Management for Professionals

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Success of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Marketing Insurance: George P. Moschis
Creative Thinking: Eva Traut-Mattausch, Rudolf Kerschreiter and Christoph Burkhardt
Case 33 Repligen: B. Rajesh Kumar
Procurement Approval: Jörg Thomas Dickersbach and Michael F. Passon
Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach: Holger Feldhege, Xue-Zhi Liu and Dominik Remling
Transportation Planning/Vehicle Scheduling (TP/VS): Martin Grunow and Bryndís Stefánsdóttir
Simplicity in Dutch Initiatives on Food, Care and Money: Elisabeth Hense
Using Customer Data and Feedback to Optimize Products and Services: Laura Braun and Sven Reinecke
LOHMAR | DIGITAL | FOR EVERYONE: Cindy Schaefer, Kristina Lemmer, Stephan Weber, Philipp Kukula and Bjoern Niehaves
SME Internationalisation and the Role of Facilitators: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Improving Engagement During Times of Change: Melissa A. Norcross and Patrick Farran
An Absence of Mission Mastery: A Case Study: Brian Dive
Oracle’s Hostile Takeover of PeopleSoft: B. Rajesh Kumar
Industry-Specific Standards for Management Systems: Herfried Kohl
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance: Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Customer Retention Management: Making the Customer a “Fan”: Christian Homburg, Heiko Schäfer and Janna Schneider
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets: Niklas Schaffmeister
Global Talent Management in French Multinationals: Vincent Sponton and Akram Al Ariss
Quality Tools and Techniques: Timothy Adesanya Ibidapo
Case 32: Australian Japan Cable: B Rajesh Kumar
Organization and Change Management: Philip Bauer
Breaking Habits to Foster Engaged Leadership: Wiley C. Davi and Duncan H. Spelman
OTTs Versus Telcos: Network Neutrality and Operator Strategies: Arnulf Heuermann
Ireland—N1/M1 Dundalk Bypass: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
German Office Markets: Andreas Schulten and Ulrich Denk
Rebecca Smith on Country Branding in New Zealand: Florian Kaefer
Global Branding and Communication: Bodo B. Schlegelmilch
Maize Seed Industry in Thailand: Orachos Napasintuwong
Overview of Part III: Douglas Walker
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society: Marieke Genard
The Travel Agency Perspective of Revenue Management: Ben Vinod
Innovation and Transaction Cost: Chihiro Suematsu
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks: Jen Anderson and Jessica Abensour
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights: Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
Kenya: Logistical Gateway to East Africa: Pramod Bagalwadi
Persuading How? How to Handle the Sponsors of PD Projects: Torsten Bittlingmaier
Case 33: Addis Ababa–Djibouti Railway: B Rajesh Kumar
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs: Victoria L. Crittenden and William F. Crittenden
Pricing for Publisher: Scaling Value, Not Volume: Marco Klimkeit and Paul Benson
Stress Test and CCAR: Colin Chen
Appendix 2: Research Details: Dominik Maximini
Sustainability and Corporate Social Responsibility (CSR) in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Operation Digitalization: Ye Tian
Conclusions and Outlook: Susanne Durst and Thomas Henschel
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services: Xiutian Zheng
Step 10: Evaluation and Monitoring: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Managing IT in Divestiture: Orchestration, Instrumentation, and Measurement: Joseph Joy
Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative: Ralf Frank and Dieter W. Horst
What You Can Achieve With TBM: Uwe G. Seebacher