Management for Professionals

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The Global Distribution of MNCs: Ebimo Amungo
Each Book Tells a Story: Mario Vanhoucke
Inputs and Outputs: Kenneth Moore
Crisis Management Practices in Small- and Medium-Sized Firms: Susanne Durst, Thomas Henschel and Johanna Salzmann
A Good Product Name in the Semantic Network: Implicit Methods for Naming: Solveigh P. Lingens and Jonathan T. Mall
Is Apple a Manufacturing Company?: Xinwei Cao
Design Thinking for Business Analysis: Thomas Frisendal
Setting the Stage: Today’s Healthcare Challenges: Jim Austin, Judith Bentkover and Laurence Chait
What Was Learned by Supporting and Making Decisions During Local and National Political Campaigns: Vincent P. Barabba
Benefits of a PIM System: Jorij Abraham
Comparing Flowing Stream Strategy and Blue Ocean Strategy: Professor Sushil
The “Storytelling” Method: Karin Thier
Enterprise Governance of IT: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
The Cultural Change Towards Lean Management: Marc Helmold
Quantitative Consideration of the Long-Term Effect of Marketing Measures: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Neuroscience for Business: Argang Ghadiri, Andreas Habermacher and Theo Peters
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises: Xusen Cheng, Bo Yang and Kanliang Wang
Marketing Decisions in China: Positioning, Branding, Marketing Mix: Christiane Prange
Reputation Management: Kerstin Liehr-Gobbers and Christopher Storck
Decision Support Systems (DSS): Gilad Issar and Liat Ramati Navon
Vodafone Acquisition of Mannesmann: B. Rajesh Kumar
Understanding Consumer Behavior: Pierre Mora
Business Process Innovation as an Enabler of Proactive Value Chains: Charles Møller
Net Promoter Score and Its Successful Application: Richard Owen
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy: Niklas Schaffmeister
Why Business Secrets Are or Should Be a Concern for Companies?: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Victor De Leon and Pierre Ollivier
Understanding IT Strategy: Sanjay Mohapatra and Laxmikant Lokhande
Enterprise Governance of IT: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Maturity Levels and Evolution Path: Christos Voudouris
Dynamics of the Open Innovation Economy System: JinHyo Joseph Yun
The Role of Information Processing for Product Perception: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Sys HRM Language and Concepts: Regina Tendayi and Larry M. Starr
Cultural Diversity Drives Social Innovation in Germany’s Digital Economy: Alexander Ruthemeier
Defining Relevant Target Groups: Armin Trost
Co-creation: Georg Michalik
Breaking Through: David Miller
Occupation or Calling: What Makes for Good Leadership?: Daniel F. Pinnow
Trends in Sports Management: Dominik Schwizer and Michael Burch
Future of Big Data in Management Consulting: Jeremy David Curuksu
Scout: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Innovation Scorecard Design Process: Ondrej Zizlavsky and Eddie Fisher
Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility: William A. Guillory
Earned Value Management: Mario Vanhoucke
The Perspective of Networks: Lefei Li
Digital Transformation as a Means of Achieving SME Resilience During COVID-19 – A Systematic Review and Future Research Agenda: A. F. M. Jalal Ahamed
What Makes an SAP Project So Different?: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Size and Impact of Real Estate Sector and Its Role for Business Cycles and Growth: Wolfgang Maennig
Silicon Valley: Annika Steiber
Supporting Companies and Participating Managers in Case Study Presentations: Andreas Biagosch
Product Management Team: Gabriel Steinhardt