Management for Professionals

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The Difference between Goal, Strategy, Tactics and Execution: Matthias Kolbusa
Complaint Management in a Customer-Oriented Firm: Bernd Stauss and Wolfgang Seidel
Integrated Marketing Communications (IMC): Klaus Solberg Søilen
The Digital Revolution: How Technological Trends Change the Business World: Nils Urbach and Frederik Ahlemann
Innovation Management for Artificial Intelligence: Patrick Glauner
Introduction: R. Srinivasan
Assessing the Added Value of Human Resource Management Practices: Maike Andresen
A Short History of Cloud Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Introduction: Albert Ferdinand Aalders
Multisensory Experiences in Digital Media: Thomas Heinrich Musiolik
Technology Changes Our Life: Roman Boutellier and Mareike Heinzen
Enterprise Governance of IT, Alignment, and Value: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Introduction: Thomas Friedli, Andreas Mundt and Stefan Thomas
Digital Business to Autonomic Business: Christos Voudouris
Introduction to Servant Leadership: Sen Sendjaya
First Principles: Follow the Proven Path to Reduce Risks: Xinwei Cao
Quality Management (QM): Marc Helmold
Service Parts Planning Overview: Jörg Thomas Dickersbach and Michael F. Passon
Introduction to Digitalization Cases: How Organizations Rethink Their Business for the Digital Age: Nils Urbach and Maximilian Röglinger
People Analytics—Making a Difference to Business: Rahul Ghatak
Recognising and Resolving Conflicts: Stephan Proksch
Introduction: Jim Austin, Judith Bentkover and Laurence Chait
An Introduction to Travel Intermediaries: Ben Vinod
Introduction to Supply Chain Risk Management (SCRM): Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Introduction to Knowledge Management: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
“Always on and Always in Touch”: The New Buying Behaviour: Gerrit Heinemann and Christian Gaiser
Total Revenue Management (TRM)Total revenue management (TRM): Marc Helmold
What Is Negotiation?: Kim Cheng Patrick Low
Introduction to Hotel Revenue Management: Ben Vinod
Introduction to Credit Risk and Capital Management Frameworks: Colin Chen
Transaction Cost: Chihiro Suematsu
Family Business Around the World: Laura Hougaz
Dramatic Change Everywhere: Implications for Organizational Change Management: Martin Kupiek
Preface: Scientific Journey into a Strange Paradigm: Christoph E. Mandl
Introduction: Tony McNulty and Robin Marks
Can You Hear Digital?: Steven M. Stone
Introduction: Wing Sun Li
The Fight Against Corporate Autism in Industrial Companies: Claudio A. Saavedra
Prelude: Scientific Journey into a Strange Paradigm: Christoph E. Mandl
Introduction: Theresia Olsson Neve
Towards a New Way of Organizing: Sharda S. Nandram
Types of Corporate Bankruptcies: Charles J. Alaimo
The Ideas of TRIZ: Isak Bukhman
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study: Kathleen Schröter and Angus Cameron
Mergers and Acquisitions: B. Rajesh Kumar
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket: Maria Elo and Fotios Katsardis
Neuroleadership: The Backdrop: Argang Ghadiri, Andreas Habermacher and Theo Peters
Introduction: Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business: Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform: Ziyi Zhao, Zhijing Niu and Yulu Yan