Management for Professionals

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The Quintessence of Implementation Success—Concept Development: Matthias Kolbusa
Dovetailing of Marketing and Sales Automation: Manfred Aull
Discovering Your Target Audience: Talaya Waller
Digitalization in Air Transportation and Reflections on SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Google’s Model for Innovation in 2014: Annika Steiber
Political: Anurag K. Agarwal
Unconscious Brand Messaging and Perception Beneath the Detection Threshold: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Digintelligent Brands: Ye Tian
Success of HAM in the Indian Context: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Theoretical and Practical Considerations on the Relevance and Usefulness of Emotions in the Context of Dynamic Change Management: Martin Kupiek
All Things Talent and Organization Networks: Rahul Ghatak
My First Job in the Private Sector – Xerox: Vincent P. Barabba
At the Forefront: Network Expansion Oriented to Customers and Needs: Stefan Rinkel-Holgersson
Silicon Valley: A Cradle of Management Innovation: Annika Steiber and Sverker Alänge
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs: Tal Berman, Daniel Schallmo and Christopher A. Williams
Analysis of the Relationship Between Casinos and Economic Growth: Douglas Walker
Perspectives of Programmatic Advertising: Jürgen Seitz and Steffen Zorn
Second Element of Strategy—Technology and Architecture: Prakash Sah
Legacy of Excellence: The Case of the United Arab Emirates (UAE): Flevy Lasrado
Distributed Manufacturing: Make Things Where You Need Them: Anna Sera Lowe
Operational Governance: Bharat Vagadia
Developing and Implementing a Process-Performance Management System: Experiences from S-Y Systems Technologies Europe GmbH—A Global Automotive Supplier: Josef Blasini, Susanne Leist and Werner Merkl
Operational Quality: Zero Outage Ensures Reliability and Sustainability: Stephan Kasulke and Jasmin Bensch
Greenwashing Versus Brownwashing: The Dichotomy of Exaggeration and Undue Modesty in Corporate Sustainability Practices: Disclosure: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Effective Decision Making and Problem Solving in Projects: Felix C. Brodbeck and Yves R. F. Guillaume
Sustainable Remote Health Workforces: Leigh-ann Onnis
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits: Klaus Brisch
Moving Forward: China’s Plan to Innovation: Henk R. Randau and Olga Medinskaya
Case 5 Etsy: B. Rajesh Kumar
The Difficult Task of Advising: Hermut Kormann and Birgit Suberg
Audi and the Chinese Market: A Success Story: Sylvie Hertrich and Ulrike Mayrhofer
Analysis of Control Systems in Serial Production Lines: Yacob Khojasteh
Assessing and Improving the Effectiveness of Private Art Museums: Alessia Zorloni
Portfolios and Governance: Michael Knapp
Embarking on Change: Charles J. Alaimo
Expected Shortfall: Martin Auer
Strong Foundations: George Vekinis
What Is a Company?: Tom Harris
Examining the Landscape of Unauthorised Cyber Access (with Reference to POSTnote #684): Bruce Garvey and Adam D. M. Svendsen
Leadership and Informal Small Groups: Gilbert W. Fairholm
Business Ethics: Stefan H. Vieweg
Overseas Market Research: Eun Sup Lee
Global Supply Chain: Golden Gate or Sword of Damocles?: Wolfgang Lehmacher
Of Mission and Objectives: N. K. Singh
Solution Realization: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Internal Control System (ICS): Roland Müller and Christopher Drax
New Digital World, New Digital Terms: Linda Mareen Neugebauer and Irene Zanko
Structure: Eric Viardot
Deep Insights and Advances in R&D Management: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Continuity Forces: The Flywheel of Inertia: Professor Sushil