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Management for Professionals

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SME Internationalisation and the Role of Facilitators
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Warranty Costs
Albert Liao
Outlook
Bernd X. Weis
Using Customer Data and Feedback to Optimize Products and Services
Laura Braun and Sven Reinecke
Transportation Planning/Vehicle Scheduling (TP/VS)
Martin Grunow and Bryndís Stefánsdóttir
“Quo Vadis” Integrated Business Planning
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Enterprise Risk Management and Resilience in SMEs During COVID-19 Pandemic: The Case of Italian Dealerships
Cristina Florio and Laura Brotto
Sense of Touch, Vibration, and the Future of Human Experience (HX)
Diana Derval
Success of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Building a Digitally Enabled Future: An Insurance Industry Case Study on Digitalization
Janina Weingarth, Julian Hagenschulte, Nikolaus Schmidt and Markus Balser
Procurement Approval
Jörg Thomas Dickersbach and Michael F. Passon
Simplicity in Dutch Initiatives on Food, Care and Money
Elisabeth Hense
Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach
Holger Feldhege, Xue-Zhi Liu and Dominik Remling
Case 32: Australian Japan Cable
B Rajesh Kumar
Industry-Specific Standards for Management Systems
Herfried Kohl
Global Talent Management in French Multinationals
Vincent Sponton and Akram Al Ariss
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets
Niklas Schaffmeister
OTTs Versus Telcos: Network Neutrality and Operator Strategies
Arnulf Heuermann
Oracle’s Hostile Takeover of PeopleSoft
B. Rajesh Kumar
Customer Retention Management: Making the Customer a “Fan”
Christian Homburg, Heiko Schäfer and Janna Schneider
Breaking Habits to Foster Engaged Leadership
Wiley C. Davi and Duncan H. Spelman
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance
Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Quality Tools and Techniques
Timothy Adesanya Ibidapo
Organization and Change Management
Philip Bauer
Overview of Part III
Douglas Walker
Ireland—N1/M1 Dundalk Bypass
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Global Branding and Communication
Bodo B. Schlegelmilch
Maize Seed Industry in Thailand
Orachos Napasintuwong
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society
Marieke Genard
Rebecca Smith on Country Branding in New Zealand
Florian Kaefer
German Office Markets
Andreas Schulten and Ulrich Denk
Operation Digitalization
Ye Tian
Stress Test and CCAR
Colin Chen
Innovation and Transaction Cost
Chihiro Suematsu
Step 10: Evaluation and Monitoring
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks
Jen Anderson and Jessica Abensour
The Travel Agency Perspective of Revenue Management
Ben Vinod
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights
Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
Appendix 2: Research Details
Dominik Maximini
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services
Xiutian Zheng
Conclusions and Outlook
Susanne Durst and Thomas Henschel
Persuading How? How to Handle the Sponsors of PD Projects
Torsten Bittlingmaier
Kenya: Logistical Gateway to East Africa
Pramod Bagalwadi
Sustainability and Corporate Social Responsibility (CSR) in SCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Case 33: Addis Ababa–Djibouti Railway
B Rajesh Kumar
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs
Victoria L. Crittenden and William F. Crittenden
Pricing for Publisher: Scaling Value, Not Volume
Marco Klimkeit and Paul Benson
Managing IT in Divestiture: Orchestration, Instrumentation, and Measurement
Joseph Joy
Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative
Ralf Frank and Dieter W. Horst
Going Public and M&A in the German Real Estate Market
Klaus Elmendorff and Christian Schmitt
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