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Management for Professionals

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Performance Models
Peter Bogetoft
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles
Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Modelling, Model Architecture, and Model Quality
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Emerging Technologies in BPM
Sandy Kemsley
Authentic Self
Sen Sendjaya
Tax Due Diligence in Real Estate Transactions
Jesko Nobiling and Stephan Hoyer
The Project
Gregory Usher
Mission Mastery: Pillar 1—Mission
Brian Dive
Selecting and Entering Global Markets
Bodo B. Schlegelmilch
Commencing the Lean Journey
Ganesh Mahadevan and Kalyana C. Chejarla
Strategically Positioning HRD Practice in Organizations
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Perceptions of Flight Shame and Consumer Segments in Switzerland
Philipp Gunziger, Andreas Wittmer and René Puls
Understanding Growth Barriers
Ralph Krüger and Andreas Stumpf
Operational Excellence: The St.Gallen Model for Holistic Optimization
Marten Ritz and Thomas Friedli
Lead Community
Linda Mareen Neugebauer and Irene Zanko
Innovation
Eric Viardot
Athlete Entrepreneurs
Vanessa Ratten
The Ego-Soul Dynamics of Leadership Development
Richard Barrett
Sales Management
Marc Helmold
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services
Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Concept of Marketing
Gabriel Steinhardt
Business Process Reengineering: Framework and Approach
Sanjay Mohapatra
The Complementary Management Model
Boris Kaehler
Case 7 Quidel Corporation
B. Rajesh Kumar
Evaluating and Valuing Patents
Oliver Gassmann, Martin A. Bader and Mark James Thompson
Succession Planning Governance Case
Martin Hilb
Positioning for a Competitive Advantage
Talaya Waller
Change Forces: The Stimulants for Progress
Professor Sushil
Sell Solution: Turning an Opportunity into an Order
Kaj Storbacka and Risto Pennanen
Social Enterprise for Economic Opportunity at UTEC
Gregg Croteau, Ed Frechette and Dawn Grenier
Systems for Creating Capital
Richard Thomas Watson and Saji K. Mathew
PM in the Upstream Value Chain
Marc Helmold
Strategic Planning and Management
Aristide Aartsengel and Selahattin Kurtoglu
CRM, CXM, and Marketing Automation
Klaus Heinzelbecker
Organizational Unconscious: Signs and Symbols
N. K. Singh
The Banking Sector
Henk R. Randau and Olga Medinskaya
The Board’s Key Role During a Crisis: Such as COVID-19
Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
Adam Mikolajczyk on Meaningful City Branding
Florian Kaefer
Systems for Creating Capital
Richard Thomas Watson
Finding the Right Positioning
Diana Derval
Holistic Approach to Research
N. K. Singh
Prologue: The Stages in Brief
Matthias T. Meifert
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”
María José Montero-Simó and Rafael A. Araque-Padilla
Preparation for Strategy Execution
Bernd Heesen
Challenges with Harnessing the Revenue Opportunity
Ben Vinod
Strategic Dimension
Martin Hilb
Prediction Methods
Hao Zhang
The “Preliminary Study” Phase
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Understanding
Mario Vanhoucke
Making Meetings Matter
Dan Norenberg
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