Management for Professionals

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Artificial Intelligence: The Revolution in Marketing: Claudia Bünte
Designing a Governance Improvement Program: Michael Knapp
Epilogue: Kim Cheng Patrick Low
Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?: Jiarong Guo, Guohao Zhang, Yong Zhou, Zhili Lin and Qianqiang Li
Future State: Ben Vinod
The Promise of 5G: Vijay Kumar
Running the Legal Department with Business Discipline: Applying Business Best Practices to the Corporate Legal Function: Liam Brown, Kunoor Chopra, Pratik Patel, Jack Diggle, Peter Eilhauer, Suzanne Ganier and Ron Dappen
Hybrid Process Technologies in the Financial Sector: The Case of BRFkredit: Søren Debois, Thomas Hildebrandt, Morten Marquard and Tijs Slaats
A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation: Christoph Haag, Florian Nögel and Kai Krampe
Case 53 Hibbett, Inc: B. Rajesh Kumar
Expediting TSA Exits to Enable Strategic Transformation: Joseph Joy
Governance for a Multinational ERP Program in a Decentralized Organization: Caroline Kiselev and Patrick Langenegger
Brand Purpose as a Cultural Entity Between Business and Society: Silvia Biraghi, Rossella C. Gambetti and Steve Quigley
Sustainable Design: Albert Liao
Hotel Market Germany: Martina Fidlschuster, Christine Mayer and Philipp Linder
Aircraft Acquisition Trough Export Credit Agencies: Bijan Vasigh and Farshid Azadian
Quality Management System Audit: Timothy Adesanya Ibidapo
Grey Systems Theory: Hao Zhang
The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”: Zhan Li and Hao Zheng
Case 54 LGI Homes, Inc: B. Rajesh Kumar
Organizational Maturity: Timo Wagenblatt
Success Factors when Implementing Innovation Teams: Mikael J. Johnsson, Ewa Svensson and Kristina Swenningsson
Application of AI in Customer Experience Management: Merve Kacar
Implementing Enterprise Portfolio Services: Michael Knapp
Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context: T. Alexander Puutio
How the US Federal Communications Commission Managed the Process of IT Modernization: Kevin C. Desouza, James S. Denford and Rashmi Krishnamurthy
Managing Separation Costs, Stranded Costs, and Dis-synergies: Joseph Joy
De-commoditization in B2B Markets: A Communication Perspective: Anja Geigenmüller and Elisabeth Kuhn
Case 55 Align Technology Inc: B. Rajesh Kumar
Business Process Management in the Manufacturing Industry: ERP Replacement and ISO 9001 Recertification Supported by the icebricks Method: Jörg Becker, Nico Clever, Justus Holler and Maria Neumann
Investor Risk Perceptions and Investments: Recent Developments: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Strategic Account-Based Marketing: How to Tame This Beast: Andy Bacon
Case 56 Adobe: B. Rajesh Kumar
Fly the Flag, How to Innovate Management Practices for the “Best in the World”: Maria Vittoria Colucci and Anna Forciniti
Quality-Oriented and E-commerce-Empowered: Entrepreneurial Practice of Wangxianji Hairy Crab: Chunfeng Jiao and Jiawei Li
LIQUID LEGAL Manifesto: Changing the State of Aggregation in Legal: Dierk Schindler
“Unternehmensimmobilien”: An Asset Class of High Potential: Stephan Bone-Winkel
Corporate Social Responsibility Practices in the Extractive Sector in Tanzania: Is It a Transition from a Voluntary to Legislative Approach?: Lemayon L. Melyoki
Cost Reduction Through Outsourcing: Joseph Joy
International Transportation: Eun Sup Lee
An Introduction to Intellectual Property Rights and Formal and Informal Protection Strategies: Martin A. Bader
Original Equipment Manufacturer Managed Inventory: Jörg Thomas Dickersbach and Michael F. Passon
Root-Cause Analysis: Isak Bukhman
Warranty Responsibility: Albert Liao
Technological Aspects of Complaint Management: Bernd Stauss and Wolfgang Seidel
The Future of Marketing and Sales Automation: Markus Rach
Appendices: Michael Knapp
Case 57 Business First Bancshares: B. Rajesh Kumar
Why Are Process Variants Important in Process Monitoring? The Case of Zalando SE: Matthias Schrepfer, Matthias Kunze, Gunnar Obst and Juliane Siegeris
Dynamics of Quality: Timothy Adesanya Ibidapo