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Management for Professionals

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Extracting Value from Global Operations
Bodo B. Schlegelmilch
Lean Supply Chains and Lean Production
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Steps in Developing Global Marketing Strategies
Bodo B. Schlegelmilch
Transformation Through Social Impact at Whirlpool Corporation
Bridget Akinc
The Million Dollar Question—What About Integration?
Matthias Kolbusa
Leading for Entrepreneurship
Annika Steiber and Sverker Alänge
The Commitment Dialogue: How We Agree on What Needs to Be Done
Jan De Visch and Otto Laske
Expanding Luxury Brands Internationally
Diana Derval
Extracting Event Data from Databases to Unleash Process Mining
Wil M. P. Aalst
The Cloud Drives Harmonization and Standardization
Klaus Hardy Mühleck
Nuttech Limited
Gopal Naik
The Future
Richard Thomas Watson and Saji K. Mathew
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”
Guxian Miao
Deciphering Diagnostics
Steven M. Stone
Market Segmentation, Targeting, Differentiation and Positioning
Marc Helmold
Other Methods and Variants of Storytelling
Karin Thier
ProTrack
Mario Vanhoucke
Risk Modeling: Asset Liability Management
Johannes Wernz
Cloud Computing Strategy Design for Myntra.com
Sanjay Mohapatra and Laxmikant Lokhande
The Trade-Offs of Going Public of Family Enterprises
Hermut Kormann
One on One Meeting
Gilad Issar and Liat Ramati Navon
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society
Haibo Hu
Mass Fatality Planning: Emergency Preparedness
Michael Madigan
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
Jia Ke
Intercultural Competence Assessment
Alex Matveev
System Customer Persuasion
Johannes Robier
Revenue Management of Room Rates
Ben Vinod
Appendix: Settlement Risk and Systemic Risk
Johannes Wernz
Closing Thoughts
Gregory Usher
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases
Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges
Florian Dost and Robert Wilken
Creating and Managing a Project Team
Silvia Mari and Monica Mannelli
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source
Benno Luthiger
Diversity and New Work Teams
Marc Helmold
The Value of Great Execution and Humility for Sustainability
Eric Viardot
Case 14 STAAR Surgical Company
B. Rajesh Kumar
Labour Law in Sports
Thomas Schulz
Knowledge Communication and Communication Risks in Healthcare—Professional Amateur Patients with Thyroid Disease Show the Way
Pia Ulvenblad
Creating Ever Better Ways to Provide Cost-Effective Care for Our Community: The Coastal Medical Journey
Meryl Moss
Changing Strategies and Control Systems at a German Insurance Company
Susanna Poth
5G+ Smart Ports
Pengfei Sun
Digintelligent Marketing
Ye Tian
Forecasting Logistic Demands
Moshe Kress
Creating the Project Value Proposition
Stefano Biazzo and Roberto Filippini
A Look Into the Future: Is Working Time Freedom Apt to Add Value for Different Stakeholders?
Maike Andresen
Opportunity: Open Information Sharing
Thomas Frisendal
Using Capability Models for Strategic Alignment
Wolfgang Keller
India: The Emerging Star
Niklas Schaffmeister
Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success
Diana Derval
Guide to Return in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
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