Management for Professionals

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The Idea Economy: Georg Weiers
Food with Purpose: Dudley Dough and Haley House Bakery Café: Bing Broderick
Energy for Capital Creation: Richard Thomas Watson and Saji K. Mathew
Deliver Solution: Securing Customer Value Creation and Firm Value Capture: Kaj Storbacka and Risto Pennanen
Platform Architecture: R. Srinivasan
Family and Business Family at the Same Time: The Duplicated Family: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
IP and Start-Ups in the Context of Florianópolis, the Silicon Island of Brazil: Thiago Rafael Ferreira Marques and Andressa Sasaki Vasques Pacheco
The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection: M. Mercedes Galan-Ladero and M. Angeles Galan-Ladero
Toyota Production System (トヨタ生産方式): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Knowledge Management for Projects: Katrin Winkler and Heinz Mandl
The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession: Grazia Murtarelli
IKEA in China: A “Glocal” Marketing Strategy: Veronica Giunta
Risk Modeling and Capital: Credit Risk (Securitizations): Johannes Wernz
Developing the Future Stories of Companies: Open and Closed Story Worlds: Michael Müller
Reputation in Relationships: Kevin Money, Carola Hillenbrand and Steve Downing
Is Your Purchasing Department Rewarded for Being Bean Counters Or for Delivering Quality?: Guido Quelle
Sustainability Facts: Melissa Demartini and Paolo Taticchi
From Customer Profit to Customer Value: Wing Sun Li
Step 5: Extracting Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Case 10 Advanced Micro Devices: B. Rajesh Kumar
Environmental Management: Jens-Uwe Fischer
Direct Selling of Renewable Energy Products: Christian Friege
Securing SAP on the Cloud: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Smart Contracts: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Demographic Dilemmas: Henk R. Randau and Olga Medinskaya
The Role of Enterprise Systems in Process Innovation: Bernd Schenk
Infrastructure as Commodity: IT Infrastructure Services Are Traded on Free Markets and Purchased as Required: Nils Urbach and Frederik Ahlemann
Intermezzo: Considerations on the Interdependence of Technology, Consumer Behaviour Change and Policy Interventions to Achieve Sustainable Aviation: Alexander Stauch
Customer Success Management Outcomes: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Business/IT Alignment: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Policy Advocacy and Social Sector Organizations: Jeff Unsicker
Timing Is Critical: George Vekinis
Cultures of Our World: Peter M. Haller, Ulrich Naegele and Susan Berger
Value-Based and Cost-Based Pricing Concepts: Marc Helmold
Use of Virtual Reality for Hazard Safety Training to Reduce High Risk and Significant Safety Incidents and Increase Training Engagement: Anthony Jones
A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company: Mingyue Fan and Limin Wang
Didactics and Curriculum: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Overcoming Growth Barriers: Ralph Krüger and Andreas Stumpf
Innovation Strategy for Renewal and Growth: Hermut Kormann and Birgit Suberg
Agile Management: The Secret Weapon to Boost Project Success Rate: Xinwei Cao
Audits and Quality Management Systems (QMS): Marc Helmold
Social Innovation and “Surprises” in the Electricity Grid: Jan-Peter Doomernik and Peter Sijde
Regulations and Laws on Real Estate Agents, Notaries and Cadastres: Michael Schick
Human Factors in IT Security: Linus Neumann
Small Cells: A Critical Assessment: Peter Krah and Tillmann Eckstein
Understanding Demand-Side-Platforms: Arno Schäfer and Oliver Weiss
Road and Destiny Are Not Same: Leading to and Leading in Blockchain Driven Supply Chain: Muhammad Mumtaz Khan
Quality Management Trends: Timothy Adesanya Ibidapo
Unlocking Value with Production Network Optimization: A Strategic Perspective: Marian Wenking, Oliver von Dzengelevski and Torbjørn H. Netland
CSR in Marketing Management: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold