Management for Professionals

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Supply Management Strategy: Marc Helmold and Brian Terry
Active Management and GovernanceActive Management and Governance: David Miller
CRM Project Organization in the Financial Industry: Federico Rajola
China’s Economy at the Crossroads: Klaus-Jürgen Gern and Philipp Hauber
Leveraging Development: From the Small County Town to Modern Shanghai’s Rise: Xinwei Cao
China’s Economy at the Crossroads: Klaus-Jürgen Gern and Philipp Hauber
Building Demand Planning Organization and Competencies: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Analytical Value-at-Risk: Martin Auer
Can You Manage as well as You Research?: George Vekinis
Project Evaluation and Project Portfolios: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
sigmaGuide: Reiner Hutwelker
Relational Thinking: Nick Shannon and Bruno Frischherz
Prediction, Butterfly Effect, and Decision-Making: Christoph E. Mandl
Evolutionary Theory as a Framework for Change: Klaus Solberg Söilen
The Fallacy of Sustainable Change: Arun Kohli
The Basic Assumptions of Co-creation: Georg Michalik
The Employee Value Proposition: Armin Trost
Orientation on Impassable Terrain: The Jungle Topography: Matthias Kolbusa
The Value of Intellectual Capital: Gio Wiederhold
Silicon Valley: A Cradle of Management Innovation: Annika Steiber and Sverker Alänge
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs: Tal Berman, Daniel Schallmo and Christopher A. Williams
Perspectives of Programmatic Advertising: Jürgen Seitz and Steffen Zorn
Analysis of the Relationship Between Casinos and Economic Growth: Douglas Walker
Operational Governance: Bharat Vagadia
Greenwashing Versus Brownwashing: The Dichotomy of Exaggeration and Undue Modesty in Corporate Sustainability Practices: Disclosure: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Operational Quality: Zero Outage Ensures Reliability and Sustainability: Stephan Kasulke and Jasmin Bensch
Google’s Model for Innovation: Annika Steiber
Why Sustainable Firms Have a Superior Management of Capabilities?: Eric Viardot
Development Planning: Anthony L. Barth and Wiaan Beer
Moving Forward: China’s Plan to Innovation: Henk R. Randau and Olga Medinskaya
Unconscious Brand Messaging and Perception Beneath the Detection Threshold: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Political: Anurag K. Agarwal
Audi and the Chinese Market: A Success Story: Sylvie Hertrich and Ulrike Mayrhofer
Dovetailing of Marketing and Sales Automation: Manfred Aull
Discovering Your Target Audience: Talaya Waller
Digitalization in Air Transportation and Reflections on SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Google’s Model for Innovation in 2014: Annika Steiber
Analysis of Control Systems in Serial Production Lines: Yacob Khojasteh
Digintelligent Brands: Ye Tian
Contexts and Characteristics: Regina Tendayi and Larry M. Starr
Case 5 Etsy: B. Rajesh Kumar
The Difficult Task of Advising: Hermut Kormann and Birgit Suberg
Effective Decision Making and Problem Solving in Projects: Felix C. Brodbeck and Yves R. F. Guillaume
Sustainable Remote Health Workforces: Leigh-ann Onnis
Success of HAM in the Indian Context: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Theoretical and Practical Considerations on the Relevance and Usefulness of Emotions in the Context of Dynamic Change Management: Martin Kupiek
All Things Talent and Organization Networks: Rahul Ghatak
Assessing and Improving the Effectiveness of Private Art Museums: Alessia Zorloni
The Strategic Alignment Process: Bernd Heesen
At the Forefront: Network Expansion Oriented to Customers and Needs: Stefan Rinkel-Holgersson