Management for Professionals

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Mastering Variance in Assemblies: The Fendt Assembly System and Matrix Assembly: Peter Bebersdorf and Arnd Huchzermeier
Port Knowledge Risk Management: Morrison Handley-Schachler
Conclusion Summary: Xuejing Ma
Growing into the Leadership Task: Michael Alznauer
Systems Thinking Cultural Context to Support Sys HRM: Regina Tendayi and Larry M. Starr
Sustainability Management: Tracy Dathe, Volker Müller and Marc Helmold
Do You Know the Risk?: Roger Gutbrod and Christian Wiele
Commodities and Customer Loyalty: Squaring of the Circle?: Peter Billen, Tilmann Raff and Craig Thorrold
Running a Business in India: Anurag K. Agarwal
Equity: Shuai Chen
Symbolic Capital: Richard Thomas Watson
Transferring Innovation from Science and Research: Björn Froese
Case Study: Storytelling for Urban Development in Bad Bergzabern: Karin Thier
Information, Communication and Documentation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Negotiations in QM: Marc Helmold
Bar Brothers’ Fishery in India: Nirmal Kumar Patra and Suresh Babu
How Millennials and Post-millennials Are Reshaping Luxury: Wided Batat
Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future: Joan Marques
Conclusion: Aristide Aartsengel and Selahattin Kurtoglu
Towards Sustainable Aviation: Implications for Practice: Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
Managing the Digital Transformation: Ten Guidelines for Communications Professionals: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Negotiation: How to Make Deals in China: Henk R. Randau and Olga Medinskaya
Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues: Thomas Heilen
5G+ Smart Education: Pengfei Sun
Kiss the Documents! How the City of Ghent Digitizes Its Service Processes: Amy Looy and Sabine Rotthier
Organizational Culture Models: Dominik Maximini
Some Practical Illustrations of How This Method Works: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Protection of Innovation: Roman Boutellier and Mareike Heinzen
Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry: Avo Schönbohm and Jan-Henrik Walter
Sports Sponsorship Contracts: André-M. Szesny
Driving Against the Tide: The Case of Tesla Motors: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Case 17: One World Trade Center: B Rajesh Kumar
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
Path Dependence: Segregation, Increasing Returns, Success to the Successful: Christoph E. Mandl
Enabling Data-Based Applications in Manufacturing: Paul Buess
Guide to Outsourcing in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Artificial Projects: Mario Vanhoucke
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
The Role of IT Systems in the Strategy Process: The Case of Electrolux: Fredrik Nilsson and Jan Lindvall
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
To Brand or Not to Brand: An Introduction to B2B Branding: Kirsten Juliet Ives and Vera Müllner
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere: Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel: Claude-Hélène Mayer and Roelf Niekerk
Comparison of Plans and Targets to Actuals: Lukas Rieder and Raef Lawson
Project Risk Management: Stefano Tonchia
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content: Clemens Appl and Philipp Homar
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
Negotiations in the Global Economy: Jan Pieper