Management for Professionals

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Areas of Application: Karin Thier
Demographic Outlook and the Implications for Real Estate Markets: Tobias Just
Equilibrium, Resilience, and Emergence: Christoph E. Mandl
Complaints: Bernd Stauss and Wolfgang Seidel
Isabella of Spain: A Woman with Visions: Paul Vanderbroeck
Building Blocks for Strategic Planning: Jim Austin, Judith Bentkover and Laurence Chait
New-Born Species of Digitalization: Xiaodong Ma
Family Company Direction Case: Christoph Maier
Step 1: Deciding (not) to Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Prisoners’ Dilemma and Negotiation Types: Marc Helmold
PM as Integral Part of the Corporate Strategy: Marc Helmold and Warda Samara
A Macro Cyber Scenario Case Study Using Intelligence Engineering and Strategic Options Analysis Methods: Bruce Garvey and Adam D. M. Svendsen
Disruptive Trends: Daniel Fasnacht
The Strategic Alignment Process: Bernd Heesen
The Ten Cardinal Mistakes of Organizing: Martin Pfiffner
The Eco-System: Greg Usher
Striking the Right Balance: Image vs. Performance Marketing: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Pure Beauty: The Case of The Body Shop: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Global Diversity Management: Mustafa F. Özbilgin
Towards Sustainable Global Value Chains: The Role of the Group of Seven: Roger A. Fischer
Business Analysis Redefined: Thomas Frisendal
Misconceptions About Casinos and Economic Growth: Douglas Walker
My First Government Job: Getting to the Census Bureau: An Important Personal Decision: Vincent P. Barabba
Strategic Flexibility: The Fountainhead: Professor Sushil
Performance in Procurement and Supply Management: Marc Helmold
Frameworks and Models for Learning: Theresia Olsson Neve
The First Ingredient: Keep Things Under Control: Tony McNulty and Robin Marks
Perspectives of Saint John Chrysostom for the VUCA World: Nicoleta Acatrinei
Arthashastra of Kautilya and Management: N. K. Singh
How to Approach Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Agenda Setting: Clarifying the Strategic Situation and the Challenges: Hermut Kormann and Birgit Suberg
Chinese Culture, Strategy, and Innovation: Taco C. R. Someren and Shuhua Someren-Wang
Organizations Achieve Excellence Through Quality Awards: Flevy Lasrado
Performance Planning: Anthony L. Barth and Wiaan Beer
Identifying Profitable Markets: Diana Derval
Protection Strategies: Oliver Gassmann, Martin A. Bader and Mark James Thompson
From Tactical to Strategic Outsourcing: Bharat Vagadia
The Theoretical Framework of CRM: Federico Rajola
Overview of the Book: Christiane Prange
No Business Without IT: IT Is the Central and Indispensable Driver of Entrepreneurial Value Creation: Nils Urbach and Frederik Ahlemann
Kata (形) – Behavioural Transformation Towards Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Test Your Business Assumptions: Radu Atanasiu
The Purchasing Organisation: Ulrich Weigel and Marco Ruecker
Motivation: The Desire to Innovate: Rupert A. Brandmeier and Florian Rupp
The Development of Chinese Management Thoughts: Haibo Hu
LTE Case Studies Overview: Peter Curwen and Jason Whalley
Statistical Analysis of Latecomers’ Innovations in Times of Crisis: Javier Papa
“Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network: Wenqi Duan, Xiaohui Dai, Wenting Ding and Zhifang Yu
Total Quality Management (TQM): Marc Helmold
Demographic Outlook and the Implications for Real Estate Markets: Tobias Just