Discovering Your Target Audience

Talaya Waller ()
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Talaya Waller: Waller & Company Personal Branding Consulting

Chapter Chapter 3 in Personal Brand Management, 2020, pp 37-49 from Springer

Abstract: Abstract The more a brand knows about its target audience, the easier it is to communicate value and build long-lasting, profitable relationships. Donald Trump, Oprah Winfrey, and Elon Musk all have very different brands, but the one thing they have in common is a strong ability to identify and connect with their target audiences. Learning information about a brand’s audience such as demographics, psychographics, and pain points can lead to the creation of a successful personal marketing strategy. Understanding how consumers make decisions can also prevent personal brands from wasting resources on inefficacious marketing tactics.

Keywords: Demographics; Donald Trump; Elon Musk; Oprah Winfrey; Pain points; Personas; Points-of-parity; Psychographics; Segmentation; Stakeholders; Target audience (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-43744-2_3

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DOI: 10.1007/978-3-030-43744-2_3

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