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Management for Professionals

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Expanding Luxury Brands Internationally
Diana Derval
System Customer Persuasion
Johannes Robier
Intercultural Competence Assessment
Alex Matveev
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
Jia Ke
Other Methods and Variants of Storytelling
Karin Thier
Deciphering Diagnostics
Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”
Guxian Miao
Market Segmentation, Targeting, Differentiation and Positioning
Marc Helmold
Mass Fatality Planning: Emergency Preparedness
Michael Madigan
Preparing the IT Operation for Production
Andreas Graesser
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition
Philipp Plugmann
Marketing Apparel and Footwear
George P. Moschis
How sustainable are the growth strategies of sustainability entrepreneurs?
Liudmila Nazarkina
Nuttech Limited
Gopal Naik
The Future
Richard Thomas Watson and Saji K. Mathew
The Cloud Drives Harmonization and Standardization
Klaus Hardy Mühleck
Christopher Hire on Strong City Brands and Data-Led Innovation
Florian Kaefer
Managing Continuous and Discontinuous Innovation: A Critical Business Skill
Annika Steiber
The Potential of Motivation
Klaus Kühnel
5G+ Smart Ports
Pengfei Sun
Changing Strategies and Control Systems at a German Insurance Company
Susanna Poth
Scoping ‘Digital Twins’ in Intelligence & Strategic Foresight Projects
Bruce Garvey and Adam D. M. Svendsen
Special Aspects of Price Negotiations
Marc O. Opresnik
Resourcing: Access, Availability, and Localisation
Leigh-ann Onnis
Personnel Psychology in Project Management
Klaus Moser, Nathalie Galais and Anastasia Byler
Leveraging Knowledge Management and Entrepreneurial Orientation to Enhance Resilience in Small- and Medium-Sized Enterprises
Thomas Henschel, Susanne Durst and Johanna Salzmann
Control Efficiency
Mario Vanhoucke
Complaint Acceptance
Bernd Stauss and Wolfgang Seidel
Appendix: Historical Data
Johannes Wernz
Creating Ever Better Ways to Provide Cost-Effective Care for Our Community: The Coastal Medical Journey
Meryl Moss
Knowledge Communication and Communication Risks in Healthcare—Professional Amateur Patients with Thyroid Disease Show the Way
Pia Ulvenblad
Guide to Return in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
A-6 Concept for Successful International Negotiations
Marc Helmold
Accidental Adversaries: The Enigma of Sustained Cooperation
Christoph E. Mandl
Lean Management on the Downstream (Demand Side)
Marc Helmold
Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success
Diana Derval
Creating the Project Value Proposition
Stefano Biazzo and Roberto Filippini
Opportunity: Open Information Sharing
Thomas Frisendal
Performance Management Process: Diagnosis
Anthony L. Barth and Wiaan Beer
PricingPricing in the Automotive IndustryIndustries
Marc Helmold
The Guiding Coalition
Dominik Maximini
India: The Emerging Star
Niklas Schaffmeister
Opportunities and Challenges for Organisations and Highly Skilled Migrant Professionals
Bradley Saunders and Michael Nieto
Platform Competition and Envelopment
R. Srinivasan
Failure in Personnel Development
Simone Kauffeld and Ann-Christine Massenberg
Case 4: Dubailand Project
B Rajesh Kumar
Using Capability Models for Strategic Alignment
Wolfgang Keller
Forecasting Logistic Demands
Moshe Kress
Digintelligent Marketing
Ye Tian
Interview with Mr. Zhang Huanping, General Manager of Eurasian Consulting
Jan Y. Yang, Lei Chen and Zheng Tang
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