Management for Professionals

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Strategy Execution: Bernd Heesen
Design to Value (DTV): Christoph Fuchs and Franziska J. Golenhofen
The Project Organisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Position, Position, Position: George Vekinis
Realization: N. K. Singh
A Preeminent Digital Production Studio Collaborates with One of America’s Most Innovative Universities to Explore the Use of Virtual Reality for Learning: Adam Blumenthal and Faby Gagné
Keep an Open Mind, Think Systemically, and Encourage Transparency: Vincent P. Barabba
Fundamentals of the Digital Transformation: Lars Michael Bollweg
The BTRM as a Universal Business Management FrameworkBTRM as a universal business management framework: David Miller
Change (Henkou Kanri 変更管理) as an Integral Part of Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Training on and Exploring Cultural Approaches to Disability: Simon Minty
Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption: Xuehua Wang
Learnings for an Integrated Social CRM: Rainer Alt and Olaf Reinhold
A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex: Uli Schneider, Lore Darcos and Robin Schneider
Recruiting with Confidence: Developing Effective Strategies and Having the Confidence to Use Them: Stephen R. Balzac
Event Curve: Identifying Central Experiences: Christine Erlach and Michael Müller
Innovation Culture and Innovation Management: Bernd X. Weis
Critique and Renewal: Evolutionary Economics in Dialogue with the Mainstream: Klaus Solberg Söilen
Vulnerable Corporate Areas: Uwe Wolff
Be Aware: Fraud Risks: Henk R. Randau and Olga Medinskaya
Scope and Workflow: Martin Auer
Self-Assessments: Conducting an Excellence Maturity Assessment for an Organisation: Flevy Lasrado
Keeping Your Mythos Alive: How to Nourish and Nurture a Business’s Mythos Through Corporate Transformations: Silvia Zulauf
Understanding Project Culture: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Enhanced Success with Programmatic Social Advertising: Patrick Dawson and Michael Lamb
Appendix: Country Risk/Issuer Risk: Johannes Wernz
Put a Frame Around Your Work: Roger Gutbrod and Christian Wiele
From Data Analysis to Results Presentation: Thomas Dobbelstein and Wibke Heidig
Supply Lean Management: Marc Helmold and Brian Terry
Network Mobilization: R. Srinivasan
Reporting and Promoting the Outcomes of Your Project to Stakeholders and Evaluators and Drafting the Final Report: C.-Andreas Dalluege, Kasandra Musović, Florian Scheibein, Gregor Štiglic and John Stephen Gary Wells
Transforming Influence: Sen Sendjaya
Performance Analysis: SFA: Peter Bogetoft
Golden Strategies in Practice: Professor Sushil
Standards and Frameworks for Enterprise Governance of IT: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases: Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges: Florian Dost and Robert Wilken
Extracting Value from Global Operations: Bodo B. Schlegelmilch
The Million Dollar Question—What About Integration?: Matthias Kolbusa
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Case Study 2: Continuous Integration: Ondrej Zizlavsky and Eddie Fisher
System Customer Persuasion: Johannes Robier
Intercultural Competence Assessment: Alex Matveev
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Other Methods and Variants of Storytelling: Karin Thier
Deciphering Diagnostics: Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
The Commitment Dialogue: How We Agree on What Needs to Be Done: Jan De Visch and Otto Laske