Management for Professionals

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Other Methods and Variants of Storytelling: Karin Thier
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Case Study 2: Continuous Integration: Ondrej Zizlavsky and Eddie Fisher
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams: Jia Ke
Appendix: Settlement Risk and Systemic Risk: Johannes Wernz
Closing Thoughts: Gregory Usher
Mass Fatality Planning: Emergency Preparedness: Michael Madigan
System Customer Persuasion: Johannes Robier
Intercultural Competence Assessment: Alex Matveev
Revenue Management of Room Rates: Ben Vinod
ProTrack: Mario Vanhoucke
Diversity and New Work Teams: Marc Helmold
Case 14 STAAR Surgical Company: B. Rajesh Kumar
The Value of Great Execution and Humility for Sustainability: Eric Viardot
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source: Benno Luthiger
Creating and Managing a Project Team: Silvia Mari and Monica Mannelli
Problem Solving: Radu Atanasiu
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
Micro-level Strategic Analysis: George Tovstiga
Cloud Computing Strategy Design for Myntra.com: Sanjay Mohapatra and Laxmikant Lokhande
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Extracting Value from Global Operations: Bodo B. Schlegelmilch
The Million Dollar Question—What About Integration?: Matthias Kolbusa
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Principles of Token Economy and Ecological Development: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Risk Modeling: Asset Liability Management: Johannes Wernz
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases: Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges: Florian Dost and Robert Wilken
Extracting Event Data from Databases to Unleash Process Mining: Wil M. P. Aalst
Nuttech Limited: Gopal Naik
The Future: Richard Thomas Watson and Saji K. Mathew
The Cloud Drives Harmonization and Standardization: Klaus Hardy Mühleck
Christopher Hire on Strong City Brands and Data-Led Innovation: Florian Kaefer
Complaint Acceptance: Bernd Stauss and Wolfgang Seidel
Guide to Return in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Knowledge Communication and Communication Risks in Healthcare—Professional Amateur Patients with Thyroid Disease Show the Way: Pia Ulvenblad
Creating Ever Better Ways to Provide Cost-Effective Care for Our Community: The Coastal Medical Journey: Meryl Moss
From Desire to Implementation: Annika Steiber
Corporate Social Responsibility (CSR) and Ethical Management: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
India: The Emerging Star: Niklas Schaffmeister
Labour Law in Sports: Thomas Schulz
Personnel Psychology in Project Management: Klaus Moser, Nathalie Galais and Anastasia Byler
Control Efficiency: Mario Vanhoucke
Leveraging Knowledge Management and Entrepreneurial Orientation to Enhance Resilience in Small- and Medium-Sized Enterprises: Thomas Henschel, Susanne Durst and Johanna Salzmann
5G+ Smart Ports: Pengfei Sun
Changing Strategies and Control Systems at a German Insurance Company: Susanna Poth
PricingPricing in the Automotive IndustryIndustries: Marc Helmold
Performance Management Process: Diagnosis: Anthony L. Barth and Wiaan Beer