Management for Professionals

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The Eco-System: Greg Usher
Global Diversity Management: Mustafa F. Özbilgin
Towards Sustainable Global Value Chains: The Role of the Group of Seven: Roger A. Fischer
Pure Beauty: The Case of The Body Shop: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Striking the Right Balance: Image vs. Performance Marketing: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Business Analysis Redefined: Thomas Frisendal
The St.Gallen Management Model for International Manufacturing Networks: Dominik Remling and Thomas Friedli
Building Blocks for Strategic Planning: Jim Austin, Judith Bentkover and Laurence Chait
PM as Integral Part of the Corporate Strategy: Marc Helmold and Warda Samara
A Macro Cyber Scenario Case Study Using Intelligence Engineering and Strategic Options Analysis Methods: Bruce Garvey and Adam D. M. Svendsen
Decision-Making Methods: Hao Zhang
Disruptive Trends: Daniel Fasnacht
Banks in Their Regulatory and Economic Environment: Johannes Wernz
Just in Time: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Banks and the Regulatory and Economic Environment: Johannes Wernz
Programmatic Disruption for Premium Publishers: Holm Münstermann and Peter Würtenberger
How Do Enduring Firms Outlive the Environment and the Competition?: Eric Viardot
The Implementation Dilemma: Matthias Kolbusa
Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”: Enrique Bianchi and Carolina Sánchez
The Key Role of Disruptive Digital Marketing Approaches in the Automotive Electronics Market: Jürgen Hoika and Uli Schneider
Isabella of Spain: A Woman with Visions: Paul Vanderbroeck
Strategic Flexibility: The Fountainhead: Professor Sushil
Misconceptions About Casinos and Economic Growth: Douglas Walker
My First Government Job: Getting to the Census Bureau: An Important Personal Decision: Vincent P. Barabba
Making Training More Effective with Shared VR: Lanes Group Plc Improves Employee Retention and Reduces the Costs of Recruitment and Training: James Brewer and Jessica Davey
Assessment of the Telecommunications Sector from the Capital Market Perspective: Andreas Mark and Wolfgang Specht
New-Born Species of Digitalization: Xiaodong Ma
Prisoners’ Dilemma and Negotiation Types: Marc Helmold
Step 1: Deciding (not) to Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Family Company Direction Case: Christoph Maier
Frameworks and Models for Learning: Theresia Olsson Neve
Banks Caught Between Regulation, Technical Progress, and Profitability: Martin Blessing and Tobias Bange
Are You Connected: CIO, Architect, and Auditor?: Roger Gutbrod and Christian Wiele
Value Creation in Platforms: R. Srinivasan
Customers: The Focus of the Sales Strategy: Christian Homburg, Heiko Schäfer and Janna Schneider
From Tactical to Strategic Outsourcing: Bharat Vagadia
Cryptocurrencies: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Statistical Analysis of Latecomers’ Innovations in Times of Crisis: Javier Papa
LTE Case Studies Overview: Peter Curwen and Jason Whalley
“Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network: Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
Blueprint for IoT Systems: Andreas Holtschulte
No Business Without IT: IT Is the Central and Indispensable Driver of Entrepreneurial Value Creation: Nils Urbach and Frederik Ahlemann
Kata (形) – Behavioural Transformation Towards Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Test Your Business Assumptions: Radu Atanasiu
Overview of the Book: Christiane Prange
Historical Information and Lessons Learned in Project Management: Antonio Bassi
The Theoretical Framework of CRM: Federico Rajola
Chinese Culture, Strategy, and Innovation: Taco C. R. Someren and Shuhua Someren-Wang
Driving Strategic Change at Saab AB: The Use of New Control Practices: Erik Jannesson
The Path Towards Simplicity: Johannes Robier