Protecting the Sand Castle from Collapse: The Jungle Exploration

Matthias Kolbusa
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Matthias Kolbusa: EXECUTIVE Consulting GmbH

Chapter 6 in Strategy Scout, 2013, pp 101-110 from Springer

Abstract: Abstract A characteristic scenario for the strategic context of the “Sand Castle” is that a strategic problem has to be solved by the company’s management or among the fellow explorers under difficult emotional conditions. From a technical point of view the problem itself can certainly be solved, however the real challenge lies in the political situation. If the Strategist is not careful he will become completely lost in the Swamps of Viewpoints and Emotions which are vehemently championed in the strategy team without any genuinely sustainable strategy being developed. In the “Sand Castle” many things are, quite literally, built on sand. As a result a capable strategist can lose even the partial successes he has achieved in the course of the process, seeing them “trickle through his hands”, when the team becomes locked in trench warfare.

Keywords: Direct Marketing; Chief Financial Officer; Option Space; Business Customer; Market Coverage (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35986-6_6

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DOI: 10.1007/978-3-642-35986-6_6

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