Management for Professionals
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- An Introduction to Intellectual Property Rights and Formal and Informal Protection Strategies
- Martin A. Bader
- International Transportation
- Eun Sup Lee
- Original Equipment Manufacturer Managed Inventory
- Jörg Thomas Dickersbach and Michael F. Passon
- Warranty Responsibility
- Albert Liao
- Root-Cause Analysis
- Isak Bukhman
- Technological Aspects of Complaint Management
- Bernd Stauss and Wolfgang Seidel
- The Future of Marketing and Sales Automation
- Markus Rach
- Case 57 Business First Bancshares
- B. Rajesh Kumar
- Appendices
- Michael Knapp
- Why Are Process Variants Important in Process Monitoring? The Case of Zalando SE
- Matthias Schrepfer, Matthias Kunze, Gunnar Obst and Juliane Siegeris
- Value Methodology
- Isak Bukhman
- Kylin Plan: Building a Cross-Border E-Commerce Service Ecology, Empowering the Transformation of Chinese Manufacturing to Go Abroad
- Guichao Jin and Hanmi Lin
- Dynamics of Quality
- Timothy Adesanya Ibidapo
- Social Media in B2B: The New Kids on the Block
- Connor Moseler and Olaf Mörk
- Case 58 Take-Two Interactive Software Inc
- B. Rajesh Kumar
- Ongoing Catch-Up Potential for German Real Estate Returns
- Daniel Piazolo and Justus Vollrath
- Organizational Culture Change: Growth Mindset, Positive Psychology, and Empowerment
- Eugene Allevato
- Separation Management Office: Leading Practices
- Joseph Joy
- Important Aspects of IP for Start-Ups: Strategies for Avoiding Common Pitfalls
- Louis Lagler and Christian Ebner
- Case 59 MarineMax
- B. Rajesh Kumar
- GOFANS E-commerce: Make the Down Lighter, Make the Supply Chain Softer
- Jianshan Sun, Yezheng Liu and Yuanchun Jiang
- Listen—PYPRs in Action
- Timo Wagenblatt
- How to Prepare Process Measurement and Improvement
- Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
- Outlook
- Jörg Thomas Dickersbach and Michael F. Passon
- Marketing and Sales Automation as Enabler for Reengineering Corporate Communication
- Uwe Seebacher
- Adoption of RFID Technology: The Case of Adler—A European Fashion Retail Company
- Roland Leitz, Andreas Solti, Alexander Weinhard and Jan Mendling
- Online Learning
- Vijay Kumar
- Summing It All Up
- Joseph Joy
- Case 60 Fox Factory
- B. Rajesh Kumar
- Social Media Complaints
- Bernd Stauss and Wolfgang Seidel
- Function Modeling and Analysis and Trimming Method
- Isak Bukhman
- Brand Management
- Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
- Public Real Estate
- Eleonore Pöll
- Warranty Chain Management System
- Albert Liao
- The Future Fit Leadership Academy
- Giles Hutchins
- JACK: How a Manufacturing Enterprise Transforms Digitally?
- Jiahui Ye, Jiaorong Zhao, Kecheng Chen, Junping Wang and Chengbin Wang
- Reference List for the Individual Competence Baseline (ICB) from IPMA (International Project Management Association)
- Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
- Case 61 Charles River Laboratories
- B. Rajesh Kumar
- Blind As a Mole? How Patent Data can Help Start-ups to Compete
- Sevim Süzeroğlu-Melchiors
- Social Selling in B2B: How to Get Jump Started
- Beatrice Ermer and Jens Kleine
- Automate Does Not Always Mean Optimize: Case Study at a Logistics Company
- Jan Suchy, Milan Suchy, Michal Rosik and Agnes Valkova
- Joint Efforts for Mutual Development, Collaborative Innovation for Future—National Undergraduate E-commerce “Innovation, Creativity and Entrepreneurship” Competition
- Qi Li, Shuai Liu and Cuihua Zhu
- Technology for Innovation: Strategy of System Development and Related Problem-Solving
- Isak Bukhman
- Case 62 Spirit of Texas Bancshares, Inc
- B. Rajesh Kumar
- Implementing Active Complaint Management
- Bernd Stauss and Wolfgang Seidel
- Quality Outlook
- Timothy Adesanya Ibidapo
- PPP and Infrastructure
- Hans Wilhelm Alfen and Sven Barckhahn
- Case 63 DuPont
- B. Rajesh Kumar
- Verify
- Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
- Case 64 M/I Homes Inc
- B. Rajesh Kumar
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