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Management for Professionals

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The Importance of Being Confident: Evidence from a Supply Chain Experiment
Alessandro Ancarani, Carmela Mauro, Giulia Crocco and Florian Schupp
Redefining Retargeting
Grégory Gazagne and Alexander Gösswein
The Measurement of Systems
Richard Thomas Watson and Saji K. Mathew
Case 28: Sakhalin Project–II
B Rajesh Kumar
Conclusions
Dominik Maximini
Anticipate When Customers Will Do Something
Louis-Philippe Kerkhove
Economic and Legal Aspects of Cloud Computing
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Innovation and Creativity in Project Teams
Günter W. Maier, Ute R. Hülsheger and Neil Anderson
The Role of the Plant Leaders
Michael Wiech
Microsoft’s Acquisition of LinkedIn
B. Rajesh Kumar
Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales
Marc Helmold
AI Challenge—How Artificial Intelligence Can Be Anchored in a Company
Ralf T. Kreutzer and Marie Sirrenberg
The Five Elements of AI to Leverage Data and Dominate Your Industry
Alexander Thamm
Conclusions and Implications
Erik Jannesson, Fredrik Nilsson and Birger Rapp
The Industrial Sales Force
Claudio A. Saavedra
Future Trends of Corporate Reputation Management
Kerstin Liehr-Gobbers and Christopher Storck
Game Theory
Hao Zhang
How to Build Transformation Path
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Digital CRM: From Disruption to Business Model
David Laux
How International Student Networks Contribute to Social Innovation in Their Host Country: The Case of DEGIS in Germany
Alexander Ruthemeier, Jonathan Lätsch and Mikalai Vincheuski
Successful Implementation
Martin Pfiffner
The Success Mind: Building Optimism and Focusing Will
Stephen R. Balzac
Collaborative BPM for Business Transformations in Telecommunications: The Case of “3”
Thomas Karle and Kurt Teichenthaler
Development of Residential Property
Marcus Cieleback
Complaint-Management Controlling
Bernd Stauss and Wolfgang Seidel
Conscious and Emotionally Intelligent Engaged Leaders Are Key to Enhanced Organizational Performance
Roger J. Hilton
When Does the Future Actually Begin?
Hanspeter Zürcher
Case 29: Ichthys LNG Project
B Rajesh Kumar
Customer Engagement as an Approach to De-Commoditisation
Anna Nauen and Margit Enke
Negotiations in Different Countries
Marc Helmold
Valuing Internet Stock and Intangible Assets
Wingsun Li
Looking at the Life Cycle of Koala, Where is the Next Breakthrough for Cross-Border E-commerce?
Ying Yan, Xiaofeng Shang, Yunxia Feng and Li Zhang
Step 8: Selecting the Target Segment(s)
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”
Estela Núñez-Barriopedro
System of Standard Solutions
Isak Bukhman
The Value Add of Legal Departments in Disputes: Making a Business Case Rather Than Providing Pure Legal Advise
Ulrich Hagel
Non-proliferation of Adverse Technologies
Roman Boutellier and Mareike Heinzen
Essential Tool Box
Christoph Fuchs and Franziska J. Golenhofen
Rounding Out Relationship Management: Trade Shows, Call Centers, Internet
Christian Homburg, Heiko Schäfer and Janna Schneider
How to Attract and Retain Global Careerists: Evidence from Finland
Vesa Suutari, Olivier Wurtz and Christelle Tornikoski
Conclusion or: Where the Road Is Leading
Daniel F. Pinnow
Conclusions and Outlook
Susanne Durst and Thomas Henschel
How the Life Sciences Industry Handles IP in Start-ups
Jörg Thomaier
Between the Ministry and the Multinational
Fenton Sands
Accounting and Sports
Tomas Hjelström
Development in Subsequent Years
Lukas Rieder and Raef Lawson
Dr. Oliver Zöllner on Place Branding in Germany
Florian Kaefer
The African Lions in a Changing Marketplace
Ebimo Amungo
Corporate Reputation Risk: Creating an Audit Trail
Carl Brønn and Grahame Dowling
What Will Massively Influence the Automation of Marketing and Sales in the Future
Olaf Mörk
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