Management for Professionals

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The Behavior of Dissatisfied Customers: Bernd Stauss and Wolfgang Seidel
Value Concepts: Wing Sun Li
Six Perspectives on the Role of Story in Creating Flourishing Organisational Futures: Mary Alice Arthur
Building Demand Planning Organization and Competencies: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Institutionalising HR Development: Strategic HR Development in Germany and Around the World: Rüdiger Kabst and Marius C. Wehner
Management of Contract Work: Stefano Tonchia
Take a Good Look at Your Marketing Department: Do You See Creative Geniuses Or Conceptual Pros?: Guido Quelle
The Fallacy of Sustainable Change: Arun Kohli
Evolutionary Theory as a Framework for Change: Klaus Solberg Söilen
Prediction, Butterfly Effect, and Decision-Making: Christoph E. Mandl
Active Management and GovernanceActive Management and Governance: David Miller
CRM Project Organization in the Financial Industry: Federico Rajola
Supply Management Strategy: Marc Helmold and Brian Terry
Corporate Strategy and Corporate Branding: Reference Frame and Examples of Integrated Corporate Strategic & Brand Management (CS&BM): Holger J. Schmidt
Developing Resilient Supply Chain Networks through Blockchain Technology: Strategies and Implications: Mobashar Mubarik, Raja Zuraidah R. M. Rasi, Anna Pilkova, Morteza Ghobakhloo and Muhammad Shahzad Mubarik
Sustainable Remote Health Workforces: Leigh-ann Onnis
Effective Decision Making and Problem Solving in Projects: Felix C. Brodbeck and Yves R. F. Guillaume
Moving Forward: China’s Plan to Innovation: Henk R. Randau and Olga Medinskaya
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits: Klaus Brisch
Developing and Implementing a Process-Performance Management System: Experiences from S-Y Systems Technologies Europe GmbH—A Global Automotive Supplier: Josef Blasini, Susanne Leist and Werner Merkl
Success of HAM in the Indian Context: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Theoretical and Practical Considerations on the Relevance and Usefulness of Emotions in the Context of Dynamic Change Management: Martin Kupiek
All Things Talent and Organization Networks: Rahul Ghatak
Failure Mode and Effect Analysis (FMEA): Gilad Issar and Liat Ramati Navon
Audi and the Chinese Market: A Success Story: Sylvie Hertrich and Ulrike Mayrhofer
Introduction: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry: José Manuel Ortega-Egea and Nieves García- de-Frutos
Digitalization in Air Transportation and Reflections on SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Google’s Model for Innovation in 2014: Annika Steiber
Population: Shuai Chen
Distributed Manufacturing: Make Things Where You Need Them: Anna Sera Lowe
Contexts and Characteristics: Regina Tendayi and Larry M. Starr
Perpetrators and Offenses: Stefan Heissner
Political: Anurag K. Agarwal
Unconscious Brand Messaging and Perception Beneath the Detection Threshold: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
The Difficult Task of Advising: Hermut Kormann and Birgit Suberg
Case 5 Etsy: B. Rajesh Kumar
Google’s Model for Innovation: Annika Steiber
Discovering Your Target Audience: Talaya Waller
Dovetailing of Marketing and Sales Automation: Manfred Aull
My First Job in the Private Sector – Xerox: Vincent P. Barabba
The Strategic Alignment Process: Bernd Heesen
Portfolios and Governance: Michael Knapp
A Queuing Network Based Framework for PCS Engineering: Christoph Karrer
The Quintessence of Implementation Success—Concept Development: Matthias Kolbusa
Digintelligent Brands: Ye Tian
Greenwashing Versus Brownwashing: The Dichotomy of Exaggeration and Undue Modesty in Corporate Sustainability Practices: Disclosure: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Operational Quality: Zero Outage Ensures Reliability and Sustainability: Stephan Kasulke and Jasmin Bensch
Legacy of Excellence: The Case of the United Arab Emirates (UAE): Flevy Lasrado
Second Element of Strategy—Technology and Architecture: Prakash Sah