Management for Professionals

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Cloud Computing Strategy for Mahindra Automobiles: Sanjay Mohapatra and Laxmikant Lokhande
Methods to Create New Products, Services and Business Models: Ralf T. Kreutzer
Outlook: Full Revenue Management (FRM)Full revenue management (FRM): Marc Helmold
Green China Requires New Government: Taco C. R. Someren and Shuhua Someren-Wang
Company Excellence: Angel Gavieiro Besteiro
Guide to Customer Service in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Implications Beyond Silicon Valley: Annika Steiber and Sverker Alänge
Digintelligent New Organization: Wenya Yang
“Disruptive Story-Work” as an Intervention for Organizational Transformation: Yannis Angelis
Navigating Patents in an Open Hardware Environment: Dana Beldiman and Fabian Fluechter
Personnel and Abilities: Martin Kaschny and Matthias Nolden
Delhivery: Leveraging the Platform: R. Srinivasan
Product Viability: Timo Wagenblatt
Project Planning, Control and Quality Assurance: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Ways to Improve Tactical S&OP: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Account-Based Marketing: Much More Than a New Automation Trend: Torsten Herrmann
Problem Solving Tools: Thomas Pyzdek
Case 23 Vertex Pharmaceuticals: B. Rajesh Kumar
Being Agile in Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Organizational Design for Global Marketing Strategy: Bodo B. Schlegelmilch
Sustainability: Aristide Aartsengel and Selahattin Kurtoglu
Issues in Social Cost Analysis: Douglas Walker
Conclusion: Dominik Schwizer and Michael Burch
Get Started!: Dominik Maximini
From a Business for a Family to a Family Business: Laura Hougaz
Ethical Best Practice Applying AI in a Socially Sensible Manner: Stefan H. Vieweg
Conclusion: Coping When You’re Poorly Managed; and Why Management Jobs Are Still Worth the Bother: Tony McNulty and Robin Marks
Blackblot PMTK Methodology™ Roles: Gabriel Steinhardt
Summary and Conclusions: Gilbert W. Fairholm
Market Research: Marc Helmold
Building Sustainable Careers: Strategies for Retention and Efficiency in Modern Organizations: M. Eugenia Fabra Florit and Rocío Sáenz-Diez
Product Innovation and Business Models: Stefano Biazzo and Roberto Filippini
Classification of Born-Global Firms: The Case of Japanese High-Tech Startups: Saki Otomo, Shuichi Ishida and Mariko Yang-Yoshihara
Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia: Azmin Azliza Aziz, Nurliana Md Rahin and Norhazwani Mohamed Asri
Conclusion and Final Remarks: Armin Trost
Jeannette Hanna on Creating Authentic Place Brands: Florian Kaefer
Shorting: Shuai Chen
Case 15: Panama Canal Expansion: B Rajesh Kumar
Conclusion: Federico Rajola
Designing Process Modeling Tools to Facilitate Semantic Standardization: Increasing the Speed of Innovation in a Digital World: Jörg Becker
Dispute Strategies to Protect Business Secrets: Antonio Di Bernardo and Mattia Dalla Costa
The Case for Algorithmic Marketing: Louis-Philippe Kerkhove
Preliminary Evidence on Economic Threats and Green Consumption: Xuehua Wang
Conclusion: The End Game: Sanford L. Moskowitz and Chris Erickson
Commitment and Identification with Projects: Rafaela Kraus and Ralph Woschée
Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies: Peggy Chaudhry and Alan Zimmerman
Program Management: Stefano Tonchia
From Plants to Network: Digitalization as an Enabler for Global Manufacturing: Christoph Benninghaus
User Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
The Impact of ESG Initiatives During the Pandemic: Jianrong Wang