Management for Professionals

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The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
Markov Chain: Hao Zhang
The Algorithm for Inventive Problem Solving (ARIZ-85C): Isak Bukhman
Problem-Solving Methods: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
PPP and Infrastructure: Hans Wilhelm Alfen and Sven Barckhahn
Selecting Media: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Retail Property Markets: Olaf Petersen
How to Measure and Improve Forecasting: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Case 52 SS&C Technologies: B. Rajesh Kumar
Corporate Social Responsibility Through Women Empowerment in India as Inspired by Swami Vivekananda’s Teachings: Moitreyee Paul
Field Report of a CDO: Mario Pieper
Contract Separation: Early Identification and Negotiations: Joseph Joy
Monitoring and Reporting: Jörg Thomas Dickersbach and Michael F. Passon
Organizational Aspects of Complaint Management: Bernd Stauss and Wolfgang Seidel
Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization: Isabel Luther
Beyond the BRICs: A Closing Remark: Niklas Schaffmeister
Navigating Through Digital Transformation Using Bimodal IT: How Changing IT Organizations Facilitates the Digital Transformation Journey at Deutsche Bahn Vertrieb GmbH: Lea Fortmann, Ingmar Haffke and Alexander Benlian
From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content: Jonathan Barrett and Mark Herten
Artificial Intelligence: The Revolution in Marketing: Claudia Bünte
Working in the Digital Age: Not an Easy but a Thrilling One for Organizations, Leaders and Employees: Marc Wagner, Frank Heil, Laura Hellweg and Dennis Schmedt
Epilogue: Kim Cheng Patrick Low
The Promise of 5G: Vijay Kumar
Future State: Ben Vinod
Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?: Jiarong Guo, Guohao Zhang, Yong Zhou, Zhili Lin and Qianqiang Li
Designing a Governance Improvement Program: Michael Knapp
Running the Legal Department with Business Discipline: Applying Business Best Practices to the Corporate Legal Function: Liam Brown, Kunoor Chopra, Pratik Patel, Jack Diggle, Peter Eilhauer, Suzanne Ganier and Ron Dappen
Hybrid Process Technologies in the Financial Sector: The Case of BRFkredit: Søren Debois, Thomas Hildebrandt, Morten Marquard and Tijs Slaats
A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation: Christoph Haag, Florian Nögel and Kai Krampe
Expediting TSA Exits to Enable Strategic Transformation: Joseph Joy
Case 53 Hibbett, Inc: B. Rajesh Kumar
Governance for a Multinational ERP Program in a Decentralized Organization: Caroline Kiselev and Patrick Langenegger
Sustainable Design: Albert Liao
Brand Purpose as a Cultural Entity Between Business and Society: Silvia Biraghi, Rossella C. Gambetti and Steve Quigley
Hotel Market Germany: Martina Fidlschuster, Christine Mayer and Philipp Linder
Aircraft Acquisition Trough Export Credit Agencies: Bijan Vasigh and Farshid Azadian
Quality Management System Audit: Timothy Adesanya Ibidapo
Grey Systems Theory: Hao Zhang
Case 54 LGI Homes, Inc: B. Rajesh Kumar
The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”: Zhan Li and Hao Zheng
Organizational Maturity: Timo Wagenblatt
Success Factors when Implementing Innovation Teams: Mikael J. Johnsson, Ewa Svensson and Kristina Swenningsson
Application of AI in Customer Experience Management: Merve Kacar
Implementing Enterprise Portfolio Services: Michael Knapp
Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context: T. Alexander Puutio
How the US Federal Communications Commission Managed the Process of IT Modernization: Kevin C. Desouza, James S. Denford and Rashmi Krishnamurthy
Business Process Management in the Manufacturing Industry: ERP Replacement and ISO 9001 Recertification Supported by the icebricks Method: Jörg Becker, Nico Clever, Justus Holler and Maria Neumann
Managing Separation Costs, Stranded Costs, and Dis-synergies: Joseph Joy
De-commoditization in B2B Markets: A Communication Perspective: Anja Geigenmüller and Elisabeth Kuhn
Case 55 Align Technology Inc: B. Rajesh Kumar
Investor Risk Perceptions and Investments: Recent Developments: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu