Management for Professionals
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- The BTRM as a Universal Business Management FrameworkBTRM as a universal business management framework
- David Miller
- Keep an Open Mind, Think Systemically, and Encourage Transparency
- Vincent P. Barabba
- Extracting Event Data from Databases to Unleash Process Mining
- Wil M. P. Aalst
- Revenue Management of Room Rates
- Ben Vinod
- The Commitment Dialogue: How We Agree on What Needs to Be Done
- Jan De Visch and Otto Laske
- Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases
- Michael Schick
- A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges
- Florian Dost and Robert Wilken
- Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source
- Benno Luthiger
- Creating and Managing a Project Team
- Silvia Mari and Monica Mannelli
- Leading for Entrepreneurship
- Annika Steiber and Sverker Alänge
- Case Study 2: Continuous Integration
- Ondrej Zizlavsky and Eddie Fisher
- Case 14 STAAR Surgical Company
- B. Rajesh Kumar
- Diversity and New Work Teams
- Marc Helmold
- The Value of Great Execution and Humility for Sustainability
- Eric Viardot
- The Trade-Offs of Going Public of Family Enterprises
- Hermut Kormann
- One on One Meeting
- Gilad Issar and Liat Ramati Navon
- Christopher Hire on Strong City Brands and Data-Led Innovation
- Florian Kaefer
- The Future
- Richard Thomas Watson and Saji K. Mathew
- The Cloud Drives Harmonization and Standardization
- Klaus Hardy Mühleck
- Nuttech Limited
- Gopal Naik
- Micro-level Strategic Analysis
- George Tovstiga
- Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales
- Ralf T. Kreutzer and Marie Sirrenberg
- Appendix: Settlement Risk and Systemic Risk
- Johannes Wernz
- Closing Thoughts
- Gregory Usher
- ProTrack
- Mario Vanhoucke
- The Appropriate Location—Management Based on the Relationship Between Human Beings and Society
- Haibo Hu
- Mass Fatality Planning: Emergency Preparedness
- Michael Madigan
- System Customer Persuasion
- Johannes Robier
- Intercultural Competence Assessment
- Alex Matveev
- Lean Supply Chains and Lean Production
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- Steps in Developing Global Marketing Strategies
- Bodo B. Schlegelmilch
- Extracting Value from Global Operations
- Bodo B. Schlegelmilch
- The Million Dollar Question—What About Integration?
- Matthias Kolbusa
- Transformation Through Social Impact at Whirlpool Corporation
- Bridget Akinc
- Principles of Token Economy and Ecological Development
- Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
- Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”
- Guxian Miao
- Deciphering Diagnostics
- Steven M. Stone
- Market Segmentation, Targeting, Differentiation and Positioning
- Marc Helmold
- Other Methods and Variants of Storytelling
- Karin Thier
- Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
- Jia Ke
- Cloud Computing Strategy Design for Myntra.com
- Sanjay Mohapatra and Laxmikant Lokhande
- Problem Solving
- Radu Atanasiu
- Risk Modeling: Asset Liability Management
- Johannes Wernz
- Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition
- Philipp Plugmann
- How sustainable are the growth strategies of sustainability entrepreneurs?
- Liudmila Nazarkina
- Preparing the IT Operation for Production
- Andreas Graesser
- Marketing Apparel and Footwear
- George P. Moschis
- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
- Peggy Chaudhry and Alan Zimmerman
- Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model
- Xiaoming Zhu
- Expanding Luxury Brands Internationally
- Diana Derval