Management for Professionals
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- Business Analysis Redefined
- Thomas Frisendal
- Global Diversity Management
- Mustafa F. Özbilgin
- Towards Sustainable Global Value Chains: The Role of the Group of Seven
- Roger A. Fischer
- Striking the Right Balance: Image vs. Performance Marketing
- Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
- Pure Beauty: The Case of The Body Shop
- Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
- The Product Data Model
- Jorij Abraham
- Prisoners’ Dilemma and Negotiation Types
- Marc Helmold
- Step 1: Deciding (not) to Segment
- Sara Dolnicar, Bettina Grün and Friedrich Leisch
- Family Company Direction Case
- Christoph Maier
- New-Born Species of Digitalization
- Xiaodong Ma
- “Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network
- Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
- LTE Case Studies Overview
- Peter Curwen and Jason Whalley
- Statistical Analysis of Latecomers’ Innovations in Times of Crisis
- Javier Papa
- Chinese Culture, Strategy, and Innovation
- Taco C. R. Someren and Shuhua Someren-Wang
- Theoretical Foundations of Intercultural Competence
- Alex Matveev
- Value Creation in Platforms
- R. Srinivasan
- Customers: The Focus of the Sales Strategy
- Christian Homburg, Heiko Schäfer and Janna Schneider
- Banks Caught Between Regulation, Technical Progress, and Profitability
- Martin Blessing and Tobias Bange
- Are You Connected: CIO, Architect, and Auditor?
- Roger Gutbrod and Christian Wiele
- Organizations Achieve Excellence Through Quality Awards
- Flevy Lasrado
- Inflation
- Shuai Chen
- Performance Planning
- Anthony L. Barth and Wiaan Beer
- Domination of State-Owned Enterprises
- Henk R. Randau and Olga Medinskaya
- The Corporate Newsroom Model
- Christoph Moss
- Global Markets and Trends for Renewables
- Karina Bloche-Daub, Janet Witt, Volker Lenz and Michael Nelles
- Characteristics of Digital Pricing
- Frank Frohmann
- Agenda Setting: Clarifying the Strategic Situation and the Challenges
- Hermut Kormann and Birgit Suberg
- How to Approach Reputation
- Kerstin Liehr-Gobbers and Christopher Storck
- Motivation: The Desire to Innovate
- Rupert A. Brandmeier and Florian Rupp
- The Purchasing Organisation
- Ulrich Weigel and Marco Ruecker
- Identifying Profitable Markets
- Diana Derval
- Protection Strategies
- Oliver Gassmann, Martin A. Bader and Mark James Thompson
- The Path Towards Simplicity
- Johannes Robier
- The Development of Chinese Management Thoughts
- Haibo Hu
- Sensitivities
- Martin Auer
- Building a Solid Foundation: The Four Cornerstones of Quality Management
- Stephan Kasulke and Jasmin Bensch
- Red Teaming and Wargaming: How Can Management and Supervisory Board Members Become More Involved in Cybersecurity?
- Marco Gercke
- Case 4 PennyMac Financial Services
- B. Rajesh Kumar
- Contractual Structure and Risk Allocation Framework
- Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
- Arthashastra of Kautilya and Management
- N. K. Singh
- Perspectives of Saint John Chrysostom for the VUCA World
- Nicoleta Acatrinei
- No Business Without IT: IT Is the Central and Indispensable Driver of Entrepreneurial Value Creation
- Nils Urbach and Frederik Ahlemann
- Test Your Business Assumptions
- Radu Atanasiu
- Kata (形) – Behavioural Transformation Towards Lean Management
- Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
- From Tactical to Strategic Outsourcing
- Bharat Vagadia
- Failure in Innovation: Is There Such a Thing?
- Bettina Stamm
- Historical Information and Lessons Learned in Project Management
- Antonio Bassi
- Overview of the Book
- Christiane Prange
- The Theoretical Framework of CRM
- Federico Rajola
- Toolbox of Consulting Methods
- Jeremy David Curuksu