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Management for Professionals

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Transformation Program, Triggers, Goals, and Tools and Techniques
Chitra Sharma
The World Has Changed
Roger Gutbrod and Christian Wiele
The Strategy of Purchasing
Ulrich Weigel and Marco Ruecker
Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruption
Uli Schneider and Jürgen Hoika
Can Qianzhiguan Tea Turn the Corner in the Context of the “Internet Plus” Agriculture?
Mingyue Fan and Limin Wang
Orthopaedic Surgical TRaining with Virtual Reality: OySTeR-VR
Alastair Konarski, Mike Williams, Ronnie Davies and Bibhas Roy
Casinos and Economic Growth
Douglas Walker
Case 2 B. Riley Financial, Inc
B. Rajesh Kumar
Buurtzorg Nederland: Start-Up Process and Organizational Design
Sharda S. Nandram
The Great Digital Homonym
Steven M. Stone
Market Segmentation Analysis
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Beyond balanced growth: The effect of human capital on economic growth reconsidered
Uwe Sunde and Thomas Vischer
Quality Culture in Project Management as Organizational Drivers
Virginie Pasquon
Introduction to Innovation Culture
Zita K. Lucius, Barbara Blenski and Svenja Damberg
Management Principles for Continuous and Discontinuous Innovation
Annika Steiber
Your Company’s Value Proposition in the US
Ralf Drews and Melissa Lamson
The Complexity of the Family Business
Laura Hougaz
China’s Maturing Economy
Henk R. Randau and Olga Medinskaya
Innovation: An Abiding Enigma
Daniel Huber, Heiner Kaufmann and Martin Steinmann
The Frutado Case
Bernhard Fleischmann
Cognitive Intelligence
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Dilemmas, Dramas and Differences
Dan Norenberg
Enterprise Governance of IT
Steven Haes and Wim Grembergen
Organizational Theory as a Context for Dynamic Change Management
Martin Kupiek
What Do We Know About the Implementations of Equality, Diversity and Inclusion in the Workplace?
Alison Scott-Baumann, Paul Gibbs, Alex Elwick and Kate Maguire
Treasuring Selected Customers: The Secret for Sustainability?
Eric Viardot
Knowledge and Learning
Theresia Olsson Neve
User-Centered Design: Why and How to Put Users First in Software Development
Dieter Wallach and Sebastian C. Scholz
The Asia Pacific in Context
Luke Laan and Janson Yap
Understanding How the Company Got Here and the Importance of Employee Engagement
Charles J. Alaimo
The Challenges of Modern IT
Falk Uebernickel and Walter Brenner
The Technology Transfer Ecosystem
Clifford M. Gross
Striving for Customer Benefit: The Case of Aldi
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
The UN Guiding Principles for Business and Human Rights as a Framework for Action in Global Textile Supply Chains
Natascha Weisert
Management Is More Difficult, but It’s Not Mission Impossible
Tony McNulty and Robin Marks
Disruptive Innovation
Christoph Fuchs and Franziska J. Golenhofen
Stories: What Organizations Are Made Of
Christine Erlach and Michael Müller
Transformation of Teaching and Research in a Globalized IT-Driven World
Thomas Bieger
Cost of Goods (COGs)
Gilad Issar and Liat Ramati Navon
An Overview of Talent Relationship Management
Armin Trost
Product Delivery Strategies
Gabriel Steinhardt
The Multi-screen Vision of System Evolution
Isak Bukhman
Taming the Elephant: Introduction to Divestitures
Joseph Joy
Management Principles for Continuous Innovation
Annika Steiber
The Need for a Contextualized Business Model in African Markets
Philipp Carlowitz
Corporate Strategic Management
Marc Helmold
Misinterpreting Customer Orientation
Claudio A. Saavedra
What Is R&D?
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Hidden Assumptions
Radu Atanasiu
Basic Terms and Notation
Martin Auer
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