Management for Professionals

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The Measurement of Systems: Richard Thomas Watson and Saji K. Mathew
Redefining Retargeting: Grégory Gazagne and Alexander Gösswein
Economic and Legal Aspects of Cloud Computing: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Regulation of Telecom Markets and OTTs in Europe is Uneven with Impact on Network Operators: Martin Lundborg
Case 31 Scotts Miracle-Gro: B. Rajesh Kumar
TBM for Business Intelligence: Showcase High-Tech Industry: Uwe G. Seebacher
Marketing of Services: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Case 28: Sakhalin Project–II: B Rajesh Kumar
Conclusions: Dominik Maximini
Anticipate When Customers Will Do Something: Louis-Philippe Kerkhove
Relationships Among Gambling Industries: Douglas Walker
Re-authoring the Future of Travel and Hospitality: An Inquiring and Generative Re-authoring Practice in Tourism Flanders: Griet Bouwen, Marianne Schapmans and Chené Swart
Glossary: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Stage 8: Culture Management: Julius Lassalle, Saskia-Maria Weh and Matthias T. Meifert
Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales: Marc Helmold
Microsoft’s Acquisition of LinkedIn: B. Rajesh Kumar
The Five Elements of AI to Leverage Data and Dominate Your Industry: Alexander Thamm
AI Challenge—How Artificial Intelligence Can Be Anchored in a Company: Ralf T. Kreutzer and Marie Sirrenberg
Complaint-Management Controlling: Bernd Stauss and Wolfgang Seidel
Successful Implementation: Martin Pfiffner
How International Student Networks Contribute to Social Innovation in Their Host Country: The Case of DEGIS in Germany: Alexander Ruthemeier, Jonathan Lätsch and Mikalai Vincheuski
Digital CRM: From Disruption to Business Model: David Laux
How to Build Transformation Path: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Conscious and Emotionally Intelligent Engaged Leaders Are Key to Enhanced Organizational Performance: Roger J. Hilton
Future Trends of Corporate Reputation Management: Kerstin Liehr-Gobbers and Christopher Storck
Conclusions and Implications: Erik Jannesson, Fredrik Nilsson and Birger Rapp
The Industrial Sales Force: Claudio A. Saavedra
The Success Mind: Building Optimism and Focusing Will: Stephen R. Balzac
Collaborative BPM for Business Transformations in Telecommunications: The Case of “3”: Thomas Karle and Kurt Teichenthaler
Development of Residential Property: Marcus Cieleback
Game Theory: Hao Zhang
Between the Ministry and the Multinational: Fenton Sands
Development in Subsequent Years: Lukas Rieder and Raef Lawson
Accounting and Sports: Tomas Hjelström
Looking at the Life Cycle of Koala, Where is the Next Breakthrough for Cross-Border E-commerce?: Ying Yan, Xiaofeng Shang, Yunxia Feng and Li Zhang
Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”: Estela Núñez-Barriopedro
Step 8: Selecting the Target Segment(s): Sara Dolnicar, Bettina Grün and Friedrich Leisch
Customer Engagement as an Approach to De-Commoditisation: Anna Nauen and Margit Enke
System of Standard Solutions: Isak Bukhman
Case 29: Ichthys LNG Project: B Rajesh Kumar
When Does the Future Actually Begin?: Hanspeter Zürcher
Conclusions and Outlook: Susanne Durst and Thomas Henschel
Non-proliferation of Adverse Technologies: Roman Boutellier and Mareike Heinzen
Negotiations in Different Countries: Marc Helmold
Essential Tool Box: Christoph Fuchs and Franziska J. Golenhofen
How the Life Sciences Industry Handles IP in Start-ups: Jörg Thomaier
Conclusion or: Where the Road Is Leading: Daniel F. Pinnow
The Value Add of Legal Departments in Disputes: Making a Business Case Rather Than Providing Pure Legal Advise: Ulrich Hagel
Valuing Internet Stock and Intangible Assets: Wingsun Li