Management for Professionals

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Paradigms and Hidden Research Strategies: Roman Boutellier and Mareike Heinzen
Extracorporate Innovation Environments: An Example Lead User Approach Applied to the Medical Engineering Industry: Philipp Plugmann
Structure, Terminology, and Analytic Tools: Moshe Kress
Requirements of Growth-Oriented Brand Management: Ralph Krüger and Andreas Stumpf
Integrated Management Systems (IMSs): Marc Helmold
Strategic Sourcing: Internal Analysis: Sathit Parniangtong
Innovation Scorecard Design Process: Ondrej Zizlavsky and Eddie Fisher
Maturity Levels and Evolution Path: Christos Voudouris
Digital Transformation as a Means of Achieving SME Resilience During COVID-19 – A Systematic Review and Future Research Agenda: A. F. M. Jalal Ahamed
Supporting Companies and Participating Managers in Case Study Presentations: Andreas Biagosch
Product Management Team: Gabriel Steinhardt
Trends in Sports Management: Dominik Schwizer and Michael Burch
Dynamics of the Open Innovation Economy System: JinHyo Joseph Yun
Enterprise Governance of IT: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Future of Big Data in Management Consulting: Jeremy David Curuksu
Scout: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
The Perspective of Networks: Lefei Li
Define: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Occupation or Calling: What Makes for Good Leadership?: Daniel F. Pinnow
Marketing Decisions in China: Positioning, Branding, Marketing Mix: Christiane Prange
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises: Xusen Cheng, Bo Yang and Kanliang Wang
Innovation Flows Through VR for Water Utility: Michael Lewis
Borderless Media Management: Rosa Markarian, Aee-Ni Park and Mark Grether
Understanding IT Strategy: Sanjay Mohapatra and Laxmikant Lokhande
What Makes an SAP Project So Different?: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Earned Value Management: Mario Vanhoucke
Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility: William A. Guillory
Reputation Management: Kerstin Liehr-Gobbers and Christopher Storck
Decision Support Systems (DSS): Gilad Issar and Liat Ramati Navon
Silicon Valley: Annika Steiber
Size and Impact of Real Estate Sector and Its Role for Business Cycles and Growth: Wolfgang Maennig
Neuroscience for Business: Argang Ghadiri, Andreas Habermacher and Theo Peters
The Role of Information Processing for Product Perception: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Sys HRM Language and Concepts: Regina Tendayi and Larry M. Starr
Understanding Consumer Behavior: Pierre Mora
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy: Niklas Schaffmeister
Why Business Secrets Are or Should Be a Concern for Companies?: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Victor De Leon and Pierre Ollivier
Business Process Innovation as an Enabler of Proactive Value Chains: Charles Møller
Net Promoter Score and Its Successful Application: Richard Owen
Vodafone Acquisition of Mannesmann: B. Rajesh Kumar
Co-creation: Georg Michalik
Breaking Through: David Miller
Defining Relevant Target Groups: Armin Trost
Cultural Diversity Drives Social Innovation in Germany’s Digital Economy: Alexander Ruthemeier
Design Parameters of a Board for Family Enterprises: Hermut Kormann
The Purchasing Manager’s Challenges in Asia: Karlheinz Zuerl
Innovation Hurdle Race: Practical Insights in Promoting the Innovation Capability of a Leading German Software Company: Selina Endress, Daniel Kiel, Lars Deppe and Kai-Ingo Voigt
Future-Oriented Technology Analysis: A Classification Framework: Valeria Maria Urbano, Marika Arena and Giovanni Azzone
From R/3 to S/4HANA: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Services Transformation Through New Information Technology: Information Horizons Revisited: Ian Miles, Howard Rush and John Bessant