Management for Professionals

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Customer Engagement as an Approach to De-Commoditisation: Anna Nauen and Margit Enke
Essential Tool Box: Christoph Fuchs and Franziska J. Golenhofen
Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”: Estela Núñez-Barriopedro
Looking at the Life Cycle of Koala, Where is the Next Breakthrough for Cross-Border E-commerce?: Ying Yan, Xiaofeng Shang, Yunxia Feng and Li Zhang
Step 8: Selecting the Target Segment(s): Sara Dolnicar, Bettina Grün and Friedrich Leisch
Conclusion or: Where the Road Is Leading: Daniel F. Pinnow
System of Standard Solutions: Isak Bukhman
Non-proliferation of Adverse Technologies: Roman Boutellier and Mareike Heinzen
The Value Add of Legal Departments in Disputes: Making a Business Case Rather Than Providing Pure Legal Advise: Ulrich Hagel
When Does the Future Actually Begin?: Hanspeter Zürcher
Case 29: Ichthys LNG Project: B Rajesh Kumar
Negotiations in Different Countries: Marc Helmold
Conclusions and Outlook: Susanne Durst and Thomas Henschel
How to Attract and Retain Global Careerists: Evidence from Finland: Vesa Suutari, Olivier Wurtz and Christelle Tornikoski
Rounding Out Relationship Management: Trade Shows, Call Centers, Internet: Christian Homburg, Heiko Schäfer and Janna Schneider
Accounting and Sports: Tomas Hjelström
Development in Subsequent Years: Lukas Rieder and Raef Lawson
Valuing Internet Stock and Intangible Assets: Wingsun Li
How the Life Sciences Industry Handles IP in Start-ups: Jörg Thomaier
The Relationship Between Scrum and Release Planning Activities: An Exploratory Case Study: Michail Theuns, Kevin Vlaanderen and Sjaak Brinkkemper
Commercial Property Financing: Frank Nickel
Lean Management in Project Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Problem Structuring to Enable Innovation in Business/IT Projects: Tatiana Porté, Gil Regev and Alain Wegmann
Measuring Success in the Development of Smart and Sustainable Cities: Ruthbea Yesner Clarke
Blockchain Driven Supply Chain Management and Supply Chain Resilience: Role of Intellectual Capital: Mahmood Ali, Sajid Nazir and Muhammad Junaid
Business Online: Wenya Yang
Gaining the Edge Through Product-Delivery Services: Sathit Parniangtong
Case Study: AEGON Religare: Sanjay Mohapatra
What Will Massively Influence the Automation of Marketing and Sales in the Future: Olaf Mörk
Corporate Reputation Risk: Creating an Audit Trail: Carl Brønn and Grahame Dowling
Driving Renewables: Business Models for the Integration of Renewable Energy and e-Mobility in Europe: Marc Ringel
The African Lions in a Changing Marketplace: Ebimo Amungo
Dr. Oliver Zöllner on Place Branding in Germany: Florian Kaefer
The Intelligence Ecosystem: Klaus Solberg Söilen
Logical Thinking/Creative Thinking: Chihiro Suematsu
Summary and Outlook: Peter Bebersdorf and Arnd Huchzermeier
Case IX: IBM’s Launch of Its Cognitive Business Strategy: Xiaoming Zhu
Negotiating with the Various Types of Negotiators: Kim Cheng Patrick Low
The Development Phases of a Data Platform: Xiaodong Ma
Aspects of Teams: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Case 32 Virtu Financials: B. Rajesh Kumar
Conclusion: Louis-Philippe Kerkhove
Project Execution: Stefano Tonchia
Case 30: Kashagan Oil Field Development Project: B Rajesh Kumar
Alternative Investment: Shuai Chen
Appendix 1: Why John Kotter’s Model Was Chosen: Dominik Maximini
What Kind of Challenges Will You Confront as the Manager of Millennials?: Hanspeter Zürcher
Useful Information for Practitioners: Oliver Gassmann, Martin A. Bader and Mark James Thompson
The Rise of OTT Players: What is the Appropriate Regulatory Response?: Markus Steingröver, Edgar B. Cardozo Larrea and Nikolay Zhelev
Failure in Health: Burnout as an Intuitive Competence for Setting Health-Conducive Personal Boundaries: Gunther Schmidt, Florian Pommerien-Becht and Nora Daniels-Wredenhagen