Management for Professionals

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Marketing in the Aeronautics Industry

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Introduction to Quality

Timothy Adesanya Ibidapo

Magnetic Sense, AI, and the Future of Mobility

Diana Derval

Introduction

Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang

Background and the Necessity to Build a Digital Business Leadership

Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch

Risk Measures in Asset Management

Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu

Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria

Ursula A. Vavrik

Introduction

Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider

Introduction

Gilbert W. Fairholm

The Case for Culture in Expansion Strategy

Ralf Drews and Melissa Lamson

Introduction: Globalization and the Opening of New Markets

Thomas Bieger, Christoph Franz and Andreas Herrmann

Open Innovation and Intellectual Capital

Clifford M. Gross

Theoretical Background: Introduction to Social Marketing

Helena M. Alves and M. Mercedes Galan-Ladero

Introduction: Foresight and Strategy in Asia Pacific Business

Luke Laan and Janson Yap

Cracks in the Leader’s Ship

Dan Norenberg

Enterprise Governance of IT, Alignment and Value

Steven Haes and Wim Grembergen

Business Transformation and Project Management

Marc Helmold

The Modern Lean Enterprise

Alexander Tsigkas

Introduction

Fady A. Harfoush

Move Away from Disconnected Planning

Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle

Economic Factor Innovations

Martin Kaschny and Matthias Nolden

Introduction to Benchmarking

Peter Bogetoft

Introduction

Dominik Remling and Thomas Friedli

Introduction

Yacob Khojasteh

Understanding China’s Real Estate Markets: A Brief Introduction

Bing Wang and Tobias Just

Introduction: Co-creation in the Era of Bottom-Up Economics

Tobias Redlich, Manuel Moritz and Jens P. Wulfsberg

Introduction

Lars Michael Bollweg

Introduction

Xuehua Wang

Knowledge Management Today

Soumit Sain and Silvio Wilde

Introduction

Martha A. Gephart and Victoria J. Marsick

Introduction

Karin Thier

Role of Strategic Sourcing in a Changing World

Bharat Vagadia

Introduction

Aristide Aartsengel and Selahattin Kurtoglu

Introduction

S. Aqeel Tirmizi and John D. Vogelsang

Introduction: What This Book Is About and Why We Wrote It

C.-Andreas Dalluege and John Stephen Gary Wells

Introduction

Peggy Chaudhry and Alan Zimmerman

Introduction

Bernd X. Weis

Introduction

Malte Ackermann

Digital Transformation and the Challenges for Organizational Communications: An Introduction

Joachim Klewes, Dirk Popp and Manuela Rost-Hein

A Buzzing Prologue

Orestis Georgiou, Mykola Maksymenko and Stephen Russo

Introduction

Sebastian Kunert

Introduction

Armin Trost

Understanding China’s Real Estate Markets: A Brief Introduction

Bing Wang and Tobias Just

The Rise of a New Business Function: Customer Success (Management)

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Introduction

Justyna Patalas-Maliszewska

Why Another Intercultural Manual?

Peter M. Haller, Ulrich Naegele and Susan Berger

Erratum to: Sustainable Fashion

Sarah Margaretha Jastram and Anna-Maria Schneider

Introduction to Business Excellence

Flevy Lasrado

Foundations of Systematic Innovation

Rupert A. Brandmeier and Florian Rupp

Technology

Peter Curwen and Jason Whalley