Understanding IT Strategy

Sanjay Mohapatra and Laxmikant Lokhande
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Sanjay Mohapatra: Xavier Institute of Management
Laxmikant Lokhande: ICRA Limited

Chapter Chapter 2 in Cloud Computing and ROI, 2014, pp 17-39 from Springer

Abstract: Abstract IT (Information Technology) has travelled a long distance very quickly to reach its current state and has a very long way to go ahead. IT mainly started with the help to accountants (Chuck 1998). The accountants used to do a lot of data interpretation and number crunching to convert numbers into strategic and tactical decisions. IT has helped to develop new business models and become an important resource for the organization. It was possible due to the continuous research and the corporate which promoted them. Innovation and new ideas were encouraged to match the day to day developing technology and extend the use of IT to a large number of areas and domains. IT has created such numerous opportunities that organizations are forced as well as motivated to develop its business models in synchronization with it. For example online marketing by Dell, e-commerce portals for buying tickets for air travel and many more. The vastness of IT has brought a big change in current business structure and added a new life to them.

Keywords: Business Process; Business Model; Implementation Process; Real Time Data; Business Strategy (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-08663-7_2

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DOI: 10.1007/978-3-319-08663-7_2

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