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Management for Professionals

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Prologue: The Stages in Brief
Matthias T. Meifert
Systems for Creating Capital
Richard Thomas Watson
PM in the Upstream Value Chain
Marc Helmold
Strategically Positioning HRD Practice in Organizations
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Systems for Creating Capital
Richard Thomas Watson and Saji K. Mathew
Sell Solution: Turning an Opportunity into an Order
Kaj Storbacka and Risto Pennanen
Social Enterprise for Economic Opportunity at UTEC
Gregg Croteau, Ed Frechette and Dawn Grenier
Positioning for a Competitive Advantage
Talaya Waller
Modelling, Model Architecture, and Model Quality
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Emerging Technologies in BPM
Sandy Kemsley
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles
Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Adam Mikolajczyk on Meaningful City Branding
Florian Kaefer
The Board’s Key Role During a Crisis: Such as COVID-19
Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
Mission Mastery: Pillar 1—Mission
Brian Dive
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services
Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Concept of Marketing
Gabriel Steinhardt
The Ego-Soul Dynamics of Leadership Development
Richard Barrett
Sales Management
Marc Helmold
Athlete Entrepreneurs
Vanessa Ratten
Innovation
Eric Viardot
Operational Excellence: The St.Gallen Model for Holistic Optimization
Marten Ritz and Thomas Friedli
Lead Community
Linda Mareen Neugebauer and Irene Zanko
Evaluating and Valuing Patents
Oliver Gassmann, Martin A. Bader and Mark James Thompson
Organizational Unconscious: Signs and Symbols
N. K. Singh
The Banking Sector
Henk R. Randau and Olga Medinskaya
The Project
Gregory Usher
Tax Due Diligence in Real Estate Transactions
Jesko Nobiling and Stephan Hoyer
Preparation for Strategy Execution
Bernd Heesen
Business Process Reengineering: Framework and Approach
Sanjay Mohapatra
The Complementary Management Model
Boris Kaehler
Challenges with Harnessing the Revenue Opportunity
Ben Vinod
Case 7 Quidel Corporation
B. Rajesh Kumar
Strategic Planning and Management
Aristide Aartsengel and Selahattin Kurtoglu
CRM, CXM, and Marketing Automation
Klaus Heinzelbecker
Change Forces: The Stimulants for Progress
Professor Sushil
Selecting and Entering Global Markets
Bodo B. Schlegelmilch
Commencing the Lean Journey
Ganesh Mahadevan and Kalyana C. Chejarla
Authentic Self
Sen Sendjaya
Succession Planning Governance Case
Martin Hilb
Perceptions of Flight Shame and Consumer Segments in Switzerland
Philipp Gunziger, Andreas Wittmer and René Puls
Understanding Growth Barriers
Ralph Krüger and Andreas Stumpf
5G and Satellites: A Viable Ecosystem?
Hans-Peter Petry and Saher Salem
A Model of Control and Communication
Martin Pfiffner
Kyouiku (教育) – The Learning Enterprise
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Lean Flow: A Method
Alexander Tsigkas
Education and Learning
Alan Okros
Family and Business: The “Impossible Endeavour”
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Creation
Sanford L. Moskowitz and Chris Erickson
Entrepreneurial Dynamic Capabilities Along the Value Chain: Evaluation of Case Studies
Christoph Haag and Theresa Marie Wobbe
Communication in Projects
Richard Streich and Jens Brennholt
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