Management for Professionals

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Diffusion of New Technologies: Roman Boutellier and Mareike Heinzen
Polarized Light, Space Exploration, and the Future of Luxury: Diana Derval
Strategy and Asia Pacific Futures: Luke Laan and Janson Yap
Trends Towards Servitisation: Andy Neely
Internationalizing the RMB: Henk R. Randau and Olga Medinskaya
Negotiation Execution—Value Add and the ZomA: Marc Helmold
The Key Issues of the Family Enterprise’s Strategy: Hermut Kormann
Confusing Stocks with Flows: The Carbon Credit Fallacy: Christoph E. Mandl
Multi-touch Attribution and Unified Measurement: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Augmented Reality Using ViXAssist and HoloLens 2 for Automotive Service and Maintenance: Henry Chow
Open Innovation: Georg Weiers
Italian Migration to Australia and Its Descendants: Laura Hougaz
Strategic Sourcing: The Supplier Strategy: Sathit Parniangtong
From Differentiation to Integration: Theresia Olsson Neve
Basics and Drivers of Artificial Intelligence: Ralf T. Kreutzer and Marie Sirrenberg
The Product Yield Potential Radar: Timo Wagenblatt
Case: UBS—Acquisition of Commerzbank AG as a Possible Growth Strategy: Fahrudin Abazi, Philipp Deisler and Michael Eisenlauer
Marks & Spencer: A Global Expansion to Acquire Lost Momentum?: Umair Ahmed
How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain): M. Mar. García- De los Salmones and Andrea Pérez
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm: Annika Steiber and Sverker Alänge
Policy Deployment and Hoshin Kanri Strategy (方針管理): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Think Ahead and Fit the Purpose: George Vekinis
Andrew Hoyne on Placemaking and Place Branding in Australia: Florian Kaefer
Properties of VaR: Martin Auer
The Structure of Consulting Cases: Jeremy David Curuksu
Maneuvering Change: Eric Viardot
China’s Infrastructure: An Overview: Henk R. Randau and Olga Medinskaya
Governance of Gender Diversity Case: Beatrix Dart
Improving the List Price: Louis-Philippe Kerkhove
Guide to Make in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Is Your R&D Department Focused on Growth, or Just Its Own Ego?: Guido Quelle
Performance and Development Review: Anthony L. Barth and Wiaan Beer
Tactics and the Three Elements of Strategy: Xiu-bao Yu
Business Model Innovation: Some Key Success Factors at Bosch: Volkmar Denner
Contemporary Corporate Environment: N. K. Singh
The Threats and Opportunities of Green China: Taco C. R. Someren and Shuhua Someren-Wang
Project-Story-Book: Reiner Hutwelker
Digitalization of Manufacturing Processes with Startup Collaboration: Arçelik Developing a Digital Twin with Simularge: Nihan Yıldırım, Deniz Tunçalp, Gizem Gökçer İstanbullu, Yiğit Konuşkan, Mehmet İnan, Oğuz Yasin, Büryan Apaçoğlu-Turan, Erhan Turan, Ömer Faruk Özer and Vügar Kerimoğlu
Digital Content Contribution and Consumption in Live Streaming: Xuejing Ma
Planning: Moshe Kress
Demography-Oriented Recruitment: Hermann Troger
This Is how Lead Community Fundraising Works: The Campaign: Linda Mareen Neugebauer and Irene Zanko
Stage 1: Strategies for HR Development: Philipp Hölzle
How to Do Concept Mapping: Thomas Frisendal
Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later: Erich Joachimsthaler, Agathe Blanchon-Ehrsam and Markus Zinnbauer
On the Way to Digital CRM (dCRM): The Transformation of Customer Management: Martin Stadelmann, Patrick Schäfer, Peter Tüscher and Juliane Waack
Triage: Michael Madigan
Putting Africa in Context: Ebimo Amungo
SupplySupplies Chain Management and Distribution ChannelsDistribution channels: Marc Helmold
Searching for Innovation Opportunities: Idea Generation and Technology Development: Stefano Biazzo and Roberto Filippini