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Management for Professionals

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Responsible Morality
Sen Sendjaya
Leveraging Neuroscience-Based Insights to Improve Customer Experience
Ana Iorga and Dipti Sapatnekar
Principles of a Lean Production System
Marc Helmold
New Office Concepts in the Post COVID-19 Times
Marc Helmold
Global Supply Chains
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Introduction to Systemic Human Resource Management
Regina Tendayi and Larry M. Starr
The “Introduction” Phase
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Corporate Governance
Hubert Rampersad and Saleh Hussain
Governance Models
Carsten Glohr
Guidelines for First Responders to a Mass Casualty CBRN Incident Euro-Atlantic Partnership Council (EAPC)
Michael Madigan
Extending Product Life Cycle Stages
Gabriel Steinhardt
Patterns of Family Enterprise’s Growth
Laura K. C. Seibold
Creating an Ownership Epidemic
Dan Norenberg
The Micro-Cosmos of German Cities: New Insights into the Supply of and Demand for Urban Amenities
Gabriel Ahlfeldt and Nicolai Wendland
Risk Modeling and Capital: Credit Risk (Securitizations)
Johannes Wernz
Social CRM: Challenges and Perspectives
Rainer Alt and Olaf Reinhold
EAM governance and organisation
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Glen Hobbs
Bridging Distances in the Virtual Organization
Sandhya Shekhar
Conceptual Model of Internet-Based Customer Value Management
Tymoteusz Doligalski
Stage 2: Controlling HR Development HR development controlling
Robert Girbig and Peter Härzke
Implementing a PIM
Jorij Abraham
Implementing the Project
C.-Andreas Dalluege, Kasandra Musović and John Stephen Gary Wells
Deepening Business Relationships Through Art
Alessia Zorloni
Beyond the Search Engine: The Case of Google
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Google in 2023
Annika Steiber
Public and Non-Profit Organizations Versus Private Industry Needs
Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Project Strategy Management
Stefano Tonchia
Risk Modeling and Capital: Operational Risk
Johannes Wernz
New Capabilities and Challenges
Christos Voudouris
Agile Marketing, Agile Budgeting
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
When the E-Shopper Meets the Wine Industry
Pierre Mora
Strategic Outsourcing: Risks, Rewards and Relationships
Bharat Vagadia
Process Versus Content
Kim Cheng Patrick Low
Bill Geist on the Future of Destination Marketing and DMOs
Florian Kaefer
Risk Wisely
George Vekinis
Structuring and Implementation of the Project
B Rajesh Kumar
The New Company
Fady A. Harfoush
What Makes You Successful at Diversity Management? A Personal Journey
Ágota Bíró
Risk Modeling and Capital: Market Risk
Johannes Wernz
Strategic Sourcing: Required Infrastructure of Supply Management
Sathit Parniangtong
An Expert Vignette from the American Perspective: John R. Washbish, President and CEO
Maria Elo and Fotios Katsardis
Hotel Pricing
Ben Vinod
Case Study 1: Red Hat Enterprise Linux (RHEL) Atomic Host
Ondrej Zizlavsky and Eddie Fisher
Case Study—Project Highway
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
GE Appliances in 2021
Annika Steiber
The Four A’s of Marketing
Jagdish N. Sheth and Rajendra S. Sisodia
Supply Performance Management
Marc Helmold and Brian Terry
Sales Performance Management: Excellence in CRM with Digital Control Concepts
Mario Pufahl
Key Drivers of Business Efficiency in a Dynamic Environment
Krystian Olek
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