Management for Professionals

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Striking the Right Balance: Image vs. Performance Marketing: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Towards Sustainable Global Value Chains: The Role of the Group of Seven: Roger A. Fischer
Business Analysis Redefined: Thomas Frisendal
The Development of Chinese Management Thoughts: Haibo Hu
Driving Strategic Change at Saab AB: The Use of New Control Practices: Erik Jannesson
From Tactical to Strategic Outsourcing: Bharat Vagadia
Define: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Arthashastra of Kautilya and Management: N. K. Singh
Perspectives of Saint John Chrysostom for the VUCA World: Nicoleta Acatrinei
Blueprint for IoT Systems: Andreas Holtschulte
Lean Management in Small and Medium Enterprises: Ganesh Mahadevan and Kalyana C. Chejarla
The Role of Values in Family Business: Laura Hougaz
Tools for Insights: EUT: N. K. Singh
Test Your Business Assumptions: Radu Atanasiu
Kata (形) – Behavioural Transformation Towards Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
No Business Without IT: IT Is the Central and Indispensable Driver of Entrepreneurial Value Creation: Nils Urbach and Frederik Ahlemann
Organizations Achieve Excellence Through Quality Awards: Flevy Lasrado
Inflation: Shuai Chen
Performance Planning: Anthony L. Barth and Wiaan Beer
Statistical Analysis of Latecomers’ Innovations in Times of Crisis: Javier Papa
LTE Case Studies Overview: Peter Curwen and Jason Whalley
“Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network: Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
Domination of State-Owned Enterprises: Henk R. Randau and Olga Medinskaya
Failure in Innovation: Is There Such a Thing?: Bettina Stamm
Chinese Culture, Strategy, and Innovation: Taco C. R. Someren and Shuhua Someren-Wang
Sensitivities: Martin Auer
Building a Solid Foundation: The Four Cornerstones of Quality Management: Stephan Kasulke and Jasmin Bensch
Theoretical Foundations of Intercultural Competence: Alex Matveev
Red Teaming and Wargaming: How Can Management and Supervisory Board Members Become More Involved in Cybersecurity?: Marco Gercke
Case 4 PennyMac Financial Services: B. Rajesh Kumar
Contractual Structure and Risk Allocation Framework: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
The Path Towards Simplicity: Johannes Robier
Project Requirements and Objectives: Philip Bauer
Total Quality Management (TQM): Marc Helmold
Demographic Outlook and the Implications for Real Estate Markets: Tobias Just
Cultural Characteristics of Scrum: Dominik Maximini
Toolbox of Consulting Methods: Jeremy David Curuksu
Identifying Profitable Markets: Diana Derval
Protection Strategies: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Customers: The Focus of the Sales Strategy: Christian Homburg, Heiko Schäfer and Janna Schneider
Banks Caught Between Regulation, Technical Progress, and Profitability: Martin Blessing and Tobias Bange
Value Creation in Platforms: R. Srinivasan
Are You Connected: CIO, Architect, and Auditor?: Roger Gutbrod and Christian Wiele
The Purchasing Organisation: Ulrich Weigel and Marco Ruecker
Motivation: The Desire to Innovate: Rupert A. Brandmeier and Florian Rupp
Historical Information and Lessons Learned in Project Management: Antonio Bassi
Overview of the Book: Christiane Prange
The Theoretical Framework of CRM: Federico Rajola
Characteristics of Digital Pricing: Frank Frohmann
Global Markets and Trends for Renewables: Karina Bloche-Daub, Janet Witt, Volker Lenz and Michael Nelles