The New Luxury Experience

Wided Batat ()
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Wided Batat: B&C Consulting Group

in Management for Professionals from Springer

Date: 2019
ISBN: 978-3-030-01671-5
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Chapters in this book:

Ch 1 Luxury, Back to Origins

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Ch 2 The New Experiential Luxury Marketing Model

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Ch 3 Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends

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Ch 4 Capturing Luxury Customer Values

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Ch 5 Experiential Branding of Luxury

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Ch 6 Experiential Setting Design

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Ch 7 Luxury Staff Training

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Ch 8 Consumer Initiation into Luxury

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Ch 9 Alternative Market Research for Understanding Luxury Experience

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Ch 10 How Millennials and Post-millennials Are Reshaping Luxury

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Ch 11 Is Luxury Experience Compatible with CSR?

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-030-01671-5

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DOI: 10.1007/978-3-030-01671-5

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