Management for Professionals

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Maturity Levels and Evolution Path: Christos Voudouris
Neuroscience for Business: Argang Ghadiri, Andreas Habermacher and Theo Peters
Occupation or Calling: What Makes for Good Leadership?: Daniel F. Pinnow
Co-creation: Georg Michalik
Cultural Diversity Drives Social Innovation in Germany’s Digital Economy: Alexander Ruthemeier
Defining Relevant Target Groups: Armin Trost
Breaking Through: David Miller
Vodafone Acquisition of Mannesmann: B. Rajesh Kumar
Understanding Consumer Behavior: Pierre Mora
Business Process Innovation as an Enabler of Proactive Value Chains: Charles Møller
Why Business Secrets Are or Should Be a Concern for Companies?: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Victor De Leon and Pierre Ollivier
Net Promoter Score and Its Successful Application: Richard Owen
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy: Niklas Schaffmeister
Dynamics of the Open Innovation Economy System: JinHyo Joseph Yun
Decision Support Systems (DSS): Gilad Issar and Liat Ramati Navon
Reputation Management: Kerstin Liehr-Gobbers and Christopher Storck
Decontamination for Mass Casualty/Mass Fatality: Michael Madigan
The Global Marketing Environment: Bodo B. Schlegelmilch
Innovation: Bernd X. Weis
Impact on the Labor Market: Hermann Troger
M&A Sales Process: Maximilian Dreher and Dietmar Ernst
Under the Hood of the Organization: Theo Janssen
What Is a Personal Brand?: Talaya Waller
Financial and Estate Planning for Art Assets: Alessia Zorloni and Randall James Willette
Project Lifecycles: Challenges in and Approaches to Process Design from a Psychological Perspective: Michael Schneider, Monika Wastian and Marilyn Kronenberg
Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration: Diana Derval
Economic Evolution: Georg Weiers
Engineered Woods: Martha A. Gephart and Victoria J. Marsick
New Work as an Opportunity for Performance Excellence: Marc Helmold
Business Strategy and Transactional Models: Manuel C. Solbach
Access to Other Cultures: Means, Ways and Possibilities: Peter M. Haller, Ulrich Naegele and Susan Berger
Governance: Antonio Bassi
Gambling, Consumer Behavior, and Welfare: Douglas Walker
Services Transformation Through New Information Technology: Information Horizons Revisited: Ian Miles, Howard Rush and John Bessant
Decision Making Under Uncertainty—Basic Concepts and Techniques: Wingsun Li
Design Parameters of a Board for Family Enterprises: Hermut Kormann
Understanding the Needs of Older Consumers: George P. Moschis
Develop Solutions: Identifying New Value-Creation Opportunities: Kaj Storbacka and Risto Pennanen
Is Your Organization Ready for Growth?: Guido Quelle
The Sport Industry and Entrepreneurship: Vanessa Ratten
Phase 1: Build the End-State Vision: Livio Moretti
The Purchasing Manager’s Challenges in Asia: Karlheinz Zuerl
Export Credit Industry: Claudio Franzetti
Laws of System Evolution and Development: Isak Bukhman
Six Basic Principles for a Changing World: Annika Steiber and Sverker Alänge
Roadmap to Marketing Automation: Alexander Körner
Future-Oriented Technology Analysis: A Classification Framework: Valeria Maria Urbano, Marika Arena and Giovanni Azzone
Innovation Hurdle Race: Practical Insights in Promoting the Innovation Capability of a Leading German Software Company: Selina Endress, Daniel Kiel, Lars Deppe and Kai-Ingo Voigt
Awakened Leaders and Conscious Followers: Leading Mindful Change: Joan Marques
Six Key Issues and Challenges in Managing Dynastic Business Families: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe