Management for Professionals

From Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this chapter series.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Put a Frame Around Your Work: Roger Gutbrod and Christian Wiele
Supply Lean Management: Marc Helmold and Brian Terry
Reporting and Promoting the Outcomes of Your Project to Stakeholders and Evaluators and Drafting the Final Report: C.-Andreas Dalluege, Kasandra Musović, Florian Scheibein, Gregor Štiglic and John Stephen Gary Wells
Network Mobilization: R. Srinivasan
Transforming Influence: Sen Sendjaya
Developing Strategies for Digital Transformation in SMEs with Maturity Models: Christoph Pierenkemper and Jürgen Gausemeier
Enhanced Success with Programmatic Social Advertising: Patrick Dawson and Michael Lamb
Design to Value (DTV): Christoph Fuchs and Franziska J. Golenhofen
Strategy Execution: Bernd Heesen
The Project Organisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Event Curve: Identifying Central Experiences: Christine Erlach and Michael Müller
Case Study from the Electronics Manufacturing Industry: Christoph Karrer
Conclusions and Implications: Javier Papa
Pricing Process Part 1: Analysis: Frank Frohmann
Performance Analysis: SFA: Peter Bogetoft
Recruiting with Confidence: Developing Effective Strategies and Having the Confidence to Use Them: Stephen R. Balzac
A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex: Uli Schneider, Lore Darcos and Robin Schneider
Standards and Frameworks for Enterprise Governance of IT: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Position, Position, Position: George Vekinis
Realization: N. K. Singh
System Customer Persuasion: Johannes Robier
Intercultural Competence Assessment: Alex Matveev
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society: Haibo Hu
Appendix: Settlement Risk and Systemic Risk: Johannes Wernz
Closing Thoughts: Gregory Usher
Problem Solving: Radu Atanasiu
Principles of Token Economy and Ecological Development: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
ProTrack: Mario Vanhoucke
Case Study 2: Continuous Integration: Ondrej Zizlavsky and Eddie Fisher
What to Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Preparing the IT Operation for Production: Andreas Graesser
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition: Philipp Plugmann
How sustainable are the growth strategies of sustainability entrepreneurs?: Liudmila Nazarkina
Marketing Apparel and Footwear: George P. Moschis
Revenue Management of Room Rates: Ben Vinod
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams: Jia Ke
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source: Benno Luthiger
Creating and Managing a Project Team: Silvia Mari and Monica Mannelli
Expanding Luxury Brands Internationally: Diana Derval
Risk Modeling: Asset Liability Management: Johannes Wernz
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
The Million Dollar Question—What About Integration?: Matthias Kolbusa
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
Extracting Value from Global Operations: Bodo B. Schlegelmilch
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Other Methods and Variants of Storytelling: Karin Thier
Deciphering Diagnostics: Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao