Management for Professionals

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Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends: Wided Batat
Warranty Plan: Albert Liao
Conclusions: Dominik Maximini
Recruitment: Attraction, Advertising and Realistic Recruitment: Leigh-ann Onnis
Ethics in an International Context: Stefan H. Vieweg
Location-based services as Base Factor No. 2 for SoLoMo: Gerrit Heinemann and Christian Gaiser
The Guiding Coalition: Dominik Maximini
Understanding Organizational Culture: Values: N. K. Singh
Determining the Organization’s Cultural Fit in the US: Ralf Drews and Melissa Lamson
Designing Knowledge Management Strategy: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Consumer-Centric Programmatic Advertising: Oliver Gertz and Deirdre McGlashan
Transforming Organisations Through the Re-authoring Lens and Practices: Chené Swart
Failures of Workplaces in Multiple Competitive Cultures: Gilbert W. Fairholm
Urban Policies and Urban Development in Türkiye: Ruşen Keleş, Ahmet Hilmi Erciyes and Muhammed Said Yılmaz
Codoon: The Gamification Experience as the Cornerstone of Consumer Loyalty: Yawen He, Huiqin Zhang and Yu Wang
Enterprise Engineering in Practice: Theo Janssen
Human Needs and Values as Guideline for Brands and Their Products: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion: Diana Derval
Functions, Prospects, and Challenges of Shari’ah-Based Banking: Islami Bank Bangladesh Limited: Jashim Uddin Ahmed, Hafiza Sultana and Mohammad Tayeenul Hoque
Economic: Anurag K. Agarwal
Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting: Pedro R. Almeida, Pedro S. Moreira and Joseph D. Timson
Virtual and Global Networks: Marc Helmold
Customized and Built to Order: The Case of Dell: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Financial Aspects of Carve-Out: Joseph Joy
The Stakeholder Satisfaction: Massimo Pirozzi
Neuroscience in Business: Key Protagonists: Argang Ghadiri, Andreas Habermacher and Theo Peters
Principles of Complaint Management: Bernd Stauss and Wolfgang Seidel
Wine Brand: Take It Easy?: Pierre Mora
Autonomic Business in the Real World: Christos Voudouris
My Final Job in the Private Sector: How Earlier Involvement in the GM Decision-Making Process Led to More Effective Use of Market Research: Vincent P. Barabba
Forecasting: Mario Vanhoucke
Sustainable development of housing finance markets – An international perspective after the crisis: Friedemann Roy
Exploring the Real Work of Social Change: Seven Questions that Keep Us Awake: Doug Reeler
Cost to Serve and Customer Selection: Wing Sun Li
Active Sourcing Strategies: Armin Trost
Corporate Ambition: Hubert Rampersad and Saleh Hussain
Social CRM: Tools and Functionalities: Rainer Alt and Olaf Reinhold
Third Element of Strategy—Team, Processes, and Governance: Prakash Sah
Business/IT Alignment: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Exponential Moving Average: Don K. Mak
The Cloud in Practice: Frank Strecker and Jörn Kellermann
Costs and Benefits of Risk Management: Andreas Wittmer
The Perspective of Needs: Lefei Li
Personal Business Experience: Arun Kohli
Dr. Andrea Lucarelli on the Politics of Place Branding: Florian Kaefer
Be Disruptive... But Don’t Disrupt!: George Vekinis
Board–Management Collaboration Case: Harry Korine
Establishment of a Central Process Governance Organization Combined with Operational Process Improvements: Christian Czarnecki
Culture and Communication: Chitra Sharma
Managing Quality: Timothy Adesanya Ibidapo