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Management for Professionals

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Industrialization in IT and Traditional Industries: Similarities and Differences
Katharina Grimme and Peter Kreutter
Third Element of Strategy—Team, Processes, and Governance
Prakash Sah
Social CRM: Tools and Functionalities
Rainer Alt and Olaf Reinhold
Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus
Soumit Sain and Silvio Wilde
Excellence in Action
Flevy Lasrado
Personal Business Experience
Arun Kohli
Innovations Through Networks: Turning Strategic Suppliers into Innovation Partners
Nils Urbach and Frederik Ahlemann
Learning from the Operational Practices of Sustainable Companies
Eric Viardot
Leadership and Empowerment
Marc Helmold
Dr. Andrea Lucarelli on the Politics of Place Branding
Florian Kaefer
Board–Management Collaboration Case
Harry Korine
Be Disruptive... But Don’t Disrupt!
George Vekinis
The Perspective of Needs
Lefei Li
Innovation Policies in China, the USA, and the EU
Taco C. R. Someren and Shuhua Someren-Wang
Managing Quality
Timothy Adesanya Ibidapo
Culture and Communication
Chitra Sharma
Establishment of a Central Process Governance Organization Combined with Operational Process Improvements
Christian Czarnecki
Exponential Moving Average
Don K. Mak
The Cloud in Practice
Frank Strecker and Jörn Kellermann
Business/IT Alignment
Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Costs and Benefits of Risk Management
Andreas Wittmer
Government Policy
Shuai Chen
Case 8 ACM Research
B. Rajesh Kumar
Leveraging Social Media for Process Innovation. A Conceptual Framework
Peter Trkman and Monika Klun
Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?
Claudia Fisher-Buttinger and Christine Vallaster
Starting the Project
C.-Andreas Dalluege and John Stephen Gary Wells
Digital Technologies for Ordering and Delivering Fashion: How Baur Integrates the Customer’s Point of View
Daniel Baier, Alexandra Rese, Nikita Nonenmacher, Steve Treybig and Benjamin Bressem
The German City System
Guido Spars and Inès-Caroline Naismith
Internationalizing the RMB
Henk R. Randau and Olga Medinskaya
Basics and Drivers of Artificial Intelligence
Ralf T. Kreutzer and Marie Sirrenberg
Negotiation Execution—Value Add and the ZomA
Marc Helmold
Method Cancer—Diagnosis, Elimination and Avoidance
Matthias Kolbusa
Structure of the Potentialum Model
Georg Michalik
The Product Yield Potential Radar
Timo Wagenblatt
Open Innovation
Georg Weiers
Italian Migration to Australia and Its Descendants
Laura Hougaz
Leveling Up: How South Side High School Learned to Transform Itself
Martha A. Gephart and Victoria J. Marsick
Crisis Management and Leadership: A Search for Competencies in SMEs
Marina Järvis and Karin Reinhold
Market Understanding
Christoph Fuchs and Franziska J. Golenhofen
The Art of Natural Leadership
Michael Alznauer
Augmented Reality Using ViXAssist and HoloLens 2 for Automotive Service and Maintenance
Henry Chow
The Key Issues of the Family Enterprise’s Strategy
Hermut Kormann
Multi-touch Attribution and Unified Measurement
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Confusing Stocks with Flows: The Carbon Credit Fallacy
Christoph E. Mandl
Phase 3: Segment Channels and Partners
Livio Moretti
Numerical Optimization of Control Parameters Along a PCS Engineering Process
Christoph Karrer
How Management Control Affects the Implementation of Strategies in a Decentralized Organization: Focus on Formal and Informal Control in the Case of Atlas Copco
Klas Sundberg
Power of GEMBA
Qizhang Liu and Motoka Mouri
Types and Core Elements of RWA Tokens
Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
The German Security Market: Searching for the Complete Peace-of-Mind Service
Markus a Campo, Henning Dransfeld and Frank Heuer
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