Personal Brand Management

Talaya Waller ()
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Talaya Waller: Waller & Company Personal Branding Consulting

in Management for Professionals from Springer

Date: 2020
ISBN: 978-3-030-43744-2
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Chapters in this book:

Ch Chapter 1 An Introduction to Personal Branding

Talaya Waller

Ch Chapter 2 What Is a Personal Brand?

Talaya Waller

Ch Chapter 3 Discovering Your Target Audience

Talaya Waller

Ch Chapter 4 Positioning for a Competitive Advantage

Talaya Waller

Ch Chapter 5 Marketing Personal Brands

Talaya Waller

Ch Chapter 6 The Monetization of Personal Brands

Talaya Waller

Ch Chapter 7 Legally Protecting Personal Brand Equity

Talaya Waller

Ch Chapter 8 Personal Brand Reputation Management

Talaya Waller

Ch Chapter 9 Strategies for Managing Personal Brand Equity

Talaya Waller

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-030-43744-2

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DOI: 10.1007/978-3-030-43744-2

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