Management for Professionals

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Marketing Automation: Defining the Organizational Framework: Alexander Mrohs
Evolution of Digital Campaign Design and Management: Nils Hachen and Stefan Bardega
Engaging Generation Y: The Millennial Challenge: Svetlana Holt
Digital Business and Revenue Models: Wingsun Li
Lean and Six Sigma: Partners for Quality: Reiner Hutwelker
Fields of Application of Artificial Intelligence—Financial Services and Creative Sector: Ralf T. Kreutzer and Marie Sirrenberg
Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare: Xiaoming Zhu
Setting Up a Company in the Life Science Sector: Heinz Bettmann
Is Luxury Experience Compatible with CSR?: Wided Batat
Legal Tech Will Radically Change the Way SMEs Handle Legal: How SMEs Can Run Legal as Effectively and Professionally as Large Corporations: Sven Alemann
Finding the Right Influencers, KOLs, and the Sense of Smell: Diana Derval
Intelligence Ethics: Klaus Solberg Söilen
Conclusion: Pierre Mora
Automotive Aftermarket in the Western Balkans: Opportunities for the Region and the European Automotive Industry: Iris Koleša and Andreja Jaklič
Sense of Status, Serious Gaming, and the Future of Work: Diana Derval
Self-Management for Project Managers: Silke Weisweiler, Jürgen Kuhrts, Isabell Braumandl and Ellen Schmid
Managing Customer and Partner Transitions During a Separation: Joseph Joy
How to Design a Modern Medical Records System: Annegret Junker
Can Generative-AI (ChatGPT and Bard) Be Used as Red Team Avatars in Developing Foresight Scenarios?: Bruce Garvey and Adam D. M. Svendsen
Leadership and Teamwork: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Key Learnings: How to Start a Pioneering Business Model?: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Generations of Change: Henk R. Randau and Olga Medinskaya
The Measurement of Capital: Richard Thomas Watson and Saji K. Mathew
BPR and Automation: Sanjay Mohapatra
Glossary of Management Terms: Marc Helmold
Leadership Beyond the Enterprise: Michael Alznauer
Funding, Strategies and Management Control Systems: Empirical Evidence from Two Chamber Orchestras: Fredrik Nilsson and Anna-Karin Stockenstrand
Resources: Philip Bauer
Marketing Automation and Customer Loyalty: Janosch Baum
Science for System Development and Evolution: Isak Bukhman
Organizational Stress: A Two-Edged Sword: Stephen R. Balzac
TBM for Technical Sales: Case Study Manufacturing Industry: Uwe G. Seebacher
Case 28 PJT Partners: B. Rajesh Kumar
Conclusion and Outlook: Andreas Graesser
Technical Risk Management: Roman Boutellier and Mareike Heinzen
Strategy Function: Angel Gavieiro Besteiro
Strategic Uses of IP: Applying Learnings from Large Companies to Start-Ups: Sonja London
Leveraging Innovation Based on Effective Process Map Design: Insights from the Case of a European Insurance Company: Monika Malinova and Jan Mendling
Negotiations in the Service Industry: Florian Hummel
How to Look Up When You’re Facedown: The Rising Strong Process in Organizations: Katarina Veselko
Stateless Computing: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Corporate Reputation and Stock Market Behavior: Claudia Gabbioneta, Pietro Mazzola and Davide Ravasi
Going Public and M&A in the German Real Estate Market: Klaus Elmendorff
Crisis Management and Risk Management in SMEs: Towards an Integrated Early Warning System: Chiara Crovini
Updates on the Connection Between Customer Relationship Management and Commoditization: Gustavo Martinez-Lira and Martin Reimann
Case 24: Jiaozhou Bay Bridge: B Rajesh Kumar
Power Tools: Christoph Fuchs and Franziska J. Golenhofen
Mission Mastery: The DMA Solution Set: Brian Dive
Infrastructure Cloud Migration: Dongying Hong
Malcolm Allan on City Branding and Placemaking in Great Britain: Florian Kaefer