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Management for Professionals

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Industry-Specific Standards for Management Systems
Herfried Kohl
Organization and Change Management
Philip Bauer
Overview of Part III
Douglas Walker
Global Branding and Communication
Bodo B. Schlegelmilch
Rebecca Smith on Country Branding in New Zealand
Florian Kaefer
Maize Seed Industry in Thailand
Orachos Napasintuwong
German Office Markets
Andreas Schulten and Ulrich Denk
Ireland—N1/M1 Dundalk Bypass
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society
Marieke Genard
Kenya: Logistical Gateway to East Africa
Pramod Bagalwadi
Persuading How? How to Handle the Sponsors of PD Projects
Torsten Bittlingmaier
Stress Test and CCAR
Colin Chen
The Travel Agency Perspective of Revenue Management
Ben Vinod
Operation Digitalization
Ye Tian
Appendix 2: Research Details
Dominik Maximini
Innovation and Transaction Cost
Chihiro Suematsu
Step 10: Evaluation and Monitoring
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Case 33: Addis Ababa–Djibouti Railway
B Rajesh Kumar
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services
Xiutian Zheng
Conclusions and Outlook
Susanne Durst and Thomas Henschel
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks
Jen Anderson and Jessica Abensour
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights
Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs
Victoria L. Crittenden and William F. Crittenden
Pricing for Publisher: Scaling Value, Not Volume
Marco Klimkeit and Paul Benson
Sustainability and Corporate Social Responsibility (CSR) in SCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative
Ralf Frank and Dieter W. Horst
Process Management in Construction: Expansion of the Bolzano Hospital
Elisa Marengo, Patrick Dallasega, Marco Montali, Werner Nutt and Michael Reifer
Lessons Learned in the Development of a CRM SaaS Solution
Markus Bauer
Tarnea Technology Solutions: Competing in a Winner-Takes-All Market
R. Srinivasan
Systematic Review of the Literature on SME Digitalization: Multi-sided Pressure on Existing SMEs
Andrea Meier
What You Can Achieve With TBM
Uwe G. Seebacher
Calibrating Data
Mario Vanhoucke
Case 34 Jacobs (Engineering Group)
B. Rajesh Kumar
Past and Future
Douglas Walker
Going Public and M&A in the German Real Estate Market
Klaus Elmendorff and Christian Schmitt
Managing IT in Divestiture: Orchestration, Instrumentation, and Measurement
Joseph Joy
Replacing Tobacco in Malawi
Fenton Sands and Shashidhara Kolavalli
From Email Marketing to Lead Management
Martin Philipp
Leveraging the Human Factor through Holarchy: A Case Study
Habib Lesevic
Why Do You Need Inspiration to Manage Millennials Successfully?
Hanspeter Zürcher
Mergers and Acquisitions by Bank of America
B. Rajesh Kumar
Dr. Robert Govers on the Origins and Future of Place Branding
Florian Kaefer
Case 34: Port Mann Bridge Vancouver
B Rajesh Kumar
Smart Battery Systems Driving Renewable Energy Markets
Benjamin Schott and Oliver Koch
On the Importance of Non-technical Process Capabilities to Support Digital Innovations
Amy Looy
Joint Governance
Bharat Vagadia
Certified B Corps: Using Business as a Force for Good
Maria Ballesteros-Sola, Céleste M. Grimard and Marshall Worsham
Pilot Control and Early Warning
Lukas Rieder and Raef Lawson
Stitch Fix DTC Business Model Innovation Path Based on Data Driven
Wenhua Li and Lu Sun
Interpretation of the Role of a Data Platform
Xiaodong Ma
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