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Management for Professionals

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Digital Strategy
Angel Gavieiro Besteiro
Business Banquets
Henk R. Randau and Olga Medinskaya
Strategic and Operational Marketing Plan
Ralf T. Kreutzer
Case 30 Amazon
B. Rajesh Kumar
Progress Data
Mario Vanhoucke
Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy
Xiaoming Zhu
Human Aspects of Technical Risk Management
Roman Boutellier and Mareike Heinzen
GrainGrow: Bringing Innovation in Food Handling
Mathew Tsamenyi and Nana Yaa A. Gyamfi
Governing the Public—Management to Others
Haibo Hu
The Value of Everything: How to Measure and Deliver Legal Value?
Jan Geert Meents and Stephen Allen
Effectively Modeling Your Architecture
Gerben Wierda
Dr. Martin Boisen on Place Brand Management
Florian Kaefer
Case 27: Port of Shanghai
B Rajesh Kumar
Get Started!
Dominik Maximini
Managing the Supply Chain in Africa: The Role of Innovative Technologies in National and International Logistics
Simon Züfle and Phanuel Wunu
Marketing Automation for Tobacco Companies
Tobias Voigt
Digitalization of Touchpoints
Wenya Yang
Ethical AI Implementation
Stefan H. Vieweg
Bridging Cultures in Everyday Life
Peter M. Haller, Ulrich Naegele and Susan Berger
A Two-Sided Approach for Digital Innovation at SCHOTT
Anna-Maria Oberländer, Bastian Stahl, Laura Watkowski, Sabrina Braadt and Peter Scherer
Governance Where It Belongs: Control Self-Assessment
Roger Gutbrod and Christian Wiele
E-facilitating: How to Make Digital Learning Possible for Every Learner
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Product Development
Timo Wagenblatt
Deadlock Breaking and Concession Making
Kim Cheng Patrick Low
Marketing Automation: Exploring the Process Model for Implementation
Lutz Klaus
Harnessing the Power of Games for Innovation in the Life Sciences
Avo Schönbohm, Tanawat Vongsurbchart and Kan Teerasatienspon
Sustainable Food Production in Serbia, an Exploration of Discourse/Practice in Early 2020s
Milan Todorovic
Low-Cost Carriers and Impacts on Revenue Management
Ben Vinod
Summary and Conclusions
Xuehua Wang
Negotiations in Project Management
Marc Helmold
People, adoption and introduction of EAM
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner, Kunal Mohan and Daniel Schäfczuk
Mindfulness and Spirituality: An Enhanced Leadership Perspective
Kanti Mohan Saini and Orneita Burton
The Embodied Inter-be(com)ing of Spirituality: The In-Between as Spiritual Sphere in Practically Wise Organizations
Wendelin Küpers
Substance–Field Modeling and Analysis
Isak Bukhman
WorldCom’s Acquisition of MCI
B. Rajesh Kumar
Lean Management in Higher Education (LHE)
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Handling Knowledge Risk Management Supported by ISO Standards
Frank Herdmann
Change Management Tools
Ralf T. Kreutzer
Enhancing the Customer Journey with Digital Self-Services
Christoph Tienken, Jonathan Rösler and Thomas Friedli
Effect on the National Economy
Gio Wiederhold
Banking for the Next Generation
Daniel Fasnacht
Building Resilience: Pillars of Workforce Agility at Organizational and Individual Levels in SMEs
Karin Reinhold
IP Considerations
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Future of Work
Vijay Kumar
Gold
Shuai Chen
Social Concepts: Mianzi and Guanxi
Henk R. Randau and Olga Medinskaya
Conclusion: Governance and Management in the 21st Century
Christoph E. Mandl
Appendix 1: Why John Kotter’s Model Was Chosen
Dominik Maximini
Implementing a Digital Strategy through Business Process Management
César A. L. Oliveira, Ricardo M. F. Lima and Hajo A. Reijers
Failure in Public Institutions: Characteristics of Organizational Culture in the Military
Martin Elbe
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