 Capturing Luxury Customer ValuesWided Batat
Chapter 4 in The New Luxury Experience, 2019, pp 77-89 from Springer Abstract: Abstract The perception of luxury value is essential to the enjoyment and the satisfaction of consumers and is consequently of huge significance to luxury brands. The concept of value has always attracted significant interest in customer experience and experiential marketing fields. Most studies have attempted to define value according to consumer perception by identifying several categories of value, ranging from economic utility to emotional value. Customer experience studies have highlighted the importance of the perceived value sought by the customer in their consumer experiences. This chapter aims to examine consumer value as a relevant component that luxury houses should integrate into their strategies and communication campaigns. In fact, one of the big five strategies for attracting consumers and connecting with them is based on capturing luxury consumer values. Given that luxury goods (products and services) are also bought for what they symbolize, it is critical for luxury brand managers to know what kind of outcomes their brands and offerings (products and services) endorse in the eyes of actual and potential customers. Date: 2019 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-01671-5_4 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-01671-5_4 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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