Management for Professionals

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Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?: Claudia Fisher-Buttinger and Christine Vallaster
Leveraging Social Media for Process Innovation. A Conceptual Framework: Peter Trkman and Monika Klun
Phase 3: Segment Channels and Partners: Livio Moretti
Starting the Project: C.-Andreas Dalluege and John Stephen Gary Wells
Shifting Client Expectations of Law Firms: Morphing Law Firms into Managed Services Providers: Lucy Endel Bassli
Putting Africa in Context: Ebimo Amungo
Triage: Michael Madigan
Improving the List Price: Louis-Philippe Kerkhove
Searching for Innovation Opportunities: Idea Generation and Technology Development: Stefano Biazzo and Roberto Filippini
Price Policy: The Price Is Right: Christian Homburg, Heiko Schäfer and Janna Schneider
Is Your R&D Department Focused on Growth, or Just Its Own Ego?: Guido Quelle
CSR in Operations Management: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Digital Process Development and Manufacturing of Biopharmaceuticals: Is It a Revolution?: Moritz Stosch
Marks & Spencer: A Global Expansion to Acquire Lost Momentum?: Umair Ahmed
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm: Annika Steiber and Sverker Alänge
Policy Deployment and Hoshin Kanri Strategy (方針管理): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain): M. Mar. García- De los Salmones and Andrea Pérez
Tactics and the Three Elements of Strategy: Xiu-bao Yu
Performance and Development Review: Anthony L. Barth and Wiaan Beer
Contemporary Corporate Environment: N. K. Singh
This Is how Lead Community Fundraising Works: The Campaign: Linda Mareen Neugebauer and Irene Zanko
Digital Content Contribution and Consumption in Live Streaming: Xuejing Ma
Planning: Moshe Kress
Demography-Oriented Recruitment: Hermann Troger
Project-Story-Book: Reiner Hutwelker
Why the Future Belongs to Narratively Competent Organizations: Christine Erlach and Michael Müller
Further Requirements for Integrated Planning Systems: Lukas Rieder and Raef Lawson
Adapting the Customer Value Proposition: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
China’s Infrastructure: An Overview: Henk R. Randau and Olga Medinskaya
Governance of Gender Diversity Case: Beatrix Dart
SupplySupplies Chain Management and Distribution ChannelsDistribution channels: Marc Helmold
Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later: Erich Joachimsthaler, Agathe Blanchon-Ehrsam and Markus Zinnbauer
On the Way to Digital CRM (dCRM): The Transformation of Customer Management: Martin Stadelmann, Patrick Schäfer, Peter Tüscher and Juliane Waack
How to Do Concept Mapping: Thomas Frisendal
Stage 1: Strategies for HR Development: Philipp Hölzle
Business Model Innovation: Some Key Success Factors at Bosch: Volkmar Denner
Digitalization of Manufacturing Processes with Startup Collaboration: Arçelik Developing a Digital Twin with Simularge: Nihan Yıldırım, Deniz Tunçalp, Gizem Gökçer İstanbullu, Yiğit Konuşkan, Mehmet İnan, Oğuz Yasin, Büryan Apaçoğlu-Turan, Erhan Turan, Ömer Faruk Özer and Vügar Kerimoğlu
The Structure of Consulting Cases: Jeremy David Curuksu
Maneuvering Change: Eric Viardot
Case: UBS—Acquisition of Commerzbank AG as a Possible Growth Strategy: Fahrudin Abazi, Philipp Deisler and Michael Eisenlauer
The Threats and Opportunities of Green China: Taco C. R. Someren and Shuhua Someren-Wang
Guide to Make in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Think Ahead and Fit the Purpose: George Vekinis
Properties of VaR: Martin Auer
Andrew Hoyne on Placemaking and Place Branding in Australia: Florian Kaefer
Tools for the Optimisation of Workflows: Martin Hofmann
Analysis and Design of a Digital Business Performance: Ralf T. Kreutzer
Understanding Organizational Change: N. K. Singh
Transfer Pricing and Rights Transfers: Gio Wiederhold
Exploring Industrial Markets: Claudio A. Saavedra