Management for Professionals

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Education and Learning: Alan Okros
Software Product Management: Samuel A. Fricker
A View from the Top – Conversations with Business Leaders: Sandhya Shekhar
Consumer-Centric Programmatic Advertising: Oliver Gertz and Deirdre McGlashan
Transforming Organisations Through the Re-authoring Lens and Practices: Chené Swart
Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends: Wided Batat
Quality Management as Part of the Corporate Strategy: Marc Helmold
Wine Brand: Take It Easy?: Pierre Mora
The Guiding Coalition: Dominik Maximini
Understanding Organizational Culture: Values: N. K. Singh
Recruitment: Attraction, Advertising and Realistic Recruitment: Leigh-ann Onnis
Ethics in an International Context: Stefan H. Vieweg
Bold Leadership: Charles J. Alaimo
Can Small Earthworms Bring Big Entrepreneurial Opportunities?: Daohai Zhang
Determining the Organization’s Cultural Fit in the US: Ralf Drews and Melissa Lamson
Designing Knowledge Management Strategy: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Warranty Plan: Albert Liao
Principles of Complaint Management: Bernd Stauss and Wolfgang Seidel
The Stakeholder Satisfaction: Massimo Pirozzi
Neuroscience in Business: Key Protagonists: Argang Ghadiri, Andreas Habermacher and Theo Peters
Virtual and Global Networks: Marc Helmold
Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting: Pedro R. Almeida, Pedro S. Moreira and Joseph D. Timson
Financial Aspects of Carve-Out: Joseph Joy
Customized and Built to Order: The Case of Dell: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
A Regulatory Challenge: The Chinese Stock Market: Henk R. Randau and Olga Medinskaya
Conclusions: Dominik Maximini
The Role of Corporates in Creating a Better Everyday Life with Social Entrepreneurs: Åsa Skogström Feldt
Economic: Anurag K. Agarwal
Enterprise Engineering in Practice: Theo Janssen
Human Needs and Values as Guideline for Brands and Their Products: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Functions, Prospects, and Challenges of Shari’ah-Based Banking: Islami Bank Bangladesh Limited: Jashim Uddin Ahmed, Hafiza Sultana and Mohammad Tayeenul Hoque
Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion: Diana Derval
Location-based services as Base Factor No. 2 for SoLoMo: Gerrit Heinemann and Christian Gaiser
My Final Job in the Private Sector: How Earlier Involvement in the GM Decision-Making Process Led to More Effective Use of Market Research: Vincent P. Barabba
Urban Policies and Urban Development in Türkiye: Ruşen Keleş, Ahmet Hilmi Erciyes and Muhammed Said Yılmaz
Failures of Workplaces in Multiple Competitive Cultures: Gilbert W. Fairholm
Autonomic Business in the Real World: Christos Voudouris
Digintelligent Commodities: Ye Tian
Five Nations: A Diversity Study: Alex Elwick, Paul Gibbs, Kate Maguire and Alison Scott-Baumann
Outsourcing Within Industry Verticals: Bharat Vagadia
Risks Inherent in Project Finance and Its Mitigation: B Rajesh Kumar
The EAM agenda for the CxO: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt and Christine Legner
Codoon: The Gamification Experience as the Cornerstone of Consumer Loyalty: Yawen He, Huiqin Zhang and Yu Wang
Step 4: Exploring Data: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Cost to Serve and Customer Selection: Wing Sun Li
Exploring the Real Work of Social Change: Seven Questions that Keep Us Awake: Doug Reeler
Sustainable development of housing finance markets – An international perspective after the crisis: Friedemann Roy
Business Secrets Increase Asset Value: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
Be Disruptive... But Don’t Disrupt!: George Vekinis
Dr. Andrea Lucarelli on the Politics of Place Branding: Florian Kaefer