Management for Professionals

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Marketing Automation Changes Sales: Norbert Schuster
The Customer Chain: The Omnichannel and the Omnichain: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Feedback vs. Pure Environmental Impact: Why Feedback Determines the Final Outcome—From the Ruins of Chernobyl: Xinwei Cao
Female Founders Are the Engine for Social Innovation: Tatjana Winter
A Modern Definition of Corporate Sustainability: Paolo Taticchi and Melissa Demartini
Wisdom: Mario Vanhoucke
The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication: Marilies Rumpold-Preining
The Zero Outage Quality Roadmap: Ensuring Quality Step by Step: Stephan Kasulke and Jasmin Bensch
Short-Term Quality Improvements: Stephan Kasulke
Anupam Yog on Place Branding and Placemaking in India: Florian Kaefer
Negotiation Concepts: Marc Helmold
Subtle Craftsmanship in Communities: Sharda S. Nandram
Properties of ES: Martin Auer
Quality: Philip Bauer
Strategies for Managing Continuity and Change: Professor Sushil
Seven Management Tools (M7): Marc Helmold
Is Your Financial Base Solid?: George Vekinis
The “Concept” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Lean Management in Operations: Marc Helmold
A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach: Theo Göpfert, Kati Zieger and Uli Schneider
Security Aspects for SAP on Cloud: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Servant Leadership as a Pathway to a Sustainable Future: Christopher G. Beehner
Towards an Accountable Firm: Pekka Aula and Jouni Heinonen
Enhancing SMEs Resilience by the Implementation of Business Interruption Insurance: Relevance of ERM and Corporate Governance – A Comparative Study: Monika Wieczorek-Kosmala, Thomas Henschel and Grzegorz Strupczewski
Performance Measurement: Aristide Aartsengel and Selahattin Kurtoglu
Board Characteristics and Greenwashing: An Integrated Financial Investigation Using Entropy Weight and TOPSIS Multicriteria Decision-Making: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Innovation: The Central Way to Achieve Corporate Sustainability: Eric Viardot
Standard as Interface: Chihiro Suematsu
Application of HRISHuman Resource Information System (HRIS) in Public OrganizationsPublic organizations: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Living and Leading in a VUCA World: Response-Ability and People of Faith: Nazarina Jamil and Maria Humphries-Kil
Strategic Sourcing: Fact-Based Negotiation (FBN): Sathit Parniangtong
Forms of MaaS: Malte Ackermann
Leadership Required for Embracing New Technologies: Clifford M. Gross
A Special Breed of People: Annika Steiber and Sverker Alänge
Corporate Balanced Scorecard: Hubert Rampersad and Saleh Hussain
Cultural Intelligence as a Key Construct for Global Talent Management: Joost Bücker
Strategic Pricing: The Relationship Between Strategy, Price Models and Product Cost: Christian Ax, Mathias Cöster and Einar Iveroth
Stocking Decision: Jörg Thomas Dickersbach and Michael F. Passon
Individual Targeting and Privacy: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Celebrity Effect in the Contemporary Art Market: Alessia Zorloni and Antonella Ardizzone
Understanding the Automotive Aftermarket: Hasmeet Kaur
Leverage Points as Technology to Change Problematic Dynamics: Christoph E. Mandl
Case I: iFLYTEK: A Technology Innovator’s Journey from Intelligent Speech to Artificial Intelligence: Xiaoming Zhu
Valuing Business—Concepts and Techniques: Wingsun Li
Creating Sustainable Business Partnerships at H&M Through Collaboration: Hendrik Heuermann
Cloud Computing Strategy: Sanjay Mohapatra and Laxmikant Lokhande
High-Level Strategic Analysis: George Tovstiga
The “Common Ground” Dialogue: Working with Upwardly and Downwardly Divided Teams: Jan De Visch and Otto Laske
Attractiveness and Opportunities: Angel Gavieiro Besteiro
Nation Competitions: Shuai Chen