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Management for Professionals

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Marketing Renewable Energy in Japan
Jörg Raupach-Sumiya
Predictive Intelligence as a Success Factor in B2B Marketing
Thomas Geiger and Uwe Seebacher
Yimidida: The Road to Upgrade the Business Model of LTL Industry from “Block” to “Plane”
Chuanbo Zhu
Sales Order Fulfilment
Jörg Thomas Dickersbach and Michael F. Passon
Volkswagen Education Lab: Accelerating the Digital Transformation of Corporate Learning
Mathias Wildgrube, Nils Schaupensteiner and Jan Wehinger
Case 51 Paylocity
B. Rajesh Kumar
Improvement Concepts
Timothy Adesanya Ibidapo
New Horizons in Transformational Leadership: A Vedāntic Perspective on Values-Based Leadership
Satinder Dhiman and Varinder Kumar
Managing Environmental Protection Processes via BPM at Deutsche Bahn
Ingo Rau, Iris Rabener, Jürgen Neumann and Svetlana Bloching
Challenges, Lessons and Methods for Developing Values-Based Intrapreneurial Culture
Jakub Kruszelnicki and Henning Breuer
Challenges for HR in the Telecommunications Industry: Competence Transformation Follows Market Change
Steffen Roos and Björn Menden
Becoming a Data-Driven Company
Christoph Buck, Christopher van Dun, Rocco Huber, Jan Jöhnk and Markus Birkel
The Future of Global Marketing Strategy
Bodo B. Schlegelmilch
Markov Chain
Hao Zhang
The Algorithm for Inventive Problem Solving (ARIZ-85C)
Isak Bukhman
PPP and Infrastructure
Hans Wilhelm Alfen and Sven Barckhahn
Retail Property Markets
Olaf Petersen
How to Measure and Improve Forecasting
Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Problem-Solving Methods
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Selecting Media
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Case 52 SS&C Technologies
B. Rajesh Kumar
Corporate Social Responsibility Through Women Empowerment in India as Inspired by Swami Vivekananda’s Teachings
Moitreyee Paul
Contract Separation: Early Identification and Negotiations
Joseph Joy
Field Report of a CDO
Mario Pieper
Beyond the BRICs: A Closing Remark
Niklas Schaffmeister
Monitoring and Reporting
Jörg Thomas Dickersbach and Michael F. Passon
Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization
Isabel Luther
Organizational Aspects of Complaint Management
Bernd Stauss and Wolfgang Seidel
Navigating Through Digital Transformation Using Bimodal IT: How Changing IT Organizations Facilitates the Digital Transformation Journey at Deutsche Bahn Vertrieb GmbH
Lea Fortmann, Ingmar Haffke and Alexander Benlian
From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content
Jonathan Barrett and Mark Herten
Epilogue
Kim Cheng Patrick Low
Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?
Jiarong Guo, Guohao Zhang, Yong Zhou, Zhili Lin and Qianqiang Li
Artificial Intelligence: The Revolution in Marketing
Claudia Bünte
The Promise of 5G
Vijay Kumar
Working in the Digital Age: Not an Easy but a Thrilling One for Organizations, Leaders and Employees
Marc Wagner, Frank Heil, Laura Hellweg and Dennis Schmedt
Designing a Governance Improvement Program
Michael Knapp
Future State
Ben Vinod
Running the Legal Department with Business Discipline: Applying Business Best Practices to the Corporate Legal Function
Liam Brown, Kunoor Chopra, Pratik Patel, Jack Diggle, Peter Eilhauer, Suzanne Ganier and Ron Dappen
A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation
Christoph Haag, Florian Nögel and Kai Krampe
Hybrid Process Technologies in the Financial Sector: The Case of BRFkredit
Søren Debois, Thomas Hildebrandt, Morten Marquard and Tijs Slaats
Expediting TSA Exits to Enable Strategic Transformation
Joseph Joy
Case 53 Hibbett, Inc
B. Rajesh Kumar
Governance for a Multinational ERP Program in a Decentralized Organization
Caroline Kiselev and Patrick Langenegger
Brand Purpose as a Cultural Entity Between Business and Society
Silvia Biraghi, Rossella C. Gambetti and Steve Quigley
Sustainable Design
Albert Liao
Hotel Market Germany
Martina Fidlschuster, Christine Mayer and Philipp Linder
Quality Management System Audit
Timothy Adesanya Ibidapo
Aircraft Acquisition Trough Export Credit Agencies
Bijan Vasigh and Farshid Azadian
Grey Systems Theory
Hao Zhang
Case 54 LGI Homes, Inc
B. Rajesh Kumar
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