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Management for Professionals

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Business Analysis Redefined
Thomas Frisendal
Global Diversity Management
Mustafa F. Özbilgin
Towards Sustainable Global Value Chains: The Role of the Group of Seven
Roger A. Fischer
Striking the Right Balance: Image vs. Performance Marketing
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Pure Beauty: The Case of The Body Shop
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
The Product Data Model
Jorij Abraham
Prisoners’ Dilemma and Negotiation Types
Marc Helmold
Step 1: Deciding (not) to Segment
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Family Company Direction Case
Christoph Maier
New-Born Species of Digitalization
Xiaodong Ma
“Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network
Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
LTE Case Studies Overview
Peter Curwen and Jason Whalley
Statistical Analysis of Latecomers’ Innovations in Times of Crisis
Javier Papa
Chinese Culture, Strategy, and Innovation
Taco C. R. Someren and Shuhua Someren-Wang
Theoretical Foundations of Intercultural Competence
Alex Matveev
Value Creation in Platforms
R. Srinivasan
Customers: The Focus of the Sales Strategy
Christian Homburg, Heiko Schäfer and Janna Schneider
Banks Caught Between Regulation, Technical Progress, and Profitability
Martin Blessing and Tobias Bange
Are You Connected: CIO, Architect, and Auditor?
Roger Gutbrod and Christian Wiele
Organizations Achieve Excellence Through Quality Awards
Flevy Lasrado
Inflation
Shuai Chen
Performance Planning
Anthony L. Barth and Wiaan Beer
Domination of State-Owned Enterprises
Henk R. Randau and Olga Medinskaya
The Corporate Newsroom Model
Christoph Moss
Global Markets and Trends for Renewables
Karina Bloche-Daub, Janet Witt, Volker Lenz and Michael Nelles
Characteristics of Digital Pricing
Frank Frohmann
Agenda Setting: Clarifying the Strategic Situation and the Challenges
Hermut Kormann and Birgit Suberg
How to Approach Reputation
Kerstin Liehr-Gobbers and Christopher Storck
Motivation: The Desire to Innovate
Rupert A. Brandmeier and Florian Rupp
The Purchasing Organisation
Ulrich Weigel and Marco Ruecker
Identifying Profitable Markets
Diana Derval
Protection Strategies
Oliver Gassmann, Martin A. Bader and Mark James Thompson
The Path Towards Simplicity
Johannes Robier
The Development of Chinese Management Thoughts
Haibo Hu
Sensitivities
Martin Auer
Building a Solid Foundation: The Four Cornerstones of Quality Management
Stephan Kasulke and Jasmin Bensch
Red Teaming and Wargaming: How Can Management and Supervisory Board Members Become More Involved in Cybersecurity?
Marco Gercke
Case 4 PennyMac Financial Services
B. Rajesh Kumar
Contractual Structure and Risk Allocation Framework
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Arthashastra of Kautilya and Management
N. K. Singh
Perspectives of Saint John Chrysostom for the VUCA World
Nicoleta Acatrinei
No Business Without IT: IT Is the Central and Indispensable Driver of Entrepreneurial Value Creation
Nils Urbach and Frederik Ahlemann
Test Your Business Assumptions
Radu Atanasiu
Kata (形) – Behavioural Transformation Towards Lean Management
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
From Tactical to Strategic Outsourcing
Bharat Vagadia
Failure in Innovation: Is There Such a Thing?
Bettina Stamm
Historical Information and Lessons Learned in Project Management
Antonio Bassi
Overview of the Book
Christiane Prange
The Theoretical Framework of CRM
Federico Rajola
Toolbox of Consulting Methods
Jeremy David Curuksu
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