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Management for Professionals

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Why Sustainable Firms Have a Superior Management of Capabilities?
Eric Viardot
Development Planning
Anthony L. Barth and Wiaan Beer
Analysis of Control Systems in Serial Production Lines
Yacob Khojasteh
Moving Forward: China’s Plan to Innovation
Henk R. Randau and Olga Medinskaya
Discovering Your Target Audience
Talaya Waller
Dovetailing of Marketing and Sales Automation
Manfred Aull
Legacy of Excellence: The Case of the United Arab Emirates (UAE)
Flevy Lasrado
Second Element of Strategy—Technology and Architecture
Prakash Sah
Case 5 Etsy
B. Rajesh Kumar
The Difficult Task of Advising
Hermut Kormann and Birgit Suberg
Assessing and Improving the Effectiveness of Private Art Museums
Alessia Zorloni
Failure Mode and Effect Analysis (FMEA)
Gilad Issar and Liat Ramati Navon
Analysis of the Relationship Between Casinos and Economic Growth
Douglas Walker
Perspectives of Programmatic Advertising
Jürgen Seitz and Steffen Zorn
Silicon Valley: A Cradle of Management Innovation
Annika Steiber and Sverker Alänge
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs
Tal Berman, Daniel Schallmo and Christopher A. Williams
Perpetrators and Offenses
Stefan Heissner
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits
Klaus Brisch
Contexts and Characteristics
Regina Tendayi and Larry M. Starr
Portfolios and Governance
Michael Knapp
Success of HAM in the Indian Context
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
All Things Talent and Organization Networks
Rahul Ghatak
Theoretical and Practical Considerations on the Relevance and Usefulness of Emotions in the Context of Dynamic Change Management
Martin Kupiek
Political
Anurag K. Agarwal
Unconscious Brand Messaging and Perception Beneath the Detection Threshold
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
The Strategic Alignment Process
Bernd Heesen
Effective Decision Making and Problem Solving in Projects
Felix C. Brodbeck and Yves R. F. Guillaume
Sustainable Remote Health Workforces
Leigh-ann Onnis
Audi and the Chinese Market: A Success Story
Sylvie Hertrich and Ulrike Mayrhofer
Greenwashing Versus Brownwashing: The Dichotomy of Exaggeration and Undue Modesty in Corporate Sustainability Practices: Disclosure
Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Operational Quality: Zero Outage Ensures Reliability and Sustainability
Stephan Kasulke and Jasmin Bensch
Google’s Model for Innovation
Annika Steiber
My First Job in the Private Sector – Xerox
Vincent P. Barabba
Google’s Model for Innovation in 2014
Annika Steiber
Digitalization in Air Transportation and Reflections on SCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Introduction
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry
José Manuel Ortega-Egea and Nieves García- de-Frutos
At the Forefront: Network Expansion Oriented to Customers and Needs
Stefan Rinkel-Holgersson
Digintelligent Brands
Ye Tian
Operational Governance
Bharat Vagadia
Distributed Manufacturing: Make Things Where You Need Them
Anna Sera Lowe
A Queuing Network Based Framework for PCS Engineering
Christoph Karrer
The Quintessence of Implementation Success—Concept Development
Matthias Kolbusa
Embarking on Change
Charles J. Alaimo
The Role of Digital Technologies in Business Model Transition Toward Circular Economy in the Building Industry
Davide Chiaroni, Matteo Orlandi and Andrea Urbinati
The Entrepreneurial Origins of Family Business
Laura Hougaz
Deep Insights and Advances in R&D Management
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Leadership and Informal Small Groups
Gilbert W. Fairholm
Business Ethics
Stefan H. Vieweg
Global Supply Chain: Golden Gate or Sword of Damocles?
Wolfgang Lehmacher
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