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Management for Professionals

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Phase 2: Evaluate the Context
Livio Moretti
The Entrepreneurial Society
Georg Weiers
Airline Application Security in the Digital Economy: Tackling Security Challenges for Distributed Applications in Lufthansa Systems
Balázs Somoskői, Stefan Spahr, Erkuden Rios, Oscar Ripolles, Jacek Dominiak, Tamás Cserveny, Péter Bálint, Peter Matthews, Eider Iturbe and Victor Muntés-Mulero
The Growth of the Capital Creation System
Richard Thomas Watson and Saji K. Mathew
Game Changes in Sport: The Role of Innovation and Creativity
Vanessa Ratten
The Growth of the Capital Creation System
Richard Thomas Watson
Create Demand: Generating Sales Opportunities
Kaj Storbacka and Risto Pennanen
An EAM navigator
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Fedi El Arbi
Political
Anurag K. Agarwal
Unconscious Brand Messaging and Perception Beneath the Detection Threshold
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Dovetailing of Marketing and Sales Automation
Manfred Aull
Discovering Your Target Audience
Talaya Waller
A Queuing Network Based Framework for PCS Engineering
Christoph Karrer
The Quintessence of Implementation Success—Concept Development
Matthias Kolbusa
My First Job in the Private Sector – Xerox
Vincent P. Barabba
Developing and Implementing a Process-Performance Management System: Experiences from S-Y Systems Technologies Europe GmbH—A Global Automotive Supplier
Josef Blasini, Susanne Leist and Werner Merkl
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits
Klaus Brisch
Greenwashing Versus Brownwashing: The Dichotomy of Exaggeration and Undue Modesty in Corporate Sustainability Practices: Disclosure
Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Operational Quality: Zero Outage Ensures Reliability and Sustainability
Stephan Kasulke and Jasmin Bensch
Operational Governance
Bharat Vagadia
Assessing and Improving the Effectiveness of Private Art Museums
Alessia Zorloni
Audi and the Chinese Market: A Success Story
Sylvie Hertrich and Ulrike Mayrhofer
Analysis of the Relationship Between Casinos and Economic Growth
Douglas Walker
Silicon Valley: A Cradle of Management Innovation
Annika Steiber and Sverker Alänge
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs
Tal Berman, Daniel Schallmo and Christopher A. Williams
Perspectives of Programmatic Advertising
Jürgen Seitz and Steffen Zorn
Effective Decision Making and Problem Solving in Projects
Felix C. Brodbeck and Yves R. F. Guillaume
Sustainable Remote Health Workforces
Leigh-ann Onnis
Failure Mode and Effect Analysis (FMEA)
Gilad Issar and Liat Ramati Navon
Digintelligent Brands
Ye Tian
Moving Forward: China’s Plan to Innovation
Henk R. Randau and Olga Medinskaya
Portfolios and Governance
Michael Knapp
At the Forefront: Network Expansion Oriented to Customers and Needs
Stefan Rinkel-Holgersson
Analysis of Control Systems in Serial Production Lines
Yacob Khojasteh
Perpetrators and Offenses
Stefan Heissner
Legacy of Excellence: The Case of the United Arab Emirates (UAE)
Flevy Lasrado
Second Element of Strategy—Technology and Architecture
Prakash Sah
The Strategic Alignment Process
Bernd Heesen
Google’s Model for Innovation
Annika Steiber
Why Sustainable Firms Have a Superior Management of Capabilities?
Eric Viardot
Development Planning
Anthony L. Barth and Wiaan Beer
Distributed Manufacturing: Make Things Where You Need Them
Anna Sera Lowe
Contexts and Characteristics
Regina Tendayi and Larry M. Starr
Theoretical and Practical Considerations on the Relevance and Usefulness of Emotions in the Context of Dynamic Change Management
Martin Kupiek
Success of HAM in the Indian Context
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
All Things Talent and Organization Networks
Rahul Ghatak
Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry
José Manuel Ortega-Egea and Nieves García- de-Frutos
Introduction
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Google’s Model for Innovation in 2014
Annika Steiber
Digitalization in Air Transportation and Reflections on SCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
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