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Management for Professionals

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What Was Learned by Supporting and Making Decisions During Local and National Political Campaigns
Vincent P. Barabba
David and Goliath: Mid-cap and Large-cap Companies
Maximilian Dreher and Dietmar Ernst
NPO Governance Case
J. Augusto Felício and Ricardo Rodrigues
Basics and Methods
Gerhard Köhler, Werner Roth and Achim Schmidtmann
Organization Strategy
Anthony L. Barth and Wiaan Beer
Innovation Flows Through VR for Water Utility
Michael Lewis
Borderless Media Management
Rosa Markarian, Aee-Ni Park and Mark Grether
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy
Niklas Schaffmeister
Net Promoter Score and Its Successful Application
Richard Owen
Vodafone Acquisition of Mannesmann
B. Rajesh Kumar
Understanding Consumer Behavior
Pierre Mora
Business Process Innovation as an Enabler of Proactive Value Chains
Charles Møller
Why Business Secrets Are or Should Be a Concern for Companies?
Graham Bell, Véronique Chapuis-Thuault, André Gorius, Victor De Leon and Pierre Ollivier
Enterprise Governance of IT
Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Occupation or Calling: What Makes for Good Leadership?
Daniel F. Pinnow
Scout
Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Future of Big Data in Management Consulting
Jeremy David Curuksu
Decision Support Systems (DSS)
Gilad Issar and Liat Ramati Navon
Reputation Management
Kerstin Liehr-Gobbers and Christopher Storck
Innovation Scorecard Design Process
Ondrej Zizlavsky and Eddie Fisher
Supporting Companies and Participating Managers in Case Study Presentations
Andreas Biagosch
Sys HRM Language and Concepts
Regina Tendayi and Larry M. Starr
The Role of Information Processing for Product Perception
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
What Makes an SAP Project So Different?
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Define
Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Maturity Levels and Evolution Path
Christos Voudouris
Neuroscience for Business
Argang Ghadiri, Andreas Habermacher and Theo Peters
Size and Impact of Real Estate Sector and Its Role for Business Cycles and Growth
Wolfgang Maennig
Silicon Valley
Annika Steiber
Trends in Sports Management
Dominik Schwizer and Michael Burch
Digital Transformation as a Means of Achieving SME Resilience During COVID-19 – A Systematic Review and Future Research Agenda
A. F. M. Jalal Ahamed
Understanding IT Strategy
Sanjay Mohapatra and Laxmikant Lokhande
Breaking Through
David Miller
Defining Relevant Target Groups
Armin Trost
Cultural Diversity Drives Social Innovation in Germany’s Digital Economy
Alexander Ruthemeier
Co-creation
Georg Michalik
The Perspective of Networks
Lefei Li
Dynamics of the Open Innovation Economy System
JinHyo Joseph Yun
Product Management Team
Gabriel Steinhardt
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises
Xusen Cheng, Bo Yang and Kanliang Wang
Marketing Decisions in China: Positioning, Branding, Marketing Mix
Christiane Prange
Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility
William A. Guillory
Earned Value Management
Mario Vanhoucke
Opportunities for and Challenges to the Success of German Small and Medium-Sized Enterprises
Marc Vathauer
The Global Marketing Environment
Bodo B. Schlegelmilch
The Purchasing Manager’s Challenges in Asia
Karlheinz Zuerl
Understanding the Needs of Older Consumers
George P. Moschis
Innovation
Bernd X. Weis
Kaizen (改善), Kaikaku (改革) and Innovation Management
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Size and Impact of Real Estate Sector and Its Role for Business Cycles and Growth
Wolfgang Maennig
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