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Management for Professionals

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Performance Management as Part of the Corporate Strategy
Marc Helmold
Management Challenges in Dynamic Business Environments
Bernd Heesen
An Overview
Albert Liao
Preparing for the New Reality
Daniel Fasnacht
System Science
Hao Zhang
Introduction to Hotel Revenue Management
Ben Vinod
Presentations: Conveyer Belt of Your Success
Ralf T. Kreutzer
Integration Management in Mergers and Acquisitions: Success Factors and Pitfalls
Stephan Bergamin and Markus Braun
Introduction
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Background and the Necessity to Build a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
The Modern Lean Enterprise
Alexander Tsigkas
Enterprise Governance of IT, Alignment and Value
Steven Haes and Wim Grembergen
Open Innovation and Intellectual Capital
Clifford M. Gross
Business Transformation and Project Management
Marc Helmold
Introduction: Globalization and the Opening of New Markets
Thomas Bieger, Christoph Franz and Andreas Herrmann
Cracks in the Leader’s Ship
Dan Norenberg
Introduction: Foresight and Strategy in Asia Pacific Business
Luke Laan and Janson Yap
The Case for Culture in Expansion Strategy
Ralf Drews and Melissa Lamson
Introduction
Gilbert W. Fairholm
Theoretical Background: Introduction to Social Marketing
Helena M. Alves and M. Mercedes Galan-Ladero
Book Reference Terms, Definitions, and Cases
Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
Introduction
Dominik Schwizer and Michael Burch
A Different Way of Thinking About HRM
Regina Tendayi and Larry M. Starr
Introducing Enterprise Governance of IT, Alignment and Value
Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Analysis of the Management Consulting Industry
Jeremy David Curuksu
Introduction
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
An Introduction to Personal Branding
Talaya Waller
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
Don Peppers and Martha Rogers
Leadership in the Twenty-First Century Leadership in the Crisis?
Daniel F. Pinnow
Introduction
Sanjay Mohapatra and Laxmikant Lokhande
The Battle for Attention
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
The Need to Change Changes the Way We Work
David Miller
Introduction
Hartmut Stadtler and Christopher Haub
Introduction: Rationale, Motivation and Innovation Necessity in Small and Medium-Sized Enterprises
Marc Vathauer
Strategic Management Control in Theory and Practice
Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
Researchers and Entrepreneurship
George Vekinis
International Corporations and Taxes
Gio Wiederhold
What Is Data and Analytics Strategy
Prakash Sah
5G Drives New Developments in Global Digital Transformation
Pengfei Sun
Introduction
Arun Kohli
Introduction
Federico Rajola
There’s More to Murphy; Virtual Reality in the Construction Sector
Gareth Riding
Introduction
Xuehua Wang
Introduction
Armin Trost
Introduction
Bernd X. Weis
Introduction
Justyna Patalas-Maliszewska
Introduction
Karin Thier
The Rise of a New Business Function: Customer Success (Management)
Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Introduction
Martha A. Gephart and Victoria J. Marsick
Introduction
Malte Ackermann
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