Management for Professionals

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Change Management for Marketing and Sales Activities: Marc Helmold
Start-Ups Meet SMEs: Michael Krause
SCRM in the Automotive Industry: AutoSCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
People Involvement: Timothy Adesanya Ibidapo
Lean Management in Healthcare and Hospitals: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Personalization in Hospitality: Ben Vinod
Qwest Merger with US West: B. Rajesh Kumar
POP Mart: How to Maximize IP Value in the Field of Art Toy?: Xiaoxia Sun, Yu Jin and Xiaoxin Huang
Anticipate What Customers Will Do: Louis-Philippe Kerkhove
Case 26: Pan-American Highway: B Rajesh Kumar
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders: Morgan R. Clevenger
The Future: Christiane Prange
Millennials in Leadership: An Examination of the Practice-Immediacy Model: Kevin Bottomley and Sylvia Willie Burgess
A3 Thinking: Thomas Pyzdek
Cost and Finance: Philip Bauer
Academic Program: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Determining Outcomes of HRM Practices: Wolfgang Becker, Bianca Brandt and Harald Eggeling
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study: Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Creating a Digital Consulting Solution for Project Management Assessments at Dr. Kuhl Unternehmensberatung: Development and Initial Demonstration of a Fully Automated Asset-Based Consulting Approach: Volker Nissen, Jochen Kuhl, Hendrik Kräft, Henry Seifert, Jakob Reiter and Jim Eidmann
Putting the Pieces Together: Sandhya Shekhar
Global Supply Chains: Bodo B. Schlegelmilch
GrainGrow: Bringing Innovation in Food Handling: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Human Aspects of Technical Risk Management: Roman Boutellier and Mareike Heinzen
Digital Strategy: Angel Gavieiro Besteiro
Progress Data: Mario Vanhoucke
Business Banquets: Henk R. Randau and Olga Medinskaya
Strategic and Operational Marketing Plan: Ralf T. Kreutzer
Cost Break Down and Cost Structure Analysis: Karlheinz Zuerl
Making the Organization Understandable (Step VII): Martin Pfiffner
Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy: Xiaoming Zhu
People Analytics Industry Landscape—Has its Time Come?: Rahul Ghatak
Insights from Alibaba’s Digital Transformation: Xiaodong Ma
Governing the Public—Management to Others: Haibo Hu
Case 30 Amazon: B. Rajesh Kumar
Fields of Application of Artificial Intelligence—Security Sector and Military Sector: Ralf T. Kreutzer and Marie Sirrenberg
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Payment Collection in International Trade: Eun Sup Lee
Product Development: Timo Wagenblatt
Get Started!: Dominik Maximini
Governance Where It Belongs: Control Self-Assessment: Roger Gutbrod and Christian Wiele
E-facilitating: How to Make Digital Learning Possible for Every Learner: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Managing the Supply Chain in Africa: The Role of Innovative Technologies in National and International Logistics: Simon Züfle and Phanuel Wunu
Dr. Martin Boisen on Place Brand Management: Florian Kaefer
Case 27: Port of Shanghai: B Rajesh Kumar
Bridging Cultures in Everyday Life: Peter M. Haller, Ulrich Naegele and Susan Berger
A Two-Sided Approach for Digital Innovation at SCHOTT: Anna-Maria Oberländer, Bastian Stahl, Laura Watkowski, Sabrina Braadt and Peter Scherer
Digitalization of Touchpoints: Wenya Yang
Marketing Automation for Tobacco Companies: Tobias Voigt
The Value of Everything: How to Measure and Deliver Legal Value?: Jan Geert Meents and Stephen Allen