Management for Professionals

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An Invention Is not an Innovation: George Vekinis
The Silicon Valley Model: Annika Steiber
Why Should Boards Care?: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Spaghetti Diagrams: Thomas Pyzdek
The Key Role of Disruptive Digital Marketing Approaches in the Automotive Electronics Market: Jürgen Hoika and Uli Schneider
The First Ingredient: Keep Things Under Control: Tony McNulty and Robin Marks
How Do Enduring Firms Outlive the Environment and the Competition?: Eric Viardot
The Implementation Dilemma: Matthias Kolbusa
Programmatic Disruption for Premium Publishers: Holm Münstermann and Peter Würtenberger
Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”: Enrique Bianchi and Carolina Sánchez
Brand Marketing of Geographical Indication Products in Xinjiang Tianxiaxiang: Mingxing Li, Mengjuan Zhang and Oswin Aganda Anaba
Customer Success Management Drivers: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Assessment of the Telecommunications Sector from the Capital Market Perspective: Andreas Mark and Wolfgang Specht
Making Training More Effective with Shared VR: Lanes Group Plc Improves Employee Retention and Reduces the Costs of Recruitment and Training: James Brewer and Jessica Davey
Pure Beauty: The Case of The Body Shop: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Striking the Right Balance: Image vs. Performance Marketing: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Towards Sustainable Global Value Chains: The Role of the Group of Seven: Roger A. Fischer
Global Diversity Management: Mustafa F. Özbilgin
Business Analysis Redefined: Thomas Frisendal
The Product Data Model: Jorij Abraham
Building Blocks for Strategic Planning: Jim Austin, Judith Bentkover and Laurence Chait
The Ten Cardinal Mistakes of Organizing: Martin Pfiffner
The Eco-System: Greg Usher
The Strategic Alignment Process: Bernd Heesen
Isabella of Spain: A Woman with Visions: Paul Vanderbroeck
Applying the Lesson to Basic Transactions: Oliver Treidler
Demographic Outlook and the Implications for Real Estate Markets: Tobias Just
Areas of Application: Karin Thier
Performance in Procurement and Supply Management: Marc Helmold
Test Your Business Assumptions: Radu Atanasiu
Kata (形) – Behavioural Transformation Towards Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
No Business Without IT: IT Is the Central and Indispensable Driver of Entrepreneurial Value Creation: Nils Urbach and Frederik Ahlemann
Driving Strategic Change at Saab AB: The Use of New Control Practices: Erik Jannesson
Sensitivities: Martin Auer
Building a Solid Foundation: The Four Cornerstones of Quality Management: Stephan Kasulke and Jasmin Bensch
Statistical Analysis of Latecomers’ Innovations in Times of Crisis: Javier Papa
“Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network: Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
LTE Case Studies Overview: Peter Curwen and Jason Whalley
Motivation: The Desire to Innovate: Rupert A. Brandmeier and Florian Rupp
The Purchasing Organisation: Ulrich Weigel and Marco Ruecker
Cryptocurrencies: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Define: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Performance Planning: Anthony L. Barth and Wiaan Beer
Inflation: Shuai Chen
Organizations Achieve Excellence Through Quality Awards: Flevy Lasrado
Are You Connected: CIO, Architect, and Auditor?: Roger Gutbrod and Christian Wiele
Value Creation in Platforms: R. Srinivasan
Customers: The Focus of the Sales Strategy: Christian Homburg, Heiko Schäfer and Janna Schneider
Banks Caught Between Regulation, Technical Progress, and Profitability: Martin Blessing and Tobias Bange
Agenda Setting: Clarifying the Strategic Situation and the Challenges: Hermut Kormann and Birgit Suberg