Management for Professionals

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The Digital Revolution: How Technological Trends Change the Business World: Nils Urbach and Frederik Ahlemann
Assessing the Added Value of Human Resource Management Practices: Maike Andresen
Multisensory Experiences in Digital Media: Thomas Heinrich Musiolik
Technology Changes Our Life: Roman Boutellier and Mareike Heinzen
Innovation Management for Artificial Intelligence: Patrick Glauner
A Short History of Cloud Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Introduction: Albert Ferdinand Aalders
Integrated Marketing Communications (IMC): Klaus Solberg Søilen
Introduction: Thomas Friedli, Andreas Mundt and Stefan Thomas
Introduction to Servant Leadership: Sen Sendjaya
Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators: Peter Krüssel and Friederike Göbel
The Difference between Goal, Strategy, Tactics and Execution: Matthias Kolbusa
Performance Management (PM) Over the Entire Value Chain: Marc Helmold and Warda Samara
Characteristics of the Concept of Customer Value Management: Tymoteusz Doligalski
Complaint Management in a Customer-Oriented Firm: Bernd Stauss and Wolfgang Seidel
The Elephant: Gregory Usher
Best-in-Class Negotiations in the International Context: Marc Helmold
Gaining Sustainable Competitive Advantage: Sathit Parniangtong
Turning Collections into Philanthropic Opportunities: Alessia Zorloni and Magnus Resch
Entering the Network Economy: Wingsun Li
Introduction: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Anatomy of Positive Leadership: Authentic, Principled and Service Oriented: Satinder Dhiman
Overview: George P. Moschis
Driving Growth and Profit with Solution Business: Kaj Storbacka and Risto Pennanen
GTEC Service, Consulting, and Training: Karlheinz Zuerl
The Imperative of Lean Management: Ganesh Mahadevan and Kalyana C. Chejarla
Certification Path, Projects, and Course Concept: Reiner Hutwelker
Introduction: Roger Gutbrod and Christian Wiele
Recent Past Disconnected Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Introduction: Performance Culture and Organizational Effectiveness: Anthony L. Barth and Wiaan Beer
The Concept of Research Infrastructure: Markus Pasterk, Enrico Guarini and Marialuisa Lavitrano
Template-Based Management: At a Glance: Uwe G. Seebacher
Introduction to the Challenges of International Diversity Management: Fiona Bartels-Ellis, Mustafa F. Özbilgin and Paul Gibbs
Introduction to Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
The Narrative Approach to Transforming Organizations: Jacques Chlopczyk and Christine Erlach
Introduction: “Run Legal as a Business!”: Roger Strathausen, Kai Jacob and Dierk Schindler
Introduction: Annika Steiber
Case 1 Atlanticus Corporation: B. Rajesh Kumar
Software for People: A Paradigm Change in the Software Industry: Alexander Maedche, Achim Botzenhardt and Ludwig Neer
Introduction: Martin Hilb
How Digitalization Is Changing the World?: Linda Mareen Neugebauer and Irene Zanko
Introduction: Annika Steiber
Introduction: Ferri Abolhassan
Introduction to Holistic Innovation: Svenja Damberg, Barbara Blenski and Zita K. Lucius
Introduction: Storytelling, Storylistening, and the Stories About Your Boss: Christine Erlach and Michael Müller
The Origins: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Principles of Modern Purchasing: Ulrich Weigel and Marco Ruecker
Introduction: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Introduction: Chitra Sharma
Introduction to Intelligence Studies in Business: Klaus Solberg Söilen