Management for Professionals

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Can Generative-AI (ChatGPT and Bard) Be Used as Red Team Avatars in Developing Foresight Scenarios?: Bruce Garvey and Adam D. M. Svendsen
Marketing Automation and Customer Loyalty: Janosch Baum
Going Public and M&A in the German Real Estate Market: Klaus Elmendorff
Power Tools: Christoph Fuchs and Franziska J. Golenhofen
Updates on the Connection Between Customer Relationship Management and Commoditization: Gustavo Martinez-Lira and Martin Reimann
How to Look Up When You’re Facedown: The Rising Strong Process in Organizations: Katarina Veselko
Stateless Computing: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Case 24: Jiaozhou Bay Bridge: B Rajesh Kumar
Crisis Management and Risk Management in SMEs: Towards an Integrated Early Warning System: Chiara Crovini
Infrastructure Cloud Migration: Dongying Hong
Corporate Reputation and Stock Market Behavior: Claudia Gabbioneta, Pietro Mazzola and Davide Ravasi
Mission Mastery: The DMA Solution Set: Brian Dive
Negotiations in the Service Industry: Florian Hummel
Leveraging Innovation Based on Effective Process Map Design: Insights from the Case of a European Insurance Company: Monika Malinova and Jan Mendling
Tally Solutions Pvt. Ltd.: Orchestrating the Ecosystem: R. Srinivasan
Etiquette: Dos and Don’ts: Henk R. Randau and Olga Medinskaya
Malcolm Allan on City Branding and Placemaking in Great Britain: Florian Kaefer
5G+ Smart Healthcare: Pengfei Sun
Preparing Business Activities in China: Christiane Prange
Future Outlook and Trends in QM: Marc Helmold
Application Examples of Transaction Cost Measurement and Analysis to Management: Chihiro Suematsu
British Petroleum Merger with Amoco: B. Rajesh Kumar
Social Entrepreneur Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Deployment: Martin Grunow and Poorya Farahani
Cases and Solutions: Wing Sun Li
Impact Investing at the Base of the Pyramid: Unitus Seed Fund: Mary J. Cronin
Talent Management in Poland: Challenges, Strategies and Opportunities: Sylwia Przytula
The Salesperson Personality: Of Know-It-Alls, Socializers and Allrounders: Christian Homburg, Heiko Schäfer and Janna Schneider
Intertwining Lean and Design Thinking: Software Product Development from Empathy to Shipment: Tobias Hildenbrand and Johannes Meyer
Stage 7: Retention Management retention management: Matthias T. Meifert
Empowering Women as Key Changemakers: Why Female-Driven Social Innovation Matters: Eva Vosen, Stefan Wilhelm and André Habisch
Casinos and Commercial Real Estate Values: A Case Study of Detroit: Douglas Walker
E-Commerce Marketplace: Selling Spare Parts to Repair Shops in Kenya: Sarah Johnson
Akshayakalpa: Gopal Naik and S. Rajeshwaran
Pricing Process Part 3: Structure (3c: Price Optimization): Frank Frohmann
After Planning Is Before Planning: New Year, New Challenges: Lukas Rieder and Raef Lawson
Cooperative, Connected and Automated Mobility: Wolfgang H. Schulz, Horst Wieker and Bettina Arnegger
Outlook: Tracy Dathe, Volker Müller and Marc Helmold
Case 25: Trans-Siberian Railway: B Rajesh Kumar
Blockchain Driven Supply Chain and Industry 4.0 Technologies: Syed Ahsan Ali Zaman, Hamza Muhammad Dawood, Syeda Nageen Zehra and Syeda Zehra Saeed
Case 29 MVB Financial Corporation: B. Rajesh Kumar
Frameworks, Tools, and Leadership for Responding to Strategic Alliances Challenges: Merryn Rutledge
Relationship Management in Sports (Sponsorship): Stefan Walzel
Best Practices in Building a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Operations Research in International Manufacturing Networks: Martin Benfer, Sina Peukert and Gisela Lanza
The Measurement of Systems: Richard Thomas Watson
Examples from Real-Life SAP S/4HANA Projects: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Tips for Six Sigma Sponsors to Support Projects and the Program: Reiner Hutwelker
Discussion: Xuehua Wang
Realtime Data Accelerates Online Marketing: Kolja Brosche and Arun Kumar