Management for Professionals

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Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business: Nadine Galandi, Benny B. Briesemeister, Thomas Kant and Damaris Hagen
Data Mining Techniques: Federico Rajola
The Value of Contracts in a Long-Term Context—An Example Based on the Lateran Treaty and the Concordat of 1984: Luigi D’Ottavi
Team Development and Management: Aristide Aartsengel and Selahattin Kurtoglu
Strategy in a World Where ‘Change has Changed’: Luke Laan and Janson Yap
Methods and Tools for Everyday Purchasing: Ulrich Weigel and Marco Ruecker
Planning, Forecasting and Monitoring Growth: Ralph Krüger and Andreas Stumpf
Leadership in the Midst of Transition: Reflections on Self-Reliance, Responsibility and Spirituality: Arnold Smit
Demography, Digital Natives, and Individual Entrepreneurship: Employees Become a Strategic Competitive Factor: Nils Urbach and Frederik Ahlemann
Performance Management in Sales: Marc Helmold
Training: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Stage 3: Competence Management competence management: Stefan Leinweber
The Positive Candidate Experience: Armin Trost
The Tool Dimension of TBM: Uwe G. Seebacher
Environmental: Anurag K. Agarwal
A Snapshot on Mass Media: Henk R. Randau and Olga Medinskaya
The Challenge of Statutory Regulations: Stephan Kasulke and Jasmin Bensch
Ed Burghard on Economic Development and Brand America: Florian Kaefer
Airline Perspective: Juliette Kettler and Judith L. Walls
Pre-show Planning: Klaus Solberg Søilen
Introducing Green Electricity as the Default Option: Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr and Peter Graf
Legally Protecting Personal Brand Equity: Talaya Waller
Understanding the Chinese Culture: Tracy Dathe, Volker Müller and Marc Helmold
Systems for Combating Criminality: Stefan Heissner
Measuring Media Corporate Reputations: Grahame Dowling and Warren Weeks
Marketing Information Systems in the Automotive Aftersales Market: Zoran Nikolic
Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product: Xuehua Wang
Profit Distribution Policy in Family Enterprises: Hermut Kormann
Personal Development: Gilad Issar and Liat Ramati Navon
Focusing on Core Competencies and Divestment: Marc Wilczek
Tales from the Front: Wayne Mullen
Conclusion: Manuel C. Solbach
Shifting the Burden: When Organizations Become Addicted: Christoph E. Mandl
The New Mechanics of Success: Win-Win Cycles and Client Value Generation: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Fintech: Vijay Kumar
Case 5: International Space Station: B Rajesh Kumar
“Smart Brain” Installation for a Follow-Up System for Patients: Jia Ke
Planning and Controlling: The Middle Ground Between “Flying Blind” and “Graveyards of Numbers”: Christian Homburg, Heiko Schäfer and Janna Schneider
Consolidate Gains and Initiate Further Change: Dominik Maximini
Strategic Innovations Create a New World Order: Taco C. R. Someren and Shuhua Someren-Wang
Gaining Insights by Observing Target Customers in Their Natural Environment: Claude Diderich
Paradigm Shift! The Path to Brutal Automation: Lothar Reith
Economic Capital: Richard Thomas Watson
How to Get a 360° Customer View: Steffen Deufel
Citicorp–Travelers Group Merger: B. Rajesh Kumar
Comprehensive Business Process Management at Siemens: Implementing Business Process Excellence: Bartosz Woliński and Saimir Bala
Ethics and Sport Entrepreneurship: Vanessa Ratten
Sustainable Finance––Integrating Sustainability into Corporate Banking: Laura Maida
Case VI: Changing with the Times: AutoNavi’s Autonomous Development: Xiaoming Zhu
What and How to Monetize Forecasts and Plans: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle