Management for Professionals

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Scope and Workflow: Martin Auer
Be Aware: Fraud Risks: Henk R. Randau and Olga Medinskaya
Golden Strategies in Practice: Professor Sushil
Put a Frame Around Your Work: Roger Gutbrod and Christian Wiele
Event Curve: Identifying Central Experiences: Christine Erlach and Michael Müller
Pricing Process Part 1: Analysis: Frank Frohmann
Conclusions and Implications: Javier Papa
Case Study from the Electronics Manufacturing Industry: Christoph Karrer
A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex: Uli Schneider, Lore Darcos and Robin Schneider
Recruiting with Confidence: Developing Effective Strategies and Having the Confidence to Use Them: Stephen R. Balzac
Innovation Culture and Innovation Management: Bernd X. Weis
The BTRM as a Universal Business Management FrameworkBTRM as a universal business management framework: David Miller
A Preeminent Digital Production Studio Collaborates with One of America’s Most Innovative Universities to Explore the Use of Virtual Reality for Learning: Adam Blumenthal and Faby Gagné
Keep an Open Mind, Think Systemically, and Encourage Transparency: Vincent P. Barabba
Fundamentals of the Digital Transformation: Lars Michael Bollweg
Enhanced Success with Programmatic Social Advertising: Patrick Dawson and Michael Lamb
Performance Analysis: SFA: Peter Bogetoft
Standards and Frameworks for Enterprise Governance of IT: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Position, Position, Position: George Vekinis
Realization: N. K. Singh
Network Mobilization: R. Srinivasan
Reporting and Promoting the Outcomes of Your Project to Stakeholders and Evaluators and Drafting the Final Report: C.-Andreas Dalluege, Kasandra Musović, Florian Scheibein, Gregor Štiglic and John Stephen Gary Wells
Supply Lean Management: Marc Helmold and Brian Terry
Transforming Influence: Sen Sendjaya
Keeping Your Mythos Alive: How to Nourish and Nurture a Business’s Mythos Through Corporate Transformations: Silvia Zulauf
Self-Assessments: Conducting an Excellence Maturity Assessment for an Organisation: Flevy Lasrado
Understanding Project Culture: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Design to Value (DTV): Christoph Fuchs and Franziska J. Golenhofen
Strategy Execution: Bernd Heesen
The Project Organisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Developing Strategies for Digital Transformation in SMEs with Maturity Models: Christoph Pierenkemper and Jürgen Gausemeier
Change (Henkou Kanri 変更管理) as an Integral Part of Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Learnings for an Integrated Social CRM: Rainer Alt and Olaf Reinhold
Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption: Xuehua Wang
Training on and Exploring Cultural Approaches to Disability: Simon Minty
Appendix: Country Risk/Issuer Risk: Johannes Wernz
What to Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
The Commitment Dialogue: How We Agree on What Needs to Be Done: Jan De Visch and Otto Laske
Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model: Xiaoming Zhu
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights: Peggy Chaudhry and Alan Zimmerman
Expanding Luxury Brands Internationally: Diana Derval
One on One Meeting: Gilad Issar and Liat Ramati Navon
The Trade-Offs of Going Public of Family Enterprises: Hermut Kormann
How sustainable are the growth strategies of sustainability entrepreneurs?: Liudmila Nazarkina
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition: Philipp Plugmann
Preparing the IT Operation for Production: Andreas Graesser
Marketing Apparel and Footwear: George P. Moschis
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society: Haibo Hu
Leading for Entrepreneurship: Annika Steiber and Sverker Alänge
Deciphering Diagnostics: Steven M. Stone