Four Basic Human Needs at the Heart of Neuroscience

Argang Ghadiri, Andreas Habermacher and Theo Peters
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Argang Ghadiri: University of Applied Sciences
Andreas Habermacher: ctp, corporate training programmes
Theo Peters: University of Applied Sciences

Chapter 4 in Neuroleadership, 2012, pp 69-83 from Springer

Abstract: Abstract The brain is a complex organ and the variations in human behaviour are also a seemingly endless sea of subtle differences. This poses many challenges in trying to find clearer answers to human behaviour in any context but also specifically in the context of business administration. This chapter therefore aims to go to the basis of human behaviour. We draw on the work of Klaus Grawe to highlight how neuroscience has combined with psychotherapy and psychology to understand what the very neural substrates are at the basis of human behaviour. This chapter takes us through what we can see as the neuroscientifically founded basic needs of human beings and how this will subsequently influence each of our motivational behaviours and hence our way of interacting with the world around us.

Keywords: Human Behaviour; Attachment Theory; Avoidance Schema; Motivational Schema; Business Administration (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-30165-0_4

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DOI: 10.1007/978-3-642-30165-0_4

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