Management for Professionals
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- The Last Frontier: Individual Seat Pricing
- Ben Vinod
- Applying a Regional Manufacturing Network Analysis for PALFINGER
- Martin Friedl
- User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey
- Fabienne Halb and Uwe G. Seebacher
- Case 38 Newmont Corporation
- B. Rajesh Kumar
- QWIKCILVER™ and WOOHOO™: Developing a Complementary Platform
- R. Srinivasan
- Failure in Use of Technology
- Hartmut Wandke
- Bringing Business Architecture to Life: How to Establish Business Architecture Practices in Your Organization
- Christian Schmidt and Daniel Simon
- Appendices
- Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt and Christine Legner
- Pricing Process Part 4: Implementation
- Frank Frohmann
- Cultural Approaches Toward Time in Global Organizations
- Joanna Sell
- Procurement of Legal Services: How Customers Professionally Procure Legal Services Today
- Bruno Mascello
- Project Management in International Teams
- Ulrich Hoessler, Walter Sponfeldner and Douglas L. Morse
- Advancing a New Methodological Process
- Bruce Garvey and Adam D. M. Svendsen
- Digitalizing Water Bill Payments
- Ransford Mensah, Aileen Cater-Steel and Mark Toleman
- Appendix 3: A Brief Scrum Overview
- Dominik Maximini
- Interaction of Lead Management and CRM Along the Customer Journey
- Alexander Woelke
- Three Pillars of Enlightened Individual Life and Their Realization Through the Practice of Transcendental Meditation
- Girish Momaya
- Implementation Path of a Data Platform
- Xiaodong Ma
- Hotel Markets and Development in China
- Michael A. Crawford
- Hotel Markets and Development in China
- Michael A. Crawford
- Controlling in Professional Team Sports Organisations
- Claudio Kasper
- Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy
- Xiaoming Zhu
- Global Digital Marketing Strategy
- Bodo B. Schlegelmilch
- Case 41: São Francisco River Basin Project
- B Rajesh Kumar
- All Systems Coordinated?
- Lukas Rieder and Raef Lawson
- Roche Holding’s Acquisition of Genentech
- B. Rajesh Kumar
- Final Remarks
- Hartmut Stadtler
- Behavioral Economics and CRM: Improved Prediction of Customer Behavior
- Herbert Bucheli
- Offer Management, Dynamic Pricing, and Order Management
- Ben Vinod
- Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19
- Christian Ravn Haslam, Sabine Madsen and Jeppe Agger Nielsen
- Mining the Usability of Process-Oriented Business Software: The Case of the ARIS Designer of Software AG
- Tom Thaler, Sabine Norek, Vittorio Angelis, Dirk Maurer, Peter Fettke and Peter Loos
- Mission Mastery: Building a Learning Organization in Which There Is Space to Lead
- Brian Dive
- Innovation Capabilities in the Automotive Aftermarket: Case Study from Automechanika Frankfurt 2022
- Anders Leth Villumsen and Claire Croucher Petersen
- Warranty Connection
- Albert Liao
- Purchasing and Supplier Roles
- Timothy Adesanya Ibidapo
- Digitalization of Information-Intensive Logistics Processes to Reduce Production Lead Times at ENGEL Austria GmbH: Extending Value Stream Mapping with Subject-Oriented Business Process Management
- Christoph Moser and Karel Říha
- Influence of Revenue Management on the Airline Business Process
- Ben Vinod
- Case 39 HarborOne Bancorp
- B. Rajesh Kumar
- Project Support Tools
- Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
- Value Creation, Capture, and Allocation
- Wingsun Li
- The Perfect Researcher
- Mario Vanhoucke
- 6G Vision, Performance Metrics, and Innovative ToB Enabling Technologies
- Pengfei Sun
- Corporate Governance and Control of Innovation Process
- Martin Kaschny and Matthias Nolden
- Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis
- Mandy Pick and Marko Sarstedt
- Leadership in Transformation: How to Lead in the Digital Era?
- Dana Goldhammer
- What Kind of Organization and Culture Do Millennials Need?
- Hanspeter Zürcher
- Airline Pricing: Fare Products, Ancillaries, and Amenities
- Ben Vinod
- Case 42: Kazan Smart City Project
- B Rajesh Kumar
- RT-Mart: A Digital and Intelligent Leader in the Retail Industry
- Fuming Chen
- Documentation of the Simulation ModelSimulation model
- Lukas Rieder and Raef Lawson
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