Digital CRM: From Disruption to Business Model

David Laux ()
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David Laux: DIGITALL Nature Switzerland AG

A chapter in CRM Goes Digital, 2025, pp 235-247 from Springer

Abstract: Abstract This article explains how customer behavior and digitalization act as disruptors for markets and businesses and how they change the way communication, services, and customer relationships function in this day and age. In examples, Laux explains how these changes can be used to innovate business models and get closer to customers.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-658-45798-3_18

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DOI: 10.1007/978-3-658-45798-3_18

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