Management for Professionals

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The Challenge of Statutory Regulations: Stephan Kasulke and Jasmin Bensch
Team Development and Management: Aristide Aartsengel and Selahattin Kurtoglu
Stage 3: Competence Management competence management: Stefan Leinweber
Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business: Nadine Galandi, Benny B. Briesemeister, Thomas Kant and Damaris Hagen
Data Mining Techniques: Federico Rajola
The Value of Contracts in a Long-Term Context—An Example Based on the Lateran Treaty and the Concordat of 1984: Luigi D’Ottavi
The Positive Candidate Experience: Armin Trost
The Tool Dimension of TBM: Uwe G. Seebacher
Environmental: Anurag K. Agarwal
Master Planning - Supply Network Planning: Hartmut Stadtler
Training: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Performance Management in Sales: Marc Helmold
Ed Burghard on Economic Development and Brand America: Florian Kaefer
Airline Perspective: Juliette Kettler and Judith L. Walls
Legally Protecting Personal Brand Equity: Talaya Waller
Introducing Green Electricity as the Default Option: Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr and Peter Graf
Pre-show Planning: Klaus Solberg Søilen
Gambling, Crime, Binge Drinking, Drug Use, and Hiring Prostitutes: Douglas Walker
Planning and Controlling: The Middle Ground Between “Flying Blind” and “Graveyards of Numbers”: Christian Homburg, Heiko Schäfer and Janna Schneider
Case 5: International Space Station: B Rajesh Kumar
“Smart Brain” Installation for a Follow-Up System for Patients: Jia Ke
The Strategic Importance of Knowledge Transfer in VOs: Sandhya Shekhar
A Good Product Isn’t Enough: You Need a Growth Process: Guido Quelle
What We Can Learn from Corporate Governance: Michael Knapp
Programmatic Brand Advertising: Stephan Noller and Fabien Magalon
Tools in PM: Marc Helmold
Paradigm Shift! The Path to Brutal Automation: Lothar Reith
Economic Capital: Richard Thomas Watson
Gaining Insights by Observing Target Customers in Their Natural Environment: Claude Diderich
Strategic Innovations Create a New World Order: Taco C. R. Someren and Shuhua Someren-Wang
Citicorp–Travelers Group Merger: B. Rajesh Kumar
How to Get a 360° Customer View: Steffen Deufel
Embedding EAM into strategic planning: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Frank Radeke
Conclusions: Gunther Friedl and Horst J. Kayser
Opportunity: NoSQL and Big Data: Thomas Frisendal
Getting Ready for Announcement: Kickoff Planning: Joseph Joy
Fintech: Vijay Kumar
What and How to Monetize Forecasts and Plans: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Case VI: Changing with the Times: AutoNavi’s Autonomous Development: Xiaoming Zhu
Leading Higher Purpose: Sharda S. Nandram
Consolidate Gains and Initiate Further Change: Dominik Maximini
Industry 4.0 and Artificial Intelligence (AI) in Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Exposing a Fata Morgana: The Jungle Excursion: Matthias Kolbusa
Conclusion: Manuel C. Solbach
Shifting the Burden: When Organizations Become Addicted: Christoph E. Mandl
Tales from the Front: Wayne Mullen
Marketing Information Systems in the Automotive Aftersales Market: Zoran Nikolic
Measuring Media Corporate Reputations: Grahame Dowling and Warren Weeks
Comprehensive Business Process Management at Siemens: Implementing Business Process Excellence: Bartosz Woliński and Saimir Bala
Sustainable Finance––Integrating Sustainability into Corporate Banking: Laura Maida