Management for Professionals

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A Community-Driven Change Model in Battle Creek: Project 20/20: Talia Champlin and Amanda Lankerd
Warranty Data: Albert Liao
In-House Innovation Management: Henryk Biesiada and Christine Ebner-Um
Innovations as Part of Performance Management: Marc Helmold
The Use of Mindfulness in a Traumatic VUCA World: Bronwen Rees
Preparing for Crises: Enhancing Resilience: Frank Herdmann
Extracting Value from Global Operations: Bodo B. Schlegelmilch
Being Competitive in Sub-Saharan African Markets: The Example of a German Material Handling Equipment Producer: Slim Lamine
Conclusion: Jim Austin, Judith Bentkover and Laurence Chait
Minimum Interest Calculation: Claudio Franzetti
China and the West: Henk R. Randau and Olga Medinskaya
Summary: Proposition of a Holistic Innovation Transformation Model: Barbara Blenski, Svenja Damberg and Zita K. Lucius
Patent Management in New Technology Environments: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Supporting Lean Startup Methodology in Three Finnish Micro-Sized Enterprises: Sami Jantunen, Helena Merikoski, Timo Partala, Niina Rantakari and Teija Rautiainen
Sustainable Social Entrepreneurship: Serving the Destitute, Feeding the Hungry, and Reducing the Food Waste: Satinder Dhiman
GDS: The Turbulent Years (2012–Present): Ben Vinod
IP as an Important Value Driver for Start-Up Strategies in Established Companies: Beat Weibel and Rudolf Freytag
Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy: Florian Kaefer
Competitor Information: Know Your Opponent: Christian Homburg, Heiko Schäfer and Janna Schneider
Creating Value Through Strategic Alliances: Wing Sun Li
(Air)port Innovations as Ecosystem Innovations: Mikael Lind and Sandra Haraldson
Problem-Solving, Process, and Idea Creation Tools: Marc Helmold
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model: Reynaldo Rivera
Willfields and THF: Leveraging Operations for Value Chain Redefinition: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Summary and Outlook: Hermann Troger
Competitive Intelligence: Actionable Business Insights: Rupert A. Brandmeier and Florian Rupp
Portfolios, Innovation and Value Creation: Michael Knapp
Assessing Organizational Maturity: The Role of Maturity Models in Project Success: Silvia Mari, Adi Muslic and Massimo Pirozzi
TBM for a B2B Marketing Department: Case Study SME: Uwe G. Seebacher
Global Marketing Ethics and CSR: Bodo B. Schlegelmilch
Innovative Project Management Tools: Ralf T. Kreutzer
Cooperative Innovation and Its Future: Georg Weiers
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment: Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Case 19: Shanghai World Financial Center: B Rajesh Kumar
Commercial Property Financing After the Crisis: Frank Nickel
Performance Contracting: Peter Bogetoft
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales: Rubén André Lorenzo
Royal Dutch Shell in a Changing World: Navigating Uncertainty: Ben Beurden
Women’s Leadership Development Through Networks of Support: An Analysis of the Women’s Leadership Circles of Vermont: Marla Solomon and Kerry Secrest
Global Available-to-Promise (global ATP): Bernhard Fleischmann and Sebastian Geier
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare: Xiaoming Zhu
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport: Ralf T. Kreutzer and Marie Sirrenberg
Better Customer Segmentation: Louis-Philippe Kerkhove
Altria Group’s Spin-Off of Philip Morris International Inc: B. Rajesh Kumar
Is Gambling an “Unproductive” Activity?: Douglas Walker
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
Change Management: Shaping Change Successfully: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya
The Future: Will the Piracy Paradox Persist?: Peggy Chaudhry and Alan Zimmerman
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management: Frank M. Hannich and Marcel Hüttermann