Management for Professionals

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Substance–Field Modeling and Analysis: Isak Bukhman
Lean Management in Higher Education (LHE): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Deadlock Breaking and Concession Making: Kim Cheng Patrick Low
Marketing Automation: Exploring the Process Model for Implementation: Lutz Klaus
Handling Knowledge Risk Management Supported by ISO Standards: Frank Herdmann
Low-Cost Carriers and Impacts on Revenue Management: Ben Vinod
Social Concepts: Mianzi and Guanxi: Henk R. Randau and Olga Medinskaya
IP Considerations: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Building Resilience: Pillars of Workforce Agility at Organizational and Individual Levels in SMEs: Karin Reinhold
Future of Work: Vijay Kumar
Effect on the National Economy: Gio Wiederhold
Change Management Tools: Ralf T. Kreutzer
Enhancing the Customer Journey with Digital Self-Services: Christoph Tienken, Jonathan Rösler and Thomas Friedli
Implementing a Digital Strategy through Business Process Management: César A. L. Oliveira, Ricardo M. F. Lima and Hajo A. Reijers
Failure in Public Institutions: Characteristics of Organizational Culture in the Military: Martin Elbe
Conclusion: Governance and Management in the 21st Century: Christoph E. Mandl
Appendix 1: Why John Kotter’s Model Was Chosen: Dominik Maximini
Gold: Shuai Chen
Banking for the Next Generation: Daniel Fasnacht
TBM for Business Intelligence: Showcase High-Tech Industry: Uwe G. Seebacher
Marketing of Services: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Global Energy Internet Green and Low-Carbon Energy Economic Innovation: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
The Principles of Long Term Financing and Effective Cost Management: Bijan Vasigh and Farshid Azadian
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
The Role of the Plant Leaders: Michael Wiech
Innovation and Creativity in Project Teams: Günter W. Maier, Ute R. Hülsheger and Neil Anderson
The Importance of Being Confident: Evidence from a Supply Chain Experiment: Alessandro Ancarani, Carmela Mauro, Giulia Crocco and Florian Schupp
Re-authoring the Future of Travel and Hospitality: An Inquiring and Generative Re-authoring Practice in Tourism Flanders: Griet Bouwen, Marianne Schapmans and Chené Swart
Relationships Among Gambling Industries: Douglas Walker
Regulation of Telecom Markets and OTTs in Europe is Uneven with Impact on Network Operators: Martin Lundborg
Case 31 Scotts Miracle-Gro: B. Rajesh Kumar
Glossary: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Stage 8: Culture Management: Julius Lassalle, Saskia-Maria Weh and Matthias T. Meifert
Economic and Legal Aspects of Cloud Computing: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Conclusions: Dominik Maximini
Anticipate When Customers Will Do Something: Louis-Philippe Kerkhove
Dr. Natasha Grand on Creating Place Identity: Florian Kaefer
Case 28: Sakhalin Project–II: B Rajesh Kumar
Redefining Retargeting: Grégory Gazagne and Alexander Gösswein
The Measurement of Systems: Richard Thomas Watson and Saji K. Mathew
The Five Elements of AI to Leverage Data and Dominate Your Industry: Alexander Thamm
Game Theory: Hao Zhang
Conclusions and Implications: Erik Jannesson, Fredrik Nilsson and Birger Rapp
Successful Implementation: Martin Pfiffner
How to Build Transformation Path: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
How International Student Networks Contribute to Social Innovation in Their Host Country: The Case of DEGIS in Germany: Alexander Ruthemeier, Jonathan Lätsch and Mikalai Vincheuski
Digital CRM: From Disruption to Business Model: David Laux
Complaint-Management Controlling: Bernd Stauss and Wolfgang Seidel
AI Challenge—How Artificial Intelligence Can Be Anchored in a Company: Ralf T. Kreutzer and Marie Sirrenberg
Microsoft’s Acquisition of LinkedIn: B. Rajesh Kumar