Management for Professionals

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Case Study: Storytelling for Urban Development in Bad Bergzabern: Karin Thier
Transferring Innovation from Science and Research: Björn Froese
Driving Against the Tide: The Case of Tesla Motors: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Sports Sponsorship Contracts: André-M. Szesny
Kiss the Documents! How the City of Ghent Digitizes Its Service Processes: Amy Looy and Sabine Rotthier
Organizational Culture Models: Dominik Maximini
Case 17: One World Trade Center: B Rajesh Kumar
Bar Brothers’ Fishery in India: Nirmal Kumar Patra and Suresh Babu
Information, Communication and Documentation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Protection of Innovation: Roman Boutellier and Mareike Heinzen
Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry: Avo Schönbohm and Jan-Henrik Walter
Negotiations in QM: Marc Helmold
5G+ Smart Education: Pengfei Sun
Negotiation: How to Make Deals in China: Henk R. Randau and Olga Medinskaya
How Millennials and Post-millennials Are Reshaping Luxury: Wided Batat
Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future: Joan Marques
Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues: Thomas Heilen
Conclusion: Aristide Aartsengel and Selahattin Kurtoglu
Managing the Digital Transformation: Ten Guidelines for Communications Professionals: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Towards Sustainable Aviation: Implications for Practice: Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel: Claude-Hélène Mayer and Roelf Niekerk
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere: Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
Integrated Reputation Analysis at Daimler: Sabine A. Einwiller and Michael M. Kuhn
Negotiations in the Global Economy: Jan Pieper
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Role of IT Systems in the Strategy Process: The Case of Electrolux: Fredrik Nilsson and Jan Lindvall
Path Dependence: Segregation, Increasing Returns, Success to the Successful: Christoph E. Mandl
Enabling Data-Based Applications in Manufacturing: Paul Buess
Guide to Outsourcing in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Comparison of Plans and Targets to Actuals: Lukas Rieder and Raef Lawson
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization: Jan De Visch and Otto Laske
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
Artificial Projects: Mario Vanhoucke
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
Project Risk Management: Stefano Tonchia
To Brand or Not to Brand: An Introduction to B2B Branding: Kirsten Juliet Ives and Vera Müllner
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content: Clemens Appl and Philipp Homar
Yes, AI Can: The Artificial Intelligence Gold Rush Between Optimistic HR Software Providers, Skeptical HR Managers, and Corporate Ethical Virtues: Matthias Groß
Change Management Tools: Marc Helmold
Purchasing’s Role as an Influencer of Business Outcomes: Thomas Nash and Robert Handfield
Blackblot PMTK Methodology™ Models: Gabriel Steinhardt
The Legal Department: From Business Enabler to Business Creator: Isabelle Roux-Chenu and Elisa Rocca-Serra
Failure of Networks and Network Management: Jules Thoma and Christiane Funken
The Evolution of Sustainability Reporting: Integrated Reporting and Sustainable Development Challenges: Cristiano Busco and Elena Sofra
The New Age Entrepreneurs of Africa: The Men Who Founded Lions: Ebimo Amungo
Indian Negotiation Strategies and Tactical Ways: Kim Cheng Patrick Low
Master of Time and Space: Stephen R. Balzac