Management for Professionals

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Methodology: Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Success Factors for the Implementation: Lars Michael Bollweg
Strategy and Positioning: Martin Kaschny and Matthias Nolden
Service Levels for SAP on Cloud: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Core Process Analysis: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Selecting the Right Organization and Structure for Sustainability: Eric Viardot
Crystal Lake Fisheries—I: Vishnuprasad Nagadevara
Connecting the Dots: Fady A. Harfoush
Cognitive Biases: Radu Atanasiu
Capture and Manage Demand History: Jörg Thomas Dickersbach and Michael F. Passon
Case Study of TENARIS: Javier Papa
Raising Innovation Potential Through a Well Indoor Climate: Alexander Buff
Strategic Sourcing: Expenditure Category Strategy Formulation: Sathit Parniangtong
The Storytelling Procedure: Karin Thier
Product Design: Stefano Tonchia
Perceptions of Flight Shame and Consumer Segments in Switzerland: Philipp Gunziger, Andreas Wittmer and René Puls
Understanding Growth Barriers: Ralph Krüger and Andreas Stumpf
Selecting and Entering Global Markets: Bodo B. Schlegelmilch
Commencing the Lean Journey: Ganesh Mahadevan and Kalyana C. Chejarla
Systems for Creating Capital: Richard Thomas Watson
PM in the Upstream Value Chain: Marc Helmold
Adam Mikolajczyk on Meaningful City Branding: Florian Kaefer
The Board’s Key Role During a Crisis: Such as COVID-19: Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
Case 7 Quidel Corporation: B. Rajesh Kumar
Mission Mastery: Pillar 1—Mission: Brian Dive
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Succession Planning Governance Case: Martin Hilb
Strategic Planning and Management: Aristide Aartsengel and Selahattin Kurtoglu
CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
The Banking Sector: Henk R. Randau and Olga Medinskaya
Organizational Unconscious: Signs and Symbols: N. K. Singh
Sales Management: Marc Helmold
Athlete Entrepreneurs: Vanessa Ratten
Concept of Marketing: Gabriel Steinhardt
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Emerging Technologies in BPM: Sandy Kemsley
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Strategically Positioning HRD Practice in Organizations: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Innovation: Eric Viardot
Lead Community: Linda Mareen Neugebauer and Irene Zanko
Operational Excellence: The St.Gallen Model for Holistic Optimization: Marten Ritz and Thomas Friedli
Authentic Self: Sen Sendjaya
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Holistic Approach to Research: N. K. Singh
Prologue: The Stages in Brief: Matthias T. Meifert
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
Finding the Right Positioning: Diana Derval
Change Forces: The Stimulants for Progress: Professor Sushil