Management for Professionals

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The Million Dollar Question—What About Integration?: Matthias Kolbusa
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
One on One Meeting: Gilad Issar and Liat Ramati Navon
The Trade-Offs of Going Public of Family Enterprises: Hermut Kormann
Leading for Entrepreneurship: Annika Steiber and Sverker Alänge
Other Methods and Variants of Storytelling: Karin Thier
Deciphering Diagnostics: Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
ProTrack: Mario Vanhoucke
Problem Solving: Radu Atanasiu
Case 14 STAAR Surgical Company: B. Rajesh Kumar
Diversity and New Work Teams: Marc Helmold
The Value of Great Execution and Humility for Sustainability: Eric Viardot
Principles of Token Economy and Ecological Development: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
The Commitment Dialogue: How We Agree on What Needs to Be Done: Jan De Visch and Otto Laske
Mass Fatality Planning: Emergency Preparedness: Michael Madigan
Revenue Management of Room Rates: Ben Vinod
Risk Modeling: Asset Liability Management: Johannes Wernz
Christopher Hire on Strong City Brands and Data-Led Innovation: Florian Kaefer
Appendix: Settlement Risk and Systemic Risk: Johannes Wernz
Closing Thoughts: Gregory Usher
What to Research: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales: Ralf T. Kreutzer and Marie Sirrenberg
Intercultural Competence Assessment: Alex Matveev
System Customer Persuasion: Johannes Robier
Case Study 2: Continuous Integration: Ondrej Zizlavsky and Eddie Fisher
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases: Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges: Florian Dost and Robert Wilken
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams: Jia Ke
Creating and Managing a Project Team: Silvia Mari and Monica Mannelli
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source: Benno Luthiger
The Appropriate Location—Management Based on the Relationship Between Human Beings and Society: Haibo Hu
Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model: Xiaoming Zhu
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights: Peggy Chaudhry and Alan Zimmerman
Micro-level Strategic Analysis: George Tovstiga
The Future: Richard Thomas Watson and Saji K. Mathew
Nuttech Limited: Gopal Naik
The Cloud Drives Harmonization and Standardization: Klaus Hardy Mühleck
Expanding Luxury Brands Internationally: Diana Derval
Preparing the IT Operation for Production: Andreas Graesser
How sustainable are the growth strategies of sustainability entrepreneurs?: Liudmila Nazarkina
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition: Philipp Plugmann
Marketing Apparel and Footwear: George P. Moschis
Cloud Computing Strategy Design for Myntra.com: Sanjay Mohapatra and Laxmikant Lokhande
A-6 Concept for Successful International Negotiations: Marc Helmold
Using Capability Models for Strategic Alignment: Wolfgang Keller
Opportunities and Challenges for Organisations and Highly Skilled Migrant Professionals: Bradley Saunders and Michael Nieto
Platform Competition and Envelopment: R. Srinivasan
Failure in Personnel Development: Simone Kauffeld and Ann-Christine Massenberg