Management for Professionals

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What to Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
The Value of Great Execution and Humility for Sustainability: Eric Viardot
Case 14 STAAR Surgical Company: B. Rajesh Kumar
Diversity and New Work Teams: Marc Helmold
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Other Methods and Variants of Storytelling: Karin Thier
Deciphering Diagnostics: Steven M. Stone
Principles of Token Economy and Ecological Development: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model: Xiaoming Zhu
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights: Peggy Chaudhry and Alan Zimmerman
Closing Thoughts: Gregory Usher
Appendix: Settlement Risk and Systemic Risk: Johannes Wernz
Expanding Luxury Brands Internationally: Diana Derval
Leading for Entrepreneurship: Annika Steiber and Sverker Alänge
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
The Million Dollar Question—What About Integration?: Matthias Kolbusa
Extracting Value from Global Operations: Bodo B. Schlegelmilch
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Intercultural Competence Assessment: Alex Matveev
System Customer Persuasion: Johannes Robier
Revenue Management of Room Rates: Ben Vinod
Christopher Hire on Strong City Brands and Data-Led Innovation: Florian Kaefer
Problem Solving: Radu Atanasiu
Micro-level Strategic Analysis: George Tovstiga
Performance Management Process: Diagnosis: Anthony L. Barth and Wiaan Beer
The Guiding Coalition: Dominik Maximini
PricingPricing in the Automotive IndustryIndustries: Marc Helmold
Special Aspects of Price Negotiations: Marc O. Opresnik
Scoping ‘Digital Twins’ in Intelligence & Strategic Foresight Projects: Bruce Garvey and Adam D. M. Svendsen
Resourcing: Access, Availability, and Localisation: Leigh-ann Onnis
Case 4: Dubailand Project: B Rajesh Kumar
Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success: Diana Derval
Creating the Project Value Proposition: Stefano Biazzo and Roberto Filippini
Digintelligent Marketing: Ye Tian
Forecasting Logistic Demands: Moshe Kress
Personnel Psychology in Project Management: Klaus Moser, Nathalie Galais and Anastasia Byler
Leveraging Knowledge Management and Entrepreneurial Orientation to Enhance Resilience in Small- and Medium-Sized Enterprises: Thomas Henschel, Susanne Durst and Johanna Salzmann
Control Efficiency: Mario Vanhoucke
The Potential of Motivation: Klaus Kühnel
Accidental Adversaries: The Enigma of Sustained Cooperation: Christoph E. Mandl
Lean Management on the Downstream (Demand Side): Marc Helmold
5G+ Smart Ports: Pengfei Sun
Changing Strategies and Control Systems at a German Insurance Company: Susanna Poth
A-6 Concept for Successful International Negotiations: Marc Helmold
Corporate Social Responsibility (CSR) and Ethical Management: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
From Desire to Implementation: Annika Steiber
Using Capability Models for Strategic Alignment: Wolfgang Keller