Management for Professionals

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Kaizen: Continuous Improvements in Small Steps: Marc Helmold
Unified View of Pull Production Systems: Yacob Khojasteh
An Invention Is not an Innovation: George Vekinis
The Silicon Valley Model: Annika Steiber
emails (The LEAN Version): Gilad Issar and Liat Ramati Navon
Spaghetti Diagrams: Thomas Pyzdek
Why Should Boards Care?: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Building Blocks for Strategic Planning: Jim Austin, Judith Bentkover and Laurence Chait
Business Analysis Redefined: Thomas Frisendal
Towards Sustainable Global Value Chains: The Role of the Group of Seven: Roger A. Fischer
Striking the Right Balance: Image vs. Performance Marketing: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Global Diversity Management: Mustafa F. Özbilgin
Pure Beauty: The Case of The Body Shop: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Complaints: Bernd Stauss and Wolfgang Seidel
Equilibrium, Resilience, and Emergence: Christoph E. Mandl
Brand Marketing of Geographical Indication Products in Xinjiang Tianxiaxiang: Mingxing Li, Mengjuan Zhang and Oswin Aganda Anaba
Customer Success Management Drivers: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Performance in Procurement and Supply Management: Marc Helmold
Just in Time: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Banks in Their Regulatory and Economic Environment: Johannes Wernz
Banks and the Regulatory and Economic Environment: Johannes Wernz
The St.Gallen Management Model for International Manufacturing Networks: Dominik Remling and Thomas Friedli
Applying the Lesson to Basic Transactions: Oliver Treidler
The Key Role of Disruptive Digital Marketing Approaches in the Automotive Electronics Market: Jürgen Hoika and Uli Schneider
The First Ingredient: Keep Things Under Control: Tony McNulty and Robin Marks
Misconceptions About Casinos and Economic Growth: Douglas Walker
My First Government Job: Getting to the Census Bureau: An Important Personal Decision: Vincent P. Barabba
Strategic Flexibility: The Fountainhead: Professor Sushil
Decision-Making Methods: Hao Zhang
Disruptive Trends: Daniel Fasnacht
Value Creation in Platforms: R. Srinivasan
Are You Connected: CIO, Architect, and Auditor?: Roger Gutbrod and Christian Wiele
Customers: The Focus of the Sales Strategy: Christian Homburg, Heiko Schäfer and Janna Schneider
Banks Caught Between Regulation, Technical Progress, and Profitability: Martin Blessing and Tobias Bange
Project Requirements and Objectives: Philip Bauer
Overview of the Book: Christiane Prange
The Theoretical Framework of CRM: Federico Rajola
Blueprint for IoT Systems: Andreas Holtschulte
Domination of State-Owned Enterprises: Henk R. Randau and Olga Medinskaya
How to Approach Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Agenda Setting: Clarifying the Strategic Situation and the Challenges: Hermut Kormann and Birgit Suberg
Global Markets and Trends for Renewables: Karina Bloche-Daub, Janet Witt, Volker Lenz and Michael Nelles
Characteristics of Digital Pricing: Frank Frohmann
The Corporate Newsroom Model: Christoph Moss
Contractual Structure and Risk Allocation Framework: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Red Teaming and Wargaming: How Can Management and Supervisory Board Members Become More Involved in Cybersecurity?: Marco Gercke
Case 4 PennyMac Financial Services: B. Rajesh Kumar
The Path Towards Simplicity: Johannes Robier
Define: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Identifying Profitable Markets: Diana Derval