Management for Professionals
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- A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach
- Theo Göpfert, Kati Zieger and Uli Schneider
- Towards an Accountable Firm
- Pekka Aula and Jouni Heinonen
- Standard as Interface
- Chihiro Suematsu
- The Customer Chain: The Omnichannel and the Omnichain
- Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
- Marketing Automation Changes Sales
- Norbert Schuster
- A Special Breed of People
- Annika Steiber and Sverker Alänge
- Cultural Intelligence as a Key Construct for Global Talent Management
- Joost Bücker
- Corporate Balanced Scorecard
- Hubert Rampersad and Saleh Hussain
- Is Your Financial Base Solid?
- George Vekinis
- Seven Management Tools (M7)
- Marc Helmold
- Forms of MaaS
- Malte Ackermann
- Innovation: The Central Way to Achieve Corporate Sustainability
- Eric Viardot
- Board Characteristics and Greenwashing: An Integrated Financial Investigation Using Entropy Weight and TOPSIS Multicriteria Decision-Making
- Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
- Performance Measurement
- Aristide Aartsengel and Selahattin Kurtoglu
- Wisdom
- Mario Vanhoucke
- Negotiation Concepts
- Marc Helmold
- Subtle Craftsmanship in Communities
- Sharda S. Nandram
- Quality
- Philip Bauer
- Just in Time (JIT)
- Gilad Issar and Liat Ramati Navon
- Properties of ES
- Martin Auer
- Anupam Yog on Place Branding and Placemaking in India
- Florian Kaefer
- The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication
- Marilies Rumpold-Preining
- The Zero Outage Quality Roadmap: Ensuring Quality Step by Step
- Stephan Kasulke and Jasmin Bensch
- Short-Term Quality Improvements
- Stephan Kasulke
- The “Concept” Phase
- Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
- Lean Management in Operations
- Marc Helmold
- Focusing on the User: Development Processes are Agile, End-User-Centered, and Merged with the Operation
- Nils Urbach and Frederik Ahlemann
- A Case of Responsible Restructuring as Good Governance
- Victoria Maier
- Leadership Required for Embracing New Technologies
- Clifford M. Gross
- Strategies for Managing Continuity and Change
- Professor Sushil
- Strategic Sourcing: Fact-Based Negotiation (FBN)
- Sathit Parniangtong
- Living and Leading in a VUCA World: Response-Ability and People of Faith
- Nazarina Jamil and Maria Humphries-Kil
- Application of HRISHuman Resource Information System (HRIS) in Public OrganizationsPublic organizations
- Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
- A Modern Definition of Corporate Sustainability
- Paolo Taticchi and Melissa Demartini
- Female Founders Are the Engine for Social Innovation
- Tatjana Winter
- Feedback vs. Pure Environmental Impact: Why Feedback Determines the Final Outcome—From the Ruins of Chernobyl
- Xinwei Cao
- Communicating the Change Vision
- Dominik Maximini
- The “Common Ground” Dialogue: Working with Upwardly and Downwardly Divided Teams
- Jan De Visch and Otto Laske
- High-Level Strategic Analysis
- George Tovstiga
- Cloud Computing Strategy
- Sanjay Mohapatra and Laxmikant Lokhande
- DEFINE: Part 3
- Reiner Hutwelker
- Celebrity Effect in the Contemporary Art Market
- Alessia Zorloni and Antonella Ardizzone
- Leverage Points as Technology to Change Problematic Dynamics
- Christoph E. Mandl
- Stocking Decision
- Jörg Thomas Dickersbach and Michael F. Passon
- Individual Targeting and Privacy
- Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
- Understanding the Automotive Aftermarket
- Hasmeet Kaur
- Efficiency and Effectiveness: Controlling in the Corporate Newsroom
- Lara Behrens, Christoph Moss and Niklas Stog
- Management Tools
- Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
- PM in Operations
- Marc Helmold
- Case 9 Victory Capital Holdings
- B. Rajesh Kumar