Management for Professionals
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- Value Methodology
- Isak Bukhman
- Dynamics of Quality
- Timothy Adesanya Ibidapo
- Kylin Plan: Building a Cross-Border E-Commerce Service Ecology, Empowering the Transformation of Chinese Manufacturing to Go Abroad
- Guichao Jin and Hanmi Lin
- Case 58 Take-Two Interactive Software Inc
- B. Rajesh Kumar
- Social Media in B2B: The New Kids on the Block
- Connor Moseler and Olaf Mörk
- Ongoing Catch-Up Potential for German Real Estate Returns
- Daniel Piazolo and Justus Vollrath
- Organizational Culture Change: Growth Mindset, Positive Psychology, and Empowerment
- Eugene Allevato
- Important Aspects of IP for Start-Ups: Strategies for Avoiding Common Pitfalls
- Louis Lagler and Christian Ebner
- Separation Management Office: Leading Practices
- Joseph Joy
- Case 59 MarineMax
- B. Rajesh Kumar
- Listen—PYPRs in Action
- Timo Wagenblatt
- GOFANS E-commerce: Make the Down Lighter, Make the Supply Chain Softer
- Jianshan Sun, Yezheng Liu and Yuanchun Jiang
- How to Prepare Process Measurement and Improvement
- Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
- Outlook
- Jörg Thomas Dickersbach and Michael F. Passon
- Marketing and Sales Automation as Enabler for Reengineering Corporate Communication
- Uwe Seebacher
- Online Learning
- Vijay Kumar
- Adoption of RFID Technology: The Case of Adler—A European Fashion Retail Company
- Roland Leitz, Andreas Solti, Alexander Weinhard and Jan Mendling
- Social Media Complaints
- Bernd Stauss and Wolfgang Seidel
- Summing It All Up
- Joseph Joy
- Case 60 Fox Factory
- B. Rajesh Kumar
- Function Modeling and Analysis and Trimming Method
- Isak Bukhman
- Brand Management
- Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
- Public Real Estate
- Eleonore Pöll
- Warranty Chain Management System
- Albert Liao
- JACK: How a Manufacturing Enterprise Transforms Digitally?
- Jiahui Ye, Jiaorong Zhao, Kecheng Chen, Junping Wang and Chengbin Wang
- The Future Fit Leadership Academy
- Giles Hutchins
- Reference List for the Individual Competence Baseline (ICB) from IPMA (International Project Management Association)
- Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
- Case 61 Charles River Laboratories
- B. Rajesh Kumar
- Automate Does Not Always Mean Optimize: Case Study at a Logistics Company
- Jan Suchy, Milan Suchy, Michal Rosik and Agnes Valkova
- Social Selling in B2B: How to Get Jump Started
- Beatrice Ermer and Jens Kleine
- Blind As a Mole? How Patent Data can Help Start-ups to Compete
- Sevim Süzeroğlu-Melchiors
- Joint Efforts for Mutual Development, Collaborative Innovation for Future—National Undergraduate E-commerce “Innovation, Creativity and Entrepreneurship” Competition
- Qi Li, Shuai Liu and Cuihua Zhu
- Case 62 Spirit of Texas Bancshares, Inc
- B. Rajesh Kumar
- Technology for Innovation: Strategy of System Development and Related Problem-Solving
- Isak Bukhman
- Implementing Active Complaint Management
- Bernd Stauss and Wolfgang Seidel
- Quality Outlook
- Timothy Adesanya Ibidapo
- Case 63 DuPont
- B. Rajesh Kumar
- PPP and Infrastructure
- Hans Wilhelm Alfen and Sven Barckhahn
- Verify
- Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
- Case 64 M/I Homes Inc
- B. Rajesh Kumar
- Quick Test Complaint Management
- Bernd Stauss and Wolfgang Seidel
- Integrate Your Partners into Your Business Processes Using Interactive Forms: The Case of Automotive Industry Company HEYCO
- Bernhard Schindlbeck and Peter Kleinschmidt
- Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media
- Markus Weinländer
- Case 65 Sallie Mae (SLM Corporation)
- B. Rajesh Kumar
- Technical Patent Circumvention: How Start-ups can get Around Infringed Patents
- Oliver Mayer and Frank C. Schnittker
- Case 66 MYR Group
- B. Rajesh Kumar
- Marine Cargo Insurance
- Eun Sup Lee
- Change Management: Shaping Change Processes Successfully
- Ralf T. Kreutzer
- Case 67 IES Holdings
- B. Rajesh Kumar
- Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market
- Nils Horstmann
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