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Management for Professionals

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Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach
Holger Feldhege, Xue-Zhi Liu and Dominik Remling
“Quo Vadis” Integrated Business Planning
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Sense of Touch, Vibration, and the Future of Human Experience (HX)
Diana Derval
Enterprise Risk Management and Resilience in SMEs During COVID-19 Pandemic: The Case of Italian Dealerships
Cristina Florio and Laura Brotto
Success of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
An Absence of Mission Mastery: A Case Study
Brian Dive
Outlook
Bernd X. Weis
Procurement Approval
Jörg Thomas Dickersbach and Michael F. Passon
Creative Thinking
Eva Traut-Mattausch, Rudolf Kerschreiter and Christoph Burkhardt
Marketing Insurance
George P. Moschis
Transportation Planning/Vehicle Scheduling (TP/VS)
Martin Grunow and Bryndís Stefánsdóttir
Case 33 Repligen
B. Rajesh Kumar
Building a Digitally Enabled Future: An Insurance Industry Case Study on Digitalization
Janina Weingarth, Julian Hagenschulte, Nikolaus Schmidt and Markus Balser
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance
Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Breaking Habits to Foster Engaged Leadership
Wiley C. Davi and Duncan H. Spelman
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets
Niklas Schaffmeister
Organization and Change Management
Philip Bauer
Customer Retention Management: Making the Customer a “Fan”
Christian Homburg, Heiko Schäfer and Janna Schneider
OTTs Versus Telcos: Network Neutrality and Operator Strategies
Arnulf Heuermann
Quality Tools and Techniques
Timothy Adesanya Ibidapo
Oracle’s Hostile Takeover of PeopleSoft
B. Rajesh Kumar
Case 32: Australian Japan Cable
B Rajesh Kumar
Global Talent Management in French Multinationals
Vincent Sponton and Akram Al Ariss
Industry-Specific Standards for Management Systems
Herfried Kohl
Overview of Part III
Douglas Walker
Global Branding and Communication
Bodo B. Schlegelmilch
Ireland—N1/M1 Dundalk Bypass
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
German Office Markets
Andreas Schulten and Ulrich Denk
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society
Marieke Genard
Maize Seed Industry in Thailand
Orachos Napasintuwong
Rebecca Smith on Country Branding in New Zealand
Florian Kaefer
Persuading How? How to Handle the Sponsors of PD Projects
Torsten Bittlingmaier
Kenya: Logistical Gateway to East Africa
Pramod Bagalwadi
Conclusions and Outlook
Susanne Durst and Thomas Henschel
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services
Xiutian Zheng
Step 10: Evaluation and Monitoring
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Stress Test and CCAR
Colin Chen
Appendix 2: Research Details
Dominik Maximini
Sustainability and Corporate Social Responsibility (CSR) in SCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks
Jen Anderson and Jessica Abensour
Case 33: Addis Ababa–Djibouti Railway
B Rajesh Kumar
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights
Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
Operation Digitalization
Ye Tian
The Travel Agency Perspective of Revenue Management
Ben Vinod
Innovation and Transaction Cost
Chihiro Suematsu
Pricing for Publisher: Scaling Value, Not Volume
Marco Klimkeit and Paul Benson
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs
Victoria L. Crittenden and William F. Crittenden
Tarnea Technology Solutions: Competing in a Winner-Takes-All Market
R. Srinivasan
Systematic Review of the Literature on SME Digitalization: Multi-sided Pressure on Existing SMEs
Andrea Meier
Lessons Learned in the Development of a CRM SaaS Solution
Markus Bauer
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