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Management for Professionals

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Global Manufacturing at CLAAS: From a Local-for-Local Structure Toward Network Excellence
Hendrik Schellmann and Christian Köbke
Collaborative and Spiritual Inquiry: Positive Leadership in Organizational Change and Higher Education
Sonya Sharififard, Charles Opong and Asia Ghazi
Retail Property Markets
Olaf Petersen
Sustainability Challenges and the Way Forward in the Tea Industry: The Case of Sri Lanka
Y. Alahakoon, Mahendra Peiris and Nuwan Gunarathne
Competitive Revenue Management
Ben Vinod
Outlook to SCRM 2030
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Dr. Stella Kladou on How Culture Impacts City Branding
Florian Kaefer
Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator
Boris Ringwald
Gaz de France Merger with Suez
B. Rajesh Kumar
The Role of the Scenario and Its Re-assessment
Bruce Garvey and Adam D. M. Svendsen
Balancing Present and Future
Martin Pfiffner
UK—Thames Tideway Tunnel
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Approaching Digitalization at an SME Manufacturing Service Provider
Michael Reiner Kamm, Charlotte Wehking, Lena Franziska Kaiser, Markus Otto and Jan vom Brocke
Five Elements of a Data Platform
Xiaodong Ma
The Magic of a New Beginning: A Personnel Development Department Reinvents Itself the Future of HR. Current Developments and a Methodological Approach to Narrative Transformation of HR Identity
Melanie Gabert
Business Architectures for Niche-Market Enterprises
Tom S. Graves
Key Account Management: The Close Cooperation with Important Customers
Christian Homburg, Heiko Schäfer and Janna Schneider
Case 37: Kudankulam Nuclear Power Plant, India
B Rajesh Kumar
A Fast Response System: Airline Shopping in an NDC World
Ben Vinod
Case 36 Ubiquiti Inc
B. Rajesh Kumar
Minding the Strategies: A Progressive Development Model
Haijun Xia
Project Business: Proven Partnership in EPC Contract Implementation in Nigeria
Tim Nippert and Stephan Westhus
Minding the Strategies: A Progressive Development Model
Haijun Xia
Exploiting the Economic Opportunities of the Energy Transition
Claudia Kemfert
Consultants: Boon or Bane? Benefit or Burden?
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Digital Transformation of ABB Through Platforms: The Emergence of Hybrid Architecture in Process Automation
Johan Sandberg, Jonny Holmström and Kalle Lyytinen
Cost of Quality (CoQ)
Timothy Adesanya Ibidapo
Management Simulation
Hao Zhang
Cutover: Getting Ready for the Launch
Joseph Joy
The Relevance and Perception of African Business Potentials: German Perspectives and Strategies on Internationalization to Africa
Tilo Halaszovich and Erik Deitersen
CSR Case Study: Mitigating Ethics with Companies Investing in Higher Education Relationships
Morgan R. Clevenger
Lean for Industry 4.0
Alexander Tsigkas
The Future of In-House Legal Departments and Their Impact on the Legal Market: Four Theses for General Counsels, and One for Law Firms
Markus Hartung and Arne Gärtner
Driving Process Innovation: The Application of a Role-Based Governance Model at Lufthansa Technik
Janina Kettenbohrer, Mirko Kloppenburg and Daniel Beimborn
Decision-Making Intelligence
Dongying Hong
Case 38: Boundary Dam Power Station
B Rajesh Kumar
Making the Difference for Customers: Three Levers to Achieve Superior Experience in Telco Business!
Andreas Penkert, Julia Steffens and Sascha Krpanic
Outlook
Ralf T. Kreutzer and Marie Sirrenberg
Exposing Impediments to Insurance Claims Processing
Robert Andrews, Moe Wynn, Arthur H. M ter Hofstede, Jingxin Xu, Kylie Horton, Paul Taylor and Sue Plunkett-Cole
Pricing Policy
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Sanofi–Aventis Merger
B. Rajesh Kumar
Identifying Barriers for Digital Transformation in the Public Sector
Linn Slettum Bjerke-Busch and Arild Aspelund
Embracing Customers’ Diverse Needs
Sathit Parniangtong
Case 37 Salesforce
B. Rajesh Kumar
Complementary Business Models
R. Srinivasan
Keep in Touch: Evaluating Touchpoint Performance Along the B2B Customer Journey
Fabienne Halb and Uwe Seebacher
Sound and Voice Perception, IoT, and the Future of Living
Diana Derval
Artificial Intelligence and Emerging Technologies in Hospitality
Ben Vinod
Todd Babiak on Meaningful Place Branding and Storytelling
Florian Kaefer
Agency Revenue Management
Ben Vinod
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