Management for Professionals
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- Marketing Renewable Energy in Japan
- Jörg Raupach-Sumiya
- Predictive Intelligence as a Success Factor in B2B Marketing
- Thomas Geiger and Uwe Seebacher
- Yimidida: The Road to Upgrade the Business Model of LTL Industry from “Block” to “Plane”
- Chuanbo Zhu
- Sales Order Fulfilment
- Jörg Thomas Dickersbach and Michael F. Passon
- Volkswagen Education Lab: Accelerating the Digital Transformation of Corporate Learning
- Mathias Wildgrube, Nils Schaupensteiner and Jan Wehinger
- Case 51 Paylocity
- B. Rajesh Kumar
- Improvement Concepts
- Timothy Adesanya Ibidapo
- New Horizons in Transformational Leadership: A Vedāntic Perspective on Values-Based Leadership
- Satinder Dhiman and Varinder Kumar
- Managing Environmental Protection Processes via BPM at Deutsche Bahn
- Ingo Rau, Iris Rabener, Jürgen Neumann and Svetlana Bloching
- Challenges, Lessons and Methods for Developing Values-Based Intrapreneurial Culture
- Jakub Kruszelnicki and Henning Breuer
- Challenges for HR in the Telecommunications Industry: Competence Transformation Follows Market Change
- Steffen Roos and Björn Menden
- Becoming a Data-Driven Company
- Christoph Buck, Christopher van Dun, Rocco Huber, Jan Jöhnk and Markus Birkel
- The Future of Global Marketing Strategy
- Bodo B. Schlegelmilch
- Markov Chain
- Hao Zhang
- The Algorithm for Inventive Problem Solving (ARIZ-85C)
- Isak Bukhman
- PPP and Infrastructure
- Hans Wilhelm Alfen and Sven Barckhahn
- Retail Property Markets
- Olaf Petersen
- How to Measure and Improve Forecasting
- Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
- Problem-Solving Methods
- Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
- Selecting Media
- Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
- Case 52 SS&C Technologies
- B. Rajesh Kumar
- Corporate Social Responsibility Through Women Empowerment in India as Inspired by Swami Vivekananda’s Teachings
- Moitreyee Paul
- Contract Separation: Early Identification and Negotiations
- Joseph Joy
- Field Report of a CDO
- Mario Pieper
- Beyond the BRICs: A Closing Remark
- Niklas Schaffmeister
- Monitoring and Reporting
- Jörg Thomas Dickersbach and Michael F. Passon
- Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization
- Isabel Luther
- Organizational Aspects of Complaint Management
- Bernd Stauss and Wolfgang Seidel
- Navigating Through Digital Transformation Using Bimodal IT: How Changing IT Organizations Facilitates the Digital Transformation Journey at Deutsche Bahn Vertrieb GmbH
- Lea Fortmann, Ingmar Haffke and Alexander Benlian
- From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content
- Jonathan Barrett and Mark Herten
- Epilogue
- Kim Cheng Patrick Low
- Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?
- Jiarong Guo, Guohao Zhang, Yong Zhou, Zhili Lin and Qianqiang Li
- Artificial Intelligence: The Revolution in Marketing
- Claudia Bünte
- The Promise of 5G
- Vijay Kumar
- Working in the Digital Age: Not an Easy but a Thrilling One for Organizations, Leaders and Employees
- Marc Wagner, Frank Heil, Laura Hellweg and Dennis Schmedt
- Designing a Governance Improvement Program
- Michael Knapp
- Future State
- Ben Vinod
- Running the Legal Department with Business Discipline: Applying Business Best Practices to the Corporate Legal Function
- Liam Brown, Kunoor Chopra, Pratik Patel, Jack Diggle, Peter Eilhauer, Suzanne Ganier and Ron Dappen
- A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation
- Christoph Haag, Florian Nögel and Kai Krampe
- Hybrid Process Technologies in the Financial Sector: The Case of BRFkredit
- Søren Debois, Thomas Hildebrandt, Morten Marquard and Tijs Slaats
- Expediting TSA Exits to Enable Strategic Transformation
- Joseph Joy
- Case 53 Hibbett, Inc
- B. Rajesh Kumar
- Governance for a Multinational ERP Program in a Decentralized Organization
- Caroline Kiselev and Patrick Langenegger
- Brand Purpose as a Cultural Entity Between Business and Society
- Silvia Biraghi, Rossella C. Gambetti and Steve Quigley
- Sustainable Design
- Albert Liao
- Hotel Market Germany
- Martina Fidlschuster, Christine Mayer and Philipp Linder
- Quality Management System Audit
- Timothy Adesanya Ibidapo
- Aircraft Acquisition Trough Export Credit Agencies
- Bijan Vasigh and Farshid Azadian
- Grey Systems Theory
- Hao Zhang
- Case 54 LGI Homes, Inc
- B. Rajesh Kumar
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