Management for Professionals

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Pure Beauty: The Case of The Body Shop: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Striking the Right Balance: Image vs. Performance Marketing: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Business Analysis Redefined: Thomas Frisendal
Towards Sustainable Global Value Chains: The Role of the Group of Seven: Roger A. Fischer
emails (The LEAN Version): Gilad Issar and Liat Ramati Navon
Why Should Boards Care?: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
The Silicon Valley Model: Annika Steiber
An Invention Is not an Innovation: George Vekinis
Spaghetti Diagrams: Thomas Pyzdek
The St.Gallen Management Model for International Manufacturing Networks: Dominik Remling and Thomas Friedli
Decision-Making Methods: Hao Zhang
Frameworks and Models for Learning: Theresia Olsson Neve
The Strategic Alignment Process: Bernd Heesen
The Eco-System: Greg Usher
The Ten Cardinal Mistakes of Organizing: Martin Pfiffner
Brand Marketing of Geographical Indication Products in Xinjiang Tianxiaxiang: Mingxing Li, Mengjuan Zhang and Oswin Aganda Anaba
Customer Success Management Drivers: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Demographic Outlook and the Implications for Real Estate Markets: Tobias Just
Areas of Application: Karin Thier
Kaizen: Continuous Improvements in Small Steps: Marc Helmold
Unified View of Pull Production Systems: Yacob Khojasteh
Just in Time: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Banks and the Regulatory and Economic Environment: Johannes Wernz
Banks in Their Regulatory and Economic Environment: Johannes Wernz
The Product Data Model: Jorij Abraham
Performance in Procurement and Supply Management: Marc Helmold
Step 1: Deciding (not) to Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Family Company Direction Case: Christoph Maier
Prisoners’ Dilemma and Negotiation Types: Marc Helmold
New-Born Species of Digitalization: Xiaodong Ma
Assessment of the Telecommunications Sector from the Capital Market Perspective: Andreas Mark and Wolfgang Specht
Making Training More Effective with Shared VR: Lanes Group Plc Improves Employee Retention and Reduces the Costs of Recruitment and Training: James Brewer and Jessica Davey
Applying the Lesson to Basic Transactions: Oliver Treidler
The Key Role of Disruptive Digital Marketing Approaches in the Automotive Electronics Market: Jürgen Hoika and Uli Schneider
PM as Integral Part of the Corporate Strategy: Marc Helmold and Warda Samara
A Macro Cyber Scenario Case Study Using Intelligence Engineering and Strategic Options Analysis Methods: Bruce Garvey and Adam D. M. Svendsen
Equilibrium, Resilience, and Emergence: Christoph E. Mandl
Complaints: Bernd Stauss and Wolfgang Seidel
Bias in Genetics and Product Strategy Planning: Xinwei Cao
Isabella of Spain: A Woman with Visions: Paul Vanderbroeck
Influence of the Internet on Value to Customer: Tymoteusz Doligalski
Disruptive Trends: Daniel Fasnacht
Building Blocks for Strategic Planning: Jim Austin, Judith Bentkover and Laurence Chait
Warranty Policies: Albert Liao
The First Ingredient: Keep Things Under Control: Tony McNulty and Robin Marks
How Do Enduring Firms Outlive the Environment and the Competition?: Eric Viardot
Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”: Enrique Bianchi and Carolina Sánchez
Programmatic Disruption for Premium Publishers: Holm Münstermann and Peter Würtenberger
The Implementation Dilemma: Matthias Kolbusa
Chinese Culture, Strategy, and Innovation: Taco C. R. Someren and Shuhua Someren-Wang