Management for Professionals

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Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media: Markus Weinländer
Quick Test Complaint Management: Bernd Stauss and Wolfgang Seidel
Integrate Your Partners into Your Business Processes Using Interactive Forms: The Case of Automotive Industry Company HEYCO: Bernhard Schindlbeck and Peter Kleinschmidt
Case 65 Sallie Mae (SLM Corporation): B. Rajesh Kumar
Technical Patent Circumvention: How Start-ups can get Around Infringed Patents: Oliver Mayer and Frank C. Schnittker
Case 66 MYR Group: B. Rajesh Kumar
Change Management: Shaping Change Processes Successfully: Ralf T. Kreutzer
Marine Cargo Insurance: Eun Sup Lee
Case 67 IES Holdings: B. Rajesh Kumar
Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market: Nils Horstmann
Leading 20,000+ Employees with a Process-Oriented Management System: Insights into Process Management at Lufthansa Technik Group: Mirko Kloppenburg, Janina Kettenbohrer, Daniel Beimborn and Michael Bögle
Case 68 Veritex Holdings, Inc: B. Rajesh Kumar
Building Loyalty: Maintenance, Customer Training and Offsets: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Case 69 The First Bancshares Inc: B. Rajesh Kumar
Case 70 Brooks Automation (Azenta): B. Rajesh Kumar
“Simply Modeling”: BPM for Everybody-Recommendations from the Viral Adoption of BPM at 1&1: Florian Imgrund, Christian Janiesch and Christoph Rosenkranz
Case 71 SVB Financial Group (SVB): B. Rajesh Kumar
The Might of MAAMA: Vijay Kumar
Case 72 Alphabet: B. Rajesh Kumar
Finding the Right Path: A B2B Marketing Journey SME Showcase: Stefan Prath
Industry 4.0: A Review: Timothy Adesanya Ibidapo
Case 73 Malibu Boats: B. Rajesh Kumar
Supporting Process Implementation with the Help of Tangible Process Models: Thomas Russack and Susanne Menges
Case 74 PayPal Holdings, Inc: B. Rajesh Kumar
Digital Transformation in Shipping: The Hapag-Lloyd Story: Jenny Gruner
Alliance Strategies: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Foreign Exchange Risks: Eun Sup Lee
Case 75 Mid Penn Bancorp, Inc: B. Rajesh Kumar
Case 76 Strategic Education: B. Rajesh Kumar
Business Process Modeling of a Quality System in a Petroleum Industry Company: John Krogstie, Merethe Heggset and Harald Wesenberg
Choosing the Right Marketing Automation Platform: A SME Success Story: Mariana Romero-Palma
Case 77 Monolithic Power Systems: B. Rajesh Kumar
Case 78 Waterstone Financial: B. Rajesh Kumar
Case 79 Willi-Food International Ltd: B. Rajesh Kumar
Electronic Commerce: Eun Sup Lee
Business Process Management in German Institutions of Higher Education: The Case of Jade University of Applied Science: Jan Bührig, Thorsten Schoormann and Ralf Knackstedt
How to Improve with a Strategic Lead Management: The Go-to-Market of Innovative Energy Solutions—Case Energy Industry: Beatrice Ermer, Sabrina Weiß and Markus Niehaus
Case 80 KLA: B. Rajesh Kumar
Claim and Dispute Settlement: Eun Sup Lee
Case 81 Lululemon Athletica: B. Rajesh Kumar
Exploring the Influence of Organizational Culture on BPM Success: The Experience of the Pernambuco Court of Accounts: Carina Alves, Iveruska Jatobá, George Valença and Glória Fraga
Case 82 PerkinElmer, Inc: B. Rajesh Kumar
Marketing and Sales Excellence: A Practical Showcase for Organisations: Stefan Schulz
Case 83 MarketAxess: B. Rajesh Kumar
Quality 4.0: In Review: Timothy Adesanya Ibidapo
Case 84 Ameris Bancorp: B. Rajesh Kumar
Case 85 Shyft Group: B. Rajesh Kumar
Winning and Retaining Customers Successfully Through Lead Management: The Intralogistics Provider STILL Success Story: Oliver Nolte and Sönke Caro
Case 86 Progressive Corporation: B. Rajesh Kumar
Case 87 SmartFinancial: B. Rajesh Kumar
Case 88 Superior Group of Companies: B. Rajesh Kumar
User Experience and Touchpoint Management: A Case Study for the Mechanical and Engineering Industry: Fabienne Halb and Uwe G. Seebacher
Case 89 Meta Financials Group Inc. (Pathward Financial): B. Rajesh Kumar
Case 90 Meta Platforms: B. Rajesh Kumar
Auditing the Management System: Herfried Kohl
Case 91 Mercury Systems: B. Rajesh Kumar
Case 92 National Bank Holdings Corporation: B. Rajesh Kumar
Sales Channel Management: A Low-Cost Quick Win Showcase for External Salesforce Excellence: Klara Gölles and Uwe G. Seebacher
Certification and Accreditation: Types and Rules: Herfried Kohl
Case 93 Addus HomeCare: B. Rajesh Kumar
Case 94 LHC Group: B. Rajesh Kumar
Case 95 Metropolitan Bank Holding Corp: B. Rajesh Kumar
Central Business Intelligence: A Lean Development Process for SMEs: Lukas Strohmeier
Case 96 Lennar: B. Rajesh Kumar
Digital Hotspots: Vijay Kumar
Mathematical Methods and Statistical Tables: Herfried Kohl
Case 97 1-800-Flowers: B. Rajesh Kumar
From Zero to Hero: B2C Practice as Revenue Generator in B2B: Mike Kleinemaß
Case 98 FS Bancorp: B. Rajesh Kumar
Case 99 Arch Capital Group Ltd: B. Rajesh Kumar
365 Days B2B Marketing Turnaround: A Fact-Driven, Bullet-Proof Showcase Guide: Miroslav Negovan and Uwe G. Seebacher
Case 100 First Horizon Corporation: B. Rajesh Kumar
What Did This Guidebook Present, and Where Does It Go from Here?: Uwe G. Seebacher