Luxury, Back to Origins

Wided Batat
Additional contact information
Wided Batat: B&C Consulting Group

Chapter 1 in The New Luxury Experience, 2019, pp 3-31 from Springer

Abstract: Abstract Prior to defining the “luxury experience,” we first need to explain what we mean by “luxury” and what are its origins, characteristics, and typologies. In this chapter, I’ll trace back the rise of luxury and its shift from a traditional perspective on luxury grounded in the logic of conspicuous and distinctive luxury consumption to the emergence of the “luxury experience,” a more emotional, sensory, and symbolic consumption of luxury. The objective of this chapter is, first of all, to explore the existing definitions of luxury by providing a summary of relevant aspects that should be retained throughout the analysis of several books and studies on luxury marketing. I’ll then offer a new definition of “luxury” which is more in tune with the customer experience and today’s customer perception and practice of luxury.

Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-01671-5_1

Ordering information: This item can be ordered from
http://www.springer.com/9783030016715

DOI: 10.1007/978-3-030-01671-5_1

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().