Management for Professionals

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LTE Case Studies Overview: Peter Curwen and Jason Whalley
“Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network: Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
Overview of the Book: Christiane Prange
The Theoretical Framework of CRM: Federico Rajola
Banks Caught Between Regulation, Technical Progress, and Profitability: Martin Blessing and Tobias Bange
Customers: The Focus of the Sales Strategy: Christian Homburg, Heiko Schäfer and Janna Schneider
Value Creation in Platforms: R. Srinivasan
Are You Connected: CIO, Architect, and Auditor?: Roger Gutbrod and Christian Wiele
Case 4 PennyMac Financial Services: B. Rajesh Kumar
Red Teaming and Wargaming: How Can Management and Supervisory Board Members Become More Involved in Cybersecurity?: Marco Gercke
Contractual Structure and Risk Allocation Framework: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Kata (形) – Behavioural Transformation Towards Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
No Business Without IT: IT Is the Central and Indispensable Driver of Entrepreneurial Value Creation: Nils Urbach and Frederik Ahlemann
Test Your Business Assumptions: Radu Atanasiu
The Path Towards Simplicity: Johannes Robier
How to Approach Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Agenda Setting: Clarifying the Strategic Situation and the Challenges: Hermut Kormann and Birgit Suberg
The Development of Chinese Management Thoughts: Haibo Hu
Cryptocurrencies: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Israeli Start-Ups and Ecosystem: Roy S. Melzer
Value Stream Maps: Thomas Pyzdek
Work Factors That Inhibit Doing Leadership: Gilbert W. Fairholm
Learning from Peers: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Revisiting the Business Model Canvas as a Common Language: Claude Diderich
Different Starting Points: Dominik Maximini
China: Annika Steiber
Empowerment: Gilad Issar and Liat Ramati Navon
The Data-Driven Project Manager: Mario Vanhoucke
Multinationals Strategies and Governance: Ebimo Amungo
The Productivity Ratio: Kenneth Moore
Crisis: A Philosophical Insight: Aive Pevkur
Digintelligence Growth Based on Commercial Operating Systems: Ye Tian
Opportunities Are Everywhere… and if There Aren’t, Create Them!: George Vekinis
Process Thinking: Nick Shannon and Bruno Frischherz
Product Definition Team: Gabriel Steinhardt
Personal Balanced Scorecard: Hubert Rampersad and Saleh Hussain
Capabilities: Eric Viardot
PricingPricing as Part of Corporate Strategy: Marc Helmold
Implications of Precision Medicine on Marketing and Sales Strategies: Kristian Koch
Smart Global Talent Management: A Promising Hybrid: Charles M. Vance, Vlad Vaiman, Ana Cosic, Mursal Abedi and Raquel Sena
Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design: Gesa Lischka, Steffen Schmidt and Jonathan T. Mall
Executive Ownershift: Dan Norenberg
The Individual and Organizational Purchase: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Simple Moving Averages (SMA): Don K. Mak
Taste, Product Preferences, and the Future of Shopping: Diana Derval
Other Process Models: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Process Improvement Methods: Martin Hofmann
CSR in Procurement: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Quality Overview: Timothy Adesanya Ibidapo
Fundamental Elements of the Strategy Concept: Xiu-bao Yu