Management for Professionals

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Developing Strategies for Digital Transformation in SMEs with Maturity Models: Christoph Pierenkemper and Jürgen Gausemeier
Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption: Xuehua Wang
Change (Henkou Kanri 変更管理) as an Integral Part of Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Learnings for an Integrated Social CRM: Rainer Alt and Olaf Reinhold
Training on and Exploring Cultural Approaches to Disability: Simon Minty
Performance Analysis: SFA: Peter Bogetoft
System Customer Persuasion: Johannes Robier
Intercultural Competence Assessment: Alex Matveev
One on One Meeting: Gilad Issar and Liat Ramati Navon
The Trade-Offs of Going Public of Family Enterprises: Hermut Kormann
Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model: Xiaoming Zhu
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights: Peggy Chaudhry and Alan Zimmerman
ProTrack: Mario Vanhoucke
The Commitment Dialogue: How We Agree on What Needs to Be Done: Jan De Visch and Otto Laske
Case Study 2: Continuous Integration: Ondrej Zizlavsky and Eddie Fisher
Cloud Computing Strategy Design for Myntra.com: Sanjay Mohapatra and Laxmikant Lokhande
Closing Thoughts: Gregory Usher
Appendix: Settlement Risk and Systemic Risk: Johannes Wernz
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Other Methods and Variants of Storytelling: Karin Thier
Deciphering Diagnostics: Steven M. Stone
What to Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Problem Solving: Radu Atanasiu
Expanding Luxury Brands Internationally: Diana Derval
The Cloud Drives Harmonization and Standardization: Klaus Hardy Mühleck
The Future: Richard Thomas Watson and Saji K. Mathew
Nuttech Limited: Gopal Naik
Mass Fatality Planning: Emergency Preparedness: Michael Madigan
Micro-level Strategic Analysis: George Tovstiga
Extracting Event Data from Databases to Unleash Process Mining: Wil M. P. Aalst
Christopher Hire on Strong City Brands and Data-Led Innovation: Florian Kaefer
The Value of Great Execution and Humility for Sustainability: Eric Viardot
Diversity and New Work Teams: Marc Helmold
Case 14 STAAR Surgical Company: B. Rajesh Kumar
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
Marketing Apparel and Footwear: George P. Moschis
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition: Philipp Plugmann
Preparing the IT Operation for Production: Andreas Graesser
How sustainable are the growth strategies of sustainability entrepreneurs?: Liudmila Nazarkina
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society: Haibo Hu
Revenue Management of Room Rates: Ben Vinod
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source: Benno Luthiger
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
The Million Dollar Question—What About Integration?: Matthias Kolbusa
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
Extracting Value from Global Operations: Bodo B. Schlegelmilch
Risk Modeling: Asset Liability Management: Johannes Wernz
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges: Florian Dost and Robert Wilken