Legally Protecting Personal Brand Equity

Talaya Waller ()
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Talaya Waller: Waller & Company Personal Branding Consulting

Chapter Chapter 7 in Personal Brand Management, 2020, pp 109-122 from Springer

Abstract: Abstract How does an individual protect their brand’s value? Legal ownership is key. Although people want to create a public-facing image, they also want the right to own, manage, and protect those images. Personal brands can create a variety of tangible and intangible assets that need legal protection, from images to music to knowledge. Anything that helps the brand build a relationship with a consumer is an asset worth protecting. In addition to a legal professional, marketing professionals should have a general idea of the legal protections available for every brand asset they seek to monetize.

Keywords: Babe Ruth; Beyonce Knowles-Crater; Colonel Sanders; Copyright law; Digital property; Intellectual property law; Ownership; Personality rights; Publicity rights; Trademark (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-43744-2_7

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DOI: 10.1007/978-3-030-43744-2_7

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