Management for Professionals

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The Product Data Model: Jorij Abraham
Influence of the Internet on Value to Customer: Tymoteusz Doligalski
The St.Gallen Management Model for International Manufacturing Networks: Dominik Remling and Thomas Friedli
Warranty Policies: Albert Liao
Assessment of the Telecommunications Sector from the Capital Market Perspective: Andreas Mark and Wolfgang Specht
Making Training More Effective with Shared VR: Lanes Group Plc Improves Employee Retention and Reduces the Costs of Recruitment and Training: James Brewer and Jessica Davey
Bias in Genetics and Product Strategy Planning: Xinwei Cao
Equilibrium, Resilience, and Emergence: Christoph E. Mandl
Complaints: Bernd Stauss and Wolfgang Seidel
Striking the Right Balance: Image vs. Performance Marketing: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Business Analysis Redefined: Thomas Frisendal
Pure Beauty: The Case of The Body Shop: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Global Diversity Management: Mustafa F. Özbilgin
Towards Sustainable Global Value Chains: The Role of the Group of Seven: Roger A. Fischer
Why Should Boards Care?: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
An Invention Is not an Innovation: George Vekinis
The Silicon Valley Model: Annika Steiber
emails (The LEAN Version): Gilad Issar and Liat Ramati Navon
Spaghetti Diagrams: Thomas Pyzdek
Building Blocks for Strategic Planning: Jim Austin, Judith Bentkover and Laurence Chait
PM as Integral Part of the Corporate Strategy: Marc Helmold and Warda Samara
A Macro Cyber Scenario Case Study Using Intelligence Engineering and Strategic Options Analysis Methods: Bruce Garvey and Adam D. M. Svendsen
Performance in Procurement and Supply Management: Marc Helmold
Customer Success Management Drivers: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Brand Marketing of Geographical Indication Products in Xinjiang Tianxiaxiang: Mingxing Li, Mengjuan Zhang and Oswin Aganda Anaba
The Eco-System: Greg Usher
The Ten Cardinal Mistakes of Organizing: Martin Pfiffner
The Strategic Alignment Process: Bernd Heesen
Step 1: Deciding (not) to Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
New-Born Species of Digitalization: Xiaodong Ma
Family Company Direction Case: Christoph Maier
Prisoners’ Dilemma and Negotiation Types: Marc Helmold
Isabella of Spain: A Woman with Visions: Paul Vanderbroeck
Frameworks and Models for Learning: Theresia Olsson Neve
Unified View of Pull Production Systems: Yacob Khojasteh
Kaizen: Continuous Improvements in Small Steps: Marc Helmold
The First Ingredient: Keep Things Under Control: Tony McNulty and Robin Marks
Applying the Lesson to Basic Transactions: Oliver Treidler
Kata (形) – Behavioural Transformation Towards Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Test Your Business Assumptions: Radu Atanasiu
No Business Without IT: IT Is the Central and Indispensable Driver of Entrepreneurial Value Creation: Nils Urbach and Frederik Ahlemann
Total Quality Management (TQM): Marc Helmold
Demographic Outlook and the Implications for Real Estate Markets: Tobias Just
Toolbox of Consulting Methods: Jeremy David Curuksu
Cultural Characteristics of Scrum: Dominik Maximini
Driving Strategic Change at Saab AB: The Use of New Control Practices: Erik Jannesson
Red Teaming and Wargaming: How Can Management and Supervisory Board Members Become More Involved in Cybersecurity?: Marco Gercke
Contractual Structure and Risk Allocation Framework: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Case 4 PennyMac Financial Services: B. Rajesh Kumar
Blueprint for IoT Systems: Andreas Holtschulte