Management for Professionals
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- Introduction: Globalization and the Opening of New Markets
- Thomas Bieger, Christoph Franz and Andreas Herrmann
- Business Transformation and Project Management
- Marc Helmold
- Introduction
- Gilbert W. Fairholm
- The Modern Lean Enterprise
- Alexander Tsigkas
- Theoretical Background: Introduction to Social Marketing
- Helena M. Alves and M. Mercedes Galan-Ladero
- Cracks in the Leader’s Ship
- Dan Norenberg
- Enterprise Governance of IT, Alignment and Value
- Steven Haes and Wim Grembergen
- Open Innovation and Intellectual Capital
- Clifford M. Gross
- The Case for Culture in Expansion Strategy
- Ralf Drews and Melissa Lamson
- Introduction: Foresight and Strategy in Asia Pacific Business
- Luke Laan and Janson Yap
- Introduction
- Georg Michalik
- Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket
- Maria Elo and Fotios Katsardis
- Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform
- Ziyi Zhao, Zhijing Niu and Yulu Yan
- Introduction
- Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
- Case: The Renewed Case Seminar
- Andreas Biagosch
- Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business
- Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
- Mergers and Acquisitions
- B. Rajesh Kumar
- How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study
- Kathleen Schröter and Angus Cameron
- Neuroleadership: The Backdrop
- Argang Ghadiri, Andreas Habermacher and Theo Peters
- Introduction
- Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
- Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
- Ursula A. Vavrik
- Introduction
- Theresia Olsson Neve
- Can You Hear Digital?
- Steven M. Stone
- Types of Corporate Bankruptcies
- Charles J. Alaimo
- Dramatic Change Everywhere: Implications for Organizational Change Management
- Martin Kupiek
- Family Business Around the World
- Laura Hougaz
- Introduction
- Tony McNulty and Robin Marks
- The Fight Against Corporate Autism in Industrial Companies
- Claudio A. Saavedra
- Towards a New Way of Organizing
- Sharda S. Nandram
- Prelude: Scientific Journey into a Strange Paradigm
- Christoph E. Mandl
- Introduction
- Wing Sun Li
- Preface: Scientific Journey into a Strange Paradigm
- Christoph E. Mandl
- The Ideas of TRIZ
- Isak Bukhman
- What Is Data and Analytics Strategy
- Prakash Sah
- Introduction
- Hartmut Stadtler and Christopher Haub
- Introduction: Rationale, Motivation and Innovation Necessity in Small and Medium-Sized Enterprises
- Marc Vathauer
- 5G Drives New Developments in Global Digital Transformation
- Pengfei Sun
- Introduction
- Federico Rajola
- Strategic Management Control in Theory and Practice
- Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
- International Corporations and Taxes
- Gio Wiederhold
- There’s More to Murphy; Virtual Reality in the Construction Sector
- Gareth Riding
- Researchers and Entrepreneurship
- George Vekinis
- Introduction
- Arun Kohli
- Best-in-Class Negotiations in the International Context
- Marc Helmold
- The Difference between Goal, Strategy, Tactics and Execution
- Matthias Kolbusa
- Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators
- Peter Krüssel and Friederike Göbel
- Complaint Management in a Customer-Oriented Firm
- Bernd Stauss and Wolfgang Seidel
- Characteristics of the Concept of Customer Value Management
- Tymoteusz Doligalski
- Performance Management (PM) Over the Entire Value Chain
- Marc Helmold and Warda Samara
- The Elephant
- Gregory Usher