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Management for Professionals

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Your Company’s Value Proposition in the US
Ralf Drews and Melissa Lamson
Introduction to Innovation Culture
Zita K. Lucius, Barbara Blenski and Svenja Damberg
Buurtzorg Nederland: Start-Up Process and Organizational Design
Sharda S. Nandram
Market Segmentation Analysis
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Beyond balanced growth: The effect of human capital on economic growth reconsidered
Uwe Sunde and Thomas Vischer
The Great Digital Homonym
Steven M. Stone
Management Is More Difficult, but It’s Not Mission Impossible
Tony McNulty and Robin Marks
The UN Guiding Principles for Business and Human Rights as a Framework for Action in Global Textile Supply Chains
Natascha Weisert
Striving for Customer Benefit: The Case of Aldi
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Cognitive Intelligence
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Dilemmas, Dramas and Differences
Dan Norenberg
The Frutado Case
Bernhard Fleischmann
Organizational Theory as a Context for Dynamic Change Management
Martin Kupiek
Taming the Elephant: Introduction to Divestitures
Joseph Joy
The Multi-screen Vision of System Evolution
Isak Bukhman
What Is R&D?
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Misinterpreting Customer Orientation
Claudio A. Saavedra
Corporate Strategic Management
Marc Helmold
Innovation: An Abiding Enigma
Daniel Huber, Heiner Kaufmann and Martin Steinmann
China’s Maturing Economy
Henk R. Randau and Olga Medinskaya
The Technology Transfer Ecosystem
Clifford M. Gross
The Challenges of Modern IT
Falk Uebernickel and Walter Brenner
Management Principles for Continuous and Discontinuous Innovation
Annika Steiber
Management Principles for Continuous Innovation
Annika Steiber
Product Delivery Strategies
Gabriel Steinhardt
Cost of Goods (COGs)
Gilad Issar and Liat Ramati Navon
An Overview of Talent Relationship Management
Armin Trost
User-Centered Design: Why and How to Put Users First in Software Development
Dieter Wallach and Sebastian C. Scholz
The Complexity of the Family Business
Laura Hougaz
Disruptive Innovation
Christoph Fuchs and Franziska J. Golenhofen
The Asia Pacific in Context
Luke Laan and Janson Yap
Understanding How the Company Got Here and the Importance of Employee Engagement
Charles J. Alaimo
Enterprise Governance of IT
Steven Haes and Wim Grembergen
Transformation of Teaching and Research in a Globalized IT-Driven World
Thomas Bieger
Stories: What Organizations Are Made Of
Christine Erlach and Michael Müller
Social Commerce as Base Factor No. 1 for SoLoMo
Gerrit Heinemann and Christian Gaiser
Cost Analysis
Wing Sun Li
Marketing Management as Part of the Corporate Strategy
Marc Helmold
Negotiation, the Relationship Way
Kim Cheng Patrick Low
Master Data, Services and Basis Functions
Jörg Thomas Dickersbach and Michael F. Passon
Traditional Methods of Conflict Management
Stephan Proksch
Leading Innovation in the Social Sector
S. Aqeel Tirmizi
The Displacement of the Economy
Alexander Tsigkas
Hidden Assumptions
Radu Atanasiu
ISO, ITIL & Co. – A Baseline and Orientation How-To
Stephan Kasulke and Jasmin Bensch
The Role of IT as an Enabler of Digital Transformation
Christophe Châlons and Nicole Dufft
Three Types of Digital Disruptions to Traditional Companies
Xiaodong Ma
Perceiving Events, Patterns, and Structure
Christoph E. Mandl
Knowledge Management Cycles
Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Project Management: Key Theoretical Concepts
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
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