Management for Professionals

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COBIT as a Framework for Enterprise Governance of IT: Steven Haes and Wim Grembergen
Innovation Culture and Innovation Management: Bernd X. Weis
From Data Analysis to Results Presentation: Thomas Dobbelstein and Wibke Heidig
Enhanced Success with Programmatic Social Advertising: Patrick Dawson and Michael Lamb
Saishunkan: Rejuvenation by Living in Harmony with Nature (and Customers): Lucy Gongtao Chen, Chung-Piaw Teo, Tong Wang and Yao-Zhong Wu
Organizational Spiritual Maturity: A Goal of Positive Leaders and Direction for Change: Adam S. Freer and Peter J. Robertson
Event Curve: Identifying Central Experiences: Christine Erlach and Michael Müller
Supply Lean Management: Marc Helmold and Brian Terry
Reporting and Promoting the Outcomes of Your Project to Stakeholders and Evaluators and Drafting the Final Report: C.-Andreas Dalluege, Kasandra Musović, Florian Scheibein, Gregor Štiglic and John Stephen Gary Wells
Transforming Influence: Sen Sendjaya
Network Mobilization: R. Srinivasan
Performance Analysis: SFA: Peter Bogetoft
Position, Position, Position: George Vekinis
Realization: N. K. Singh
Learnings for an Integrated Social CRM: Rainer Alt and Olaf Reinhold
Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption: Xuehua Wang
Training on and Exploring Cultural Approaches to Disability: Simon Minty
Change (Henkou Kanri 変更管理) as an Integral Part of Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Developing Strategies for Digital Transformation in SMEs with Maturity Models: Christoph Pierenkemper and Jürgen Gausemeier
Appendix: Country Risk/Issuer Risk: Johannes Wernz
Self-Assessments: Conducting an Excellence Maturity Assessment for an Organisation: Flevy Lasrado
Understanding Project Culture: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Keeping Your Mythos Alive: How to Nourish and Nurture a Business’s Mythos Through Corporate Transformations: Silvia Zulauf
Golden Strategies in Practice: Professor Sushil
Conclusions and Implications: Javier Papa
Case Study from the Electronics Manufacturing Industry: Christoph Karrer
Pricing Process Part 1: Analysis: Frank Frohmann
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition: Philipp Plugmann
Marketing Apparel and Footwear: George P. Moschis
How sustainable are the growth strategies of sustainability entrepreneurs?: Liudmila Nazarkina
Preparing the IT Operation for Production: Andreas Graesser
The Value of Great Execution and Humility for Sustainability: Eric Viardot
Case 14 STAAR Surgical Company: B. Rajesh Kumar
Diversity and New Work Teams: Marc Helmold
Nuttech Limited: Gopal Naik
The Cloud Drives Harmonization and Standardization: Klaus Hardy Mühleck
The Future: Richard Thomas Watson and Saji K. Mathew
Mass Fatality Planning: Emergency Preparedness: Michael Madigan
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
Principles of Token Economy and Ecological Development: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Expanding Luxury Brands Internationally: Diana Derval
What to Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Problem Solving: Radu Atanasiu
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Other Methods and Variants of Storytelling: Karin Thier
Deciphering Diagnostics: Steven M. Stone
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Micro-level Strategic Analysis: George Tovstiga
Risk Modeling: Asset Liability Management: Johannes Wernz
ProTrack: Mario Vanhoucke