Management for Professionals

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Saishunkan: Rejuvenation by Living in Harmony with Nature (and Customers): Lucy Gongtao Chen, Chung-Piaw Teo, Tong Wang and Yao-Zhong Wu
Golden Strategies in Practice: Professor Sushil
Design to Value (DTV): Christoph Fuchs and Franziska J. Golenhofen
Strategy Execution: Bernd Heesen
The Project Organisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Event Curve: Identifying Central Experiences: Christine Erlach and Michael Müller
Appendix: Country Risk/Issuer Risk: Johannes Wernz
Self-Assessments: Conducting an Excellence Maturity Assessment for an Organisation: Flevy Lasrado
Understanding Project Culture: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Keeping Your Mythos Alive: How to Nourish and Nurture a Business’s Mythos Through Corporate Transformations: Silvia Zulauf
Put a Frame Around Your Work: Roger Gutbrod and Christian Wiele
Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption: Xuehua Wang
Learnings for an Integrated Social CRM: Rainer Alt and Olaf Reinhold
Training on and Exploring Cultural Approaches to Disability: Simon Minty
Change (Henkou Kanri 変更管理) as an Integral Part of Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Be Aware: Fraud Risks: Henk R. Randau and Olga Medinskaya
Scope and Workflow: Martin Auer
Recruiting with Confidence: Developing Effective Strategies and Having the Confidence to Use Them: Stephen R. Balzac
A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex: Uli Schneider, Lore Darcos and Robin Schneider
The Trade-Offs of Going Public of Family Enterprises: Hermut Kormann
One on One Meeting: Gilad Issar and Liat Ramati Navon
Micro-level Strategic Analysis: George Tovstiga
The Value of Great Execution and Humility for Sustainability: Eric Viardot
Case 14 STAAR Surgical Company: B. Rajesh Kumar
Diversity and New Work Teams: Marc Helmold
Leading for Entrepreneurship: Annika Steiber and Sverker Alänge
Expanding Luxury Brands Internationally: Diana Derval
Problem Solving: Radu Atanasiu
ProTrack: Mario Vanhoucke
Case Study 2: Continuous Integration: Ondrej Zizlavsky and Eddie Fisher
Christopher Hire on Strong City Brands and Data-Led Innovation: Florian Kaefer
Intercultural Competence Assessment: Alex Matveev
System Customer Persuasion: Johannes Robier
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases: Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges: Florian Dost and Robert Wilken
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society: Haibo Hu
Principles of Token Economy and Ecological Development: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
What to Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Risk Modeling: Asset Liability Management: Johannes Wernz
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition: Philipp Plugmann
How sustainable are the growth strategies of sustainability entrepreneurs?: Liudmila Nazarkina
Preparing the IT Operation for Production: Andreas Graesser
Marketing Apparel and Footwear: George P. Moschis
Cloud Computing Strategy Design for Myntra.com: Sanjay Mohapatra and Laxmikant Lokhande
Extracting Event Data from Databases to Unleash Process Mining: Wil M. P. Aalst
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams: Jia Ke
The Cloud Drives Harmonization and Standardization: Klaus Hardy Mühleck
The Future: Richard Thomas Watson and Saji K. Mathew
Nuttech Limited: Gopal Naik
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights: Peggy Chaudhry and Alan Zimmerman