Management for Professionals

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Case Study 2: Continuous Integration: Ondrej Zizlavsky and Eddie Fisher
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams: Jia Ke
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges: Florian Dost and Robert Wilken
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases: Michael Schick
Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model: Xiaoming Zhu
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights: Peggy Chaudhry and Alan Zimmerman
Expanding Luxury Brands Internationally: Diana Derval
Christopher Hire on Strong City Brands and Data-Led Innovation: Florian Kaefer
Extracting Event Data from Databases to Unleash Process Mining: Wil M. P. Aalst
What to Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Problem Solving: Radu Atanasiu
Cloud Computing Strategy Design for Myntra.com: Sanjay Mohapatra and Laxmikant Lokhande
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society: Haibo Hu
Case 14 STAAR Surgical Company: B. Rajesh Kumar
Diversity and New Work Teams: Marc Helmold
The Value of Great Execution and Humility for Sustainability: Eric Viardot
Intercultural Competence Assessment: Alex Matveev
System Customer Persuasion: Johannes Robier
Appendix: Settlement Risk and Systemic Risk: Johannes Wernz
Closing Thoughts: Gregory Usher
Risk Modeling: Asset Liability Management: Johannes Wernz
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source: Benno Luthiger
Revenue Management of Room Rates: Ben Vinod
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
ProTrack: Mario Vanhoucke
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
Extracting Value from Global Operations: Bodo B. Schlegelmilch
The Million Dollar Question—What About Integration?: Matthias Kolbusa
Leading for Entrepreneurship: Annika Steiber and Sverker Alänge
Preparing the IT Operation for Production: Andreas Graesser
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition: Philipp Plugmann
How sustainable are the growth strategies of sustainability entrepreneurs?: Liudmila Nazarkina
Marketing Apparel and Footwear: George P. Moschis
The Commitment Dialogue: How We Agree on What Needs to Be Done: Jan De Visch and Otto Laske
One on One Meeting: Gilad Issar and Liat Ramati Navon
The Trade-Offs of Going Public of Family Enterprises: Hermut Kormann
Deciphering Diagnostics: Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Other Methods and Variants of Storytelling: Karin Thier
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Nuttech Limited: Gopal Naik
The Cloud Drives Harmonization and Standardization: Klaus Hardy Mühleck
The Future: Richard Thomas Watson and Saji K. Mathew
Micro-level Strategic Analysis: George Tovstiga
Mass Fatality Planning: Emergency Preparedness: Michael Madigan
Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success: Diana Derval
Lean Management on the Downstream (Demand Side): Marc Helmold
Accidental Adversaries: The Enigma of Sustained Cooperation: Christoph E. Mandl