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Management for Professionals

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Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption
Xuehua Wang
Mass Fatality Planning: Emergency Preparedness
Michael Madigan
What to Research
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Micro-level Strategic Analysis
George Tovstiga
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”
Guxian Miao
Other Methods and Variants of Storytelling
Karin Thier
Market Segmentation, Targeting, Differentiation and Positioning
Marc Helmold
Deciphering Diagnostics
Steven M. Stone
Appendix: Settlement Risk and Systemic Risk
Johannes Wernz
Closing Thoughts
Gregory Usher
ProTrack
Mario Vanhoucke
Steps in Developing Global Marketing Strategies
Bodo B. Schlegelmilch
Transformation Through Social Impact at Whirlpool Corporation
Bridget Akinc
Extracting Value from Global Operations
Bodo B. Schlegelmilch
The Million Dollar Question—What About Integration?
Matthias Kolbusa
Lean Supply Chains and Lean Production
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model
Xiaoming Zhu
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
Peggy Chaudhry and Alan Zimmerman
Risk Modeling: Asset Liability Management
Johannes Wernz
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases
Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges
Florian Dost and Robert Wilken
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society
Haibo Hu
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales
Ralf T. Kreutzer and Marie Sirrenberg
The Trade-Offs of Going Public of Family Enterprises
Hermut Kormann
One on One Meeting
Gilad Issar and Liat Ramati Navon
Intercultural Competence Assessment
Alex Matveev
System Customer Persuasion
Johannes Robier
Expanding Luxury Brands Internationally
Diana Derval
The Commitment Dialogue: How We Agree on What Needs to Be Done
Jan De Visch and Otto Laske
Case Study 2: Continuous Integration
Ondrej Zizlavsky and Eddie Fisher
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
Jia Ke
Case 14 STAAR Surgical Company
B. Rajesh Kumar
The Value of Great Execution and Humility for Sustainability
Eric Viardot
Diversity and New Work Teams
Marc Helmold
Problem Solving
Radu Atanasiu
Leading for Entrepreneurship
Annika Steiber and Sverker Alänge
The Cloud Drives Harmonization and Standardization
Klaus Hardy Mühleck
The Future
Richard Thomas Watson and Saji K. Mathew
Nuttech Limited
Gopal Naik
Marketing Apparel and Footwear
George P. Moschis
Preparing the IT Operation for Production
Andreas Graesser
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition
Philipp Plugmann
How sustainable are the growth strategies of sustainability entrepreneurs?
Liudmila Nazarkina
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source
Benno Luthiger
Cloud Computing Strategy Design for Myntra.com
Sanjay Mohapatra and Laxmikant Lokhande
Christopher Hire on Strong City Brands and Data-Led Innovation
Florian Kaefer
Revenue Management of Room Rates
Ben Vinod
Extracting Event Data from Databases to Unleash Process Mining
Wil M. P. Aalst
Complaint Acceptance
Bernd Stauss and Wolfgang Seidel
A Look Into the Future: Is Working Time Freedom Apt to Add Value for Different Stakeholders?
Maike Andresen
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