Management for Professionals

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Commercialisation Readiness Index: George Vekinis
Interview with Mr. Zhang Huanping, General Manager of Eurasian Consulting: Jan Y. Yang, Lei Chen and Zheng Tang
Control Efficiency: Mario Vanhoucke
Personnel Psychology in Project Management: Klaus Moser, Nathalie Galais and Anastasia Byler
Leveraging Knowledge Management and Entrepreneurial Orientation to Enhance Resilience in Small- and Medium-Sized Enterprises: Thomas Henschel, Susanne Durst and Johanna Salzmann
Changing Strategies and Control Systems at a German Insurance Company: Susanna Poth
5G+ Smart Ports: Pengfei Sun
Digintelligent Marketing: Ye Tian
Forecasting Logistic Demands: Moshe Kress
Creating the Project Value Proposition: Stefano Biazzo and Roberto Filippini
Legally Protecting Personal Brand Equity: Talaya Waller
Pre-show Planning: Klaus Solberg Søilen
Introducing Green Electricity as the Default Option: Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr and Peter Graf
A Snapshot on Mass Media: Henk R. Randau and Olga Medinskaya
The Challenge of Statutory Regulations: Stephan Kasulke and Jasmin Bensch
Opportunity: Pull Instead of Push: Thomas Frisendal
The Value of Contracts in a Long-Term Context—An Example Based on the Lateran Treaty and the Concordat of 1984: Luigi D’Ottavi
Stage 3: Competence Management competence management: Stefan Leinweber
Project Organization: Philip Bauer
The Positive Candidate Experience: Armin Trost
Environmental: Anurag K. Agarwal
The Tool Dimension of TBM: Uwe G. Seebacher
Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business: Nadine Galandi, Benny B. Briesemeister, Thomas Kant and Damaris Hagen
Data Mining Techniques: Federico Rajola
Ed Burghard on Economic Development and Brand America: Florian Kaefer
Understanding the Chinese Culture: Tracy Dathe, Volker Müller and Marc Helmold
Implementation: Martin Auer
Learning Histories: Learning from Multiple Perspectives: Karin Thier
Melawear: Inspired by Cradle to Cradle: Henning Siedentopp
Methods and Tools for Everyday Purchasing: Ulrich Weigel and Marco Ruecker
Strategy in a World Where ‘Change has Changed’: Luke Laan and Janson Yap
Airline Perspective: Juliette Kettler and Judith L. Walls
Training: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Performance Management in Sales: Marc Helmold
Demography, Digital Natives, and Individual Entrepreneurship: Employees Become a Strategic Competitive Factor: Nils Urbach and Frederik Ahlemann
Leadership in the Midst of Transition: Reflections on Self-Reliance, Responsibility and Spirituality: Arnold Smit
Planning, Forecasting and Monitoring Growth: Ralph Krüger and Andreas Stumpf
Master Planning - Supply Network Planning: Hartmut Stadtler
Team Development and Management: Aristide Aartsengel and Selahattin Kurtoglu
Marketing Information Systems in the Automotive Aftersales Market: Zoran Nikolic
Key Performance Indicators (KPIs): Run Legal with Business Metrics: Will the Legal of the Future Measure Everything It Does?: Christine Pauleau, Christophe Collard and Christophe Roquilly
Gaining Insights by Observing Target Customers in Their Natural Environment: Claude Diderich
Paradigm Shift! The Path to Brutal Automation: Lothar Reith
Economic Capital: Richard Thomas Watson
Case VI: Changing with the Times: AutoNavi’s Autonomous Development: Xiaoming Zhu
What and How to Monetize Forecasts and Plans: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Leading Higher Purpose: Sharda S. Nandram
The Strategic Importance of Knowledge Transfer in VOs: Sandhya Shekhar
A Good Product Isn’t Enough: You Need a Growth Process: Guido Quelle
What We Can Learn from Corporate Governance: Michael Knapp