Management for Professionals
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- Case 25: Trans-Siberian Railway
- B Rajesh Kumar
- Case 29 MVB Financial Corporation
- B. Rajesh Kumar
- Cooperative, Connected and Automated Mobility
- Wolfgang H. Schulz, Horst Wieker and Bettina Arnegger
- Relationship Management in Sports (Sponsorship)
- Stefan Walzel
- Frameworks, Tools, and Leadership for Responding to Strategic Alliances Challenges
- Merryn Rutledge
- Outlook
- Tracy Dathe, Volker Müller and Marc Helmold
- Stablecoin—The Bridge Between the Real World and Digital Assets
- Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
- The Measurement of Systems
- Richard Thomas Watson
- Tokenization
- Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
- Blockchain Driven Supply Chain and Industry 4.0 Technologies
- Syed Ahsan Ali Zaman, Hamza Muhammad Dawood, Syeda Nageen Zehra and Syeda Zehra Saeed
- Epidemics: Out of Control
- Christoph E. Mandl
- Realtime Data Accelerates Online Marketing
- Kolja Brosche and Arun Kumar
- Summary—Conclusion—Outlook
- Gerhard Köhler, Werner Roth and Achim Schmidtmann
- The Digitalization of Customer Contact in Healthcare
- Kolja A. Rafferty
- Primary Research: The Nature of Scrum Survey
- Dominik Maximini
- How to Win the Battle on Innovation?
- Taco C. R. Someren and Shuhua Someren-Wang
- People Involvement
- Timothy Adesanya Ibidapo
- The Future of Global Marketing Strategy
- Bodo B. Schlegelmilch
- Personalization in Hospitality
- Ben Vinod
- Forex
- Shuai Chen
- Competing Models of Success
- Michael Alznauer
- Managing the Application Separation Life Cycle
- Joseph Joy
- Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
- Christina Gaw
- Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
- Christina Gaw
- Discussion
- Xuehua Wang
- Dr. Marta Hereźniak on Place Brand Effectiveness
- Florian Kaefer
- Creativity
- Bernd X. Weis
- From Project to IoT Strategy
- Andreas Holtschulte
- Start-Ups Meet SMEs
- Michael Krause
- Change Management for Marketing and Sales Activities
- Marc Helmold
- TQM and BPR
- Sanjay Mohapatra
- Lean Management in Healthcare and Hospitals
- Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
- Chinese Festivals: Knowing the Roots
- Henk R. Randau and Olga Medinskaya
- Budgeting Concepts
- Ralf T. Kreutzer
- Conclusions
- Claudio Franzetti
- SCRM in the Automotive Industry: AutoSCRM
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- Marketing Financial Services
- George P. Moschis
- Warranty Forecasting
- Albert Liao
- Anticipate What Customers Will Do
- Louis-Philippe Kerkhove
- Case 26: Pan-American Highway
- B Rajesh Kumar
- Cost and Finance
- Philip Bauer
- Millennials in Leadership: An Examination of the Practice-Immediacy Model
- Kevin Bottomley and Sylvia Willie Burgess
- Academic Program
- Orestis Georgiou, Mykola Maksymenko and Stephen Russo
- POP Mart: How to Maximize IP Value in the Field of Art Toy?
- Xiaoxia Sun, Yu Jin and Xiaoxin Huang
- Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders
- Morgan R. Clevenger
- The Future
- Christiane Prange
- A3 Thinking
- Thomas Pyzdek
- Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
- Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
- Determining Outcomes of HRM Practices
- Wolfgang Becker, Bianca Brandt and Harald Eggeling
- Qwest Merger with US West
- B. Rajesh Kumar
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