Management for Professionals

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Measuring the Success of Social Media Presence with Google Analytics: From Clicks to Conversions: Mano Weligodapola and Chathurini Kumarapperuma
The Demand for Counterfeit Trade: Consumer Complicity: Peggy Chaudhry and Alan Zimmerman
Orienteering Race: Position, Direction, Go!: Roger Gutbrod and Christian Wiele
Social: Anurag K. Agarwal
The Intersection of User Experience (UX), Customer Experience (CX), and Brand Experience (BX): Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Team Transformation—Building Resilience: Nick Shannon and Bruno Frischherz
Curves of System Generations and System Evolution: Isak Bukhman
Value Creation in Platforms: R. Srinivasan
Energy for Capital Creation: Richard Thomas Watson
The Scope of Enterprise Engineering: Theo Janssen
Value Drivers in Revenue ManagementRevenue management: Marc Helmold
Risk Modeling and Capital: Counterparty Credit Risk (“EPE” and “CVA”): Johannes Wernz
IT-Enabled Value: Steven Haes and Wim Grembergen
Investments Strategy for Stability and Development: Hermut Kormann and Birgit Suberg
In… Agreements We Trust: George Vekinis
CSP, not 007: Integrated Cybersecurity Skills Training: Rüdiger Peusquens
Performance Analysis: DEA: Peter Bogetoft
Driving Successful Implementation: Jim Austin, Judith Bentkover and Laurence Chait
Practical Insights: Feifei Yang
The Corporate Mind: N. K. Singh
Model for Managing Knowledge Workers: Justyna Patalas-Maliszewska
Selecting a PIM System: Jorij Abraham
Managing a Project: Stefano Tonchia
IKEA in China: A “Glocal” Marketing Strategy: Veronica Giunta
Growth: Eric Viardot
Lean Management in the Product Development: Marc Helmold
The “Implementation” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Addendum: An Introduction to the Concepts of Agile and Scrum: Ondrej Zizlavsky and Eddie Fisher
Optimizing Costs and Efficiency: Stefan Bucher and Carsten Glohr
Awesome Oscillator (AO) and Accelerator Oscillator (AC): Don K. Mak
Commodity Pricing: Fast, Simple, Intelligent: Andrea Maessen, Bert Sebastian Strasmann and Jan Haemer
Aparna Dutt Sharma on India, Nation Branding and Investment Promotion: Florian Kaefer
Key Performances Indicators (KPI): Gilad Issar and Liat Ramati Navon
Backtesting: Martin Auer
Operational Risk Management as an Integrated Part of Safety Management Systems: Roland Müller and Christopher Drax
The Families in the Case Studies and Their Business: Laura Hougaz
How to Run IBP: Use Cases: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
IT Business Value: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Lessons Learned: Charles J. Alaimo
Different Shapes of Scrum in the Enterprise: Dominik Maximini
No Innovation Without Quality: Anne Teague
Measure: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
IP and Start-Ups in the Context of Florianópolis, the Silicon Island of Brazil: Thiago Rafael Ferreira Marques and Andressa Sasaki Vasques Pacheco
Family and Business Family at the Same Time: The Duplicated Family: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Deliver Solution: Securing Customer Value Creation and Firm Value Capture: Kaj Storbacka and Risto Pennanen
Platform Architecture: R. Srinivasan
Forensics: Stefan Heissner
The Systemic Approach in Project Management: Antonio Bassi
Quality in Projects: Achieving Success through Standards and Transparency: Stephan Kasulke and Jasmin Bensch
Service-Dominant Logic and Service Science as Lenses for Service Productivity: Bo Edvardsson