Helmold
The Difference between Goal, Strategy, Tactics and Execution
Matthias Kolbusa
Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators
Peter Krüssel and Friederike Göbel
Complaint Management in a Customer-Oriented Firm
Bernd Stauss and Wolfgang Seidel
Characteristics of the Concept of Customer Value Management
Tymoteusz Doligalski
Performance Management (PM) Over the Entire Value Chain
Marc Helmold and Warda Samara
The Elephant
Gregory Usher
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