Management for Professionals

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Core Process Analysis: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
The RenDanHeYi Model: Annika Steiber
Gaining a Collective Understanding of the Strategy Development Challenge: Claude Diderich
The Storytelling Procedure: Karin Thier
Consumer Preferences for Renewable Energy: Roland Menges and Gregor Beyer
The Intercultural Competence Models: Alex Matveev
Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political Arena: Giuseppe Porcaro
Service Levels for SAP on Cloud: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Product Design: Stefano Tonchia
My Second Job in the Private Sector: Getting to Kodak on My Way to General Motors: Vincent P. Barabba
Chasing the Dream: Canwangda’s Journey of Cross-Border E-Commerce: Xin Li
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Adam Mikolajczyk on Meaningful City Branding: Florian Kaefer
The Board’s Key Role During a Crisis: Such as COVID-19: Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
Positioning for a Competitive Advantage: Talaya Waller
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Strategically Positioning HRD Practice in Organizations: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Mission Mastery: Pillar 1—Mission: Brian Dive
Challenges with Harnessing the Revenue Opportunity: Ben Vinod
Authentic Self: Sen Sendjaya
Succession Planning Governance Case: Martin Hilb
The Banking Sector: Henk R. Randau and Olga Medinskaya
Organizational Unconscious: Signs and Symbols: N. K. Singh
Finding the Right Positioning: Diana Derval
Systems for Creating Capital: Richard Thomas Watson
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Emerging Technologies in BPM: Sandy Kemsley
Innovation: Eric Viardot
Operational Excellence: The St.Gallen Model for Holistic Optimization: Marten Ritz and Thomas Friedli
Lead Community: Linda Mareen Neugebauer and Irene Zanko
Tax Due Diligence in Real Estate Transactions: Jesko Nobiling and Stephan Hoyer
The Project: Gregory Usher
Case 7 Quidel Corporation: B. Rajesh Kumar
PM in the Upstream Value Chain: Marc Helmold
Prologue: The Stages in Brief: Matthias T. Meifert
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
Holistic Approach to Research: N. K. Singh
Strategic Planning and Management: Aristide Aartsengel and Selahattin Kurtoglu
CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
Athlete Entrepreneurs: Vanessa Ratten
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Concept of Marketing: Gabriel Steinhardt
Sales Management: Marc Helmold
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Selecting and Entering Global Markets: Bodo B. Schlegelmilch
Commencing the Lean Journey: Ganesh Mahadevan and Kalyana C. Chejarla
Change Forces: The Stimulants for Progress: Professor Sushil
Understanding Growth Barriers: Ralph Krüger and Andreas Stumpf
Perceptions of Flight Shame and Consumer Segments in Switzerland: Philipp Gunziger, Andreas Wittmer and René Puls