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Management for Professionals

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Methodology
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Challenges with Harnessing the Revenue Opportunity
Ben Vinod
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”
María José Montero-Simó and Rafael A. Araque-Padilla
Prologue: The Stages in Brief
Matthias T. Meifert
Holistic Approach to Research
N. K. Singh
Preparation for Strategy Execution
Bernd Heesen
Finding the Right Positioning
Diana Derval
Systems for Creating Capital
Richard Thomas Watson
Adam Mikolajczyk on Meaningful City Branding
Florian Kaefer
The Board’s Key Role During a Crisis: Such as COVID-19
Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
The Banking Sector
Henk R. Randau and Olga Medinskaya
Organizational Unconscious: Signs and Symbols
N. K. Singh
CRM, CXM, and Marketing Automation
Klaus Heinzelbecker
Strategic Planning and Management
Aristide Aartsengel and Selahattin Kurtoglu
PM in the Upstream Value Chain
Marc Helmold
Systems for Creating Capital
Richard Thomas Watson and Saji K. Mathew
Social Enterprise for Economic Opportunity at UTEC
Gregg Croteau, Ed Frechette and Dawn Grenier
Sell Solution: Turning an Opportunity into an Order
Kaj Storbacka and Risto Pennanen
Change Forces: The Stimulants for Progress
Professor Sushil
Evaluating and Valuing Patents
Oliver Gassmann, Martin A. Bader and Mark James Thompson
Succession Planning Governance Case
Martin Hilb
Case 7 Quidel Corporation
B. Rajesh Kumar
Positioning for a Competitive Advantage
Talaya Waller
Business Process Reengineering: Framework and Approach
Sanjay Mohapatra
Concept of Marketing
Gabriel Steinhardt
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services
Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Sales Management
Marc Helmold
The Ego-Soul Dynamics of Leadership Development
Richard Barrett
Athlete Entrepreneurs
Vanessa Ratten
The Complementary Management Model
Boris Kaehler
Strategically Positioning HRD Practice in Organizations
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Innovation
Eric Viardot
Lead Community
Linda Mareen Neugebauer and Irene Zanko
Operational Excellence: The St.Gallen Model for Holistic Optimization
Marten Ritz and Thomas Friedli
Understanding Growth Barriers
Ralph Krüger and Andreas Stumpf
Perceptions of Flight Shame and Consumer Segments in Switzerland
Philipp Gunziger, Andreas Wittmer and René Puls
The Project
Gregory Usher
Tax Due Diligence in Real Estate Transactions
Jesko Nobiling and Stephan Hoyer
Mission Mastery: Pillar 1—Mission
Brian Dive
Commencing the Lean Journey
Ganesh Mahadevan and Kalyana C. Chejarla
Selecting and Entering Global Markets
Bodo B. Schlegelmilch
Emerging Technologies in BPM
Sandy Kemsley
Modelling, Model Architecture, and Model Quality
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles
Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Authentic Self
Sen Sendjaya
Energy Supply
Tracy Dathe, Volker Müller and Marc Helmold
Human Rights in Global Supply Chains
Nanda Bergstein
Organizational Structure
Philipp Osterrieder
Intelligence Engineering-Led Set-up of Generic Strategic Options Analysis Problem to Solution Spaces: Cyber Example Demonstration
Bruce Garvey and Adam D. M. Svendsen
Puzzled by Projects?
Steven M. Stone
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