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Management for Professionals

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Future State
Ben Vinod
Case 47: Jamnagar Refinery Project, India
B Rajesh Kumar
HP Compaq Merger
B. Rajesh Kumar
Globalising How? The Route Towards International HR Development
Henriette-Muriel Müller, Alexander Thomas and Jan-Peter Müller
Go-to-Market/Product Marketing
Timo Wagenblatt
German Closed-End Funds
Helmut Knepel
Value of Forecasting with Custom Methods
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Negotiations in Arabic Countries and the Middle East
Marc Helmold, Warda Samara, Ayat Abusini and Roshan Nelson
12 Commandments for a Successful SAP Project
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Cell-Free Cooperative Massive MIMO
Pengfei Sun
Holistic Manufacturing Network Management Approach at Jenoptik AG: Light and Production Division
Richard Hummel
Negotiations with Asian Suppliers
Karlheinz Zuerl
Content Marketing Process: Embrace Art and Science
Łukasz Kosuniak
Appendix 4: Methods
Dominik Maximini
An Entrepreneurial Approach to Designing Innovation Space
Jamshid Alamuti
Team Leadership Methods
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Lead Management Automation Unites Marketing and Sales
Uwe Hannig
Finding and Retaining Qualified Talents in Rwanda’s Automation Industry
Yousuf Abdalla
Looking Ahead
George P. Moschis
Underwriting and Credit Scoring
Colin Chen
Summary and Review of RWA and Tokenization and Development Suggestions
Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Organizational Design for Global Marketing Strategy
Bodo B. Schlegelmilch
Pricing Process and Pricing Psychology
Frank Frohmann
Pushing the Right Buttons: How the Internet of Things Simplifies the Customer Journey
Nikolai Nölle and Frank Wisselink
Case 48: Big Dig Project
B Rajesh Kumar
REOCs and REITs
Wolfgang Schäfers, Kai-Magnus Schulte and Alexander Scholz
Xiaomi: How Do the World’s Top Enterprises for Product Ecosystem Layout the Internet of Things?
Ziyi Zheng, Chuyan Li and Yan Tu
Information and Documentation
Philip Bauer
Managing IP-Related Tensions Between Universities and Spin-Offs
Alexander A. Fink, Joshua Arbter and Stephan M. Wagner
Case 43 Century Communities
B. Rajesh Kumar
Integrativeness Through Pursuing Integrative Intelligence as the Way Forward
Puneet K. Bindlish, Sharda S. Nandram and Ankur Joshi
Major Acquisitions by Facebook
B. Rajesh Kumar
Communication
Philip Bauer
How to Argue Well?
Kim Cheng Patrick Low
Media Strategies in the Sports Media Sector
Christoph Bertling
Project Start
Philip Bauer
Industrial Branding
Claudio A. Saavedra
Sensing-Assisted Fast Network Access
Pengfei Sun
Position Paper: Resilience in SMEs—What Philosophy and Ethics Got to Do with It?
Aive Pevkur
A Renowned Retail Company Creates an Industrial Internet Platform
Xiaodong Ma
Feihe Dairy: Winged with Digintelligence
Fuming Chen
Creating Environment-Inclusive Organizations: An Integrative Ecopreneurial Approach
Parag Rastogi and Radha R. Sharma
Failure on Stage
Sebastian Kunert and Harry Fuhrmann
Technology Is Changing the Way Legal Works: A Look at How Technology Is Driving Better Business Practices in Legal
Ulf Zetterberg and Christina Wojcik
Inventory Balancing
Jörg Thomas Dickersbach and Michael F. Passon
Employee Retention Strategies Beyond Remuneration: Nigeria as a Case Study
Ujunwa Somtochukwu and Mohamad Farhat
Case 49: North-South Corridor Road/Rail Project
B Rajesh Kumar
Augmenting Machine-Human Intelligence with Human-in-the-Loop
Karina Grosheva
A University Builds a Digital Campus
Xiaodong Ma
Case 44 SSR Mining
B. Rajesh Kumar
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