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Management for Professionals

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Clouds Demystified
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
The World Is Changing
Annika Steiber and Sverker Alänge
What Is Data and Analytics Strategy
Prakash Sah
Introduction
Federico Rajola
Introduction
Arun Kohli
Strategic Management Control in Theory and Practice
Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
Researchers and Entrepreneurship
George Vekinis
5G Drives New Developments in Global Digital Transformation
Pengfei Sun
International Corporations and Taxes
Gio Wiederhold
There’s More to Murphy; Virtual Reality in the Construction Sector
Gareth Riding
Introduction
Hartmut Stadtler and Christopher Haub
Preparing for the New Reality
Daniel Fasnacht
An Overview
Albert Liao
System Science
Hao Zhang
Performance Management as Part of the Corporate Strategy
Marc Helmold
Management Challenges in Dynamic Business Environments
Bernd Heesen
The World in Transition
Ralf T. Kreutzer
Introduction: From the Industrial Economy to the Digital Economy: A Giant Leap—Research on the “1 + 10” Framework of the Digital Economy
Xiaoming Zhu
The Globalization and Evolution of the Aviation Industry
Bijan Vasigh and Farshid Azadian
Digital Enablers
Vijay Kumar
Open Innovation and Intellectual Capital
Clifford M. Gross
Business Transformation and Project Management
Marc Helmold
Theoretical Background: Introduction to Social Marketing
Helena M. Alves and M. Mercedes Galan-Ladero
The Modern Lean Enterprise
Alexander Tsigkas
Cracks in the Leader’s Ship
Dan Norenberg
Enterprise Governance of IT, Alignment and Value
Steven Haes and Wim Grembergen
Introduction: Foresight and Strategy in Asia Pacific Business
Luke Laan and Janson Yap
Introduction
Gilbert W. Fairholm
The Case for Culture in Expansion Strategy
Ralf Drews and Melissa Lamson
Introduction: Globalization and the Opening of New Markets
Thomas Bieger, Christoph Franz and Andreas Herrmann
Risk Measures in Asset Management
Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Introduction
Georg Michalik
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket
Maria Elo and Fotios Katsardis
Neuroleadership: The Backdrop
Argang Ghadiri, Andreas Habermacher and Theo Peters
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study
Kathleen Schröter and Angus Cameron
Introduction
Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Case: The Renewed Case Seminar
Andreas Biagosch
Mergers and Acquisitions
B. Rajesh Kumar
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business
Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform
Ziyi Zhao, Zhijing Niu and Yulu Yan
How You Learn to Successfully Negotiate
Marc O. Opresnik
Variables of Agility in Companies
Klaus Kühnel
Pursuing Digital Transformation Driven by the Cloud
Ferri Abolhassan
Marketing, Sales and Pricing: Introduction
Marc Helmold
Security: The Real Challenge for Digitalization
Ferri Abolhassan
Fundamentals of Sports Economics and Sports Management
Stefan Walzel
Sustainable Aviation: An Introduction
Adrian Müller, Judith L. Walls and Andreas Wittmer
CSR as Part of the Corporate Strategy
Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Introduction
Peter Bebersdorf and Arnd Huchzermeier
The World Is Changing
Annika Steiber and Sverker Alänge
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