Management for Professionals

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Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution: Tobias Mäder
Moments of Methodology: Hanspeter Zürcher
Suppliers and Competitors: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Industry Expertise in the Digital Media Industry: Specialization vs. Disruption of Online Business Models: Clemens Trautmann
Sense of Smell, Biomarkers, and the Future of Health: Diana Derval
Global Talent Management in Knowledge Intensive Firms in Europe and India: Vijay Pereira and Rita Fontinha
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation: Florian Kaefer
Outsourcing Negotiations: Brian Terry and Marc Helmold
How to Manage Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Information Asymmetry: When Markets Fail: Christoph E. Mandl
How Does a CTO/CIO Control Digital Transformation?: Xiaodong Ma
Agile Project Management: Philip Bauer
Actavis-Allergan Merger Deal: B. Rajesh Kumar
The Display Side of the Organization: Christian Toulali, Martin Kupiek and Rupert A. Brandmeier
Step 6: Profiling Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Organisation Development in the Point of Intersection of Competencies and Performance Potentials: Gyöngyi Major
The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area: Ani Matei and Carmen Săvulescu
Custom Method to Forecast Seasonal Products: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
How RAPS Spiced Up the German Butcher’s Trade: Karsten Glismann, Jan Jöhnk, Wolfgang Kratsch, Niclas Nüske and Fabian Schmied
Self-cultivation-Self-oriented Management: Haibo Hu
Pricing Strategies in a Dynamic Market: Wingsun Li
The Change Journey Toward Customer Centricity: Sathit Parniangtong
Sitecore: Retaining Technological Leadership Through Digital Tech Acquisitions: Stefan Henningsson and Nishu Nishu
New Work and Its Impact on Public Procurement and Global Supply Chains: Marc Helmold
Digital Platforms as Drivers of Innovation: Philip Meier
Teaching Note for the Case of Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Case 16: Three Gorges Dam—The World’s Largest Hydroelectric Plant: B Rajesh Kumar
Balanced growth through local entrepreneurship: The Komba coffee project in southern Tanzania: Felix Meissner and Xaver Kazimoto Komba
Data Driven Decision Making in Modern Collaborative and Automated Organizations: Massimo Mistretta
Introducing Scrum: Dominik Maximini
Lean Management in the Automotive Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Social Capital: Richard Thomas Watson and Saji K. Mathew
The Zurich Model of Customer-Centricity: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Coca-Cola in China: Will Their Brands Survive in This Challenging Market?: Patricia Schnitger
Legal and Tax Aspects of Divestitures: Joseph Joy
Case 24 Enstar Group: B. Rajesh Kumar
Supply Chain Management and Distribution Channels: Marc Helmold
Chops: The Chinese Form of Signature: Henk R. Randau and Olga Medinskaya
Wrap Up: Radu Atanasiu
Conclusion Summary: Xuejing Ma
Execute and Evolve the Flowing Stream: Professor Sushil
SKF: Rotating Equipment Performance, a Shift in Perspective—From Transactions to Outcomes: Philipp Schmid
Port Knowledge Risk Management: Morrison Handley-Schachler
Mastering Variance in Assemblies: The Fendt Assembly System and Matrix Assembly: Peter Bebersdorf and Arnd Huchzermeier
Running a Business in India: Anurag K. Agarwal
Systems Thinking Cultural Context to Support Sys HRM: Regina Tendayi and Larry M. Starr
Sustainability Management: Tracy Dathe, Volker Müller and Marc Helmold
Commodities and Customer Loyalty: Squaring of the Circle?: Peter Billen, Tilmann Raff and Craig Thorrold
Negotiation Management Tools: Marc Helmold