Management for Professionals

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A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach: Theo Göpfert, Kati Zieger and Uli Schneider
Towards an Accountable Firm: Pekka Aula and Jouni Heinonen
Standard as Interface: Chihiro Suematsu
The Customer Chain: The Omnichannel and the Omnichain: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Marketing Automation Changes Sales: Norbert Schuster
A Special Breed of People: Annika Steiber and Sverker Alänge
Cultural Intelligence as a Key Construct for Global Talent Management: Joost Bücker
Corporate Balanced Scorecard: Hubert Rampersad and Saleh Hussain
Is Your Financial Base Solid?: George Vekinis
Seven Management Tools (M7): Marc Helmold
Forms of MaaS: Malte Ackermann
Innovation: The Central Way to Achieve Corporate Sustainability: Eric Viardot
Board Characteristics and Greenwashing: An Integrated Financial Investigation Using Entropy Weight and TOPSIS Multicriteria Decision-Making: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Performance Measurement: Aristide Aartsengel and Selahattin Kurtoglu
Wisdom: Mario Vanhoucke
Negotiation Concepts: Marc Helmold
Subtle Craftsmanship in Communities: Sharda S. Nandram
Quality: Philip Bauer
Just in Time (JIT): Gilad Issar and Liat Ramati Navon
Properties of ES: Martin Auer
Anupam Yog on Place Branding and Placemaking in India: Florian Kaefer
The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication: Marilies Rumpold-Preining
The Zero Outage Quality Roadmap: Ensuring Quality Step by Step: Stephan Kasulke and Jasmin Bensch
Short-Term Quality Improvements: Stephan Kasulke
The “Concept” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Lean Management in Operations: Marc Helmold
Focusing on the User: Development Processes are Agile, End-User-Centered, and Merged with the Operation: Nils Urbach and Frederik Ahlemann
A Case of Responsible Restructuring as Good Governance: Victoria Maier
Leadership Required for Embracing New Technologies: Clifford M. Gross
Strategies for Managing Continuity and Change: Professor Sushil
Strategic Sourcing: Fact-Based Negotiation (FBN): Sathit Parniangtong
Living and Leading in a VUCA World: Response-Ability and People of Faith: Nazarina Jamil and Maria Humphries-Kil
Application of HRISHuman Resource Information System (HRIS) in Public OrganizationsPublic organizations: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
A Modern Definition of Corporate Sustainability: Paolo Taticchi and Melissa Demartini
Female Founders Are the Engine for Social Innovation: Tatjana Winter
Feedback vs. Pure Environmental Impact: Why Feedback Determines the Final Outcome—From the Ruins of Chernobyl: Xinwei Cao
Communicating the Change Vision: Dominik Maximini
The “Common Ground” Dialogue: Working with Upwardly and Downwardly Divided Teams: Jan De Visch and Otto Laske
High-Level Strategic Analysis: George Tovstiga
Cloud Computing Strategy: Sanjay Mohapatra and Laxmikant Lokhande
DEFINE: Part 3: Reiner Hutwelker
Celebrity Effect in the Contemporary Art Market: Alessia Zorloni and Antonella Ardizzone
Leverage Points as Technology to Change Problematic Dynamics: Christoph E. Mandl
Stocking Decision: Jörg Thomas Dickersbach and Michael F. Passon
Individual Targeting and Privacy: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Understanding the Automotive Aftermarket: Hasmeet Kaur
Efficiency and Effectiveness: Controlling in the Corporate Newsroom: Lara Behrens, Christoph Moss and Niklas Stog
Management Tools: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
PM in Operations: Marc Helmold
Case 9 Victory Capital Holdings: B. Rajesh Kumar