Management for Professionals

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Forecasting: Jörg Thomas Dickersbach and Michael F. Passon
Case Study 1: Red Hat Enterprise Linux (RHEL) Atomic Host: Ondrej Zizlavsky and Eddie Fisher
Hotel Pricing: Ben Vinod
Sales Performance Management: Excellence in CRM with Digital Control Concepts: Mario Pufahl
Supply Performance Management: Marc Helmold and Brian Terry
Attracting Foreign Direct Investment into Sub-Saharan Africa: Holger Görg
Key Drivers of Business Efficiency in a Dynamic Environment: Krystian Olek
GE Appliances in 2021: Annika Steiber
Case Study—Project Highway: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Problem-Solving, Process and Idea Creation Tools: Marc Helmold
Beyond the Search Engine: The Case of Google: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Structuring and Implementation of the Project: B Rajesh Kumar
Bill Geist on the Future of Destination Marketing and DMOs: Florian Kaefer
Risk Wisely: George Vekinis
What Makes You Successful at Diversity Management? A Personal Journey: Ágota Bíró
The New Company: Fady A. Harfoush
Bridging Distances in the Virtual Organization: Sandhya Shekhar
EAM governance and organisation: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Glen Hobbs
Economic Hubs: Tracy Dathe, Volker Müller and Marc Helmold
Sensitivity and Uncertainty: Locust Plagues and Price Dynamics of Commodities: Christoph E. Mandl
Google in 2023: Annika Steiber
Public and Non-Profit Organizations Versus Private Industry Needs: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Risk Modeling and Capital: Operational Risk: Johannes Wernz
Project Strategy Management: Stefano Tonchia
New Capabilities and Challenges: Christos Voudouris
Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Fourth Element of Strategy—Organizational Change Management: Prakash Sah
Stage 2: Controlling HR Development HR development controlling: Robert Girbig and Peter Härzke
An Expert Vignette from the American Perspective: John R. Washbish, President and CEO: Maria Elo and Fotios Katsardis
Risk Modeling and Capital: Market Risk: Johannes Wernz
Strategic Sourcing: Required Infrastructure of Supply Management: Sathit Parniangtong
Product Development: Managing Uncertainty and Knowledge Integration: Stefano Biazzo and Roberto Filippini
Maintaining ‘Respect for Spirituality’ in a Secular Work Environment: A Biographical Account of the Career-Life Journey of a Black Female Practitioner of Declared Faith: Doirean Wilson
Agile Marketing, Agile Budgeting: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Balancing Global Synergies and Local Responsiveness: Bodo B. Schlegelmilch
Creating Global Product and Service Offerings: Bodo B. Schlegelmilch
Case 11 AppFolio: B. Rajesh Kumar
TRM for ServicesServices: Marc Helmold
5G+ Smart Manufacturing: Pengfei Sun
The Resilience of Family Firms During Crisis: Börje Boers, Thomas Henschel and Maria Stellmacher
Strategic Management Objectives, KPI, and OKR: Marc Helmold
Effective Coaching: Arun Kohli
The Co-creation Process: Georg Michalik
System Contradictions: Isak Bukhman
The Counterculture of Silicon Valley: Steffan Heuer
Stations AR Simulated Digital Twin: Darren Ackers
Shengdu Home Furnishings Co., Ltd.: A Hero Walks Against the Wind: Hua Cheng
A Framework of Figures for the Sales Strategy: Targets and Resources: Christian Homburg, Heiko Schäfer and Janna Schneider
Organisational Transformation—Going Digital: Nick Shannon and Bruno Frischherz
Different Starting Points: Dominik Maximini