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Management for Professionals

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Moments of Methodology
Hanspeter Zürcher
Economic and Legal Aspects of Cloud Computing
Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Organizations Speak Through Their Data
Sandhya Shekhar
Two Critical OpLog Functions
Moshe Kress
Overview
Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Custom Method to Forecast Seasonal Products
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
The Display Side of the Organization
Christian Toulali, Martin Kupiek and Rupert A. Brandmeier
Self-cultivation-Self-oriented Management
Haibo Hu
Introducing Scrum
Dominik Maximini
How RAPS Spiced Up the German Butcher’s Trade
Karsten Glismann, Jan Jöhnk, Wolfgang Kratsch, Niclas Nüske and Fabian Schmied
Teaching Note for the Case of Person and Job Matching in the Newly Established Department of a New Energy Power Company
Jingzhao Yang and Jing Wu
Organisation Development in the Point of Intersection of Competencies and Performance Potentials
Gyöngyi Major
The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area
Ani Matei and Carmen Săvulescu
Global Talent Management in Knowledge Intensive Firms in Europe and India
Vijay Pereira and Rita Fontinha
Outsourcing Negotiations
Brian Terry and Marc Helmold
Information Asymmetry: When Markets Fail
Christoph E. Mandl
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation
Florian Kaefer
How to Manage Reputation
Kerstin Liehr-Gobbers and Christopher Storck
Sense of Smell, Biomarkers, and the Future of Health
Diana Derval
Social Capital
Richard Thomas Watson and Saji K. Mathew
Lean Management in the Automotive Industry
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Coca-Cola in China: Will Their Brands Survive in This Challenging Market?
Patricia Schnitger
The Zurich Model of Customer-Centricity
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Actavis-Allergan Merger Deal
B. Rajesh Kumar
Agile Project Management
Philip Bauer
How Does a CTO/CIO Control Digital Transformation?
Xiaodong Ma
Pricing Strategies in a Dynamic Market
Wingsun Li
New Work and Its Impact on Public Procurement and Global Supply Chains
Marc Helmold
Digital Platforms as Drivers of Innovation
Philip Meier
Sitecore: Retaining Technological Leadership Through Digital Tech Acquisitions
Stefan Henningsson and Nishu Nishu
The Change Journey Toward Customer Centricity
Sathit Parniangtong
Step 6: Profiling Segments
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Case 16: Three Gorges Dam—The World’s Largest Hydroelectric Plant
B Rajesh Kumar
Balanced growth through local entrepreneurship: The Komba coffee project in southern Tanzania
Felix Meissner and Xaver Kazimoto Komba
Data Driven Decision Making in Modern Collaborative and Automated Organizations
Massimo Mistretta
Growing into the Leadership Task
Michael Alznauer
Negotiation Management Tools
Marc Helmold
SKF: Rotating Equipment Performance, a Shift in Perspective—From Transactions to Outcomes
Philipp Schmid
Execute and Evolve the Flowing Stream
Professor Sushil
Supply Chain Management and Distribution Channels
Marc Helmold
Wrap Up
Radu Atanasiu
Chops: The Chinese Form of Signature
Henk R. Randau and Olga Medinskaya
Symbolic Capital
Richard Thomas Watson
Equity
Shuai Chen
Commodities and Customer Loyalty: Squaring of the Circle?
Peter Billen, Tilmann Raff and Craig Thorrold
Conclusion Summary
Xuejing Ma
Port Knowledge Risk Management
Morrison Handley-Schachler
Mastering Variance in Assemblies: The Fendt Assembly System and Matrix Assembly
Peter Bebersdorf and Arnd Huchzermeier
Legal and Tax Aspects of Divestitures
Joseph Joy
Do You Know the Risk?
Roger Gutbrod and Christian Wiele
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