Management for Professionals
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- Performance Management as Part of the Corporate Strategy
- Marc Helmold
- Management Challenges in Dynamic Business Environments
- Bernd Heesen
- An Overview
- Albert Liao
- Preparing for the New Reality
- Daniel Fasnacht
- System Science
- Hao Zhang
- Introduction to Hotel Revenue Management
- Ben Vinod
- Presentations: Conveyer Belt of Your Success
- Ralf T. Kreutzer
- Integration Management in Mergers and Acquisitions: Success Factors and Pitfalls
- Stephan Bergamin and Markus Braun
- Introduction
- Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
- Background and the Necessity to Build a Digital Business Leadership
- Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
- The Modern Lean Enterprise
- Alexander Tsigkas
- Enterprise Governance of IT, Alignment and Value
- Steven Haes and Wim Grembergen
- Open Innovation and Intellectual Capital
- Clifford M. Gross
- Business Transformation and Project Management
- Marc Helmold
- Introduction: Globalization and the Opening of New Markets
- Thomas Bieger, Christoph Franz and Andreas Herrmann
- Cracks in the Leader’s Ship
- Dan Norenberg
- Introduction: Foresight and Strategy in Asia Pacific Business
- Luke Laan and Janson Yap
- The Case for Culture in Expansion Strategy
- Ralf Drews and Melissa Lamson
- Introduction
- Gilbert W. Fairholm
- Theoretical Background: Introduction to Social Marketing
- Helena M. Alves and M. Mercedes Galan-Ladero
- Book Reference Terms, Definitions, and Cases
- Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
- Introduction
- Dominik Schwizer and Michael Burch
- A Different Way of Thinking About HRM
- Regina Tendayi and Larry M. Starr
- Introducing Enterprise Governance of IT, Alignment and Value
- Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
- Analysis of the Management Consulting Industry
- Jeremy David Curuksu
- Introduction
- Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
- An Introduction to Personal Branding
- Talaya Waller
- Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
- Don Peppers and Martha Rogers
- Leadership in the Twenty-First Century Leadership in the Crisis?
- Daniel F. Pinnow
- Introduction
- Sanjay Mohapatra and Laxmikant Lokhande
- The Battle for Attention
- Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
- The Need to Change Changes the Way We Work
- David Miller
- Introduction
- Hartmut Stadtler and Christopher Haub
- Introduction: Rationale, Motivation and Innovation Necessity in Small and Medium-Sized Enterprises
- Marc Vathauer
- Strategic Management Control in Theory and Practice
- Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
- Researchers and Entrepreneurship
- George Vekinis
- International Corporations and Taxes
- Gio Wiederhold
- What Is Data and Analytics Strategy
- Prakash Sah
- 5G Drives New Developments in Global Digital Transformation
- Pengfei Sun
- Introduction
- Arun Kohli
- Introduction
- Federico Rajola
- There’s More to Murphy; Virtual Reality in the Construction Sector
- Gareth Riding
- Introduction
- Xuehua Wang
- Introduction
- Armin Trost
- Introduction
- Bernd X. Weis
- Introduction
- Justyna Patalas-Maliszewska
- Introduction
- Karin Thier
- The Rise of a New Business Function: Customer Success (Management)
- Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
- Introduction
- Martha A. Gephart and Victoria J. Marsick
- Introduction
- Malte Ackermann