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Management for Professionals

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Breaking Through
David Miller
Neuroscience for Business
Argang Ghadiri, Andreas Habermacher and Theo Peters
Borderless Media Management
Rosa Markarian, Aee-Ni Park and Mark Grether
Innovation Flows Through VR for Water Utility
Michael Lewis
Marketing Decisions in China: Positioning, Branding, Marketing Mix
Christiane Prange
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises
Xusen Cheng, Bo Yang and Kanliang Wang
Supporting Companies and Participating Managers in Case Study Presentations
Andreas Biagosch
Maturity Levels and Evolution Path
Christos Voudouris
Sys HRM Language and Concepts
Regina Tendayi and Larry M. Starr
The Role of Information Processing for Product Perception
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Innovation Scorecard Design Process
Ondrej Zizlavsky and Eddie Fisher
What Makes an SAP Project So Different?
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Decision Support Systems (DSS)
Gilad Issar and Liat Ramati Navon
Reputation Management
Kerstin Liehr-Gobbers and Christopher Storck
Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility
William A. Guillory
Earned Value Management
Mario Vanhoucke
Understanding IT Strategy
Sanjay Mohapatra and Laxmikant Lokhande
The Perspective of Networks
Lefei Li
Enterprise Governance of IT
Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Why Business Secrets Are or Should Be a Concern for Companies?
Graham Bell, Véronique Chapuis-Thuault, André Gorius, Victor De Leon and Pierre Ollivier
Vodafone Acquisition of Mannesmann
B. Rajesh Kumar
Business Process Innovation as an Enabler of Proactive Value Chains
Charles Møller
The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy
Niklas Schaffmeister
Net Promoter Score and Its Successful Application
Richard Owen
Understanding Consumer Behavior
Pierre Mora
Future of Big Data in Management Consulting
Jeremy David Curuksu
Scout
Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Export Credit Industry
Claudio Franzetti
Six Key Issues and Challenges in Managing Dynastic Business Families
Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
The History and Evolution of HRIS
Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Awakened Leaders and Conscious Followers: Leading Mindful Change
Joan Marques
Impact on the Labor Market
Hermann Troger
Opportunities for and Challenges to the Success of German Small and Medium-Sized Enterprises
Marc Vathauer
The Global Marketing Environment
Bodo B. Schlegelmilch
The Phase Concept
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Different Shapes of Scrum in the Enterprise
Dominik Maximini
Design Parameters of a Board for Family Enterprises
Hermut Kormann
Innovation
Bernd X. Weis
Automotive Aftermarket: Introduction to a Global Business
Fotios Katsardis
Generic Standards for Management Systems: An Overview
Herfried Kohl
Environment and Competitors
Eric Viardot
New Infrastructure in the Era of Digintelligence
Dongying Hong
Future-Oriented Technology Analysis: A Classification Framework
Valeria Maria Urbano, Marika Arena and Giovanni Azzone
Innovation Hurdle Race: Practical Insights in Promoting the Innovation Capability of a Leading German Software Company
Selina Endress, Daniel Kiel, Lars Deppe and Kai-Ingo Voigt
The Purchasing Manager’s Challenges in Asia
Karlheinz Zuerl
M&A Sales Process
Maximilian Dreher and Dietmar Ernst
Decisions, Decisions
George Vekinis
Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration
Diana Derval
Economic Evolution
Georg Weiers
Under the Hood of the Organization
Theo Janssen
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