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Management for Professionals

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Ethics in Projects
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Customer Participation and Commodity Marketing
Frank Jacob and Thomas Aichner
Zomato™ Gold: Platform Overreach
R. Srinivasan
Hero’s Journey: Imbuing Projects and Processes with Life
Christine Erlach and Michael Müller
Tandem Mode of Strategic Problem-Solving
George Tovstiga
Industrial Product Design and Development
Claudio A. Saavedra
Embracing Environmental Responsibility and Sustainable Innovation in Small Tourism Businesses to Improve Environmental Efficiency: Insights from Chihuahua, Mexico
Manuel Ramón González Herrera and Julián Álvarez Hernández
Liquid Legal: Organization 4.0: Using Legal Competency for Building Fluid & Innovation-Driven Structures
Gerrit Mauch
Moses: Digital Intelligence Empowers More Than 10,000 Express Outlets to Solve the Last 100 M Delivery Problem
Shuai Gao, Junfeng Lu, Bin Chen and Shaoqing Zheng
15 Best Practices for SM in China
Marc Helmold and Brian Terry
The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World
Niko Marcel Waesche, Tilman Rotberg and Florian Renz
The Hybrid Cloud
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation
Anup Shukla, Alexander Schwertlein and Uli Schneider
Principles of Strategy: Advanced
Jeremy David Curuksu
Optimizing Procurement Portfolios and Supplier Management
Peter Schnitzenbaumer and Thomas Wind
Organizational Challenges and Phases of Implementation and Optimization
Roland Müller and Christopher Drax
Project Cost Management and Finance
Stefano Tonchia
Short Survey of Coach Training and Coaching Companies
Arun Kohli
Professional Social Media and Innovation: How You Start Leveraging on Your Innovation through Strategic Content Creation on LinkedIn
Ilkay Özkisaoglu
Five Topics for Which Industry Needs Innovation Managers
Chris C. Gernreich, Christian Ahlfeld and Sebastian Knop
Urban Land and Spatial Management in Türkiye: Challenges and Perspectives
Yeşim Tanrıvermiş, Ümit Gedik, Parla Güneş and Amani Micheal Uisso
Sustaining Lean
Ganesh Mahadevan and Kalyana C. Chejarla
Policy Resistance: Rebound Effect and Other Fixes that Fail
Christoph E. Mandl
Engineering the Intangible: Strategic Success Factors in the Luxury Watch Industry
Georges A. Kern
Hjörtur Smárason on Place Branding, Future Cities, and Brand Africa
Florian Kaefer
Theory of Constraint (TOC)
Gilad Issar and Liat Ramati Navon
The Social Costs of Gambling
Douglas Walker
Global Branding and Communication
Bodo B. Schlegelmilch
Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena
Federico Rajola
Harnessing the Potential of Digital Post-Millennials
Alan Okros
Surplus and Obsolescence Planning
Jörg Thomas Dickersbach and Michael F. Passon
Failure in Intercultural Cooperation
Sebastian Kunert and Jonas Schumacher
Bonus: Data Definition Template
Lars Michael Bollweg
Study: Status and Potential of Location-based services
Gerrit Heinemann and Christian Gaiser
Commercial Leases
Wolfgang Usinger
Fields of Application of Artificial Intelligence—Retail, Service and Maintenance Sector
Ralf T. Kreutzer and Marie Sirrenberg
New Premium Framework
Claudio Franzetti
Adding an OPEX Perspective to Network Optimization
Mark Grothkopp, Marten Ritz and Thomas Friedli
Consumer Initiation into Luxury
Wided Batat
Bell South Merger with AT&T
B. Rajesh Kumar
Was the Boycott of McDonald’s Malaysia Religiously Motivated?
Ezlika M. Ghazali, Dilip S. Mutum, Meenatharisni Sundramohana and Priscila Valdivieso
Minimising Risk Through Relationships
Bharat Vagadia
Gender at Work: An Experiment in “Doing Gender”
Aruna Rao, David Kelleher, Carol Miller, Joanne Sandler, Rieky Stuart and Tania Principe
Diffusion of Innovations: The Much Sought After Tipping Point
Christoph E. Mandl
Providing Finance to Access African Markets: New Business Approaches in the Solar Energy Industry
Markus Schwaninger and Doreen Kanetey-Essel
The Benefit of Leadership’s Improved Thinking and Decision-Making that Overcame the Desire of Some to Focus Exclusively on the Existing Business
Vincent P. Barabba
Successful Navigation Through Digital Transformation Using an Innovation Radar
Jan Heinemann, Oliver Platzen and Carolina Schiefer
Lean Production Tools
Marc Helmold
Reference Class Forecasting
Mario Vanhoucke
Russia: A Power Beyond Raw Materials
Niklas Schaffmeister
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