Management for Professionals

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Human Needs and Values as Guideline for Brands and Their Products: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion: Diana Derval
Codoon: The Gamification Experience as the Cornerstone of Consumer Loyalty: Yawen He, Huiqin Zhang and Yu Wang
Principles of Complaint Management: Bernd Stauss and Wolfgang Seidel
Neuroscience in Business: Key Protagonists: Argang Ghadiri, Andreas Habermacher and Theo Peters
The Stakeholder Satisfaction: Massimo Pirozzi
The Role of Corporates in Creating a Better Everyday Life with Social Entrepreneurs: Åsa Skogström Feldt
A Regulatory Challenge: The Chinese Stock Market: Henk R. Randau and Olga Medinskaya
Understanding Organizational Culture: Values: N. K. Singh
The Guiding Coalition: Dominik Maximini
Designing Knowledge Management Strategy: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
My Final Job in the Private Sector: How Earlier Involvement in the GM Decision-Making Process Led to More Effective Use of Market Research: Vincent P. Barabba
Location-based services as Base Factor No. 2 for SoLoMo: Gerrit Heinemann and Christian Gaiser
Digintelligent Commodities: Ye Tian
Five Nations: A Diversity Study: Alex Elwick, Paul Gibbs, Kate Maguire and Alison Scott-Baumann
Recruitment: Attraction, Advertising and Realistic Recruitment: Leigh-ann Onnis
Ethics in an International Context: Stefan H. Vieweg
Consumer-Centric Programmatic Advertising: Oliver Gertz and Deirdre McGlashan
Transforming Organisations Through the Re-authoring Lens and Practices: Chené Swart
Conclusions: Dominik Maximini
Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting: Pedro R. Almeida, Pedro S. Moreira and Joseph D. Timson
Financial Aspects of Carve-Out: Joseph Joy
Virtual and Global Networks: Marc Helmold
Customized and Built to Order: The Case of Dell: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Can Small Earthworms Bring Big Entrepreneurial Opportunities?: Daohai Zhang
Bold Leadership: Charles J. Alaimo
Leadership and Empowerment: Marc Helmold
Innovations Through Networks: Turning Strategic Suppliers into Innovation Partners: Nils Urbach and Frederik Ahlemann
Learning from the Operational Practices of Sustainable Companies: Eric Viardot
Industrialization in IT and Traditional Industries: Similarities and Differences: Katharina Grimme and Peter Kreutter
Real-Time Analytics: Fady A. Harfoush
The Metathinking Framework: Nick Shannon and Bruno Frischherz
Aligning Evolutionary Principles with Market Dynamics: Klaus Solberg Söilen
Innovation Policies in China, the USA, and the EU: Taco C. R. Someren and Shuhua Someren-Wang
Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus: Soumit Sain and Silvio Wilde
Excellence in Action: Flevy Lasrado
Step 4: Exploring Data: Sara Dolnicar, Bettina Grün and Friedrich Leisch
How AI Can Help Avoid Catastrophic Overload of Healthcare System in Times of a Worldwide Pandemic: Johannes Nagele and Alexander Thamm
Board–Management Collaboration Case: Harry Korine
Dr. Andrea Lucarelli on the Politics of Place Branding: Florian Kaefer
Be Disruptive... But Don’t Disrupt!: George Vekinis
Business Secrets Increase Asset Value: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
Innovation in the Operations: Gilad Issar and Liat Ramati Navon
The Perspective of Needs: Lefei Li
Forecasting: Mario Vanhoucke
Stages of System Evolution: Isak Bukhman
Performance Management in Operations Management: Marc Helmold
Corporate Ambition: Hubert Rampersad and Saleh Hussain
Pricing and Subsidies: R. Srinivasan
Mining IP: A Story of Start-Ups in the Global Mining Industry: Dallas L. Wilkinson and John Walker