Management for Professionals

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The Last Frontier: Individual Seat Pricing: Ben Vinod
Intercultural Leadership: An Indigenous Perspective in a Multicultural World: Francisco J. Rosado-May, Valeria B. Cuevas-Albarrán and Nelsy F. Jimenez Pat
User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey: Fabienne Halb and Uwe G. Seebacher
Conclusion: S. Aqeel Tirmizi and John D. Vogelsang
Case 40: Shanghai Metro System: B Rajesh Kumar
Case 38 Newmont Corporation: B. Rajesh Kumar
Tom Buncle on Destination Branding, Tourism, and Crisis Recovery: Florian Kaefer
How Carriers Can Use Protection Services to Safeguard the Digital Lives of Their Customers: Carolin Obernolte, Joachim Hauk and Clemens Aumann
Advancing a New Methodological Process: Bruce Garvey and Adam D. M. Svendsen
Failure in Use of Technology: Hartmut Wandke
Appendices: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt and Christine Legner
Cultural Approaches Toward Time in Global Organizations: Joanna Sell
Pricing Process Part 4: Implementation: Frank Frohmann
Project Management in International Teams: Ulrich Hoessler, Walter Sponfeldner and Douglas L. Morse
QWIKCILVER™ and WOOHOO™: Developing a Complementary Platform: R. Srinivasan
Bringing Business Architecture to Life: How to Establish Business Architecture Practices in Your Organization: Christian Schmidt and Daniel Simon
Procurement of Legal Services: How Customers Professionally Procure Legal Services Today: Bruno Mascello
Global Digital Marketing Strategy: Bodo B. Schlegelmilch
Controlling in Professional Team Sports Organisations: Claudio Kasper
Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy: Xiaoming Zhu
Implementation Path of a Data Platform: Xiaodong Ma
Case 41: São Francisco River Basin Project: B Rajesh Kumar
Appendix 3: A Brief Scrum Overview: Dominik Maximini
Digitalizing Water Bill Payments: Ransford Mensah, Aileen Cater-Steel and Mark Toleman
All Systems Coordinated?: Lukas Rieder and Raef Lawson
Final Remarks: Hartmut Stadtler
Roche Holding’s Acquisition of Genentech: B. Rajesh Kumar
Three Pillars of Enlightened Individual Life and Their Realization Through the Practice of Transcendental Meditation: Girish Momaya
Hotel Markets and Development in China: Michael A. Crawford
Hotel Markets and Development in China: Michael A. Crawford
Interaction of Lead Management and CRM Along the Customer Journey: Alexander Woelke
Mission Mastery: Building a Learning Organization in Which There Is Space to Lead: Brian Dive
Warranty Connection: Albert Liao
Innovation Capabilities in the Automotive Aftermarket: Case Study from Automechanika Frankfurt 2022: Anders Leth Villumsen and Claire Croucher Petersen
Mining the Usability of Process-Oriented Business Software: The Case of the ARIS Designer of Software AG: Tom Thaler, Sabine Norek, Vittorio Angelis, Dirk Maurer, Peter Fettke and Peter Loos
Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19: Christian Ravn Haslam, Sabine Madsen and Jeppe Agger Nielsen
Offer Management, Dynamic Pricing, and Order Management: Ben Vinod
Behavioral Economics and CRM: Improved Prediction of Customer Behavior: Herbert Bucheli
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis: Mandy Pick and Marko Sarstedt
Project Support Tools: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
What Kind of Organization and Culture Do Millennials Need?: Hanspeter Zürcher
Value Creation, Capture, and Allocation: Wingsun Li
Purchasing and Supplier Roles: Timothy Adesanya Ibidapo
Case 42: Kazan Smart City Project: B Rajesh Kumar
Digitalization of Information-Intensive Logistics Processes to Reduce Production Lead Times at ENGEL Austria GmbH: Extending Value Stream Mapping with Subject-Oriented Business Process Management: Christoph Moser and Karel Říha
Influence of Revenue Management on the Airline Business Process: Ben Vinod
Case 39 HarborOne Bancorp: B. Rajesh Kumar
Airline Pricing: Fare Products, Ancillaries, and Amenities: Ben Vinod
The Perfect Researcher: Mario Vanhoucke
6G Vision, Performance Metrics, and Innovative ToB Enabling Technologies: Pengfei Sun