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Management for Professionals

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Design to Value (DTV)
Christoph Fuchs and Franziska J. Golenhofen
Strategy Execution
Bernd Heesen
Pricing Process Part 1: Analysis
Frank Frohmann
Case Study from the Electronics Manufacturing Industry
Christoph Karrer
Conclusions and Implications
Javier Papa
Organizational Spiritual Maturity: A Goal of Positive Leaders and Direction for Change
Adam S. Freer and Peter J. Robertson
Saishunkan: Rejuvenation by Living in Harmony with Nature (and Customers)
Lucy Gongtao Chen, Chung-Piaw Teo, Tong Wang and Yao-Zhong Wu
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales
Ralf T. Kreutzer and Marie Sirrenberg
Revenue Management of Room Rates
Ben Vinod
Micro-level Strategic Analysis
George Tovstiga
Appendix: Settlement Risk and Systemic Risk
Johannes Wernz
Closing Thoughts
Gregory Usher
Risk Modeling: Asset Liability Management
Johannes Wernz
Expanding Luxury Brands Internationally
Diana Derval
One on One Meeting
Gilad Issar and Liat Ramati Navon
The Trade-Offs of Going Public of Family Enterprises
Hermut Kormann
Problem Solving
Radu Atanasiu
Extracting Event Data from Databases to Unleash Process Mining
Wil M. P. Aalst
The Cloud Drives Harmonization and Standardization
Klaus Hardy Mühleck
Nuttech Limited
Gopal Naik
The Future
Richard Thomas Watson and Saji K. Mathew
Case Study 2: Continuous Integration
Ondrej Zizlavsky and Eddie Fisher
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society
Haibo Hu
Leading for Entrepreneurship
Annika Steiber and Sverker Alänge
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
Jia Ke
Mass Fatality Planning: Emergency Preparedness
Michael Madigan
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
Peggy Chaudhry and Alan Zimmerman
Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model
Xiaoming Zhu
ProTrack
Mario Vanhoucke
What to Research
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source
Benno Luthiger
Creating and Managing a Project Team
Silvia Mari and Monica Mannelli
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition
Philipp Plugmann
Marketing Apparel and Footwear
George P. Moschis
Preparing the IT Operation for Production
Andreas Graesser
How sustainable are the growth strategies of sustainability entrepreneurs?
Liudmila Nazarkina
Diversity and New Work Teams
Marc Helmold
The Value of Great Execution and Humility for Sustainability
Eric Viardot
Case 14 STAAR Surgical Company
B. Rajesh Kumar
Steps in Developing Global Marketing Strategies
Bodo B. Schlegelmilch
Lean Supply Chains and Lean Production
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Extracting Value from Global Operations
Bodo B. Schlegelmilch
Transformation Through Social Impact at Whirlpool Corporation
Bridget Akinc
The Million Dollar Question—What About Integration?
Matthias Kolbusa
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases
Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges
Florian Dost and Robert Wilken
Deciphering Diagnostics
Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”
Guxian Miao
Market Segmentation, Targeting, Differentiation and Positioning
Marc Helmold
Other Methods and Variants of Storytelling
Karin Thier
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