Creating Game-Changers, Sustainable Luxury, and Beauty OCD

Diana Derval
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Diana Derval: DervalResearch

Chapter 5 in Designing Luxury Brands, 2024, pp 71-87 from Springer

Abstract: Abstract In this chapter, with the designer bag case, we dig into the physiology of female-to-female competition and explain why some luxury products are must-haves worth over-budget spending. We discuss the notion of sustainable luxury with the story of MUD Jeans and see how JACQUEMUS created game-changing collections and campaigns.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-54093-6_5

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DOI: 10.1007/978-3-031-54093-6_5

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