Management for Professionals
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- Expatriate and Expat-Preneur Ecosystems: Innovation Spaces Away from Home
- Alexander Ruthemeier
- Preparing for Crises: Enhancing Resilience
- Frank Herdmann
- Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy
- Florian Kaefer
- Competitor Information: Know Your Opponent
- Christian Homburg, Heiko Schäfer and Janna Schneider
- Outlook of New Work 2030
- Marc Helmold
- Creating Value Through Strategic Alliances
- Wing Sun Li
- Extracting Value from Global Operations
- Bodo B. Schlegelmilch
- Conclusion
- Jim Austin, Judith Bentkover and Laurence Chait
- Being Competitive in Sub-Saharan African Markets: The Example of a German Material Handling Equipment Producer
- Slim Lamine
- Women’s Leadership Development Through Networks of Support: An Analysis of the Women’s Leadership Circles of Vermont
- Marla Solomon and Kerry Secrest
- Portfolios, Innovation and Value Creation
- Michael Knapp
- Innovative Project Management Tools
- Ralf T. Kreutzer
- Global Marketing Ethics and CSR
- Bodo B. Schlegelmilch
- Royal Dutch Shell in a Changing World: Navigating Uncertainty
- Ben Beurden
- Commercial Property Financing After the Crisis
- Frank Nickel
- Performance Contracting
- Peter Bogetoft
- Global Available-to-Promise (global ATP)
- Bernhard Fleischmann and Sebastian Geier
- Cooperative Innovation and Its Future
- Georg Weiers
- Value Co-creation as Key to Customer Satisfaction in Digital Services Sales
- Rubén André Lorenzo
- Competitive Intelligence: Actionable Business Insights
- Rupert A. Brandmeier and Florian Rupp
- Case 19: Shanghai World Financial Center
- B Rajesh Kumar
- TBM for a B2B Marketing Department: Case Study SME
- Uwe G. Seebacher
- Better Customer Segmentation
- Louis-Philippe Kerkhove
- Willfields and THF: Leveraging Operations for Value Chain Redefinition
- Mathew Tsamenyi and Nana Yaa A. Gyamfi
- Summary and Outlook
- Hermann Troger
- Preventing Youth Violence in El Salvador: A Relational Social Marketing Model
- Reynaldo Rivera
- Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare
- Xiaoming Zhu
- Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport
- Ralf T. Kreutzer and Marie Sirrenberg
- Lean Management in the Construction Industry
- Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
- From Bidding to Project Launching
- Stefano Tonchia
- Altria Group’s Spin-Off of Philip Morris International Inc
- B. Rajesh Kumar
- Symbolic Capital
- Richard Thomas Watson and Saji K. Mathew
- Risk Management
- Tracy Dathe, Volker Müller and Marc Helmold
- Danone–Dumex in China: The First Drink of Milk
- Hua Li and Yao Chen Grenot
- Brazil: The Green Giant
- Niklas Schaffmeister
- Does Employee Downsizing Really Work?
- Deepak K. Datta and Dynah A. Basuil
- The Project Leader as Executive
- Jürgen Wegge and Klaus-Helmut Schmidt
- New Technology of Digital Intelligence
- Dongying Hong
- Success with Partnering: Results of an International Study
- Christian Krämer
- A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus
- Bijan Vasigh and Farshid Azadian
- Optimization Analysis of Clean Energy Transformation
- Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
- Change Management: Shaping Change Successfully
- Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
- The Market: Identify Trends at an Early Stage
- Christian Homburg, Heiko Schäfer and Janna Schneider
- We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling
- Brooke Hessler and E. D. Woodworth
- The Future: Will the Piracy Paradox Persist?
- Peggy Chaudhry and Alan Zimmerman
- Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management
- Frank M. Hannich and Marcel Hüttermann
- Is Gambling an “Unproductive” Activity?
- Douglas Walker
- Jose Filipe Torres on the Branding and Digital Reputation of Countries
- Florian Kaefer
- Talent Management in the MENA and GCC Regions: Challenges and Opportunities
- Mhamed Biygautane and Khalid Othman Al Yahya
- Case Studies of Flowing Streams
- Professor Sushil
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