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Management for Professionals

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Introduction
Annika Steiber
Introduction
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Introduction: “Run Legal as a Business!”
Roger Strathausen, Kai Jacob and Dierk Schindler
Software for People: A Paradigm Change in the Software Industry
Alexander Maedche, Achim Botzenhardt and Ludwig Neer
Principles of Modern Purchasing
Ulrich Weigel and Marco Ruecker
Introduction
Annika Steiber
Introduction to Intelligence Studies in Business
Klaus Solberg Söilen
Introduction: Storytelling, Storylistening, and the Stories About Your Boss
Christine Erlach and Michael Müller
Introduction
Martin Hilb
The World in Transition
Ralf T. Kreutzer
Outline
Johannes Wernz
Introduction
Qizhang Liu and Mark Goh
Introduction
Tom Harris
Outline
Johannes Wernz
Introduction
Eric Viardot
The Importance of Sustainability in Corporate Strategy
Eric Viardot
Introduction
Michael Madigan
Introduction
Oliver Treidler
Introduction
Gabriel Steinhardt
Introduction
Martin Auer
Introduction
Tracy Dathe, Volker Müller and Marc Helmold
Foundations of Systematic Innovation
Rupert A. Brandmeier and Florian Rupp
How to Increase the Success of Innovative Start-Ups with Intellectual Property: An Introductory Overview
Sevim Süzeroğlu-Melchiors and Martin A. Bader
Fundamentals of Intellectual Property Rights
Oliver Gassmann, Martin A. Bader and Mark James Thompson
Basics of Price Management
Frank Frohmann
Technology
Peter Curwen and Jason Whalley
Introduction to Business Excellence
Flevy Lasrado
What Is Artificial Intelligence and How to Exploit It?
Ralf T. Kreutzer and Marie Sirrenberg
Introduction: The Secret
Brian Dive
Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence
Jan De Visch and Otto Laske
Social CRM: Evolution and Building Blocks
Rainer Alt and Olaf Reinhold
Project, Project Management, and PM Process
Philip Bauer
Marketing: A Global Discipline
Bodo B. Schlegelmilch
Management and Leadership: Definition, Differentiations, and Other Theoretical Considerations
Boris Kaehler
Introduction
Fady A. Harfoush
Organizational Purpose and Integrated Control
Lukas Rieder and Raef Lawson
Introduction
Eun Sup Lee
Trade and the Global Supply Chain
Wolfgang Lehmacher
Business Process Reengineering: A Consolidated Approach to Different Models
Sanjay Mohapatra
Transaction Cost
Chihiro Suematsu
Introduction to Credit Risk and Capital Management Frameworks
Colin Chen
Managerial Skills for Developing Agricultural Value Chains
Shashidhara Kolavalli, Gopal Naik, Mathew Tsamenyi and Suresh Babu
Basics in Lean Management
Marc Helmold
What Is PIM?
Jorij Abraham
Introduction: Issues, Objectives, and Method
Pierre Mora
The Wonderful World of Growing Brands
Ralph Krüger and Andreas Stumpf
Introduction
R. Srinivasan
Blockchain-Enabled Smart Contract Architecture in Supply Chain Design
Muhammad Azmat and Evanthia Thanou
Introduction
Moshe Kress
The Foundation of the Consideration
Maximilian Dreher and Dietmar Ernst
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