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Management for Professionals

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Building Demand Planning Organization and Competencies
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
China’s Economy at the Crossroads
Klaus-Jürgen Gern and Philipp Hauber
Leveraging Development: From the Small County Town to Modern Shanghai’s Rise
Xinwei Cao
China’s Economy at the Crossroads
Klaus-Jürgen Gern and Philipp Hauber
Take a Good Look at Your Marketing Department: Do You See Creative Geniuses Or Conceptual Pros?
Guido Quelle
Management of Contract Work
Stefano Tonchia
Institutionalising HR Development: Strategic HR Development in Germany and Around the World
Rüdiger Kabst and Marius C. Wehner
Project Evaluation and Project Portfolios
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Can You Manage as well as You Research?
George Vekinis
Analytical Value-at-Risk
Martin Auer
The Employee Value Proposition
Armin Trost
Failure Mode and Effect Analysis (FMEA)
Gilad Issar and Liat Ramati Navon
Analysis of Control Systems in Serial Production Lines
Yacob Khojasteh
Operational Governance
Bharat Vagadia
Population
Shuai Chen
Distributed Manufacturing: Make Things Where You Need Them
Anna Sera Lowe
Operational Quality: Zero Outage Ensures Reliability and Sustainability
Stephan Kasulke and Jasmin Bensch
Greenwashing Versus Brownwashing: The Dichotomy of Exaggeration and Undue Modesty in Corporate Sustainability Practices: Disclosure
Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Effective Decision Making and Problem Solving in Projects
Felix C. Brodbeck and Yves R. F. Guillaume
Sustainable Remote Health Workforces
Leigh-ann Onnis
The Strategic Alignment Process
Bernd Heesen
Dovetailing of Marketing and Sales Automation
Manfred Aull
Discovering Your Target Audience
Talaya Waller
Development Planning
Anthony L. Barth and Wiaan Beer
Why Sustainable Firms Have a Superior Management of Capabilities?
Eric Viardot
My First Job in the Private Sector – Xerox
Vincent P. Barabba
Assessing and Improving the Effectiveness of Private Art Museums
Alessia Zorloni
At the Forefront: Network Expansion Oriented to Customers and Needs
Stefan Rinkel-Holgersson
Contexts and Characteristics
Regina Tendayi and Larry M. Starr
Developing and Implementing a Process-Performance Management System: Experiences from S-Y Systems Technologies Europe GmbH—A Global Automotive Supplier
Josef Blasini, Susanne Leist and Werner Merkl
Second Element of Strategy—Technology and Architecture
Prakash Sah
Legacy of Excellence: The Case of the United Arab Emirates (UAE)
Flevy Lasrado
Google’s Model for Innovation
Annika Steiber
Perpetrators and Offenses
Stefan Heissner
Moving Forward: China’s Plan to Innovation
Henk R. Randau and Olga Medinskaya
Case 5 Etsy
B. Rajesh Kumar
The Difficult Task of Advising
Hermut Kormann and Birgit Suberg
Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry
José Manuel Ortega-Egea and Nieves García- de-Frutos
Introduction
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Theoretical and Practical Considerations on the Relevance and Usefulness of Emotions in the Context of Dynamic Change Management
Martin Kupiek
Success of HAM in the Indian Context
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
All Things Talent and Organization Networks
Rahul Ghatak
Google’s Model for Innovation in 2014
Annika Steiber
Digitalization in Air Transportation and Reflections on SCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Portfolios and Governance
Michael Knapp
Audi and the Chinese Market: A Success Story
Sylvie Hertrich and Ulrike Mayrhofer
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits
Klaus Brisch
Perspectives of Programmatic Advertising
Jürgen Seitz and Steffen Zorn
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs
Tal Berman, Daniel Schallmo and Christopher A. Williams
Analysis of the Relationship Between Casinos and Economic Growth
Douglas Walker
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