Management for Professionals
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- TQM and BPR
- Sanjay Mohapatra
- Competing Models of Success
- Michael Alznauer
- Personalization in Hospitality
- Ben Vinod
- Chinese Festivals: Knowing the Roots
- Henk R. Randau and Olga Medinskaya
- Budgeting Concepts
- Ralf T. Kreutzer
- Conclusions
- Claudio Franzetti
- Epidemics: Out of Control
- Christoph E. Mandl
- Realtime Data Accelerates Online Marketing
- Kolja Brosche and Arun Kumar
- Summary—Conclusion—Outlook
- Gerhard Köhler, Werner Roth and Achim Schmidtmann
- Dr. Marta Hereźniak on Place Brand Effectiveness
- Florian Kaefer
- How to Win the Battle on Innovation?
- Taco C. R. Someren and Shuhua Someren-Wang
- Forex
- Shuai Chen
- Creativity
- Bernd X. Weis
- From Project to IoT Strategy
- Andreas Holtschulte
- Lean Management in Healthcare and Hospitals
- Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
- People Involvement
- Timothy Adesanya Ibidapo
- The Future of Global Marketing Strategy
- Bodo B. Schlegelmilch
- Discussion
- Xuehua Wang
- Warranty Forecasting
- Albert Liao
- Marketing Financial Services
- George P. Moschis
- POP Mart: How to Maximize IP Value in the Field of Art Toy?
- Xiaoxia Sun, Yu Jin and Xiaoxin Huang
- Cost and Finance
- Philip Bauer
- Designing Up-Sell Products
- Junsong Tian and Jacky Jianrong Chen
- Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders
- Morgan R. Clevenger
- Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
- Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
- Determining Outcomes of HRM Practices
- Wolfgang Becker, Bianca Brandt and Harald Eggeling
- Academic Program
- Orestis Georgiou, Mykola Maksymenko and Stephen Russo
- Qwest Merger with US West
- B. Rajesh Kumar
- Millennials in Leadership: An Examination of the Practice-Immediacy Model
- Kevin Bottomley and Sylvia Willie Burgess
- Case 26: Pan-American Highway
- B Rajesh Kumar
- Anticipate What Customers Will Do
- Louis-Philippe Kerkhove
- The Future
- Christiane Prange
- A3 Thinking
- Thomas Pyzdek
- Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy
- Xiaoming Zhu
- Fields of Application of Artificial Intelligence—Security Sector and Military Sector
- Ralf T. Kreutzer and Marie Sirrenberg
- Cost Break Down and Cost Structure Analysis
- Karlheinz Zuerl
- GrainGrow: Bringing Innovation in Food Handling
- Mathew Tsamenyi and Nana Yaa A. Gyamfi
- Human Aspects of Technical Risk Management
- Roman Boutellier and Mareike Heinzen
- Case 30 Amazon
- B. Rajesh Kumar
- Payment Collection in International Trade
- Eun Sup Lee
- Monument Protection and Zoning: Regulations and Public Support from an International Perspective
- Wolfgang Maennig
- Global Supply Chains
- Bodo B. Schlegelmilch
- People Analytics Industry Landscape—Has its Time Come?
- Rahul Ghatak
- Insights from Alibaba’s Digital Transformation
- Xiaodong Ma
- Digital Strategy
- Angel Gavieiro Besteiro
- Progress Data
- Mario Vanhoucke
- Governing the Public—Management to Others
- Haibo Hu
- Business Banquets
- Henk R. Randau and Olga Medinskaya
- Strategic and Operational Marketing Plan
- Ralf T. Kreutzer
- Creating a Digital Consulting Solution for Project Management Assessments at Dr. Kuhl Unternehmensberatung: Development and Initial Demonstration of a Fully Automated Asset-Based Consulting Approach
- Volker Nissen, Jochen Kuhl, Hendrik Kräft, Henry Seifert, Jakob Reiter and Jim Eidmann
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