Management for Professionals
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- Methodology
- Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
- Challenges with Harnessing the Revenue Opportunity
- Ben Vinod
- Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”
- María José Montero-Simó and Rafael A. Araque-Padilla
- Prologue: The Stages in Brief
- Matthias T. Meifert
- Holistic Approach to Research
- N. K. Singh
- Preparation for Strategy Execution
- Bernd Heesen
- Finding the Right Positioning
- Diana Derval
- Systems for Creating Capital
- Richard Thomas Watson
- Adam Mikolajczyk on Meaningful City Branding
- Florian Kaefer
- The Board’s Key Role During a Crisis: Such as COVID-19
- Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
- The Banking Sector
- Henk R. Randau and Olga Medinskaya
- Organizational Unconscious: Signs and Symbols
- N. K. Singh
- CRM, CXM, and Marketing Automation
- Klaus Heinzelbecker
- Strategic Planning and Management
- Aristide Aartsengel and Selahattin Kurtoglu
- PM in the Upstream Value Chain
- Marc Helmold
- Systems for Creating Capital
- Richard Thomas Watson and Saji K. Mathew
- Social Enterprise for Economic Opportunity at UTEC
- Gregg Croteau, Ed Frechette and Dawn Grenier
- Sell Solution: Turning an Opportunity into an Order
- Kaj Storbacka and Risto Pennanen
- Change Forces: The Stimulants for Progress
- Professor Sushil
- Evaluating and Valuing Patents
- Oliver Gassmann, Martin A. Bader and Mark James Thompson
- Succession Planning Governance Case
- Martin Hilb
- Case 7 Quidel Corporation
- B. Rajesh Kumar
- Positioning for a Competitive Advantage
- Talaya Waller
- Business Process Reengineering: Framework and Approach
- Sanjay Mohapatra
- Concept of Marketing
- Gabriel Steinhardt
- Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services
- Stefan Vorbach, Christiana Müller and Elisabeth Poandl
- Sales Management
- Marc Helmold
- The Ego-Soul Dynamics of Leadership Development
- Richard Barrett
- Athlete Entrepreneurs
- Vanessa Ratten
- The Complementary Management Model
- Boris Kaehler
- Strategically Positioning HRD Practice in Organizations
- Lyle Yorks, Amy Lui Abel and Denise Rotatori
- Innovation
- Eric Viardot
- Lead Community
- Linda Mareen Neugebauer and Irene Zanko
- Operational Excellence: The St.Gallen Model for Holistic Optimization
- Marten Ritz and Thomas Friedli
- Understanding Growth Barriers
- Ralph Krüger and Andreas Stumpf
- Perceptions of Flight Shame and Consumer Segments in Switzerland
- Philipp Gunziger, Andreas Wittmer and René Puls
- The Project
- Gregory Usher
- Tax Due Diligence in Real Estate Transactions
- Jesko Nobiling and Stephan Hoyer
- Mission Mastery: Pillar 1—Mission
- Brian Dive
- Commencing the Lean Journey
- Ganesh Mahadevan and Kalyana C. Chejarla
- Selecting and Entering Global Markets
- Bodo B. Schlegelmilch
- Emerging Technologies in BPM
- Sandy Kemsley
- Modelling, Model Architecture, and Model Quality
- Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
- AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles
- Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
- Authentic Self
- Sen Sendjaya
- Energy Supply
- Tracy Dathe, Volker Müller and Marc Helmold
- Human Rights in Global Supply Chains
- Nanda Bergstein
- Organizational Structure
- Philipp Osterrieder
- Intelligence Engineering-Led Set-up of Generic Strategic Options Analysis Problem to Solution Spaces: Cyber Example Demonstration
- Bruce Garvey and Adam D. M. Svendsen
- Puzzled by Projects?
- Steven M. Stone