Management for Professionals

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Implementing the Project: C.-Andreas Dalluege, Kasandra Musović and John Stephen Gary Wells
Structuring and Implementation of the Project: B Rajesh Kumar
Bill Geist on the Future of Destination Marketing and DMOs: Florian Kaefer
Risk Wisely: George Vekinis
Stations AR Simulated Digital Twin: Darren Ackers
The Counterculture of Silicon Valley: Steffan Heuer
A Framework of Figures for the Sales Strategy: Targets and Resources: Christian Homburg, Heiko Schäfer and Janna Schneider
Shengdu Home Furnishings Co., Ltd.: A Hero Walks Against the Wind: Hua Cheng
The Resilience of Family Firms During Crisis: Börje Boers, Thomas Henschel and Maria Stellmacher
5G+ Smart Manufacturing: Pengfei Sun
Service Marketing and Service Sales Management: Marc Helmold
High Risk: China’s Real Estate: Henk R. Randau and Olga Medinskaya
Financial Competence on the Board Case: Peter Leibfried
Concept Mapping and the Next Generation IT Paradigms: Thomas Frisendal
Service Sales: Moritz Classen
Objects: Richard Thomas Watson
Humility and Social Entrepreneurship: Elliott Kruse
Designing the Lean Intervention: Ganesh Mahadevan and Kalyana C. Chejarla
The Organization of Data Warehouse Activities: Federico Rajola
The Power of Corporate Purpose: Pekka Aula and Jouni Heinonen
Principles of Flowing Stream Strategy: Professor Sushil
Strategic Management Objectives, KPI, and OKR: Marc Helmold
Generate Quick Wins: Dominik Maximini
Case V: Alibaba: A Decade-Long Road to Financial Services: Xiaoming Zhu
Organisational Transformation—Going Digital: Nick Shannon and Bruno Frischherz
Conflict Configurations in Dynastic Business Families: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
Some Final Thoughts: Charles J. Alaimo
A Number of Cases: Theo Janssen
Change and Configuration Management: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Overcoming the Blind Spot of Positive Leadership: Authenticity Amidst Change: Petros G. Malakyan, Wenli Wang and Steven P. Niles
Revenue Models: Frank Frohmann
Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms: R. Srinivasan
Motivation and Loyalty: Creating a Motivated Workforce: Stephen R. Balzac
The Importance of a Focused and Standardized Operating Model in Managing Digital Customer Engagement: Lukas Trautner
Creating Global Product and Service Offerings: Bodo B. Schlegelmilch
Balancing Global Synergies and Local Responsiveness: Bodo B. Schlegelmilch
TRM for ServicesServices: Marc Helmold
Case 11 AppFolio: B. Rajesh Kumar
System Contradictions: Isak Bukhman
Business Marketing Intelligence: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Building the Arsenal: Setting Up an Effective Separation Team and Governance: Joseph Joy
Filippa K’s Fashion Manifest: Long Lasting Simplicity: Elin Larsson
Nine to Five: Martin Auer
Negotiations in Different Cultures and Internationalization: Tracy Dathe and Marc Helmold
Intrapreneurial Team Freedom: Sharda S. Nandram
Software Product Management and Agile Software Development: Conflicts and Solutions: Hans-Bernd Kittlaus
Execution and Humility: Eric Viardot
Phase 4: Design Commercial Terms: Livio Moretti
Leadership in the Operations: Gilad Issar and Liat Ramati Navon
Different Starting Points: Dominik Maximini