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Management for Professionals

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The Modern Lean Enterprise
Alexander Tsigkas
The Case for Culture in Expansion Strategy
Ralf Drews and Melissa Lamson
Theoretical Background: Introduction to Social Marketing
Helena M. Alves and M. Mercedes Galan-Ladero
Business Transformation and Project Management
Marc Helmold
Introduction: Globalization and the Opening of New Markets
Thomas Bieger, Christoph Franz and Andreas Herrmann
Enterprise Governance of IT, Alignment and Value
Steven Haes and Wim Grembergen
Introduction: Foresight and Strategy in Asia Pacific Business
Luke Laan and Janson Yap
Presentations: Conveyer Belt of Your Success
Ralf T. Kreutzer
Integration Management in Mergers and Acquisitions: Success Factors and Pitfalls
Stephan Bergamin and Markus Braun
Risk Measures in Asset Management
Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Correction to: Enabling Digital Transformation Through Cognitive Robotic Process Automation at Deutsche Telekom Services Europe
Christian Czarnecki, Chin-Gi Hong, Manfred Schmitz and Christian Dietze
Correction to: Cultivating Organizational Excellence
Albert Ferdinand Aalders
Correction to: Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management
Frank M. Hannich and Marcel Hüttermann
Correction to: Protecting Business Secrets to Improve Value Creation
Pierre Ollivier, Véronique Chapuis-Thuault, Ferzana Haq, Katarína Račková, Victor De Leon, Graham Bell and Sylvain Roy
Correction to: Funding of Professional Team Sports Organisations
Kim Lachmann and Johannes Struckmeier
Correction to: Transaction Cost Management
Chihiro Suematsu
The Need to Change Changes the Way We Work
David Miller
The Battle for Attention
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Introduction
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Book Reference Terms, Definitions, and Cases
Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
Introduction
Sanjay Mohapatra and Laxmikant Lokhande
Leadership in the Twenty-First Century Leadership in the Crisis?
Daniel F. Pinnow
Analysis of the Management Consulting Industry
Jeremy David Curuksu
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
Don Peppers and Martha Rogers
An Introduction to Personal Branding
Talaya Waller
What Is Artificial Intelligence and How to Exploit It?
Ralf T. Kreutzer and Marie Sirrenberg
Introduction to Benchmarking
Peter Bogetoft
Economic Factor Innovations
Martin Kaschny and Matthias Nolden
Introduction
Dominik Remling and Thomas Friedli
Move Away from Disconnected Planning
Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Introduction
Uwe Seebacher and Uwe Hannig
“There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications
Christoph Moss
Management Summary
Andreas Wittmer
Introduction: The Board in the Digital Age
Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Introduction
Stefano Biazzo and Roberto Filippini
Introduction
Nick Shannon and Bruno Frischherz
Introduction
Andreas Graesser
Trading Tactics in Technical Analysis
Don K. Mak
General Concepts
Nolberto Munier and Eloy Hontoria
Introduction to the Second Edition
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Introduction to Lean and Just-in-Time Manufacturing
José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Erratum to: Sustainable Fashion
Sarah Margaretha Jastram and Anna-Maria Schneider
The World Is Changing
Annika Steiber and Sverker Alänge
Standards for Management Systems: Overview and Main Ingredients
Herfried Kohl
Introduction to the New Work Concept
Marc Helmold
Marketing Strategy: A Global Discipline
Bodo B. Schlegelmilch
Clouds Demystified
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
How Long Do You Want to Tolerate That Your Organization is Hindering Growth?
Guido Quelle
Introduction to Distribution Strategy
Livio Moretti
Lean Management: Introduction
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
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